Table of Content

1 Preface

2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction to the Global Advertising Market
4.1 Current and Historical Market Trends
4.2 Impact of COVID-19
4.3 Performance of Various Segments
4.4 Performance of Various Regions
4.5 Key Players and their Market Shares
4.6 Market Forecast

5 Global Advertising Market: Industry Performance
5.1 Global Television Advertising Market
5.1.1 Current and Historical Market Trends
5.1.2 Performance of Various Segments
5.1.3 Performance of Various Regions
5.1.4 Contribution of Major Industries
5.1.5 Market Forecast
5.2 Global Print Advertising Market
5.2.1 Current and Historical Market Trends
5.2.2 Newspaper Advertising Market
5.2.2.1 Current and Historical Market Trends
5.2.2.2 Major Newspapers: Performance by Readership
5.2.2.3 Market Forecast
5.2.3 Magazine Advertising
5.2.3.1 Current and Historical Market Trends
5.2.3.2 Major Magazines: Performance by Readership
5.2.3.3 Market Forecast
5.2.4 Contribution of Major Industries
5.2.5 Market Forecast
5.3 Global Radio Advertising Market
5.3.1 Current and Historical Trends
5.3.2 Global Radio Advertising Market: Performance by Region
5.3.3 Contribution of Major Industries
5.3.4 Market Forecast
5.4 Global Outdoor Advertising Market
5.4.1 Current and Historical Trends
5.4.2 Performance by Region
5.4.3 Performance of Various Segments
5.4.4 Contribution of Major Industries
5.4.5 Market Forecast
5.5 Global Internet Advertising Market
5.5.1 Current and Historical Trends
5.5.2 Performance of Various Regions
5.5.3 Search Advertising Market
5.5.3.1 Current and Historical Trends
5.5.3.2 Market Forecast
5.5.4 Display Advertising Market
5.5.4.1 Current and Historical Trends
5.5.4.2 Market Forecast
5.5.5 Classified Advertising Market
5.5.5.1 Current and Historical Trends
5.5.5.2 Market Forecast
5.5.6 Video Advertising Market
5.5.6.1 Current and Historical Trends
5.5.6.2 Market Forecast
5.5.7 Contribution of Major Industries
5.5.8 Most Visited Websites
5.5.9 Market Forecast
5.6 Global Mobile Advertising Market
5.6.1 Current and Historical Trends
5.6.2 Performance of Various Regions
5.6.3 Contribution of Major Industries
5.6.4 Market Forecast
5.7 Global Cinema Advertising Market
5.7.1 Current and Historical Trends
5.7.2 Performance of Various Regions
5.7.3 Contribution of Major Industries
5.7.4 Market Forecast

6 Global Advertising Market: SWOT Industry Analysis
6.1 Overview
6.2 Strengths
6.3 Weaknesses
6.4 Opportunities
6.5 Threats

7 Global Advertising Market: Value Chain Analysis
7.1 Research
7.2 Content Development
7.3 Advertising Agency
7.4 Advertising Media
7.5 Audience

8 Global Advertising Market: Porter’s Five Forces Analysis
8.1 Overview
8.2 Bargaining Power of Buyers
8.3 Bargaining Power of Suppliers
8.4 Degree of Competition
8.5 Threat of New Entrants
8.6 Threat of Substitutes

9 Global Advertising Market: Top Players
9.1 WPP Group PLC
9.2 Omnicom Group Inc.
9.3 Publicis Groupe
9.4 The Interpublic Group of Companies, Inc.
9.5 Dentsu Inc.