Table of Content


Chapter 1 Methodology & Scope
1.1 Methodology
1.2 Market definitions
1.3 Market estimation and forecast parameters
1.4 Data Sources
1.4.1 Primary sources:
1.4.2 Secondary sources
1.4.2.1 Paid Sources
1.4.2.2 Public Sources
Chapter 2 Executive Summary
2.1 Global aeroderivative gas turbine market 360 degree synopsis, 2015 - 2026
2.1.1 Business trends
2.1.2 Capacity trends
2.1.3 Technology trends
2.1.4 Application trends
2.1.5 Regional trends
Chapter 3 Aeroderivative Gas Turbine Industry Insights
3.1 Industry segmentation
3.2 Industry landscape, 2015 - 2026 (USD Million)
3.3 Industry ecosystem analysis
3.3.1 Vendor matrix
3.4 Innovation & sustainability
3.4.1 General Electric
3.4.2 Siemens
3.4.3 Mitsubishi Hitachi Power Systems
3.4.4 Capstone Turbine Corporation
3.4.5 MAN Diesel & Turbo
3.5 Regulatory landscape
3.5.1 U.S.
3.5.1.1 Clean Air Act
3.5.1.1.1 Clean Air Act Title I - Air Pollution Prevention and Control
3.5.1.2 National Ambient Air Quality Standards (NAAQS)
3.5.1.2.1 NAAQS
3.5.1.3 Stationary Gas and Combustion Turbines: New Source Performance Standards (NSPS)
3.5.1.3.1 Subpart GG
3.5.1.3.2 Subpart KKKK
3.5.1.4 IMO NOX Regulations-Tier III
3.5.2 Europe
3.5.2.1 The Medium Combustion Plant (MCP) Directive
3.5.2.1.1 ELVs (mg/Nm³) -for existing engines/turbines
3.5.2.1.2 ELVs (mg/Nm³) -for new engines/turbines
3.5.2.2 Ambient Air Quality Legislations
3.5.3 China
3.5.3.1 The 13th Five-Year Plan (2016-2020)
3.5.3.1.1 Resource and Environment (R&E) Targets
3.5.3.1.2 Reduction of Emission of Major Pollutants
3.5.3.1.3 Air Quality
3.5.3.2 Shale Gas Development Policies
3.5.4 India
3.5.5 UAE
3.5.6 International Gas Turbine Standards
3.6 Application landscape
3.7 Natural gas fuel composition impact on GT operations
3.7.1 Effects of fuel composition on operability
3.8 Gas turbine import/export landscape, 2018
3.8.1 Export
3.8.2 Import
3.9 Global gas outlook, 2040
3.9.1 Production, by region (bcm)
3.9.2 Production, by resource type (bcm)
3.9.3 Trade share by region, export
3.9.4 Trade share by region 2040, import
3.9.5 Pipeline gas trade share, export
3.10 Effect of operating parameters on the performance of combined cycle plants
3.10.1 Different Operating Parameters
3.10.2 Effects of major operating parameters can be summarized as follows:
3.11 Combined cycle plant analysis
3.11.1 Property values, entropy production rates, and thermal and mechanical exergy flows at various state points in the CCPP at 100% load condition.
3.12 Combined cycle plant monetary landscape
3.13 World energy investment scenario
3.13.1 Energy investment in a broader context
3.13.2 Energy end-use and efficiency
3.13.3 Electricity and renewables
3.13.4 Fossil fuel supply
3.14 Primary energy demand outlook by region, 2040 (Mtoe)
3.15 Primary energy demand outlook by fuel, 2040 (Mtoe)
3.16 Operations and maintenance
3.16.1 Maintenance Inspections
3.16.2 Standby Inspections
3.16.3 Running Inspections
3.16.3.1 Load vs. Exhaust Temperature
3.16.3.2 Vibration Level
3.16.3.3 Fuel Flow and Pressure
3.16.3.4 Exhaust Temperature and Spread Variation
3.16.3.5 Startup Time
3.16.3.6 Coast-Down Time
3.16.4 Rapid Cool-Down
3.16.5 Combustion Inspection
3.16.6 Hot Gas Path Inspection
3.16.7 Major Inspection
3.17 Cost structure analysis
3.18 Comparative analysis
3.19 Industry impact forces
3.19.1 Growth drivers
3.19.1.1 North America and Europe
3.19.1.1.1 Inclination toward energy optimization
3.19.1.1.2 Shale gas revolution
3.19.1.1.3 Positive clean energy outlook
3.19.1.2 Asia Pacific
3.19.1.2.1 Renewable energy integration
3.19.1.2.2 Growing focus toward decentralized generation technologies
3.19.1.3 Middle East, Africa and CIS
3.19.1.3.1 Restructuring of electrical infrastructure
3.19.1.3.2 Large scale renewable integration prospects
3.19.1.4 Latin America
3.19.1.4.1 Positive outlook towards gas-based electricity generation
3.19.2 Industry pitfalls & challenges
3.19.2.1 Advancing auxiliary clean turbine technologies
3.19.2.2 Cost competitiveness
3.20 Porter's Analysis
3.21 Growth potential analysis
3.22 Price trend analysis, by technology
3.23 Key customer requirements
3.24 Entry Barrier
3.25 Competitive landscape, 2019
3.25.1 Strategy dashboard
3.25.1.1 General Electric
3.25.1.2 Mitsubishi Hitachi Power Systems
3.25.1.3 Siemens
3.25.1.4 Kawasaki Heavy Industries
3.25.1.5 Man Diesel & Turbo
3.26 PESTEL Analysis
Chapter 4 Aeroderivative Gas Turbine Market, By Capacity
4.1 Global aeroderivative gas turbine market share by capacity, 2019 & 2026
4.2 < 50 KW
4.2.1 Global market from < 50 KW, 2015 - 2026
4.2.2 Global market from < 50 KW, by region, 2015 - 2026
4.3 50 to 500 KW
4.3.1 Global market from 50 to 500 KW, 2015 - 2026
4.3.2 Global market from 50 to 500 KW, by region, 2015 - 2026
4.4 500 KW to 1 MW
4.4.1 Global market from 500 KW to 1 MW, 2015 - 2026
4.4.2 Global market from 500 KW to 1 MW, by region, 2015 - 2026
4.5 1 to 30 MW
4.5.1 Global market from 1 to 30 MW, 2015 - 2026
4.5.2 Global market from 1 to 30 MW, by region, 2015 - 2026
4.6 30 to 70 MW
4.6.1 Global market from 30 to 70 MW, 2015 - 2026
4.6.2 Global market from 30 to 70 MW, by region, 2015 - 2026
4.7 > 70 MW
4.7.1 Global market from > 70 MW, 2015 - 2026
4.7.2 Global market from > 70 MW, by region, 2015 - 2026
Chapter 5 Aeroderivative Gas Turbine Market, By Technology
5.1 Global aeroderivative gas turbine market share by technology, 2019 & 2026
5.2 Open cycle
5.2.1 Global market from open cycle, 2015 - 2026
5.2.2 Global market from open cycle, by region, 2015 - 2026
5.3 Combined cycle
5.3.1 Global market from combined cycle, 2015 - 2026
5.3.2 Global market from combined cycle, by region, 2015 - 2026
Chapter 6 Aeroderivative Gas Turbine Market, By Application
6.1 Global aeroderivative gas turbine market share by application, 2019 & 2026
6.2 Power plants
6.2.1 Global market from power plants, 2015 - 2026
6.2.2 Global market from power plants, by region, 2015 - 2026
6.3 Oil & gas
6.3.1 Global market from oil & gas, 2015 - 2026
6.3.2 Global market from oil & gas, by region, 2015 - 2026
6.4 Process plants
6.4.1 Global market from process plants, 2015 - 2026
6.4.2 Global market from process plants, by region, 2015 - 2026
6.5 Aviation
6.5.1 Global market from aviation, 2015 - 2026
6.5.2 Global market from aviation, by region, 2015 - 2026
6.6 Marine
6.6.1 Global market from marine, 2015 - 2026
6.6.2 Global market from marine, by region, 2015 - 2026
6.7 Others
6.7.1 Global market from others, 2015 - 2026
6.7.2 Global market from others, by region, 2015 - 2026
Chapter 7 Aeroderivative Gas Turbine Market, By Region
7.1 Global aeroderivative gas turbine market share by region, 2019 & 2026
7.2 North America
7.2.1 North America market, 2015 - 2026
7.2.2 North America market by capacity, 2015 - 2026
7.2.3 North America market by technology, 2015 - 2026
7.2.4 North America market by application, 2015 - 2026
7.2.5 U.S.
7.2.5.1 U.S. market, 2015 - 2026
7.2.5.2 U.S. market by capacity, 2015 - 2026
7.2.5.3 U.S. market by technology, 2015 - 2026
7.2.5.4 U.S. market by application, 2015 - 2026
7.2.6 Canada
7.2.6.1 Canada market, 2015 - 2026
7.2.6.2 Canada market by capacity, 2015 - 2026
7.2.6.3 Canada market by technology, 2015 - 2026
7.2.6.4 Canada market by application, 2015 - 2026
7.2.7 Mexico
7.2.7.1 Mexico market, 2015 - 2026
7.2.7.2 Mexico market by capacity, 2015 - 2026
7.2.7.3 Mexico market by technology, 2015 - 2026
7.2.7.4 Mexico market by application, 2015 - 2026
7.3 Europe
7.3.1 Europe market, 2015 - 2026
7.3.2 Europe market by capacity, 2015 - 2026
7.3.3 Europe market by technology, 2015 - 2026
7.3.4 Europe market by application, 2015 - 2026
7.3.5 UK
7.3.5.1 UK market, 2015 - 2026
7.3.5.2 UK market by capacity, 2015 - 2026
7.3.5.3 UK market by technology, 2015 - 2026
7.3.5.4 UK market by application, 2015 - 2026
7.3.6 France
7.3.6.1 France market, 2015 - 2026
7.3.6.2 France market by capacity, 2015 - 2026
7.3.6.3 France market by technology, 2015 - 2026
7.3.6.4 France market by application, 2015 - 2026
7.3.7 Germany
7.3.7.1 Germany market, 2015 - 2026
7.3.7.2 Germany market by capacity, 2015 - 2026
7.3.7.3 Germany market by technology, 2015 - 2026
7.3.7.4 Germany market by application, 2015 - 2026
7.3.8 Russia
7.3.8.1 Russia market, 2015 - 2026
7.3.8.2 Russia market by capacity, 2015 - 2026
7.3.8.3 Russia market by technology, 2015 - 2026
7.3.8.4 Russia market by application, 2015 - 2026
7.3.9 Italy
7.3.9.1 Italy market, 2015 - 2026
7.3.9.2 Italy market by capacity, 2015 - 2026
7.3.9.3 Italy market by technology, 2015 - 2026
7.3.9.4 Italy market by application, 2015 - 2026
7.3.10 Finland
7.3.10.1 Finland market, 2015 - 2026
7.3.10.2 Finland market by capacity, 2015 - 2026
7.3.10.3 Finland market by technology, 2015 - 2026
7.3.10.4 Finland market by application, 2015 - 2026
7.3.11 Netherlands
7.3.11.1 Netherlands market, 2015 - 2026
7.3.11.2 Netherlands market by capacity, 2015 - 2026
7.3.11.3 Netherlands market by technology, 2015 - 2026
7.3.11.4 Netherlands market by application, 2015 - 2026
7.3.12 Greece
7.3.12.1 Greece market, 2015 - 2026
7.3.12.2 Greece market by capacity, 2015 - 2026
7.3.12.3 Greece market by technology, 2015 - 2026
7.3.12.4 Greece market by application, 2015 - 2026
7.3.13 Denmark
7.3.13.1 Denmark market, 2015 - 2026
7.3.13.2 Denmark market by capacity, 2015 - 2026
7.3.13.3 Denmark market by technology, 2015 - 2026
7.3.13.4 Denmark market by application, 2015 - 2026
7.3.14 Ukraine
7.3.14.1 Ukraine market, 2015 - 2026
7.3.14.2 Ukraine market by capacity, 2015 - 2026
7.3.14.3 Ukraine market by technology, 2015 - 2026
7.3.14.4 Ukraine market by application, 2015 - 2026
7.3.15 Sweden
7.3.15.1 Sweden market, 2015 - 2026
7.3.15.2 Sweden market by capacity, 2015 - 2026
7.3.15.3 Sweden market by technology, 2015 - 2026
7.3.15.4 Sweden market by application, 2015 - 2026
7.4 CIS
7.4.1 CIS market, 2015 - 2026
7.4.2 CIS market by capacity, 2015 - 2026
7.4.3 CIS market by technology, 2015 - 2026
7.4.4 CIS market by application, 2015 - 2026
7.4.5 Azerbaijan
7.4.5.1 Azerbaijan market, 2015 - 2026
7.4.5.2 Azerbaijan market by capacity, 2015 - 2026
7.4.5.3 Azerbaijan market by technology, 2015 - 2026
7.4.5.4 Azerbaijan market by application, 2015 - 2026
7.4.6 Kazakhstan
7.4.6.1 Kazakhstan market, 2015 - 2026
7.4.6.2 Kazakhstan market by capacity, 2015 - 2026
7.4.6.3 Kazakhstan market by technology, 2015 - 2026
7.4.6.4 Kazakhstan market by application, 2015 - 2026
7.4.7 Belarus
7.4.7.1 Belarus market, 2015 - 2026
7.4.7.2 Belarus market by capacity, 2015 - 2026
7.4.7.3 Belarus market by technology, 2015 - 2026
7.4.7.4 Belarus market by application, 2015 - 2026
7.5 Asia Pacific
7.5.1 Asia Pacific market, 2015 - 2026
7.5.2 Asia Pacific market by capacity, 2015 - 2026
7.5.3 Asia Pacific market by technology, 2015 - 2026
7.5.4 Asia Pacific market by application, 2015 - 2026
7.5.5 China
7.5.5.1 China market, 2015 - 2026
7.5.5.2 China market by capacity, 2015 - 2026
7.5.5.3 China market by technology, 2015 - 2026
7.5.5.4 China market by application, 2015 - 2026
7.5.6 India
7.5.6.1 India market, 2015 - 2026
7.5.6.2 India market by capacity, 2015 - 2026
7.5.6.3 India market by technology, 2015 - 2026
7.5.6.4 India market by application, 2015 - 2026
7.5.7 Australia
7.5.7.1 Australia market, 2015 - 2026
7.5.7.2 Australia market by capacity, 2015 - 2026
7.5.7.3 Australia market by technology, 2015 - 2026
7.5.7.4 Australia market by application, 2015 - 2026
7.5.8 Japan
7.5.8.1 Japan market, 2015 - 2026
7.5.8.2 Japan market by capacity, 2015 - 2026
7.5.8.3 Japan market by technology, 2015 - 2026
7.5.8.4 Japan market by application, 2015 - 2026
7.5.9 South Korea
7.5.9.1 South Korea market, 2015 - 2026
7.5.9.2 South Korea market by capacity, 2015 - 2026
7.5.9.3 South Korea market by technology, 2015 - 2026
7.5.9.4 South Korea market by application, 2015 - 2026
7.5.10 Indonesia
7.5.10.1 Indonesia market, 2015 - 2026
7.5.10.2 Indonesia market by capacity, 2015 - 2026
7.5.10.3 Indonesia market by technology, 2015 - 2026
7.5.10.4 Indonesia market by application, 2015 - 2026
7.5.11 Thailand
7.5.11.1 Thailand market, 2015 - 2026
7.5.11.2 Thailand market by capacity, 2015 - 2026
7.5.11.3 Thailand market by technology, 2015 - 2026
7.5.11.4 Thailand market by application, 2015 - 2026
7.5.12 Malaysia
7.5.12.1 Malaysia market, 2015 - 2026
7.5.12.2 Malaysia market by capacity, 2015 - 2026
7.5.12.3 Malaysia market by technology, 2015 - 2026
7.5.12.4 Malaysia market by application, 2015 - 2026
7.6 Middle East & Africa
7.6.1 Middle East & Africa market, 2015 - 2026
7.6.2 Middle East & Africa market by capacity, 2015 - 2026
7.6.3 Middle East & Africa market by technology, 2015 - 2026
7.6.4 Middle East & Africa market by application, 2015 - 2026
7.6.5 Saudi Arabia
7.6.5.1 Saudi Arabia market, 2015 - 2026
7.6.5.2 Saudi Arabia market by capacity, 2015 - 2026
7.6.5.3 Saudi Arabia market by technology, 2015 - 2026
7.6.5.4 Saudi Arabia market by application, 2015 - 2026
7.6.6 UAE
7.6.6.1 UAE market, 2015 - 2026
7.6.6.2 UAE market by capacity, 2015 - 2026
7.6.6.3 UAE market by technology, 2015 - 2026
7.6.6.4 UAE market by application, 2015 - 2026
7.6.7 Qatar
7.6.7.1 Qatar market, 2015 - 2026
7.6.7.2 Qatar market by capacity, 2015 - 2026
7.6.7.3 Qatar market by technology, 2015 - 2026
7.6.7.4 Qatar market by application, 2015 - 2026
7.6.8 Kuwait
7.6.8.1 Kuwait market, 2015 - 2026
7.6.8.2 Kuwait market by capacity, 2015 - 2026
7.6.8.3 Kuwait market by technology, 2015 - 2026
7.6.8.4 Kuwait market by application, 2015 - 2026
7.6.9 Oman
7.6.9.1 Oman market, 2015 - 2026
7.6.9.2 Oman market by capacity, 2015 - 2026
7.6.9.3 Oman market by technology, 2015 - 2026
7.6.9.4 Oman market by application, 2015 - 2026
7.6.10 Egypt
7.6.10.1 Egypt market, 2015 - 2026
7.6.10.2 Egypt market by capacity, 2015 - 2026
7.6.10.3 Egypt market by technology, 2015 - 2026
7.6.10.4 Egypt market by application, 2015 - 2026
7.6.11 Turkey
7.6.11.1 Turkey market, 2015 - 2026
7.6.11.2 Turkey market by capacity, 2015 - 2026
7.6.11.3 Turkey market by technology, 2015 - 2026
7.6.11.4 Turkey market by application, 2015 - 2026
7.6.12 Bahrain
7.6.12.1 Bahrain market, 2015 - 2026
7.6.12.2 Bahrain market by capacity, 2015 - 2026
7.6.12.3 Bahrain market by technology, 2015 - 2026
7.6.12.4 Bahrain market by application, 2015 - 2026
7.6.13 Iraq
7.6.13.1 Iraq market, 2015 - 2026
7.6.13.2 Iraq market by capacity, 2015 - 2026
7.6.13.3 Iraq market by technology, 2015 - 2026
7.6.13.4 Iraq market by application, 2015 - 2026
7.6.14 Jordan
7.6.14.1 Jordan market, 2015 - 2026
7.6.14.2 Jordan market by capacity, 2015 - 2026
7.6.14.3 Jordan market by technology, 2015 - 2026
7.6.14.4 Jordan market by application, 2015 - 2026
7.6.15 Lebanon
7.6.15.1 Lebanon market, 2015 - 2026
7.6.15.2 Lebanon market by capacity, 2015 - 2026
7.6.15.3 Lebanon market by technology, 2015 - 2026
7.6.15.4 Lebanon market by application, 2015 - 2026
7.6.16 South Africa
7.6.16.1 South Africa market, 2015 - 2026
7.6.16.2 South Africa market by capacity, 2015 - 2026
7.6.16.3 South Africa market by technology, 2015 - 2026
7.6.16.4 South Africa market by application, 2015 - 2026
7.6.17 Nigeria
7.6.17.1 Nigeria market, 2015 - 2026
7.6.17.2 Nigeria market by capacity, 2015 - 2026
7.6.17.3 Nigeria market by technology, 2015 - 2026
7.6.17.4 Nigeria market by application, 2015 - 2026
7.6.18 Algeria
7.6.18.1 Algeria market, 2015 - 2026
7.6.18.2 Algeria market by capacity, 2015 - 2026
7.6.18.3 Algeria market by technology, 2015 - 2026
7.6.18.4 Algeria market by application, 2015 - 2026
7.6.19 Kenya
7.6.19.1 Kenya market, 2015 - 2026
7.6.19.2 Kenya market by capacity, 2015 - 2026
7.6.19.3 Kenya market by technology, 2015 - 2026
7.6.19.4 Kenya market by application, 2015 - 2026
7.6.20 Ghana
7.6.20.1 Ghana market, 2015 - 2026
7.6.20.2 Ghana market by capacity, 2015 - 2026
7.6.20.3 Ghana market by technology, 2015 - 2026
7.6.20.4 Ghana market by application, 2015 - 2026
7.7 Latin America
7.7.1 Latin America market, 2015 - 2026
7.7.2 Latin America market by capacity, 2015 - 2026
7.7.3 Latin America market by technology, 2015 - 2026
7.7.4 Latin America market by application, 2015 - 2026
7.7.5 Brazil
7.7.5.1 Brazil market, 2015 - 2026
7.7.5.2 Brazil market by capacity, 2015 - 2026
7.7.5.3 Brazil market by technology, 2015 - 2026
7.7.5.4 Brazil market by application, 2015 - 2026
7.7.6 Argentina
7.7.6.1 Argentina market, 2015 - 2026
7.7.6.2 Argentina market by capacity, 2015 - 2026
7.7.6.3 Argentina market by technology, 2015 - 2026
7.7.6.4 Argentina market by application, 2015 - 2026
7.7.7 Peru
7.7.7.1 Peru market, 2015 - 2026
7.7.7.2 Peru market by capacity, 2015 - 2026
7.7.7.3 Peru market by technology, 2015 - 2026
7.7.7.4 Peru market by application, 2015 - 2026
7.7.8 Chile
7.7.8.1 Chile market, 2015 - 2026
7.7.8.2 Chile market by capacity, 2015 - 2026
7.7.8.3 Chile market by technology, 2015 - 2026
7.7.8.4 Chile market by application, 2015 - 2026
Chapter 8 Company Profile
8.1 General Electric
8.1.1 Business Overview
8.1.2 Financial Data
8.1.3 Product Landscape
8.1.4 Strategic Outlook
8.1.5 SWOT Analysis
8.2 Siemens AG
8.2.1 Business Overview
8.2.2 Financial Data
8.2.3 Product Landscape
8.2.4 Strategic Outlook
8.2.5 SWOT Analysis
8.3 Mitsubishi Hitachi Power Systems, Ltd.
8.3.1 Business Overview
8.3.2 Financial Data
8.3.3 Product Landscape
8.3.4 Strategic Outlook
8.3.5 SWOT Analysis
8.4 Wärtsilä
8.4.1 Business Overview
8.4.2 Financial Data
8.4.3 Product Landscape
8.4.4 Strategic Outlook
8.4.5 SWOT Analysis
8.5 Kawasaki Heavy Industries Ltd.
8.5.1 Business Overview
8.5.2 Financial Data
8.5.3 Product Landscape
8.5.4 Strategic Outlook
8.5.5 SWOT Analysis
8.6 Opra Turbines B.V.
8.6.1 Business Overview
8.6.2 Financial Data
8.6.3 Product Landscape
8.6.4 Strategic Outlook
8.6.5 SWOT Analysis
8.7 Solar Turbines Incorporated
8.7.1 Business Overview
8.7.2 Financial Data
8.7.3 Product Landscape
8.7.4 Strategic Outlook
8.7.5 SWOT Analysis
8.8 Harbin Turbine Company Limited
8.8.1 Business Overview
8.8.2 Financial Data
8.8.3 Product Landscape
8.8.4 Strategic Outlook
8.8.5 SWOT Analysis
8.9 Bharat Heavy Electricals Limited
8.9.1 Business Overview
8.9.2 Financial Data
8.9.3 Product Landscape
8.9.4 Strategic Outlook
8.9.5 SWOT Analysis
8.10 Vericor Power Systems
8.10.1 Business Overview
8.10.2 Financial Data
8.10.3 Product Landscape
8.10.4 SWOT Analysis
8.11 MAN Energy Solutions
8.11.1 Business Overview
8.11.2 Financial Data
8.11.3 Product Landscape
8.11.4 Strategic Outlook
8.11.5 SWOT Analysis
8.12 Capstone Turbine Corporation
8.12.1 Business Overview
8.12.2 Financial Data
8.12.3 Product Landscape
8.12.4 Strategic Outlook
8.12.5 SWOT Analysis
8.13 Cryostar
8.13.1 Business Overview
8.13.2 Financial Data
8.13.3 Product Landscape
8.13.4 Strategic Outlook
8.13.5 SWOT Analysis
8.14 UEC Saturn
8.14.1 Business Overview
8.14.2 Financial Data
8.14.3 Product Landscape
8.14.4 Strategic Outlook
8.14.5 SWOT Analysis
8.15 Zorya-Mashproekt
8.15.1 Business Overview
8.15.2 Financial Data
8.15.3 Product Landscape
8.15.4 Strategic Outlook
8.15.5 SWOT Analysis