Savage X Fenty and Skims or the Rise of Celebrity-led Underwear Brands in the US

Table of Content

Introduction
A snapshot of the US women’s underwear market
Savage x Fenty and skims
Savage X Fenty and Skims – Product Features
Savage X Fenty and Skims – Inclusivity
Savage X Fenty and Skims – Consumer Reviews
Savage X Fenty and Skims – Product Expansion
Savage X Fenty and Skims – DTC and Phygital
Savage X Fenty and Skims – Digital Transformation
What’s next