Table of Content

1 Preface

2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction
4.1 Overview
4.2 Key Industry Trends

5 West Africa Alcoholic Beverages Market
5.1 Market Overview
5.2 Market Performance
5.2.1 Volume Trends
5.2.2 Value Trends
5.3 Impact of COVID-19
5.4 Price Analysis
5.4.1 Key Price Indicators
5.4.2 Price Structure
5.4.3 Price Trends
5.5 Market Breakup by Product Type
5.6 Market Breakup by Packaging Type
5.7 Market Breakup by Distribution Channel
5.8 Market Breakup by Country
5.9 Market Forecast
5.10 SWOT Analysis
5.10.1 Overview
5.10.2 Strengths
5.10.3 Weaknesses
5.10.4 Opportunities
5.10.5 Threats
5.11 Value Chain Analysis
5.11.1 Overview
5.11.2 Raw Material Procurement
5.11.3 Manufacturing
5.11.4 Marketing
5.11.5 Distribution
5.11.6 Exports
5.11.7 Retailers
5.11.8 End Use
5.12 Porter’s Five Forces Analysis
5.12.1 Overview
5.12.2 Bargaining Power of Suppliers
5.12.3 Bargaining Power of Buyers
5.12.4 Degree of Rivalry
5.12.5 Threat of New Entrants
5.12.6 Threat of Substitutes
5.13 Key Market Drivers and Success Factors

6 Market Breakup by Product Type
6.1 Beer
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Spirits
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Wine
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast

7 Market Breakup by Packaging Type
7.1 Glass Bottles
7.1.1 Market Trends
7.1.2 Market Forecast `
7.2 Tins
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Plastic Bottles
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast

8 Market Breakup by Distribution Channel
8.1 Open Markets
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Supermarkets/Hypermarkets
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Hotels/Restaurants/Bars
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Specialty Stores
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast

9 Market Breakup by Country
9.1 Nigeria
9.1.1 Market Performance
9.1.2 Market Breakup by Product Type
9.1.3 Market Breakup by Packaging Type
9.1.4 Market Breakup by Distribution Channel
9.1.5 Competitive Landscape
9.1.6 Market Forecast
9.2 Cote d’Ivoire
9.2.1 Market Performance
9.2.2 Market Forecast
9.3 Ghana
9.3.1 Market Performance
9.3.2 Market Forecast
9.4 Burkina Faso
9.4.1 Market Performance
9.4.2 Market Forecast
9.5 Republic of Benin
9.5.1 Market Performance
9.5.2 Market Forecast
9.6 Senegal
9.6.1 Market Performance
9.6.2 Market Forecast
9.7 Others
9.7.1 Market Performance
9.7.2 Market Forecast

10 Competitive Landscape
10.1 Market Structure
10.2 Key Players

11 West Africa Alcoholic Beverages Market: Procurement Chain Analysis
11.1 Overview
11.2 Smallholder Farmers
11.3 Local Agents
11.4 Nucleus Farmers
11.5 Grain Company
11.6 Local Consultant
11.7 Financial Institution
11.8 Breweries

12 Key Player Profiles
12.1 Diageo Plc
12.2 Heineken International B.V.
12.3 Anheuser-Busch InBev
12.4 Castel Group
12.5 Kasapreko Company Ltd
12.6 Tambour Original