Table of Content



1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive Landscape

2 Market Overview
2.1. Market definition
2.2. Market analysis

3 Market Data
3.1. Market value
3.2. Market volume

4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution

5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast

6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the German household products market?
7.3. Which companies have been most successful in increasing their market shares in the last four years ?
7.4. Which companies’ market shares have suffered in the last four years?
7.5. What are the most popular brands in the market?

8 Company Profiles
8.1. Henkel AG & Co. KGaA
8.2. The Procter & Gamble Co
8.3. Svenska Cellulosa Aktiebolaget

9 Macroeconomic Indicators
9.1. Country data

10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine



List of Figures

List of Figures
Figure 1: Germany household products market value: $ million, 2016-20
Figure 2: Germany household products market volume: million kg, 2016-20
Figure 3: Germany household products market category segmentation: % share, by value, 2020
Figure 4: Germany household products market geography segmentation: % share, by value, 2020
Figure 5: Germany household products market distribution: % share, by value, 2020
Figure 6: Germany household products market value forecast: $ million, 2020-25
Figure 7: Germany household products market volume forecast: million kg, 2020-25
Figure 8: Forces driving competition in the household products market in Germany, 2020
Figure 9: Drivers of buyer power in the household products market in Germany, 2020
Figure 10: Drivers of supplier power in the household products market in Germany, 2020
Figure 11: Factors influencing the likelihood of new entrants in the household products market in Germany, 2020
Figure 12: Factors influencing the threat of substitutes in the household products market in Germany, 2020
Figure 13: Drivers of degree of rivalry in the household products market in Germany, 2020
Figure 14: Germany household products market share: % share, by value, 2020

List of Tables

List of Tables
Table 1: Germany household products market value: $ million, 2016-20
Table 2: Germany household products market volume: million kg, 2016-20
Table 3: Germany household products market category segmentation: $ million, 2020
Table 4: Germany household products market geography segmentation: $ million, 2020
Table 5: Germany household products market distribution: % share, by value, 2020
Table 6: Germany household products market value forecast: $ million, 2020-25
Table 7: Germany household products market volume forecast: million kg, 2020-25
Table 8: Germany household products market share: % share, by value, 2020
Table 9: Henkel AG & Co. KGaA: key facts
Table 10: Henkel AG & Co. KGaA: Annual Financial Ratios
Table 11: Henkel AG & Co. KGaA: Key Employees
Table 12: The Procter & Gamble Co: key facts
Table 13: The Procter & Gamble Co: Annual Financial Ratios
Table 14: The Procter & Gamble Co: Key Employees
Table 15: The Procter & Gamble Co: Key Employees Continued
Table 16: Svenska Cellulosa Aktiebolaget: key facts
Table 17: Svenska Cellulosa Aktiebolaget: Annual Financial Ratios
Table 18: Svenska Cellulosa Aktiebolaget: Key Employees
Table 19: Germany size of population (million), 2016-20
Table 20: Germany gdp (constant 2005 prices, $ billion), 2016-20
Table 21: Germany gdp (current prices, $ billion), 2016-20
Table 22: Germany inflation, 2016-20
Table 23: Germany consumer price index (absolute), 2016-20
Table 24: Germany exchange rate, 2016-20