Table of Content

1. Executive Summary


2. Introduction

2.1 Rent-To-Own: An Overview
2.1.1 Rent-To-Own Market
2.1.2 Rent-To-Own: Advantages and Disadvantages
2.1.3 Components of the Rent-To-Own Agreement

2.2 Rent-To-Own Segmentation: An Overview
2.2.1 Rent-To-Own Segmentation


3. The US Market Analysis

3.1 The US Rent to Own Market: An Analysis

3.1.1 The US Rent to Own Market: An Overview
3.1.2 The US Rent to Own Market by Value
3.1.3 The US Rent to Own Market by Distribution Channel (Brick & Mortar and E-commerce)
3.1.4 The US Rent to Own Market by Number of Stores

3.2 The US Rent to Own Market: Distribution Channel Analysis

3.2.1 The US Rent to Own Market by Distribution Channel: An Overview
3.2.2 The US Rent to Own Brick & Mortar Market by Value
3.2.3 The US Rent to Own E-commerce Market by Value


4. Impact of COVID-19

4.1 Impact of COVID-19
4.1.1 The Economic Effects of COVID-19
4.1.2 Response of Industry Players to COVID-19
4.1.3 Post COVID-19 Scenario


5. Market Dynamics

5.1 Growth Drivers
5.1.1 Spike in Urbanization
5.1.2 Significant Population of International Migrants
5.1.3 Surging GDP Growth
5.1.4 Rising Disposable Income
5.1.5 Growing Millennial Population
5.1.6 Rising Virtual Rent-to-Own Market

5.2 Challenges
5.2.1 Dependency on Vendors, Suppliers and Products
5.2.2 Lack of Customer Security
5.2.3 Low Profit Margin

5.3 Market Trends
5.3.1 Hike in Internet Penetration
5.3.2 Rollout of Smartphone as New Category
5.3.3 Rapid Pace in Technological Advancements


6. Competitive Landscape

6.1 The US Rent to Own Market Players Comparison
6.2 The US Rent to Own Market Players by Number of Stores


7. Company Profiles

7.1 Rent-A-Center Inc.
7.1.1 Business Overview
7.1.2 Operating Segments
7.1.3 Business Strategy

7.2 goeasy Ltd.
7.2.1 Business Overview
7.2.2 Operating Segments
7.2.3 Business Strategy

7.3 The Aaron’s Company, Inc.
7.3.1 Business Overview
7.3.2 Business Strategy

7.4 Co-Ownership Organization
7.4.1 Business Overview
7.4.2 Business Strategy

7.5 FlexShopper Inc.
7.5.1 Business Overview

7.6 EZ Furniture Sales & Leasing
7.6.1 Business Overview

7.7 Buddy’s Home Furnishings Company
7.7.1 Business Overview

7.8 Snap Finance Company
7.8.1 Business Overview

7.9 Home Partners of America Company (HPOA)
7.9.1 Business Overview

7.10 Dream America Organization
7.10.1 Business Overview

7.11 Zerodown
7.11.1 Business Overview

7.12 Verbhouse
7.12.1 Business Overview

7.13 Action Rent to Own
7.13.1 Business Overview

7.14 Divvy Homes
7.14.1 Business Overview

List of Figures

Figure 1: Components of Rent-to-Own Agreement
Figure 2: Rent-To-Own Segmentation
Figure 3: The US Rent to Own Market by Value; 2017-2021 (US$ Billion)
Figure 4: The US Rent to Own Market by Value; 2022-2027 (US$ Billion)
Figure 5: The US Rent to Own Market by Distribution Channel; 2021 (Percentage, %)
Figure 6: The US Rent to Own Market by Number of Stores; 2017-2021 (Billion)
Figure 7: The US Rent to Own Brick & Mortar by Value; 2017-2021 (US$ Billion)
Figure 8: The US Rent to Own Brick & Mortar Market by Value; 2022 - 2027 (US$ Billion)
Figure 9: The US Rent to Own E-commerce Market by Value; 2017-2021 (US$ Billion)
Figure 10: The US Rent to Own E-commerce Market by Value; 2022-2027 (US$ Billion)
Figure 11: The US Number of Unemployed Persons & Unemployment Rate; April 2019-April 2020 (Million & Percentage, %)
Figure 12: The US Urban Population; 2015-2022 (Percentage, %)
Figure 13: The US Percentage of International Migrants; 2020 (Percentage, %)
Figure 14: The US GDP; 2015-2021 (US$ Trillion)
Figure 15: The US Disposable Personal Income; 2016-2021 (US$ Trillion)
Figure 16: The US Millennial Population; 2016-2036 (Million)
Figure 17: The US Internet Penetration Rate; 2017-2023 (Percentage, %)
Figure 18: The US Smartphone User Penetration; 2018-2025 (Percentage, %)
Figure 19: Rent-A-Center Inc. Revenue by Segments; 2021 (Percentage, %)
Figure 20: goeasy Ltd. Revenue by Segments; 2021 (Percentage, %)
Table 1: Rent-to-Own Advantages & Disadvantages
Table 2: The US Rent to Own Market Players Comparison; 2019
Table 3: The US Rent to Own Market Players by Number of Stores; 2021