Table of Content

1. Executive Summary


2. Introduction

2.1 Games And Puzzle: An Overview
2.1.1 Benefits of Toys and Games

2.2 Toys and Games Segmentation: An Overview
2.2.1 Toys and Games Segmentation by Product Type
2.2.2 Toys and Games Segmentation by End User and Distribution Channel


3. Global Market Analysis

3.1 Global Toys and Games Market: An Analysis

3.1.1 Global Toys and Games Market by Value
3.1.2 Global Toys and Games Market by Product (Video Game Consoles, Dolls, Games and Puzzles, Outdoor and Sports Toys, Preschool Toys and Others)
3.1.3 Global Toys and Games Market by Distribution Channel (Offline and Online)
3.1.4 Global Toys and Games Market by End User (0-8 Age, 9-15 Age and 15 and Above Age)
3.1.5 Global Toys and Games Market by Region (Asia Pacific, North America, Europe, Latin America and Middle East and Africa)

3.2 Global Toys and Games Market: Product Analysis

3.2.1 Global Video Game Consoles Market by Value
3.2.2 Global Dolls Market by Value
3.2.3 Global Games & Puzzles Market by Value
3.2.4 Global Outdoor & Sports Toys and Games Market by Value
3.2.5 Global Preschool Toys and Games Market by Value
3.2.6 Global Other Toys and Games Market by Value

3.3 Global Toys and Games Market: Distribution Channel Analysis

3.3.1 Global Offline Toys and Games Market by Value
3.3.2 Global Online Toys and Games Market by Value

3.4 Global Toys and Games Market: End User Analysis

3.4.1 Global 0-8 Age Toys and Games Market by Value
3.4.2 Global 9-15 Age Toys and Games Market by Value
3.4.3 Global 15 & Above Age Toys and Games Market by Value


4. Regional Market Analysis

4.1 Asia Pacific Toys and Games Market: An Analysis

4.1.1 Asia Pacific Toys and Games Market by Value
4.1.2 Asia Pacific Toys and Games Market by Region (China, India, Japan, South Korea and Rest of Asia Pacific)
4.1.3 China Toys and Games Market by Value
4.1.4 India Toys and Games Market by Value
4.1.5 Japan Toys and Games Market by Value
4.1.6 South Korea Toys and Games Market by Value
4.1.7 Rest of Asia Pacific Toys and Games Market by Value

4.2 North America Toys and Games Market: An Analysis

4.2.1 North America Toys and Games Market by Value
4.2.2 North America Toys and Games Market by Region (The US, Canada and Mexico)
4.2.3 The US Toys and Games Market by Value
4.2.4 The US Toys and Games Market by Distribution Channel (Offline and Online)
4.2.5 The US Offline Toys and Games Market by Value
4.2.6 The US Online Toys and Games Market by Value
4.2.7 Canada Toys and Games Market by Value
4.2.8 Mexico Toys and Games Market by Value

4.3 Europe Toys and Games Market: An Analysis

4.3.1 Europe Toys and Games Market by Value
4.3.2 Europe Toys and Games Market by Region (UK, Germany, Russia, France, and Rest of Europe)
4.3.3 UK Toys and Games Market by Value
4.3.4 Germany Toys and Games Market by Value
4.3.5 Russia Toys and Games Market by Value
4.3.6 France Toys and Games Market by Value
4.3.7 Rest of Europe Toys and Games Market by Value

4.4 Latin America Toys and Games Market: An Analysis
4.4.1 Latin America Toys and Games Market by Value

4.5 Middle East And Africa Toys and Games Market: An Analysis
4.5.1 Middle East And Africa Toys and Games Market by Value


5. Impact of COVID-19

5.1 Impact of COVID-19
5.1.1 Impact of COVID-19 on Global Toys And Games Market
5.1.2 Post-COVID Scenario


6. Market Dynamics

6.1 Growth Drivers
6.1.1 Rapid Urbanization
6.1.2 Rising Online Sales of Toys and Games
6.1.3 Increasing Demand of Games and Puzzles for Kids
6.1.4 Shift Towards Indoor Games
6.1.5 Commercialization of Movies and Cartoon Characters
6.1.6 Improvements in Content and Functionality of Board Games

6.2 Challenges
6.2.1 Increasing Adoption of Mobile and PC Games
6.2.2 Counterfeit Toys and Games

6.3 Market Trends
6.3.1 Growing Usage of Social Media
6.3.2 Increasing Mental Illness
6.3.3 Introduction of New and Innovative Puzzles
6.3.4 Integration of Board Games in Cafes
6.3.5 Increasing Demand For Toy Subscription Services
6.3.6 Tech Toys


7. Competitive Landscape

7.1 Global Toys And Games Players by Market Share
7.2 North America Toys And Games Players by Market Share
7.3 China Toys And Games Players by Market Share


8. Company Profiles

8.1 The Lego Group
8.1.1 Business Overview
8.1.2 Operating Region
8.1.3 Business Strategy

8.2 Mattel, Inc.
8.2.1 Business Overview
8.2.2 Operating Segment
8.2.3 Business Strategy

8.3 Bandai Namco Holdings Inc.
8.3.1 Business Overview
8.3.2 Operating Segment
8.3.3 Business Strategy

8.4 Hasbro, Inc.
8.4.1 Business Overview
8.4.2 Operating Segment
8.4.3 Business Strategy

8.5 TOMY Company, Ltd.
8.5.1 Business Overview
8.5.2 Operating Region
8.5.3 Business Strategy

8.6 Spin Master Corp.
8.6.1 Business Overview
8.6.2 Operating Segment
8.6.3 Business Strategy

8.7 JAKKS Pacific, Inc.
8.7.1 Business Overview
8.7.2 Operating Segments
8.7.3 Business Strategy

8.8 Playmates Toys Ltd.
8.8.1 Business Overview
8.8.2 Operating Region
8.8.3 Business Strategy

8.9 Dream International Ltd.
8.9.1 Business Overview
8.9.2 Operating Segment

8.10 Sanrio Company, Ltd.
8.10.1 Business Overview
8.10.2 Operating Segment
8.10.3 Business Strategy

8.11 Funko, Inc.
8.11.1 Business Overview
8.11.2 Operating Region
8.11.3 Business Strategy

8.12 Ravensburg AG
8.12.1 Business Overview
8.12.2 Business Strategy

8.13 MGA Entertainment
8.13.1 Business Overview
8.13.2 Business Strategy

List of Figures

Figure 1: Benefits of Toys and Games
Figure 2: Toys and Games Segmentation by Product Type
Figure 3: Toys and Games Segmentation by End User and Distribution Channel
Figure 4: Global Toys and Games Market by Value; 2017-2021 (US$ Billion)
Figure 5: Global Toys and Games Market by Value; 2022-2026 (US$ Billion)
Figure 6: Global Toys and Games Market by Product; 2021 (Percentage, %)
Figure 7: Global Toys and Games Market by Distribution Channel; 2021 (Percentage, %)
Figure 8: Global Toys and Games Market by End User; 2021 (Percentage, %)
Figure 9: Global Toys and Games Market by Region; 2021 (Percentage, %)
Figure 10: Global Video Game Consoles Market by Value; 2017-2021 (US$ Billion)
Figure 11: Global Video Game Consoles Market by Value; 2022-2026 (US$ Billion)
Figure 12: Global Dolls Market by Value; 2017-2021 (US$ Billion)
Figure 13: Global Dolls Market by Value; 2022-2026 (US$ Billion)
Figure 14: Global Games & Puzzles Market by Value; 2017-2021 (US$ Billion)
Figure 15: Global Games & Puzzles Market by Value; 2022-2026 (US$ Billion)
Figure 16: Global Outdoor & Sports Toys and Games Market by Value; 2017-2021 (US$ Billion)
Figure 17: Global Outdoor & Sports Toys and Games Market by Value; 2022-2026 (US$ Billion)
Figure 18: Global Preschool Toys and Games Market by Value; 2017-2021 (US$ Billion)
Figure 19: Global Preschool Toys and Games Market by Value; 2022-2026 (US$ Billion)
Figure 20: Global Other Toys and Games Market by Value; 2017-2021 (US$ Billion)
Figure 21: Global Other Toys and Games Market by Value; 2022-2026 (US$ Billion)
Figure 22: Global Offline Toys and Games Market by Value; 2017-2021 (US$ Billion)
Figure 23: Global Offline Toys and Games Market by Value; 2022-2026 (US$ Billion
Figure 24: Global Online Toys and Games Market by Value; 2017-2021 (US$ Billion)
Figure 25: Global Online Toys and Games Market by Value; 2022-2026 (US$ Billion)
Figure 26: Global 0-8 Age Toys and Games Market by Value; 2017-2021 (US$ Billion)
Figure 27: Global 0-8 Age Toys and Games Market by Value; 2022-2026 (US$ Billion)
Figure 28: Global 9-15 Age Toys and Games Market by Value; 2017-2021 (US$ Billion)
Figure 29: Global 9-15 Age Toys and Games Market by Value; 2022-2026 (US$ Billion)
Figure 30: Global 15 & Above Age Toys and Games Market by Value; 2017-2021 (US$ Billion)
Figure 31: Global 15 & Above Age Toys and Games Market by Value; 2022-2026 (US$ Billion)
Figure 32: Asia Pacific Toys and Games Market by Value; 2017-2021 (US$ Billion)
Figure 33: Asia Pacific Toys and Games Market by Value; 2022-2026 (US$ Billion)
Figure 34: Asia Pacific Toys and Games Market by Region; 2021 (Percentage, %)
Figure 35: China Toys and Games Market by Value; 2017-2021 (US$ Billion)
Figure 36: China Toys and Games Market by Value; 2022-2026 (US$ Billion)
Figure 37: India Toys and Games Market by Value; 2017-2021 (US$ Billion)
Figure 38: India Toys and Games Market by Value; 2022-2026 (US$ Billion)
Figure 39: Japan Toys and Games Market by Value; 2017-2021 (US$ Billion)
Figure 40: Japan Toys and Games Market by Value; 2022-2026 (US$ Billion)
Figure 41: South Korea Toys and Games Market by Value; 2017-2021 (US$ Billion)
Figure 42: South Korea Toys and Games Market by Value; 2022-2026 (US$ Billion)
Figure 43: Rest of Asia Pacific Toys and Games Market by Value; 2017-2021 (US$ Billion)
Figure 44: Rest of Asia Pacific Toys and Games Market by Value; 2022-2026 (US$ Billion)
Figure 45: North America Toys and Games Market by Value; 2017-2021 (US$ Billion)
Figure 46: North America Toys and Games Market by Value; 2022-2026 (US$ Billion)
Figure 47: North America Toys and Games Market by Region; 2021 (Percentage, %)
Figure 48: The US Toys and Games Market by Value; 2017-2021 (US$ Billion)
Figure 49: The US Toys and Games Market by Value; 2022-2026 (US$ Billion)
Figure 50: The US Toys and Games Market by Distribution Channel; 2021 (Percentage, %)
Figure 51: The US Offline Toys and Games Market by Value; 2017-2021 (US$ Billion)
Figure 52: The US Offline Toys and Games Market by Value; 2022-2026 (US$ Billion)
Figure 53: The US Online Toys and Games Market by Value; 2017-2021 (US$ Billion
Figure 54: The US Online Toys and Games Market by Value; 2022-2026 (US$ Billion)
Figure 55: Canada Toys and Games Market by Value; 2017-2021 (US$ Billion)
Figure 56: Canada Toys and Games Market by Value; 2022-2026 (US$ Billion)
Figure 57: Mexico Toys and Games Market by Value; 2017-2021 (US$ Billion)
Figure 58: Mexico Toys and Games Market by Value; 2022-2026 (US$ Billion)
Figure 59: Europe Toys and Games Market by Value; 2017-2021 (US$ Billion)
Figure 60: Europe Toys and Games Market by Value; 2022-2026 (US$ Billion)
Figure 61: Europe Toys and Games Market by Region; 2021 (Percentage, %)
Figure 62: UK Toys and Games Market by Value; 2017-2021 (US$ Billion)
Figure 63: UK Toys and Games Market by Value; 2022-2026 (US$ Billion)
Figure 64: Germany Toys and Games Market by Value; 2017-2021 (US$ Billion)
Figure 65: Germany Toys and Games Market by Value; 2022-2026 (US$ Billion)
Figure 66: Russia Toys and Games Market by Value; 2017-2021 (US$ Billion)
Figure 67: Russia Toys and Games Market by Value; 2022-2026 (US$ Billion)
Figure 68: France Toys and Games Market by Value; 2017-2021 (US$ Billion)
Figure 69: France Toys and Games Market by Value; 2022-2026 (US$ Billion)
Figure 70: Rest of Europe Toys and Games Market by Value; 2017-2021 (US$ Billion)
Figure 71: Rest of Europe Toys and Games Market by Value; 2022-2026 (US$ Billion)
Figure 72: Latin America Toys and Games Market by Value; 2017-2021 (US$ Billion)
Figure 73: Latin America Toys and Games Market by Value; 2022-2026 (US$ Billion)
Figure 74: Middle East And Africa Toys and Games Market by Value; 2017-2021 (US$ Billion)
Figure 75: Middle East And Africa Toys and Games Market by Value; 2022-2026 (US$ Billion)
Figure 76: Global Urban Population as a Share of Total Population; 2016-2021 (Percentage, %)
Figure 77: Global E-Commerce Sales as a Percentage of Total Retail Sales; 2017-2022 (Percentage, %)
Figure 78: Global Kids Population by Age Group; 2016-2020 (Million)
Figure 79: Global Social Media Users; 2018-2022 (Billion)
Figure 80: Global Number of People Suffering with Dementia; 2018, 2030 & 2050 (Million)
Figure 81: Global Toys and Games Players by Market Share; 2021 (Percentage, %)
Figure 82: North America Toys and Games Players by Market Share; 2021 (Percentage, %)
Figure 83: China Toys and Games Players by Market Share; 2021 (Percentage, %)
Figure 84: The Lego Group Sale of Goods by Region; 2021 (Percentage, %)
Figure 85: Mattel, Inc. Net Sales by Segment; 2021 (Percentage, %)
Figure 86: Bandai Namco Holdings Inc. Net Sales by Segment; 2021 (Percentage, %)
Figure 87: Hasbro, Inc. Net Revenues by Segment; 2021 (Percentage, %)
Figure 88: TOMY Company Ltd. Net Sales by Region; 2021 (Percentage, %)
Figure 89: Spin Master Corp. Gross Product Sales by Segment; 2021 (Percentage, %)
Figure 90: JAKKS Pacific, Inc. Net Sales by Segment; 2021 (Percentage, %)
Figure 91: Playmates Toys Ltd. Revenue by Region; 2021 (Percentage, %)
Figure 92: Dream International Ltd. Revenue by Segment; 2021 (Percentage, %)
Figure 93: Sanrio Company, Ltd. Sales by Segment; 2021 (Percentage, %)
Figure 94: Funko, Inc. Net Sales by Region; 2021 (Percentage, %)