Table of Content

1. Executive Summary


2. Introduction

2.1 E-Cigarette: An Overview
2.1.1 Benefits of E-Cigarette

2.2 E-Cigarette Segmentation: An Overview
2.2.1 E-Cigarette Segmentation


3. Global Market Analysis

3.1 Global E-Cigarette Market: An Analysis

3.1.1 Global E-Cigarette Market: An Overview
3.1.2 Global E-Cigarette Market by Value
3.1.3 Global E-Cigarette Market by Product Type (Modular, Rechargeable and Disposable)
3.1.4 Global E-Cigarette Market by Category (Heat not Burn (HNB) and Vape)
3.1.5 Global E-Cigarette Market by Composition (Nicotine and Non-Nicotine)
3.1.6 Global E-Cigarette Market by Distribution Channel (Tobacconist, Vape Shops, Online, and Others)
3.1.7 Global E-Cigarette Market by Region (North America, Europe, Asia Pacific, Middle East and Africa and Latin America)

3.2 Global E-Cigarette Market: Product Type Analysis

3.2.1 Global E-Cigarette Market by Product Type: An Overview
3.2.2 Global Modular E-Cigarette Market by Value
3.2.3 Global Rechargeable E-Cigarette Market by Value
3.2.4 Global Disposable E-Cigarette Market by Value

3.3 Global E-Cigarette Market: Category Analysis

3.3.1 Global E-Cigarette Market by Category: An Overview
3.3.2 Global Heat not Burn (HNB) E-Cigarette Market by Value
3.3.3 Global Vape E-Cigarette Market by Value
3.3.4 Global Vape E-Cigarette Market by Segments (Closed Vape System and Open Vape System)
3.3.5 Global Open Vape System E-Cigarette Market by Value
3.3.6 Global Closed Vape System E-Cigarette Market by Value

3.4 Global E-Cigarette Market: Composition Analysis

3.4.1 Global E-Cigarette Market by Composition: An Overview
3.4.2 Global Nicotine E-Cigarette Market by Value
3.4.3 Global Non-Nicotine E-Cigarette Market by Value

3.5 Global E-Cigarette Market: Distribution Channel Analysis

3.5.1 Global E-Cigarette Market by Distribution Channel: An Overview
3.5.2 Global Tobacconist E-Cigarette Market by Value
3.5.3 Global Vape Shops E-Cigarette Market by Value
3.5.4 Global Online E-Cigarette Market by Value
3.5.5 Global Others E-Cigarette Market by Value


4. Regional Market Analysis

4.1 North America E-Cigarette Market: An Analysis

4.1.1 North America E-Cigarette Market: An Overview
4.1.2 North America E-Cigarette Market by Value
4.1.3 North America E-Cigarette Market by Region (The US and Mexico)
4.1.4 The US E-Cigarette Market by Value
4.1.5 The US E-Cigarette Market by Product Type (Modular, Rechargeable and Disposable)
4.1.6 The US Modular E-Cigarette Market by Value
4.1.7 The US Rechargeable E-Cigarette Market by Value
4.1.8 The US Disposable E-Cigarette Market by Value
4.1.9 Mexico E-Cigarette Market by Value

4.2 Asia Pacific E-Cigarette Market: An Analysis

4.2.1 Asia Pacific E-Cigarette Market: An Overview
4.2.2 Asia Pacific E-Cigarette Market by Value
4.2.3 Asia Pacific E-Cigarette Market by Region (China, South Korea and Rest of Asia Pacific)
4.2.4 China E-Cigarette Market by Value
4.2.5 South Korea E-Cigarette Market by Value
4.2.6 Rest of Asia Pacific E-Cigarette Market by Value

4.3 Europe E-Cigarette Market: An Analysis

4.3.1 Europe E-Cigarette Market: An Overview
4.3.2 Europe E-Cigarette Market by Value
4.3.3 Europe E-Cigarette Market by Region (UK, Germany, France, Spain, Italy and Rest of Europe)
4.3.4 UK E-Cigarette Market by Value
4.3.5 Germany E-Cigarette Market by Value
4.3.6 France E-Cigarette Market by Value
4.3.7 Spain E-Cigarette Market by Value
4.3.8 Italy E-Cigarette Market by Value
4.3.9 Rest of Europe E-Cigarette Market by Value

4.4 Latin America E-Cigarette Market: An Analysis

4.4.1 Latin America E-Cigarette Market: An Overview
4.4.2 Latin America E-Cigarette Market by Value

4.5 Middle East and Africa E-Cigarette Market: An Analysis

4.5.1 Middle East and Africa E-Cigarette Market: An Overview
4.5.2 Middle East and Africa E-Cigarette Market by Value


5. Impact of COVID-19

5.1 Impact of COVID-19 on E-Cigarette Market

5.1.1 Impact of COVID-19 on E-Cigarette
5.1.2 Reduction in Usage of E-Cigarettes
5.1.3 Impact on Regional Markets
5.1.4 Post COVID-19 Impact


6. Market Dynamics

6.1 Growth Drivers
6.1.1 Changing Consumer Perception towards Combustible Cigarettes
6.1.2 Upsurge in Working Population
6.1.3 Growing Popularity of E-Cigarettes
6.1.4 Peer Influence on Youngsters
6.1.5 Shift towards Next Generation Products
6.1.6 Mounting-Up Prices of Tobacco Cigarettes
6.1.7 Declining Consumption of Cigarettes

6.2 Challenges
6.2.1 Stringent Regulations
6.2.2 Surging Concerns over Side Effects of E-Cigarettes and Vapor Products
6.2.3 Nicotine Exposure in E-Cigarette

6.3 Market Trends
6.3.1 Upswing in Gen Z Income
6.3.2 Increasing Influence of Social Media
6.3.3 Rise in Technological Developments by E-Cigarette Manufacturers


7. Competitive Landscape

7.1 Global Vape Market Share by Key Players (Brands)
7.2 Global E-Vapour Market Share by Key Players (Brands)
7.3 Global HNB Market Share by Key Players (Brands)
7.4 The US E-Cigarette Market Share by Key Players (Brands)
7.5 The US E-Cigarette Market Volume Share by Key Players (Brands)
7.6 The US E-Vapour Market Share by Key Players
7.7 China Vape Market Share by Key Players
7.8 China HNB Market Share by Key Players


8. Company Profiles

8.1 Imperial Brands PLC
8.1.1 Business Overview
8.1.2 Operating Segments
8.1.3 Business Strategy

8.2 British American Tobacco PLC
8.2.1 Business Overview
8.2.2 Operating Regions
8.2.3 Business Strategy

8.3 Altria Group Inc.
8.3.1 Business Overview
8.3.2 Operating Segments
8.3.3 Business Strategy

8.4 Japan Tobacco Inc.
8.4.1 Business Overview
8.4.2 Operating Segments
8.4.3 Business Strategy

8.5 Turning Point Brands Inc.
8.5.1 Business Overview
8.5.2 Operating Segments
8.5.3 Business Strategy

8.6 J WELL France
8.6.1 Business Overview
8.6.2 Business Strategy

8.7 NJOY Inc.
8.7.1 Business Overview

8.8 NicQuid
8.8.1 Business Overview

8.9 Shenzhen IVPS Technology CO. Limited
8.9.1 Business Overview

List of Figures

Figure 1: Benefits of E-Cigarette
Figure 2: E-Cigarette Segmentation
Figure 3: Global E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 4: Global E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 5: Global E-Cigarette Market by Product Type; 2021 (Percentage, %)
Figure 6: Global E-Cigarette Market by Category; 2021 (Percentage, %)
Figure 7: Global E-Cigarette Market by Composition; 2021 (Percentage, %)
Figure 8: Global E-Cigarette Market by Distribution Channel; 2021 (Percentage, %)
Figure 9: Global E-Cigarette Market by Region; 2021 (Percentage, %)
Figure 10: Global Modular E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 11: Global Modular E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 12: Global Rechargeable E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 13: Global Rechargeable E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 14: Global Disposable E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 15: Global Disposable E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 16: Global Heat not Burn (HNB) E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 17: Global Heat not Burn (HNB) E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 18: Global Vape E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 19: Global Vape E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 20: Global Vape E-Cigarette Market by Segments; 2021 (Percentage, %)
Figure 21: Global Open Vape System E-Cigarette Market by Value; 2017-2021 (US$ Million)
Figure 22: Global Open Vape System E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 23: Global Closed Vape System E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 24: Global Closed Vape System E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 25: Global Nicotine E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 26: Global Nicotine E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 27: Global Non-Nicotine E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 28: Global Non-Nicotine E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 29: Global Tobacconist E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 30: Global Tobacconist E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 31: Global Vape Shops E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 32: Global Vape Shops E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 33: Global Online E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 34: Global Online E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 35: Global Others E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 36: Global Others E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 37: North America E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 38: North America E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 39: North America E-Cigarette Market by Region; 2021 (Percentage, %)
Figure 40: The US E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 41: The US E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 42: The US E-Cigarette Market by Product Type; 2021 (Percentage, %)
Figure 43: The US Modular E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 44: The US Modular E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 45: The US Rechargeable E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 46: The US Rechargeable E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 47: The US Disposable E-Cigarette Market by Value; 2017-2021 (US$ Million
Figure 48: The US Disposable E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 49: Mexico E-Cigarette Market by Value; 2017-2021 (US$ Billion)

Figure 50: Mexico E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 51: Asia Pacific E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 52: Asia Pacific E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 53: Asia Pacific E-Cigarette Market by Region; 2021 (Percentage, %)
Figure 54: China E-Cigarette Market by Value; 2017-2021 (US$ Million)
Figure 55: China E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 56: South Korea E-Cigarette Market by Value; 2017-2021 (US$ Million)
Figure 57: South Korea E-Cigarette Market by Value; 2022-2027 (US$ Million)
Figure 58: Rest of Asia Pacific E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 59: Rest of Asia Pacific E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 60: Europe E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 61: Europe E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 62: Europe E-Cigarette Market by Region; 2021 (Percentage, %)
Figure 63: UK E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 64: UK E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 65: Germany E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 66: Germany E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 67: France E-Cigarette Market by Value; 2017-2021 (US$ Million)
Figure 68: France E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 69: Spain E-Cigarette Market by Value; 2017-2021 (US$ Million)
Figure 70: Spain E-Cigarette Market by Value; 2022-2027 (US$ Million)
Figure 71: Italy E-Cigarette Market by Value; 2017-2021 (US$ Million)
Figure 72: Italy E-Cigarette Market by Value; 2022-2027 (US$ Million)
Figure 73: Rest of Europe E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 74: Rest of Europe E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 75: Latin America E-Cigarette Market by Value; 2017-2021 (US$ Million)
Figure 76: Latin America E-Cigarette Market by Value; 2022-2027 (US$ Million)
Figure 77: Middle East and Africa E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 78: Middle East and Africa E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 79: Global Total Unit Sales of E-Cigarettes; May’19-May’20 (Million)
Figure 80: Current Use of Selected Tobacco Products among High School Students in the US; 2019-2020 (Percentage, %)
Figure 81: Global Profit from E-Cigarettes and Combustible Cigarettes; 2017-2023 (US$ Billion)
Figure 82: Global Number of People Employed; 2018-2022 (Billion)
Figure 83: Gen Z Income of Selected Countries; 2020-2025 (US$ Trillion)
Figure 84: Global Number of Social Media Users; 2017-2025 (Billion)
Figure 85: Global Vape Market Share by Key Players (Brands); 2021 (Percentage, %)
Figure 86: Global E-Vapour Market Share by Key Players (Brands); 2021 (Percentage, %)
Figure 87: Global HNB Market Share by Key Players (Brands); 2021 (Percentage, %)
Figure 88: The US E-Cigarette Market Share by Key Players (Brands); 2021 (Percentage, %)
Figure 89: The US E-Cigarette Market Volume Share by Key Players; 2021 (Percentage, %)
Figure 90: The US E-Vapour Market Share by Key Players; 2021 (Percentage, %)
Figure 91: China Vape Market Share by Key Players; 2021 (Percentage, %)
Figure 92: China HNB Market Share by Key Players; 2021 (Percentage, %)
Figure 93: Imperial Brands PLC by Segments; 2021 (Percentage, %)
Figure 94: British American Tobacco PLC Revenue by Regions; 2021 (Percentage, %)
Figure 95: Altria Group Inc. Net Revenue by Segments; 2021 (Percentage, %)
Figure 96: Japan Tobacco Inc. Revenue by Segment; 2021 (Percentage)
Figure 97: Turning Point Brands Inc. by Segments; 2021 (Percentage, %)
Table 1: Global E-Cigarette Regulations (2019-2020)