Table of Content

1. Executive Summary


2. Introduction

2.1 Heated Tobacco Products (HTP) : An Overview
2.1.1 Definition of Heated Tobacco Products (HTP)
2.1.2 Types of Heated Tobacco Products (HTP)

2.2 Heated Tobacco Products (HTP) Segmentation: An Overview
2.2.1 Heated Tobacco Products (HTP) Segmentation


3. Global Market Analysis

3.1 Global Heated Tobacco Products Market: An Analysis

3.1.1 Global Heated Tobacco Products Market By Value: An Overview
3.1.2 Global Heated Tobacco Products Market by Value
3.1.3 Global Heated Tobacco Products Market Value by Product Type (Leaf and Stick)
3.1.4 Global Heated Tobacco Products Market Value by Distribution Channel (Offline and Online)
3.1.5 Global Heated Tobacco Products Market Value by Region (North America, Europe, Asia Pacific and Rest of the World)
3.1.6 Global Heated Tobacco Products Market By Volume: An Overview
3.1.7 Global Heated Tobacco Products Market by Volume
3.1.8 Global Heated Tobacco Products Market Volume by Product Type(Leaf and Stick)
3.1.9 Global Heated Tobacco Products Market Volume by Distribution Channel (Offline and Online)
3.1.10 Global Heated Tobacco Products Market Volume by Region (North America, Europe, Asia Pacific and Rest of the World)

3.2 Global Heated Tobacco Products Market: Product Type Analysis

3.2.1 Global Heated Tobacco Products Market By Product Type: An Overview
3.2.2 Global Stick Heated Tobacco Products Market By Value
3.2.3 Global Stick Heated Tobacco Products Market By Volume
3.2.4 Global Leaf Heated Tobacco Products Market By Value
3.2.5 Global Leaf Heated Tobacco Products Market By Volume

3.3 Global Heated Tobacco Products Market: Distribution Channel Analysis

3.3.1 Global Heated Tobacco Products Market Value By Distribution Channel: An Overview
3.3.2 Global Offline Heated Tobacco Products Market By Value
3.3.3 Global Offline Heated Tobacco Products Market By Volume
3.3.4 Global Online Heated Tobacco Products Market By Value
3.3.5 Global Online Heated Tobacco Products Market By Volume


4. Regional Market Analysis

4.1 North America Heated Tobacco Products Market: An Analysis

4.1.1 North America Heated Tobacco Products Market: An Overview
4.1.2 North America Heated Tobacco Products Market by Value
4.1.3 North America Heated Tobacco Products Market Value by Region (The US, Canada and Mexico)
4.1.4 The US Heated Tobacco Products Market by Value
4.1.5 Mexico Heated Tobacco Products Market by Value
4.1.6 Canada Heated Tobacco Products Market by Value
4.1.7 North America Heated Tobacco Products Market by Volume
4.1.8 North America Heated Tobacco Products Market Volume by Distribution Channel (Offline and Online)
4.1.9 North America Offline Heated Tobacco Products Market by Volume
4.1.10 North America Online Heated Tobacco Products Market by Volume
4.1.11 North America Heated Tobacco Products Market Volume by Region (The US, Canada and Mexico)
4.1.12 The US Heated Tobacco Products Market by Volume
4.1.13 Mexico Heated Tobacco Products Market by Volume
4.1.14 Canada Heated Tobacco Products Market by Volume

4.2 Europe Heated Tobacco Products Market: An Analysis

4.2.1 Europe Heated Tobacco Products Market: An Overview
4.2.2 Europe Heated Tobacco Products Market by Value
4.2.3 Europe Heated Tobacco Products Market Value by Region (Germany, UK, France, Italy, Spain and Rest of Europe)
4.2.4 Germany Tobacco Products Market by Value
4.2.5 UK Tobacco Products Market by Value
4.2.6 France Tobacco Products Market by Value
4.2.7 Italy Tobacco Products Market by Value
4.2.8 Spain Tobacco Products Market by Value
4.2.9 Rest of Europe Tobacco Products Market by Value
4.2.10 Europe Heated Tobacco Products Market by Volume
4.2.11 Europe Heated Tobacco Products Market Volume by Distribution Channel (Offline and Online)
4.2.12 Europe Offline Heated Tobacco Products Market by Volume
4.2.13 Europe Online Heated Tobacco Products Market by Volume
4.2.14 Europe Heated Tobacco Products Market Volume by Region (Germany, UK, France, Italy, Spain and Rest of Europe)
4.2.15 Germany Tobacco Products Market by Volume
4.2.16 UK Tobacco Products Market by Volume
4.2.17 France Tobacco Products Market by Volume
4.2.18 Italy Tobacco Products Market by Volume
4.2.19 Spain Tobacco Products Market by Volume
4.2.20 Rest of Europe Tobacco Products Market by Volume

4.3 Asia Pacific Heated Tobacco Products Market: An Analysis

4.3.1 Asia Pacific Heated Tobacco Products Market: An Overview
4.3.2 Asia Pacific Heated Tobacco Products Market by Value
4.3.3 Asia Pacific Heated Tobacco Products Market Value by Region (China, Japan, India, South Korea and Rest of Asia Pacific)
4.3.4 China Heated Tobacco Products Market by Value
4.3.5 Japan Heated Tobacco Products Market by Value
4.3.6 India Heated Tobacco Products Market by Value
4.3.7 South Korea Heated Tobacco Products Market by Value
4.3.8 Rest of Asia Pacific Heated Tobacco Products Market by Value
4.3.9 Asia Pacific Heated Tobacco Products Market by Volume
4.3.10 Asia Pacific Heated Tobacco Products Market Volume by Distribution Channel (Offline and Online)
4.3.11 Asia Pacific Offline Heated Tobacco Products Market by Volume
4.3.12 Asia Pacific Online Heated Tobacco Products Market by Volume
4.3.13 Asia Pacific Heated Tobacco Products Market Volume by Region (China, Japan, India, South Korea and Rest of Asia Pacific)
4.3.14 China Tobacco Products Market by Volume
4.3.15 Japan Tobacco Products Market by Volume
4.3.16 India Tobacco Products Market by Volume
4.3.17 South Korea Tobacco Products Market by Volume
4.3.18 Rest of Asia Pacific Tobacco Products Market by Volume

4.4 Rest of the World Heated Tobacco Products Market: An Analysis

4.4.1 Rest of the World Heated Tobacco Products Market: An Overview
4.4.2 Rest of the World Heated Tobacco Products Market by Value
4.4.3 Rest of the World Heated Tobacco Products Market by Volume


5. Impact of COVID-19

5.1 Impact of COVID-19 on Heated Tobacco Products (HTP) Market
5.2 Post COVID-19 Impact on Heated Tobacco Products (HTP) Market


6. Market Dynamics

6.1 Growth Driver
6.1.1 Rising Income of Individuals
6.1.2 Decrease in Consumption for Cigarettes
6.1.3 Increased Investment in Research and Development (R&D)
6.1.4 Rising Health Awareness
6.1.5 Government Initiatives

6.2 Challenges
6.2.1 Rising Popularity of Alternative Tobacco Products
6.2.2 Lack of Scientific Proof
6.2.3 Climate Change
6.2.4 Stringent Regulations

6.3 Market Trends
6.3.1 Rising Retail E-Commerce
6.3.2 Rise in Digital Advertising
6.3.3 Escalating influence of Partying and Pop Culture

7. Competitive Landscape

7.1 Global Heated Tobacco Products Players by Market Share

8. Company Profiles

8.1 British American Tobacco P.L.C. (BAT)
8.1.1 Business Overview
8.1.2 Operating Geographic Region
8.1.3 Business Strategy

8.2 Japan Tobacco Inc. (Japan Tobacco International)
8.2.1 Business Overview
8.2.2 Operating Segment
8.2.3 Business Strategy

8.3 Altria Group Inc. (Altria)
8.3.1 Business Overview
8.3.2 Operating Segment
8.3.3 Business Strategy

8.4 Korean Tobacco and Ginseng Corp. (KT&G)
8.4.1 Business Overview
8.4.2 Operating Segment
8.4.3 Business Strategy

8.5 Imperial Brands PLC
8.5.1 Business Overview
8.5.2 Operating Segment
8.5.3 Business Strategy

8.6 Philip Morris International Inc. (PMI)
8.6.1 Business Overview
8.6.2 Operating Segment
8.6.3 Business Strategy

8.7 Vapor Tobacco Manufacturing LLC (3T Organic)
8.7.1 Business Overview

List of Figures

Figure 1: Heated Tobacco Products (HTP) Segmentation
Figure 2: Global Heated Tobacco Products Market by Value; 2017-2021 (US$ Billion)
Figure 3: Global Heated Tobacco Products Market by Value; 2022-2027 (US$ Billion)
Figure 4: Global Heated Tobacco Products Market Value by Product Type; 2021 (Percentage, %)
Figure 5: Global Heated Tobacco Products Market Value by Distribution Channel; 2021 (Percentage, %)
Figure 6: Global Heated Tobacco Products Market Value by Region; 2021 (Percentage, %)
Figure 7: Global Heated Tobacco Products Market by Volume; 2017-2021 (Ton)
Figure 8: Global Heated Tobacco Products Market by Volume; 2022-2027 (Ton)
Figure 9: Global Heated Tobacco Products Market Volume by Product Type; 2021 (Percentage, %)
Figure 10: Global Heated Tobacco Products Market Volume by Distribution Channel; 2021 (Percentage, %)
Figure 11: Global Heated Tobacco Products Market Volume by Region; 2021 (Percentage, %)
Figure 12: Global Stick Heated Tobacco Products Market by Value; 2017-2021 (US$ Billion)
Figure 13: Global Stick Heated Tobacco Products Market by Value; 2022-2027 (US$ Billion)
Figure 14: Global Stick Heated Tobacco Products Market by Volume; 2017-2021 (Ton)
Figure 15: Global Stick Heated Tobacco Products Market by Volume; 2022-2027 (Ton)
Figure 16: Global Leaf Heated Tobacco Products Market by Value; 2017-2021 (US$ Million)
Figure 17: Global Leaf Heated Tobacco Products Market by Value; 2022-2027 (US$ Billion)
Figure 18: Global Leaf Heated Tobacco Products Market by Volume; 2017-2021 (Ton)
Figure 19: Global Leaf Heated Tobacco Products Market by Volume; 2022-2027 (Ton)
Figure 20: Global Offline Heated Tobacco Products Market by Value; 2017-2021 (US$ Billion)
Figure 21: Global Offline Heated Tobacco Products Market by Value; 2022-2027 (US$ Billion)
Figure 22: Global Offline Heated Tobacco Products Market by Volume; 2017-2021 (Ton)
Figure 23: Global Offline Heated Tobacco Products Market by Volume; 2022-2027 (Ton)
Figure 24: Global Online Heated Tobacco Products Market by Value; 2017-2021 (US$ Million)
Figure 25: Global Online Heated Tobacco Products Market by Value; 2022-2027 (US$ Billion)
Figure 26: Global Online Heated Tobacco Products Market by Volume; 2017-2021 (Ton)
Figure 27: Global Online Heated Tobacco Products Market by Volume; 2022-2027 (Ton)
Figure 28: North America Heated Tobacco Products Market by Value; 2017-2021 (US$ Billion)
Figure 29: North America Heated Tobacco Products Market by Value; 2022-2027 (US$ Billion)
Figure 30: North America Heated Tobacco Products Market Value by Region; 2021(Percentage, %)
Figure 31: The US Heated Tobacco Products Market by Value; 2017-2021 (US$ Billion)
Figure 32: The US Heated Tobacco Products Market by Value; 2022-2027 (US$ Billion)
Figure 33: Mexico Heated Tobacco Products Market by Value; 2017-2021 (US$ Million)
Figure 34: Mexico Heated Tobacco Products Market by Value; 2022-2027 (US$ Million)
Figure 35: Canada Heated Tobacco Products Market by Value; 2017-2021 (US$ Million)
Figure 36: Canada Heated Tobacco Products Market by Value; 2022-2027 (US$ Million)
Figure 37: North America Heated Tobacco Products Market by Volume; 2017-2021 (Ton)
Figure 38: North America Heated Tobacco Products Market by Volume; 2022-2027 (Ton)
Figure 39: North America Heated Tobacco Products Market Volume by Distribution Channel; 2021(Percentage, %)
Figure 40: North America Offline Heated Tobacco Products Market by Volume; 2021-2027 (Ton)
Figure 41: North America Online Heated Tobacco Products Market by Volume; 2021-2027 (Ton)
Figure 42: North America Heated Tobacco Products Market Volume by Region; 2021(Percentage, %)
Figure 43: The US Heated Tobacco Products Market by Volume; 2017-2021 (Ton)
Figure 44: The US Heated Tobacco Products Market by Volume; 2022-2027 (Ton)
Figure 45: Mexico Heated Tobacco Products Market by Volume; 2017-2021 (Ton)
Figure 46: Mexico Heated Tobacco Products Market by Volume; 2022-2027 (Ton)
Figure 47: Canada Heated Tobacco Products Market by Volume; 2017-2021 (Ton)
Figure 48: Canada Heated Tobacco Products Market by Volume; 2022-2027 (Ton)
Figure 49: Europe Heated Tobacco Products Market by Value; 2017-2021 (US$ Billion)
Figure 50: Europe Heated Tobacco Products Market by Value; 2022-2027 (US$ Billion)
Figure 51: Europe Heated Tobacco Products Market Value by Region; 2021(Percentage, %)
Figure 52: Germany Heated Tobacco Products Market by Value; 2017-2021 (US$ Million)
Figure 53: Germany Heated Tobacco Products Market by Value; 2022-2027 (US$ Million)
Figure 54: UK Heated Tobacco Products Market by Value; 2017-2021 (US$ Million)
Figure 55: UK Heated Tobacco Products Market by Value; 2022-2027 (US$ Million)
Figure 56: France Heated Tobacco Products Market by Value; 2017-2021 (US$ Million)
Figure 57: France Heated Tobacco Products Market by Value; 2022-2027 (US$ Million)
Figure 58: Italy Heated Tobacco Products Market by Value; 2017-2021 (US$ Million)
Figure 59: Italy Heated Tobacco Products Market by Value; 2022-2027 (US$ Million)
Figure 60: Spain Heated Tobacco Products Market by Value; 2017-2021 (US$ Million)
Figure 61: Spain Heated Tobacco Products Market by Value; 2022-2027 (US$ Million)
Figure 62: Rest of Europe Heated Tobacco Products Market by Value; 2017-2021 (US$ Million)
Figure 63: Rest of Europe Heated Tobacco Products Market by Value; 2022-2027 (US$ Million)
Figure 64: Europe Heated Tobacco Products Market by Volume; 2017-2021 (Ton)
Figure 65: Europe Heated Tobacco Products Market by Volume; 2022-2027 (Ton)
Figure 66: Europe Heated Tobacco Products Market Volume by Distribution Channel; 2021 (Percentage, %)
Figure 67: Europe Offline Heated Tobacco Products Market by Volume; 2021-2027 (Ton)
Figure 68: Europe Online Heated Tobacco Products Market by Volume; 2021-2027 (Ton)
Figure 69: Europe Heated Tobacco Products Market Volume by Region; 2021(Percentage, %)
Figure 70: Germany Heated Tobacco Products Market by Volume; 2017-2021 (Ton)
Figure 71: Germany Heated Tobacco Products Market by Volume; 2022-2027 (Ton)
Figure 72: UK Heated Tobacco Products Market by Volume; 2017-2021 (Ton)
Figure 73: UK Heated Tobacco Products Market by Volume; 2022-2027 (Ton)
Figure 74: France Heated Tobacco Products Market by Volume; 2017-2021 (Ton)
Figure 75: France Heated Tobacco Products Market by Volume; 2022-2027 (Ton)
Figure 76: Italy Heated Tobacco Products Market by Volume; 2017-2021 (Ton)
Figure 77: Italy Heated Tobacco Products Market by Volume; 2022-2027 (Ton)
Figure 78: Spain Heated Tobacco Products Market by Volume; 2017-2021 (Ton)
Figure 79: Spain Heated Tobacco Products Market by Volume; 2022-2027 (Ton)
Figure 80: Rest of Europe Heated Tobacco Products Market by Volume; 2017-2021 (Ton)
Figure 81: Rest of Europe Heated Tobacco Products Market by Volume; 2022-2027 (Ton)
Figure 82: Asia Pacific Heated Tobacco Products Market by Value; 2017-2021 (US$ Million)
Figure 83: Asia Pacific Heated Tobacco Products Market by Value; 2022-2027 (US$ Billion)
Figure 84: Asia Pacific Heated Tobacco Products Market Value by Region; 2021(Percentage, %)
Figure 85: China Heated Tobacco Products Market by Value; 2017-2021 (US$ Million)
Figure 86: China Heated Tobacco Products Market by Value; 2022-2027 (US$ Million)
Figure 87: Japan Heated Tobacco Products Market by Value; 2017-2021 (US$ Million)
Figure 88: Japan Heated Tobacco Products Market by Value; 2022-2027 (US$ Million)
Figure 89: India Heated Tobacco Products Market by Value; 2017-2021 (US$ Million)
Figure 90: India Heated Tobacco Products Market by Value; 2022-2027 (US$ Million)
Figure 91: South Korea Heated Tobacco Products Market by Value; 2017-2021 (US$ Million)
Figure 92: South Korea Heated Tobacco Products Market by Value; 2022-2027 (US$ Million)
Figure 93: Rest of Asia Pacific Heated Tobacco Products Market by Value; 2017-2021 (US$ Million)
Figure 94: Rest of Asia Pacific Heated Tobacco Products Market by Value; 2022-2027 (US$ Million)
Figure 95: Asia Pacific Heated Tobacco Products Market by Volume; 2017-2021 (Ton)
Figure 96: Asia Pacific Heated Tobacco Products Market by Volume; 2022-2027 (Ton)
Figure 97: Asia Pacific Heated Tobacco Products Market Volume by Distribution Channel; 2021(Percentage, %)
Figure 98: Asia Pacific Offline Heated Tobacco Products Market by Volume; 2021-2027 (Ton)
Figure 99: Asia Pacific Online Heated Tobacco Products Market by Volume; 2021-2027 (Ton)
Figure 100: Asia Pacific Heated Tobacco Products Market Volume by Region; 2021(Percentage, %)
Figure 101: China Heated Tobacco Products Market by Volume; 2017-2021 (Ton)
Figure 102: China Heated Tobacco Products Market by Volume; 2022-2027 (Ton)
Figure 103: Japan Heated Tobacco Products Market by Volume; 2017-2021 (Ton)
Figure 104: Japan Heated Tobacco Products Market by Volume; 2022-2027 (Ton)
Figure 105: India Heated Tobacco Products Market by Volume; 2017-2021 (Ton)
Figure 106: India Heated Tobacco Products Market by Volume; 2022-2027 (Ton)
Figure 107: South Korea Heated Tobacco Products Market by Volume; 2017-2021 (Ton)
Figure 108: South Korea Heated Tobacco Products Market by Volume; 2022-2027 (Ton)
Figure 109: Rest of Asia Pacific Heated Tobacco Products Market by Volume; 2017-2021 (Ton)
Figure 110: Rest of Asia Pacific Heated Tobacco Products Market by Volume; 2022-2027 (Ton)
Figure 111: Rest of the World Heated Tobacco Products Market by Value; 2017-2021 (US$ Million)
Figure 112: Rest of the World Heated Tobacco Products Market by Value; 2022-2027 (US$ Million)
Figure 113: Rest of the World Heated Tobacco Products Market by Volume; 2017-2021 (Ton)
Figure 114: Rest of the World Heated Tobacco Products Market by Volume; 2022-2027 (Ton)
Figure 115: The US Household Income Per Capita; 2017-2021 (US$ Thousand)
Figure 116: Global Consumption of Cigarettes; 2017-2025 (Trillion)
Figure 117: Global Value of Tobacco Market; 2017-2025 (US$ Billion)
Figure 118: Global Retail E-Commerce Sales; 2017-2026 (US$ Billion)
Figure 119: Global Digital Ad Spending; 2019-2024 (US$ Billion)
Figure 120: Global Heated Tobacco Products Players by Market Share; 2021 (Percentage, %)
Figure 121: British American Tobacco p.l.c. (BAT) Revenue by Geographic Region; 2021 (Percentage, %)
Figure 122: Japan Tobacco Inc. Revenue by Business Segment; 2021 (Percentage, %)
Figure 123: Altria Group Inc. (Altria) Net Revenues by Segment; 2021 (Percentage, %)
Figure 124: Korean Tobacco and Ginseng Corp. (KT&G) Sales by Segment; 2021 (Percentage, %)
Figure 125: Imperial Brands PLC Revenue by Reportable Segment; 2021 (Percentage, %)
Figure 126: Philip Morris International Inc. (PMI) Net Revenue by Geographic segment; 2021 (Percentage, %)