Table of Content

Part 1. Summary
Part 2. Introduction
? Study period
? Geographical scope
? Market segmentation
Part 3. Marketing analytics market overview
Part 4. Market breakdown by deployment mode
? On-premise
? Cloud
Part 5. Market breakdown by organization size
? Large enterprises
? Small and medium enterprises (SMEs)
Part 6. Market breakdown by application
? Content marketing
? Email marketing
? Search engine marketing
? Social media marketing
? Others
Part 7. Market breakdown by end user
? Consumer-packaged goods
? Financial
? Healthcare
? Hospitality and tourism
? Media and entertainment
? Retail
Part 8. Market breakdown by region
? Asia Pacific
? Europe
? North America
? Rest of the World (RoW)
Part 9. Key companies
? Accenture plc
? Adobe Inc.
? Experian plc
? IBM Corporation
? Microsoft Corporation
? Oracle Corporation
? Pegasystems Inc.
? SAP SE
? SAS Institue Inc.
? Teradata Corporation
? Wipro Ltd.
Part 10. Methodology