Table of Content



1. OVERVIEW
1.1. Catalyst
1.2. Summary

2. TOYOTA’S GENERIC STRATEGIES
2.1. A production process that maintains a cost competitive advantage
2.2. A company culture that creates innovation

3. MARKETING MIX
3.1. Product
3.1.1. Product Range (Depth and Breadth)
3.1.2. Quality
3.2. Place
3.2.1. Manufacturing Locations
3.2.2. Trade Channels and Sales Locations
3.3. Price
3.3.1. Price Strategy
3.3.2. Costs
3.4. Promotion
3.4.1. Advertising
3.4.2. Promotional Channels

4. GROWTH STRATEGIES
4.1. Diversification: New Markets - New Products
4.1.1. Tapping into the emerging prospect of hydrogen fuel
4.1.2. Backwards integration with the production of electric car batteries
4.2. Product Development: Existing Markets - New Products
4.2.1. A strategic shift to electric vehicles
4.2.2. Hydrogen-fueled vehicles are a long-term bet for Toyota
4.2.3. Limited new ICE model launches over the last two years focused on the domestic market
4.3. Market Development: Existing Products - New Markets
4.3.1. Launching selected models into emerging markets
4.3.2. Mobility as business: Expanding auto-leasing

5. APPENDIX
5.1. Sources
5.2. Further reading

6. ASK THE ANALYST

7. ABOUT MARKETLINE



List of Figures

List of Figures
Figure 1: Generic Strategies - Competitive Advantage, Toyota Motor Corporation brands
Figure 2: Toyota’s top-20 selling models, by vehicle size, type and pricing status, 2017-2021
Figure 3: Toyota’s memorable marketing campaigns
Figure 4: Toyota’s modern marketing campaigns
Figure 5: Ansoff Matrix

List of Tables