Table of Content

1 Preface

2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Introduction
3.1 Overview
3.2 Executive Summary
3.3 Key Industry Trends

4 Global Advertising Market
4.1 Current and Historical Market Trends
4.2 Performance of Various Segments
4.3 Performance of Various Regions
4.4 Key Players and their Market Shares
4.5 Market Forecast

5 Global Online Advertising Market
5.1 Market Overview
5.2 Current and Historical Market Trends
5.3 Impact of COVID-19
5.4 Market Breakup by Type
5.5 Performance of Various Regions
5.5.1 North America
5.5.1.1 Current and Historical Market Trends
5.5.1.2 Market Forecast
5.5.2 Asia Pacific
5.5.2.1 Current and Historical Market Trends
5.5.2.2 Market Forecast
5.5.3 Western Europe
5.5.3.1 Current and Historical Market Trends
5.5.3.2 Market Forecast
5.5.4 Eastern Europe
5.5.4.1 Current and Historical Market Trends
5.5.4.2 Market Forecast
5.5.5 Latin America
5.5.5.1 Current and Historical Market Trends
5.5.5.2 Market Forecast
5.5.6 Middle East and Africa
5.5.6.1 Current and Historical Market Trends
5.5.6.2 Market Forecast
5.6 Market Performance by Type
5.6.1 Search Advertising Market
5.6.1.1 Current and Historical Market Trends
5.6.1.2 Market Forecast
5.6.2 Display Advertising Market
5.6.2.1 Current and Historical Market Trends
5.6.2.2 Market Forecast
5.6.3 Classified Advertising Market
5.6.3.1 Current and Historical Market Trends
5.6.3.2 Market Forecast
5.6.4 Video Advertising Market
5.6.4.1 Current and Historical Market Trends
5.6.4.2 Market Forecast
5.6.5 Others (Lead Generation, Rich Media, etc.)
5.6.5.1 Current and Historical Market Trends
5.6.5.2 Market Forecast
5.7 Market Breakup by Industry
5.8 Most Visited Websites on the Internet
5.9 Market Forecast
5.10 Online Advertising Pricing Models
5.11 SWOT Analysis
5.11.1 Overview
5.11.2 Strengths
5.11.3 Weaknesses
5.11.4 Opportunities
5.11.5 Threats
5.12 Value Chain Analysis
5.12.1 Research
5.12.2 Content Development
5.12.3 Advertising Agencies
5.12.4 Online Advertising Media
5.12.5 Audience
5.13 Porters Five Forces Analysis
5.13.1 Bargaining Power of Suppliers
5.13.2 Bargaining Power of Buyers
5.13.3 Threat of Substitutes
5.13.4 Competitive Rivalry
5.13.5 Threat of New Entrants
5.14 Key Challenges

6 Global Online Advertising Market: Competitive Landscape
6.1 Market Structure
6.2 Profiles of Leading Players

List of Figures

Figure 1: Global: Online Advertising Market: Major Drivers and Challenges
Figure 2: Global: Advertising Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Advertising Market: Breakup by Segment (in %), 2021
Figure 4: Global: Advertising Market: Regional Breakup by Value (in Billion US$), 2016 and 2021
Figure 5: Global: Advertising Market: Regional Breakup (in %), 2021
Figure 6: Global: Advertising Market: Share of Key Players (in %), 2021
Figure 7: Global: Advertising Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 8: Global: Advertising Market Forecast: Breakup by Segment (in %), 2027
Figure 9: Global: Advertising Market Forecast: Regional Breakup (in %), 2027
Figure 10: Global: Online Advertising Market: Sales Value (in Billion US$), 2016-2021
Figure 11: Global: Online Advertising Market: Breakup by Segment (in %), 2021
Figure 12: Global: Online Advertising Market: Sales Value Breakup by Type (in %), 2021 and 2027
Figure 13: Global: Online Advertising Market: Regional Breakup by Value (in Billion US$), 2021 and 2027
Figure 14: Global: Online Advertising Market: Regional Breakup (in %), 2021 and 2027
Figure 15: North America: Online Advertising Market: Sales Value (in Billion US$), 2016-2021
Figure 16: North America: Online Advertising Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 17: Asia Pacific: Online Advertising Market: Sales Value (in Billion US$), 2016-2021
Figure 18: Asia Pacific: Online Advertising Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 19: Western Europe: Online Advertising Market: Sales Value (in Billion US$), 2016-2021
Figure 20: Western Europe: Online Advertising Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 21: Eastern Europe: Online Advertising Market: Sales Value (in Billion US$), 2016-2021
Figure 22: Eastern Europe: Online Advertising Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 23: Latin America: Online Advertising Market: Sales Value (in Billion US$), 2016-2021
Figure 24: Latin America: Online Advertising Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 25: Middle East and Africa: Online Advertising Market: Sales Value (in Billion US$), 2016-2021
Figure 26: Middle East and Africa: Online Advertising Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 27: Global: Search Advertising Market: Sales Value (in Billion US$), 2016-2021
Figure 28: Global: Search Advertising Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 29: Global: Display Advertising Market: Sales Value (in Billion US$), 2016-2021
Figure 30: Global: Display Advertising Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 31: Global: Classified Advertising Market: Sales Value (in Billion US$), 2016-2021
Figure 32: Global: Classified Advertising Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 33: Global: Video Advertising Market: Sales Value (in Billion US$), 2016-2021
Figure 34: Global: Video Advertising Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 35: Global: Other Online (Lead Generation, Rich Media, etc.) Advertising Markets: Sales Value (in Billion US$), 2016-2021
Figure 36: Global: Other Online (Lead Generation, Rich Media, etc.) Advertising Markets Forecast: Sales Value (in Billion US$), 2022-2027
Figure 37: Global: Online Advertising Market: Breakup by Industry (in %), 2021
Figure 38: Global: Online Advertising Market: Most Visited Websites
Figure 39: Global: Online Advertising Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 40: Global: Online Advertising Industry: SWOT Analysis
Figure 41: Global: Online Advertising Industry: Value Chain Analysis
Figure 42: Global: Online Advertising Industry: Porter?s Five Forces Analysis

List of Tables

Table 1: Global: Advertising Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Advertising Market: Performance of Various Segments (in Billion US$), 2016-2021
Table 3: Global: Advertising Market Forecast: Performance of Various Segments (in Billion US$), 2022-2027
Table 4: Global: Online Advertising Market: Key Industry Highlights, 2021 and 2027
Table 5: Global: Online Advertising Market Forecast: Breakup by Region (in Billion US$), 2022-2027
Table 6: Global: Online Advertising Market Forecast: Breakup by Type (in Billion US$), 2022-2027