Table of Content



1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive Landscape

2 Market Overview
2.1. Market definition
2.2. Market analysis

3 Market Data
3.1. Market value
3.2. Market volume

4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution

5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast

6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Turkish household products market?
7.3. Which companies have been most successful in increasing their market shares in the last four years?
7.4. Which companies’ market shares have suffered in the last four years?
7.5. What are the most popular brands in the market?

8 Company Profiles
8.1. The Procter & Gamble Co
8.2. Henkel AG & Co. KGaA
8.3. Hayat Kimya Sanayi A.S.

9 Macroeconomic Indicators
9.1. Country data

10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine



List of Figures

List of Figures
Figure 1: Turkey household products market value: $ million, 2016-20
Figure 2: Turkey household products market volume: million kg, 2016-20
Figure 3: Turkey household products market category segmentation: % share, by value, 2020
Figure 4: Turkey household products market geography segmentation: % share, by value, 2020
Figure 5: Turkey household products market distribution: % share, by value, 2020
Figure 6: Turkey household products market value forecast: $ million, 2020-25
Figure 7: Turkey household products market volume forecast: million kg, 2020-25
Figure 8: Forces driving competition in the household products market in Turkey, 2020
Figure 9: Drivers of buyer power in the household products market in Turkey, 2020
Figure 10: Drivers of supplier power in the household products market in Turkey, 2020
Figure 11: Factors influencing the likelihood of new entrants in the household products market in Turkey, 2020
Figure 12: Factors influencing the threat of substitutes in the household products market in Turkey, 2020
Figure 13: Drivers of degree of rivalry in the household products market in Turkey, 2020
Figure 14: Turkey household products market share: % share, by value, 2020

List of Tables

List of Tables
Table 1: Turkey household products market value: $ million, 2016-20
Table 2: Turkey household products market volume: million kg, 2016-20
Table 3: Turkey household products market category segmentation: $ million, 2020
Table 4: Turkey household products market geography segmentation: $ million, 2020
Table 5: Turkey household products market distribution: % share, by value, 2020
Table 6: Turkey household products market value forecast: $ million, 2020-25
Table 7: Turkey household products market volume forecast: million kg, 2020-25
Table 8: Turkey household products market share: % share, by value, 2020
Table 9: The Procter & Gamble Co: key facts
Table 10: The Procter & Gamble Co: Annual Financial Ratios
Table 11: The Procter & Gamble Co: Key Employees
Table 12: The Procter & Gamble Co: Key Employees Continued
Table 13: Henkel AG & Co. KGaA: key facts
Table 14: Henkel AG & Co. KGaA: Annual Financial Ratios
Table 15: Henkel AG & Co. KGaA: Key Employees
Table 16: Hayat Kimya Sanayi A.S.: key facts
Table 17: Hayat Kimya Sanayi A.S.: Key Employees
Table 18: Turkey size of population (million), 2016-20
Table 19: Turkey gdp (constant 2005 prices, $ billion), 2016-20
Table 20: Turkey gdp (current prices, $ billion), 2016-20
Table 21: Turkey inflation, 2016-20
Table 22: Turkey consumer price index (absolute), 2016-20
Table 23: Turkey exchange rate, 2016-20