Table of Content



1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive Landscape

2 Market Overview
2.1. Market definition
2.2. Market analysis

3 Market Data
3.1. Market value
3.2. Market volume

4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution

5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast

6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. Degree of rivalry

7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Italian baby personal care market?
7.3. Which companies have been most successful in increasing their market shares in the last four years (2016-20)?
7.4. Which companies’ market shares have suffered in the last four years?
7.5. What are the most popular brands in the market?

8 Company Profiles
8.1. The Procter & Gamble Co
8.2. Kimberly-Clark Corp
8.3. Johnson & Johnson

9 Macroeconomic Indicators
9.1. Country data

10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine



List of Figures

List of Figures
Figure 1: Italy baby personal care market value: $ million, 2016-20
Figure 2: Italy baby personal care market volume: million units, 2016-20
Figure 3: Italy baby personal care market category segmentation: % share, by value, 2020
Figure 4: Italy baby personal care market geography segmentation: % share, by value, 2020
Figure 5: Italy baby personal care market distribution: % share, by value, 2020
Figure 6: Italy baby personal care market value forecast: $ million, 2020-25
Figure 7: Italy baby personal care market volume forecast: million units, 2020-25
Figure 8: Forces driving competition in the baby personal care market in Italy, 2020
Figure 9: Drivers of buyer power in the baby personal care market in Italy, 2020
Figure 10: Drivers of supplier power in the baby personal care market in Italy, 2020
Figure 11: Drivers of degree of rivalry in the baby personal care market in Italy, 2020
Figure 12: Italy baby personal care market share: % share, by value, 2020

List of Tables

List of Tables
Table 1: Italy baby personal care market value: $ million, 2016-20
Table 2: Italy baby personal care market volume: million units, 2016-20
Table 3: Italy baby personal care market category segmentation: $ million, 2020
Table 4: Italy baby personal care market geography segmentation: $ million, 2020
Table 5: Italy baby personal care market distribution: % share, by value, 2020
Table 6: Italy baby personal care market value forecast: $ million, 2020-25
Table 7: Italy baby personal care market volume forecast: million units, 2020-25
Table 8: Italy baby personal care market share: % share, by value, 2020
Table 9: The Procter & Gamble Co: key facts
Table 10: The Procter & Gamble Co: Annual Financial Ratios
Table 11: The Procter & Gamble Co: Key Employees
Table 12: The Procter & Gamble Co: Key Employees Continued
Table 13: Kimberly-Clark Corp: key facts
Table 14: Kimberly-Clark Corp: Annual Financial Ratios
Table 15: Kimberly-Clark Corp: Key Employees
Table 16: Johnson & Johnson: key facts
Table 17: Johnson & Johnson: Annual Financial Ratios
Table 18: Johnson & Johnson: Key Employees
Table 19: Johnson & Johnson: Key Employees Continued
Table 20: Italy size of population (million), 2016-20
Table 21: Italy gdp (constant 2005 prices, $ billion), 2016-20
Table 22: Italy gdp (current prices, $ billion), 2016-20
Table 23: Italy inflation, 2016-20
Table 24: Italy consumer price index (absolute), 2016-20
Table 25: Italy exchange rate, 2016-20