Table of Content




Chapter 1 Methodology & Scope


1.1 Methodology


1.1.1 Initial data exploration


1.1.2 Statistical model and forecast


1.1.3 Industry insights and validation


1.1.4 Definition and forecast parameters


1.2 Data Sources


1.2.1 Secondary


1.2.2 Primary


Chapter 2 Executive Summary


2.1 MVAS industry 360 degree synopsis, 2012 – 2024


2.1.1 Regional trends


2.1.2 Solution trends


2.1.3 Application trends


Chapter 3 MVAS Industry Insights


3.1 Industry segmentation


3.2 Industry growth landscape, 2012- 2024


3.3 Industry ecosystem analysis


3.4 Technological & innovation landscape


3.5 Mobile subscriptions, by region


3.6 Regulatory landscape


3.6.1 Mobile Money Programme


3.6.2 Communication Act 2003


3.6.3 Radio Frequency Safety


3.7 MVAS end-use landscape (Costumer/SMB/Enterprises)


3.8 Industry impact forces


3.8.1 Growth drivers


3.8.1.1 Global impact forces


3.8.1.1.1 Rising demand for mobile devices


3.8.1.1.2 Increasing penetration of 3G/4G services


3.8.1.1.3 Demand for entertainment services


3.8.1.2 North America impact forces


3.8.1.2.1 Audio & video services demand drive the North America MVAS market


3.8.1.3 Europe impact forces


3.8.1.3.1 Rapidly increasing enterprise internet users


3.8.1.4 Asia Pacific impact forces


3.8.1.4.1 Growing mobile digital data consumption in Asia Pacific


3.8.1.5 Latin America impact forces


3.8.1.5.1 Growing adoption of several mobile applications


3.8.1.6 Middle East & Africa impact forces


3.8.1.6.1 Economic development and usage of mobile services


3.8.2 Industry pitfalls and challenges


3.8.2.1 Security concerns


3.9 Growth potential analysis, 2016


3.10 Porter’s analysis


3.11 Competitive landscape, 2016


3.11.1 Strategy dashboard


3.12 PESTEL analysis


Chapter 4 MVAS Market, By Solution


4.1 MVAS market share by solution, 2016 & 2024


4.2 SMS


4.2.1 SMS MVAS market estimates and forecast, by region, 2012 – 2024


4.3 MMS


4.3.1 MMS MVAS Market estimates and forecast, by region, 2012 – 2024


4.4 Instant Messaging/Email


4.4.1 Instant messaging/Email MVAS market estimates and forecast, by region, 2012 – 2024


4.5 Mobile Money


4.5.1 Mobile money MVAS market estimates and forecast, by region, 2012 – 2024


4.6 Infotainment


4.6.1 Infotainment MVAS market estimates and forecast, by region, 2012 – 2024


4.7 Others


4.7.1 Other MVAS solutions market estimates and forecast, by region, 2012 – 2024


Chapter 5 MVAS Market, By Application


5.1 MVAS market share by application, 2016 & 2024


5.2 BFSI


5.2.1 BFSI market estimates and forecast, by region, 2012 – 2024


5.3 Retail


5.3.1 Retail market estimates and forecast, by region, 2012 – 2024


5.4 Government


5.4.1 Government market estimates and forecast, by region, 2012 – 2024


5.5 Healthcare


5.5.1 Healthcare market estimates and forecast, by region, 2012 – 2024


5.6 Education


5.6.1 Education market estimates and forecast, by region, 2012 – 2024


5.7 Entertainment & Media


5.7.1 Entertainment & media market estimates and forecast, by region, 2012 – 2024


5.8 Telecom & IT


5.8.1 Telecom & IT market estimates and forecast, by region, 2012 – 2024


5.9 Others


5.9.1 Other applications market estimates and forecast, by region, 2012 – 2024


Chapter 6 MVAS Market, By Region


6.1 MVAS market share by region, 2016 & 2024


6.2 North America


6.2.1 Market estimates and forecasts, by solution, 2012 – 2024


6.2.2 North America market estimates and forecasts, by application, 2012 – 2024


6.2.3 U.S.


6.2.3.1 U.S. market estimates and forecasts, by solution, 2012 – 2024


6.2.3.2 U.S. market estimates and forecasts, by application, 2016 – 2024


6.2.4 Canada


6.2.4.1 Canada market estimates and forecasts, by solution, 2012 – 2024


6.2.4.2 Canada market estimates and forecasts, by application, 2012 – 2024


6.3 Europe


6.3.1 Europe market estimates and forecasts, by solution, 2012 – 2024


6.3.2 Europe market estimates and forecasts, by application, 2012 – 2024


6.3.3 UK


6.3.3.1 UK market estimates and forecasts, by solution, 2012 – 2024


6.3.3.2 UK market estimates and forecasts, by application, 2012 – 2024


6.3.4 Germany


6.3.4.1 Germany market estimates and forecasts, by solution, 2012 – 2024


6.3.4.2 Germany market estimates and forecasts, by application, 2012 – 2024


6.4 Asia Pacific


6.4.1 Asia Pacific market estimates and forecasts, by solution, 2012 – 2024


6.4.2 Asia Pacific market estimates and forecasts, by application, 2012 – 2024


6.4.3 China


6.4.3.1 China market estimates and forecasts, by solution, 2012 – 2024


6.4.3.2 China market estimates and forecasts, by application, 2012 – 2024


6.4.4 India


6.4.4.1 India market estimates and forecasts, by solution, 2012 – 2024


6.4.4.2 India market estimates and forecasts, by application, 2012 – 2024


6.4.5 Japan


6.4.5.1 Japan market estimates and forecasts, by solution, 2013 – 2024


6.4.5.2 Japan market estimates and forecasts, by application, 2012 – 2024


6.5 Latin America


6.5.1 Latin America market estimates and forecasts, by solution, 2012 – 2024


6.5.2 Latin America market estimates and forecasts, by application, 2012 – 2024


6.5.3 Mexico


6.5.3.1 Mexico market estimates and forecasts, by solution, 2012 – 2024


6.5.3.2 Mexico market estimates and forecasts, by application, 2012 – 2024


6.5.4 Brazil


6.5.4.1 Brazil market estimates and forecasts, by solution, 2012 – 2024


6.5.4.2 Brazil market estimates and forecasts, by application, 2012 – 2024


6.6 Middle East & Africa


6.6.1 MEA market estimates and forecasts, by solution, 2012 – 2024


6.6.2 MEA market estimates and forecasts, by application, 2012 – 2024


Chapter 7 Company Profiles


7.1 Alibaba Group Holding Ltd.


7.1.1 Business Overview


7.1.2 Financial Data


7.1.3 Product Landscape


7.1.4 Strategic Outlook


7.1.5 SWOT Analysis


7.2 Amazon, Inc.


7.2.1 Business Overview


7.2.2 Financial Data


7.2.3 Product Landscape


7.2.4 Strategic Outlook


7.2.5 SWOT Analysis


7.3 Apple, Inc.


7.3.1 Business Overview


7.3.2 Financial Data


7.3.3 Product Landscape


7.3.4 Strategic Outlook


7.3.5 SWOT Analysis


7.4 AT&T, Inc.


7.4.1 Business Overview


7.4.2 Financial Data


7.4.3 Product Landscape


7.4.4 Strategic Outlook


7.4.5 SWOT Analysis


7.5 Baidu, Inc.


7.5.1 Business Overview


7.5.2 Financial Data


7.5.3 Product Landscape


7.5.4 Strategic Outlook


7.5.5 SWOT Analysis


7.6 Etihad Etisalat Company


7.6.1 Business Overview


7.6.2 Financial Data


7.6.3 Product Landscape


7.6.4 Strategic Outlook


7.6.5 SWOT Analysis


7.7 Gaana.com


7.7.1 Business Overview


7.7.2 Financial Data


7.7.3 Product Landscape


7.7.4 Strategic Outlook


7.7.5 SWOT Analysis


7.8 Gemalto


7.8.1 Business Overview


7.8.2 Financial Data


7.8.3 Product Landscape


7.8.4 Strategic Outlook


7.8.5 SWOT Analysis


7.9 Google, Inc.


7.9.1 Business Overview


7.9.2 Financial Data


7.9.3 Product Landscape


7.9.4 Strategic Outlook


7.9.5 SWOT Analysis


7.10 Guvera Limited


7.10.1 Business Overview


7.10.2 Financial Data


7.10.3 Product Landscape


7.10.4 Strategic Outlook


7.10.5 SWOT Analysis


7.11 Huawei Technologies Co., Ltd.


7.11.1 Business Overview


7.11.2 Financial Data


7.11.3 Product Landscape


7.11.4 Strategic Outlook


7.11.5 SWOT Analysis


7.12 Hungama Digital Media Entertainment Pvt. Ltd.


7.12.1 Business Overview


7.12.2 Financial Data


7.12.3 Product Landscape


7.12.4 Strategic Outlook


7.12.5 SWOT Analysis


7.13 Inmobi Pte. Ltd.


7.13.1 Business Overview


7.13.2 Financial Data


7.13.3 Product Landscape


7.13.4 Strategic Outlook


7.13.5 SWOT Analysis


7.14 Intersec Group


7.14.1 Business Overview


7.14.2 Financial Data


7.14.3 Product Landscape


7.14.4 Strategic Outlook


7.14.5 SWOT Analysis


7.15 KongZhong Corporation


7.15.1 Business Overview


7.15.2 Financial Data


7.15.3 Product Landscape


7.15.4 Strategic Outlook


7.15.5 SWOT Analysis


7.16 Mahindra Comviva


7.16.1 Business Overview


7.16.2 Financial Data


7.16.3 Product Landscape


7.16.4 Strategic Outlook


7.16.5 SWOT Analysis


7.17 Mavenir Systems


7.17.1 Business Overview


7.17.2 Financial Data


7.17.3 Product Landscape


7.17.4 Strategic Outlook


7.17.5 SWOT Analysis


7.18 Nokia Corporation


7.18.1 Business Overview


7.18.2 Financial Data


7.18.3 Product Landscape


7.18.4 Strategic Outlook


7.18.5 SWOT Analysis


7.19 NTT DoCoMo, Inc.


7.19.1 Business Overview


7.19.2 Financial Data


7.19.3 Product Landscape


7.19.4 Strategic Outlook


7.19.5 SWOT Analysis


7.20 One97 Communications Limited


7.20.1 Business Overview


7.20.2 Financial Data


7.20.3 Product Landscape


7.20.4 Strategic Outlook


7.20.5 SWOT Analysis


7.21 OnMobile Global Limited


7.21.1 Business Overview


7.21.2 Financial Data


7.21.3 Product Landscape


7.21.4 Strategic Outlook


7.21.5 SWOT Analysis


7.22 Opencode Systems


7.22.1 Business Overview


7.22.2 Financial Data


7.22.3 Product Landscape


7.22.4 Strategic Outlook


7.22.5 SWOT Analysis


7.23 Saavn LLC


7.23.1 Business Overview


7.23.2 Financial Data


7.23.3 Product Landscape


7.23.4 Strategic Outlook


7.23.5 SWOT Analysis


7.24 Samsung Electronics


7.24.1 Business Overview


7.24.2 Financial Data


7.24.3 Product Landscape


7.24.4 Strategic Outlook


7.24.5 SWOT Analysis


7.25 Sprint Corporation LLC


7.25.1 Business Overview


7.25.2 Financial Data


7.25.3 Product Landscape


7.25.4 Strategic Outlook


7.25.5 SWOT Analysis


7.26 Tech Mahindra


7.26.1 Business Overview


7.26.2 Financial Data


7.26.3 Product Landscape


7.26.4 Strategic Outlook


7.26.5 SWOT Analysis


7.27 Tencent Holdings Limited


7.27.1 Business Overview


7.27.2 Financial Data


7.27.3 Product Landscape


7.27.4 Strategic Outlook


7.27.5 SWOT Analysis


7.28 Vodafone Group PLC


7.28.1 Business Overview


7.28.2 Financial Data


7.28.3 Product Landscape


7.28.4 Strategic Outlook


7.28.5 SWOT Analysis


7.29 WeChat


7.29.1 Business Overview


7.29.2 Financial Data


7.29.3 Product Landscape


7.29.4 Strategic Outlook


7.29.5 SWOT Analysis


7.30 Wynk Limited


7.30.1 Business Overview


7.30.2 Financial Data


7.30.3 Product Landscape


7.30.4 Strategic Outlook


7.30.5 SWOT Analysis


7.31 ZTE Corporation


7.31.1 Business Overview


7.31.2 Financial Data


7.31.3 Product Landscape


7.31.4 Strategic Outlook


7.31.5 SWOT Analysis



List of Tables

Data Tables


TABLE 1. MVAS industry 360 degree synopsis, 2012 – 2024


TABLE 2. Global MVAS market, by region, 2012-2016 (USD Billion)


TABLE 3. Global MVAS market, by region, 2017-2024 (USD Billion)


TABLE 4. Global MVAS market, by solution, 2012 - 2016 (USD Billion)


TABLE 5. Global MVAS market, by solution, 2017 - 2024 (USD Billion)


TABLE 6. Global MVAS market, by application, 2012-2016 (USD Billion)


TABLE 7. Global MVAS market, by application, 2017-2024 (USD Billion)


TABLE 8. Vendor matrix


TABLE 9. U.S. and Canada mobile subscriptions


TABLE 10. UK and Germany mobile subscriptions


TABLE 11. China, India & Japan mobile subscriptions


TABLE 12. Brazil & Mexico mobile subscriptions


TABLE 13. Saudi Arabia & UAE mobile subscriptions


TABLE 14. Industry impact forces


TABLE 15. Strategy dashboard


TABLE 16. SMS MVAS market, by region, 2012 – 2016 (USD Billion)


TABLE 17. SMS MVAS market, by region, 2017 – 2024 (USD Billion)


TABLE 18. MMS MVAS market, by region, 2012 – 2016 (USD Billion)


TABLE 19. MMS MVAS market, by region, 2017 – 2024 (USD Billion)


TABLE 20. Instant messaging/email MVAS market, by region, 2012 – 2016 (USD Billion)


TABLE 21. Instant messaging/email MVAS market, by region, 2017 – 2024 (USD Billion)


TABLE 22. Mobile money MVAS market, by region, 2012 – 2016 (USD Billion)


TABLE 23. Mobile money MVAS market, by region, 2017 – 2024 (USD Billion)


TABLE 24. Infotainment MVAS market, by region, 2012 – 2016 (USD Billion)


TABLE 25. Infotainment MVAS market, by region, 2017 – 2024 (USD Billion)


TABLE 26. MVAS market demand in others, by region, 2012 – 2016 (USD Billion)


TABLE 27. MVAS market demand in others, by region, 2017 – 2024 (USD Billion)


TABLE 28. MVAS market demand in BFSI, by region, 2012 – 2016 (USD Billion)


TABLE 29. MVAS market demand in BFSI, by region, 2017 – 2024 (USD Billion)


TABLE 30. MVAS market demand in retail, by region, 2012 – 2016 (USD Billion)


TABLE 31. MVAS market demand in retail, by region, 2017 – 2024 (USD Billion)


TABLE 32. MVAS market demand in government, by region, 2012 – 2016 (USD Billion)


TABLE 33. MVAS market demand in government, by region, 2017 – 2024 (USD Billion)


TABLE 34. MVAS market demand in healthcare, by region, 2012 – 2016 (USD Billion)


TABLE 35. MVAS market demand in healthcare, by region, 2017 – 2024 (USD Billion)


TABLE 36. MVAS market demand in education, by region, 2012 – 2016 (USD Billion)


TABLE 37. MVAS market demand in education, by region, 2017 – 2024 (USD Billion)


TABLE 38. MVAS market demand in entertainment & media, by region, 2012 – 2016 (USD Billion)


TABLE 39. MVAS market demand in entertainment & media, 2017 – 2024 (USD Billion)


TABLE 40. MVAS market demand in telecom & IT, by region, 2012 – 2016 (USD Billion)


TABLE 41. MVAS market demand in telecom & IT, 2017 – 2024 (USD Billion)


TABLE 42. MVAS market demand in others, by region, 2012 – 2016 (USD Billion)


TABLE 43. MVAS market demand in others, by region, 2017 – 2024 (USD Billion)


TABLE 44. North America MVAS market, by solution, 2012 – 2016 (USD Billion)


TABLE 45. North America MVAS market, by solution, 2017 – 2024 (USD Billion)


TABLE 46. North America MVAS market, by application, 2012 – 2016 (USD Billion)


TABLE 47. North America MVAS market, by application, 2017 – 2024 (USD Billion)


TABLE 48. U.S. MVAS market, by solution, 2012 – 2016 (USD Billion)


TABLE 49. U.S. MVAS market, by solution, 2017 – 2024 (USD Billion)


TABLE 50. U.S. MVAS market, by application, 2013 – 2016 (USD Billion)


TABLE 51. U.S. MVAS market, by application, 2017 – 2024 (USD Billion)


TABLE 52. Canada MVAS market, by solution, 2012 – 2016 (USD Billion)


TABLE 53. Canada MVAS market, by solution, 2017 – 2024 (USD Billion)


TABLE 54. Canada MVAS market, by application, 2012 – 2016 (USD Billion)


TABLE 55. Canada MVAS market, by application, 2017 – 2024 (USD Billion)


TABLE 56. Europe MVAS market, by solution, 2012 – 2016 (USD Billion)


TABLE 57. Europe MVAS market, by solution, 2017 – 2024 (USD Billion)


TABLE 58. Europe MVAS market, by application, 2012 – 2016 (USD Billion)


TABLE 59. Europe MVAS market, by application, 2017 – 2024 (USD Billion)


TABLE 60. UK MVAS market, by solution, 2012 – 2016 (USD Billion)


TABLE 61. UK MVAS market, by solution, 2017 – 2024 (USD Billion)


TABLE 62. UK MVAS market, by application, 2012 – 2016 (USD Billion)


TABLE 63. UK MVAS market, by application, 2017 – 2024 (USD Billion)


TABLE 64. Germany MVAS market, by solution, 2012 – 2016 (USD Billion)


TABLE 65. Germany MVAS market, by solution, 2017 – 2024 (USD Billion)


TABLE 66. Germany MVAS market, by application, 2012 – 2016 (USD Billion)


TABLE 67. Germany MVAS market, by application, 2017 – 2024 (USD Billion)


TABLE 68. Asia Pacific MVAS market, by solution, 2012 – 2016 (USD Billion)


TABLE 69. Asia Pacific MVAS market, by solution, 2017 – 2024 (USD Billion)


TABLE 70. Asia Pacific MVAS market, by application, 2012 – 2016 (USD Billion)


TABLE 71. Asia Pacific MVAS market, by application, 2017 – 2024 (USD Billion)


TABLE 72. China MVAS market, by solution, 2012 – 2016 (USD Billion)


TABLE 73. China MVAS market, by solution, 2017 – 2024 (USD Billion)


TABLE 74. China MVAS market, by application, 2012 – 2016 (USD Billion)


TABLE 75. China MVAS market, by application, 2017 – 2024 (USD Billion)


TABLE 76. India MVAS market, by solution, 2012 – 2016 (USD Billion)


TABLE 77. India MVAS market, by solution, 2017 – 2024 (USD Billion)


TABLE 78. India MVAS market, by application, 2012 – 2016 (USD Billion)


TABLE 79. India MVAS market, by application, 2017 – 2024 (USD Billion)


TABLE 80. Japan MVAS market, by solution, 2013 – 2016 (USD Billion)


TABLE 81. Japan MVAS market, by solution, 2017 – 2024 (USD Billion)


TABLE 82. Japan MVAS market, by application, 2012 – 2016 (USD Billion)


TABLE 83. Japan MVAS market, by application, 2017 – 2024 (USD Billion)


TABLE 84. Latin America MVAS market, by solution, 2012 – 2016 (USD Billion)


TABLE 85. Latin America MVAS market, by solution, 2017 – 2024 (USD Billion)


TABLE 86. Latin America MVAS market, by application, 2012 – 2016 (USD Billion)


TABLE 87. Latin America MVAS market, by application, 2017 – 2024 (USD Billion)


TABLE 88. Mexico MVAS market, by solution, 2012 – 2016 (USD Billion)


TABLE 89. Mexico MVAS market, by solution, 2017 – 2024 (USD Billion)


TABLE 90. Mexico MVAS market, by application, 2012 – 2016 (USD Billion)


TABLE 91. Mexico MVAS market, by application, 2017 – 2024 (USD Billion)


TABLE 92. Brazil MVAS market, by solution, 2012 – 2016 (USD Billion)


TABLE 93. Brazil MVAS market, by solution, 2017 – 2024 (USD Billion)


TABLE 94. Brazil MVAS market, by application, 2012 – 2016 (USD Billion)


TABLE 95. Brazil MVAS market, by application, 2017 – 2024 (USD Billion)


TABLE 96. Middle East & Africa MVAS market, by solution, 2012 – 2016 (USD Billion)


TABLE 97. Middle East & Africa MVAS market, by solution, 2017 – 2024 (USD Billion)


TABLE 98. Middle East & Africa MVAS market, by application, 2012 – 2016 (USD Billion)


TABLE 99. Middle East & Africa MVAS market, by application, 2017 – 2024 (USD Billion)


Charts & Figures


FIG. 1 Industry segmentation


FIG. 2 Global MVAS market, 2012- 2024 (USD Billion)


FIG. 3 Industry ecosystem analysis


FIG. 4 Growth potential analysis


FIG. 5 Porter’s analysis


FIG. 6 Competitive landscape, 2016


FIG. 7 PESTEL analysis


FIG. 8 MVAS market share by solution, 2016 & 2024


FIG. 9 MVAS market share by application, 2016 & 2024


FIG. 10 MVAS market share by region, 2016 & 2024