Table of Content

Chapter 1: Executive summary

Chapter 2: Socio-economic indicators

Chapter 3: Introduction
3.1. Market definition and structure
3.2. On-demand content ecosystem
3.3. Media and entertainment industry in India – An overview

Chapter 4: Revenue Models
4.1. Revenue models of video OTT platforms
4.2. Revenue models of audio OTT platforms

Chapter 5: Video OTT Market ? An Overview
5.1. Current market scenario
5.2. India video OTT market size and growth forecast
(FY 2020 ? FY 2027e)

Chapter 6: Video OTT Market ? Segmentation
6.1. Major video OTT platforms based on customer satisfaction (FY 2022)
6.2. Market share of video OTT platforms based on subscriptions (FY 2022)
6.3. Revenue share of video OTT platforms – Based on revenue models
- Advertising video on demand (AVOD)
- Subscription video on demand (SVOD)

Chapter 7: Audio OTT Market ? An Overview
7.1. India Audio OTT market size and growth forecast
(FY 2020 ? FY 2027e)
7.2 Current market scenario

Chapter 8: Audio OTT Market ? Segmentation
8.1. Platform-wise market share (2022)

Chapter 9: COVID-19 Impact Assessment
9.1. Key highlights
9.2. Player-wise impact scenario
9.3. Effect of OTT consumption trend influencing technology and infrastructure upgradation
9.4. OTT consumption trends in post-covid-19 era

Chapter 10: Market Influencers
10.1. Key growth drivers of the market
10.2. Key deterrents to the growth of the market

Chapter 11: Website Statistics
11.1. Website rankings statistics
11.2. Website engagement statistics
11.3. Total website traffic on desktop and mobile devices
11.4. Main sources of traffic to website (on desktop)
11.5. Share of top countries in terms of website visits (on desktop)

Chapter 12: Competitive landscape
12.1. Amazon Prime Video
- Company information
- Business description
- Products/Services
- Key people
Note: Similar information covered for all other companies on best-effort basis
12.2. ALT Digital Media Entertainment Limited (ALTBalaji)
12.3. Disney+ Hotstar
12.4. Eros Now
12.5. Gamma Gaana Ltd. (Gaana)
12.6. Hoichoi Technologies (Hoichoi)
12.7. MX Player
12.8. Netflix Entertainment Services India LLP (Netflix India)
12.9. SonyLIV
12.10. Saavn Media Pvt Ltd. (JioSaavn)
12.11. Voot
12.12. Zee5

Chapter 13: Recent developments
13.1. Key recent developments in the market

Chapter 14: Appendix
14.1. Research methodology
14.2. About Netscribes
14.3. Disclaimer