Table of Content



1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive Landscape

2 Market Overview
2.1. Market definition
2.2. Market analysis

3 Market Data
3.1. Market value
3.2. Market volume

4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution

5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast

6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Chinese household products market?
7.3. Which companies have been most successful in increasing their market shares in the last four years ?
7.4. Which companies’ market shares have suffered in the last four years?
7.5. What are the most popular brands in the market?

8 Company Profiles
8.1. S.C. Johnson & Son Inc
8.2. Guangzhou Liby Enterprise Group Co Ltd
8.3. The Procter & Gamble Co

9 Macroeconomic Indicators
9.1. Country data

10 Appendix
10.1. Methodology
10.2. About MarketLine



List of Figures

List of Figures
Figure 1: China household products market value: $ million, 2016-20
Figure 2: China household products market volume: million kg, 2016-20
Figure 3: China household products market category segmentation: % share, by value, 2020
Figure 4: China household products market geography segmentation: % share, by value, 2020
Figure 5: China household products market distribution: % share, by value, 2020
Figure 6: China household products market value forecast: $ million, 2020-25
Figure 7: China household products market volume forecast: million kg, 2020-25
Figure 8: Forces driving competition in the household products market in China, 2020
Figure 9: Drivers of buyer power in the household products market in China, 2020
Figure 10: Drivers of supplier power in the household products market in China, 2020
Figure 11: Factors influencing the likelihood of new entrants in the household products market in China, 2020
Figure 12: Factors influencing the threat of substitutes in the household products market in China, 2020
Figure 13: Drivers of degree of rivalry in the household products market in China, 2020
Figure 14: China household products market share: % share, by value, 2020

List of Tables

List of Tables
Table 1: China household products market value: $ million, 2016-20
Table 2: China household products market volume: million kg, 2016-20
Table 3: China household products market category segmentation: $ million, 2020
Table 4: China household products market geography segmentation: $ million, 2020
Table 5: China household products market distribution: % share, by value, 2020
Table 6: China household products market value forecast: $ million, 2020-25
Table 7: China household products market volume forecast: million kg, 2020-25
Table 8: China household products market share: % share, by value, 2020
Table 9: S.C. Johnson & Son Inc: key facts
Table 10: S.C. Johnson & Son Inc: Key Employees
Table 11: Guangzhou Liby Enterprise Group Co Ltd: key facts
Table 12: Guangzhou Liby Enterprise Group Co Ltd: Key Employees
Table 13: The Procter & Gamble Co: key facts
Table 14: The Procter & Gamble Co: Annual Financial Ratios
Table 15: The Procter & Gamble Co: Key Employees
Table 16: The Procter & Gamble Co: Key Employees Continued
Table 17: China size of population (million), 2016-20
Table 18: China gdp (constant 2005 prices, $ billion), 2016-20
Table 19: China gdp (current prices, $ billion), 2016-20
Table 20: China inflation, 2016-20
Table 21: China consumer price index (absolute), 2016-20
Table 22: China exchange rate, 2016-20