Table of Content


1 EXECUTIVE SUMMARY
1.1 MARKET ATTRACTIVENESS ANALYSIS
1.1.1 EUROPE MANUKA HONEY MARKET, BY GRADE
1.1.2 EUROPE MANUKA HONEY MARKET, BY CATEGORY
1.1.3 EUROPE MANUKA HONEY MARKET, BY DISTRIBUTION CHANNEL
2 MARKET INTRODUCTION
2.1 DEFINITION
2.2 SCOPE OF THE STUDY
2.3 RESEARCH OBJECTIVE
2.4 MARKET STRUCTURE
2.5 KEY BUYING CRITERIA
3 RESEARCH METHODOLOGY
3.1 RESEARCH PROCESS
3.2 PRIMARY RESEARCH
3.3 SECONDARY RESEARCH
3.4 MARKET SIZE ESTIMATION
3.5 FORECAST MODEL
3.6 LIST OF ASSUMPTIONS & LIMITATIONS
4 MARKET INSIGHTS
5 MARKET DYNAMICS
5.1 INTRODUCTION
5.2 DRIVERS
5.2.1 HEALTH BENEFITS ASSOCIATED WITH MANUKA HONEY
5.2.2 CONSUMER PREFERENCE FOR HEALTHY SWEETENER
5.2.3 ADVANCEMENTS IN HONEY HARVESTING TECHNOLOGY
5.2.4 DRIVERS IMPACT ANALYSIS
5.3 RESTRAINT
5.3.1 RISING GAP BETWEEN DEMAND AND SUPPLY OF HONEY IN EUROPE
5.3.2 RESTRAINTS IMPACT ANALYSIS
5.4 OPPORTUNITY
5.4.1 RISING CONSUMER PREFERENCE FOR ORGANIC HONEY
5.5 CHALLENGE
5.5.1 HONEY LAUNDERING
6 MARKET FACTOR ANALYSIS
6.1 VALUE CHAIN ANALYSIS
6.1.1 HONEY HARVESTING
6.1.2 PROCESSING
6.1.3 PACKAGING
6.2 SUPPLY CHAIN ANALYSIS
6.3 PORTER’S FIVE FORCES MODEL
6.3.1 THREAT OF NEW ENTRANTS
6.3.2 BARGAINING POWER OF SUPPLIERS
6.3.3 THREAT OF SUBSTITUTES
6.3.4 BARGAINING POWER OF BUYERS
6.3.5 INTENSITY OF RIVALRY
6.4 IMPACT OF THE COVID-19 OUTBREAK ON EUROPE MANUKA HONEY MARKET
6.4.1 OVERVIEW
6.4.2 IMPACT ON SUPPLY CHAIN
6.4.3 IMPACT ON CONSUMER BUYING BEHAVIOR
6.4.4 IMPACT ON PRICE
6.4.5 IMPACT ON RETAIL SALES (STORE-BASED VS. NON-STORE-BASED)
7 EUROPE MANUKA HONEY MARKET, BY GRADE
7.1 OVERVIEW
7.1.1 EUROPE MANUKA HONEY MARKET ESTIMATES & FORECAST, BY GRADE, 2019–2028
7.2 MGO 83
7.2.1 MGO 83: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028
7.3 MGO 100
7.3.1 MGO 100: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028
7.4 MGO 250
7.4.1 MGO 250: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028
7.5 MGO 263
7.5.1 MGO 263: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028
7.6 MGO 400
7.6.1 MGO 400: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028
7.7 MGO 514
7.7.1 MGO 514: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028
7.8 MGO 550
7.8.1 MGO 550: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028
7.9 OTHERS
7.9.1 OTHERS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028
8 EUROPE MANUKA HONEY MARKET, BY CATEGORY
8.1 OVERVIEW
8.1.1 EUROPE MANUKA HONEY MARKET ESTIMATES & FORECAST, BY CATEGORY, 2019–2028
8.2 CONVENTIONAL
8.2.1 CONVENTIONAL: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028
8.3 ORGANIC
8.3.1 ORGANIC: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028
9 EUROPE MANUKA HONEY MARKET, BY DISTRIBUTION CHANNEL
9.1 OVERVIEW
9.1.1 EUROPE MANUKA HONEY MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2019–2028
9.2 STORE-BASED
9.2.1 STORE-BASED: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028
9.3 NON-STORE-BASED
9.3.1 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028
10 EUROPE MANUKA HONEY MARKET, BY COUNTRY
10.1 OVERVIEW
10.2 UK
10.3 GERMANY
10.4 FRANCE
10.5 ITALY
10.6 SPAIN
10.7 REST OF EUROPE
11 COMPETITIVE LANDSCAPE
11.1 INTRODUCTION
11.1.1 MARKET STRATEGY ANALYSIS
11.2 COMPETITIVE BENCHMARKING
11.3 KEY DEVELOPMENTS & GROWTH STRATEGIES
11.3.1 EXPANSION
12 COMPANY PROFILES
12.1 COMVITA LIMITED
12.1.1 COMPANY OVERVIEW
12.1.2 FINANCIAL OVERVIEW
12.1.3 PRODUCTS OFFERED
12.1.4 KEY DEVELOPMENTS
12.1.5 SWOT ANALYSIS
12.1.6 KEY STRATEGIES
12.2 VALEO FOODS
12.2.1 COMPANY OVERVIEW
12.2.2 FINANCIAL OVERVIEW
12.2.3 PRODUCTS OFFERED
12.2.4 KEY DEVELOPMENTS
12.2.5 SWOT ANALYSIS
12.2.6 KEY STRATEGIES
12.3 WILKIN & SONS LTD
12.3.1 COMPANY OVERVIEW
12.3.2 FINANCIAL OVERVIEW
12.3.3 PRODUCTS OFFERED
12.3.4 KEY DEVELOPMENTS
12.3.5 KEY STRATEGIES
12.4 STEENS HONEY
12.4.1 COMPANY OVERVIEW
12.4.2 FINANCIAL OVERVIEW
12.4.3 PRODUCTS OFFERED
12.4.4 KEY DEVELOPMENTS
12.4.5 SWOT ANALYSIS
12.4.6 KEY STRATEGIES
12.5 HILLTOP HONEY LTD
12.5.1 COMPANY OVERVIEW
12.5.2 FINANCIAL OVERVIEW
12.5.3 PRODUCTS OFFERED
12.5.4 KEY DEVELOPMENTS
12.5.5 KEY STRATEGIES
12.6 MANUKA HEALTH NEW ZEALAND
12.6.1 COMPANY OVERVIEW
12.6.2 FINANCIAL OVERVIEW
12.6.3 PRODUCTS OFFERED
12.6.4 KEY DEVELOPMENTS
12.6.5 SWOT ANALYSIS
12.6.6 KEY STRATEGIES
12.7 MANUKA DOCTOR
12.7.1 COMPANY OVERVIEW
12.7.2 FINANCIAL OVERVIEW
12.7.3 PRODUCTS OFFERED
12.7.4 KEY DEVELOPMENTS
12.7.5 SWOT ANALYSIS
12.7.6 KEY STRATEGIES
12.8 WILDCAPE MANUKA HONEY
12.8.1 COMPANY OVERVIEW
12.8.2 FINANCIAL OVERVIEW
12.8.3 PRODUCTS OFFERED
12.8.4 KEY DEVELOPMENTS
12.8.5 KEY STRATEGIES
12.9 LONDON HONEY CO.
12.9.1 COMPANY OVERVIEW
12.9.2 FINANCIAL OVERVIEW
12.9.3 PRODUCTS OFFERED
12.9.4 KEY DEVELOPMENTS
12.9.5 KEY STRATEGIES
12.10 NEW ZEALAND HONEY CO.
12.10.1 COMPANY OVERVIEW
12.10.2 FINANCIAL OVERVIEW
12.10.3 PRODUCTS OFFERED
12.10.4 KEY DEVELOPMENTS
12.10.5 KEY STRATEGIES
13 REFERENCES



List of Figures

LIST OF FIGURES
FIGURE 1 MARKET SYNOPSIS
FIGURE 2 MARKET ATTRACTIVENESS ANALYSIS: EUROPE MANUKA HONEY MARKET, 2020
FIGURE 3 EUROPE MANUKA HONEY MARKET ANALYSIS, BY GRADE, 2020
FIGURE 4 EUROPE MANUKA HONEY MARKET ANALYSIS, BY CATEGORY, 2020
FIGURE 5 EUROPE MANUKA HONEY MARKET ANALYSIS, BY DISTRIBUTION CHANNEL, 2020
FIGURE 6 EUROPE MANUKA HONEY MARKET: STRUCTURE
FIGURE 7 KEY BUYING CRITERIA FOR MANUKA HONEY
FIGURE 8 RESEARCH PROCESS
FIGURE 9 TOP-DOWN AND BOTTOM-UP APPROACHES
FIGURE 10 EUROPE: MANUKA HONEY MARKET SIZE, BY COUNTRY (2020 VS. 2028)
FIGURE 11 MARKET DYNAMICS OVERVIEW
FIGURE 12 DRIVERS IMPACT ANALYSIS: EUROPE MANUKA HONEY MARKET
FIGURE 13 RESTRAINTS IMPACT ANALYSIS: EUROPE MANUKA HONEY MARKET
FIGURE 14 EUROPE MANUKA HONEY MARKET: VALUE CHAIN
FIGURE 15 EUROPE MANUKA HONEY MARKET: SUPPLY CHAIN
FIGURE 16 PORTER’S FIVE FORCES ANALYSIS OF THE EUROPE MANUKA HONEY MARKET
FIGURE 17 IMPACT OF THE COVID-19 OUTBREAK ON EUROPE MANUKA HONEY MARKET
FIGURE 18 EUROPE MANUKA HONEY MARKET, BY GRADE, 2020 (% SHARE)
FIGURE 19 EUROPE MANUKA HONEY MARKET, BY GRADE, 2019–2028 (USD THOUSAND)
FIGURE 20 EUROPE MANUKA HONEY MARKET, BY CATEGORY, 2020 (% SHARE)
FIGURE 21 EUROPE MANUKA HONEY MARKET, BY CATEGORY, 2019–2028 (USD THOUSAND)
FIGURE 22 EUROPE MANUKA HONEY MARKET, BY DISTRIBUTION CHANNEL, 2020 (% SHARE)
FIGURE 23 EUROPE MANUKA HONEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2028 (USD THOUSAND)
FIGURE 24 EUROPE MANUKA HONEY MARKET, BY COUNTRY, 2019–2028 (USD THOUSAND)
FIGURE 25 EUROPE MANUKA HONEY MARKET, BY COUNTRY, 2020 (% SHARE)
FIGURE 26 COMVITA LIMITED: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 27 COMVITA LIMITED: SWOT ANALYSIS
FIGURE 28 VALEO FOODS: SWOT ANALYSIS
FIGURE 29 STEENS HONEY: SWOT ANALYSIS
FIGURE 30 MANUKA HEALTH NEW ZEALAND: SWOT ANALYSIS
FIGURE 31 MANUKA DOCTOR: SWOT ANALYSIS

List of Tables

LIST OF TABLES
TABLE 1 PRIMARY INTERVIEWS
TABLE 2 LIST OF ASSUMPTIONS & LIMITATIONS
TABLE 3 EUROPE MANUKA HONEY MARKET ESTIMATES & FORECAST, BY GRADE, 2019–2028 (USD THOUSAND)
TABLE 4 MGO 83: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028 (USD THOUSAND)
TABLE 5 MGO 100: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028 (USD THOUSAND)
TABLE 6 MGO 250: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028 (USD THOUSAND)
TABLE 7 MGO 263: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028 (USD THOUSAND)
TABLE 8 MGO 400: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028 (USD THOUSAND)
TABLE 9 MGO 514: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028 (USD THOUSAND)
TABLE 10 MGO 550: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028 (USD THOUSAND)
TABLE 11 OTHERS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028 (USD THOUSAND)
TABLE 12 EUROPE MANUKA HONEY MARKET ESTIMATES & FORECAST, BY CATEGORY, 2019–2028 (USD THOUSAND)
TABLE 13 CONVENTIONAL: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028 (USD THOUSAND)
TABLE 14 ORGANIC: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028 (USD THOUSAND)
TABLE 15 EUROPE MANUKA HONEY MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2019–2028 (USD THOUSAND)
TABLE 16 STORE-BASED: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028 (USD THOUSAND)
TABLE 17 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028 (USD THOUSAND)
TABLE 18 EUROPE MANUKA HONEY MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028 (USD THOUSAND)
TABLE 19 UK: MANUKA HONEY MARKET, BY GRADE, 2019–2028 (USD THOUSAND)
TABLE 20 UK: MANUKA HONEY MARKET, BY CATEGORY, 2019–2028 (USD THOUSAND)
TABLE 21 UK: MANUKA HONEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2028 (USD THOUSAND)
TABLE 22 GERMANY: MANUKA HONEY MARKET, BY GRADE, 2019–2028 (USD THOUSAND)
TABLE 23 GERMANY: MANUKA HONEY MARKET, BY CATEGORY, 2019–2028 (USD THOUSAND)
TABLE 24 GERMANY: MANUKA HONEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2028 (USD THOUSAND)
TABLE 25 FRANCE: MANUKA HONEY MARKET, BY GRADE, 2019–2028 (USD THOUSAND)
TABLE 26 FRANCE: MANUKA HONEY MARKET, BY CATEGORY, 2019–2028 (USD THOUSAND)
TABLE 27 FRANCE: MANUKA HONEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2028 (USD THOUSAND)
TABLE 28 ITALY: MANUKA HONEY MARKET, BY GRADE, 2019–2028 (USD THOUSAND)
TABLE 29 ITALY: MANUKA HONEY MARKET, BY CATEGORY, 2019–2028 (USD THOUSAND)
TABLE 30 ITALY: MANUKA HONEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2028 (USD THOUSAND)
TABLE 31 SPAIN: MANUKA HONEY MARKET, BY GRADE, 2019–2028 (USD THOUSAND)
TABLE 32 SPAIN: MANUKA HONEY MARKET, BY CATEGORY, 2019–2028 (USD THOUSAND)
TABLE 33 SPAIN: MANUKA HONEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2028 (USD THOUSAND)
TABLE 34 REST OF EUROPE: MANUKA HONEY MARKET, BY GRADE, 2019–2028 (USD THOUSAND)
TABLE 35 REST OF EUROPE: MANUKA HONEY MARKET, BY CATEGORY, 2019–2028 (USD THOUSAND)
TABLE 36 REST OF EUROPE: MANUKA HONEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2028 (USD THOUSAND)
TABLE 37 EXPANSION
TABLE 38 COMVITA LIMITED: PRODUCTS OFFERED
TABLE 39 VALEO FOODS: PRODUCTS OFFERED
TABLE 40 WILKIN & SONS LTD: PRODUCTS OFFERED
TABLE 41 STEENS HONEY: PRODUCTS OFFERED
TABLE 42 HILLTOP HONEY LTD: PRODUCTS OFFERED
TABLE 43 HILLTOP HONEY LTD: KEY DEVELOPMENTS
TABLE 44 MANUKA HEALTH NEW ZEALAND: PRODUCTS OFFERED
TABLE 45 MANUKA DOCTOR: PRODUCTS OFFERED
TABLE 46 WILDCAPE MANUKA HONEY: PRODUCTS OFFERED
TABLE 47 LONDON HONEY CO.: PRODUCTS OFFERED
TABLE 48 NEW ZEALAND HONEY CO.: PRODUCTS OFFERED