Table of Content

1 Preface

2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction
4.1 Overview
4.2 Key Industry Trends

5 Global Beer Market
5.1 Market Performance
5.2 Market Breakup by Product Type
5.3 Market Breakup by Packaging
5.4 Market Breakup by Production
5.5 Market Breakup by Alcohol Content
5.6 Market Breakup by Flavour
5.7 Market Breakup by Distribution Channel
5.8 Market Breakup by Region
5.9 Market Forecast

6 North America Beer Market
6.1 Market Performance
6.2 Impact of COVID-19
6.3 Market Forecast

7 North America Beer Market: Breakup by Product Type
7.1 Standard Lager
7.2 Premium Lager
7.3 Specialty Beer
7.4 Others

8 North America Beer Market: Breakup by Packaging
8.1 Glass
8.2 PET Bottle
8.3 Metal Can
8.4 Others

9 North America Beer Market: Breakup by Production
9.1 Macro-Brewery
9.2 Micro-Brewery
9.3 Others

10 North America Beer Market: Breakup by Alcohol Content
10.1 High
10.2 Low
10.3 Alcohol Free

11 North America Beer Market: Breakup by Flavour
11.1 Unflavoured
11.2 Flavoured

12 North America Beer Market: Breakup by Distribution Channel
12.1 Supermarkets and Hypermarkets
12.2 On-Trades
12.3 Specialty Stores
12.4 Convenience Stores
12.5 Others

13 North America Beer Market: Breakup by Country
13.1 United States
13.1.1 Historical Market Trends
13.1.2 Market Breakup by Product Type
13.1.3 Market Breakup by Packaging
13.1.4 Market Breakup by Production
13.1.5 Market Breakup by Alcohol Content
13.1.6 Market Breakup by Flavour
13.1.7 Market Breakup by Distribution Channel
13.1.8 Market Forecast
13.2 Canada
13.2.1 Historical Market Trends
13.2.2 Market Breakup by Product Type
13.2.3 Market Breakup by Packaging
13.2.4 Market Breakup by Production
13.2.5 Market Breakup by Alcohol Content
13.2.6 Market Breakup by Flavour
13.2.7 Market Breakup by Distribution Channel
13.2.8 Market Forecast
13.3 Mexico
13.3.1 Historical Market Trends
13.3.2 Market Breakup by Product Type
13.3.3 Market Breakup by Packaging
13.3.4 Market Breakup by Production
13.3.5 Market Breakup by Alcohol Content
13.3.6 Market Breakup by Flavour
13.3.7 Market Breakup by Distribution Channel
13.3.8 Market Forecast

14 SWOT Analysis
14.1 Overview
14.2 Strengths
14.3 Weaknesses
14.4 Opportunities
14.5 Threats

15 Value Chain Analysis
15.1 Overview
15.2 Raw Material Procurement
15.3 Manufacturing
15.4 Marketing
15.5 Distribution
15.6 Export
15.7 End-Consumer

16 Porter’s Five Forces Analysis
16.1 Overview
16.2 Bargaining Power of Buyers
16.3 Bargaining Power of Suppliers
16.4 Degree of Rivalry
16.5 Threat of New Entrants
16.6 Threat of Substitutes

17 Price Analysis

18 Competitive Landscape
18.1 Market Structure
18.2 Key Players
18.3 Profiles of Key Players