Table of Content

1 Preface

2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction
4.1 Overview
4.2 Key Industry Trends

5 Global Alcoholic Beverages Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Category
5.5 Market Breakup by Alcoholic Content
5.6 Market Breakup by Flavour
5.7 Market Breakup by Packaging Type
5.8 Market Breakup by Distribution Channel
5.9 Market Breakup by Region
5.10 Market Forecast

6 Market Breakup by Category
6.1 Beer
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Wine
6.2.1 Market Trends
6.2.2 Market Breakup by Type
6.2.2.1 Still Light Wine
6.2.2.1.1 Market Trends
6.2.2.1.2 Market Forecast
6.2.2.2 Sparkling Wine
6.2.2.2.1 Market Trends
6.2.2.2.2 Market Forecast
6.2.3 Market Forecast
6.3 Spirits
6.3.1 Market Trends
6.3.2 Market Breakup by Type
6.3.2.1 Baijiu
6.3.2.1.1 Market Trends
6.3.2.1.2 Market Forecast
6.3.2.2 Vodka
6.3.2.2.1 Market Trends
6.3.2.2.2 Market Forecast
6.3.2.3 Whiskey
6.3.2.3.1 Market Trends
6.3.2.3.2 Market Forecast
6.3.2.4 Rum
6.3.2.4.1 Market Trends
6.3.2.4.2 Market Forecast
6.3.2.5 Liqueurs
6.3.2.5.1 Market Trends
6.3.2.5.2 Market Forecast
6.3.2.6 Gin
6.3.2.6.1 Market Trends
6.3.2.6.2 Market Forecast
6.3.2.7 Tequila
6.3.2.7.1 Market Trends
6.3.2.7.2 Market Forecast
6.3.2.8 Others
6.3.2.8.1 Market Trends
6.3.2.8.2 Market Forecast
6.3.3 Market Forecast

7 Market Breakup by Alcoholic Content
7.1 High
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Medium
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Low
7.3.1 Market Trends
7.3.2 Market Forecast

8 Market Breakup by Flavour
8.1 Unflavoured
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Flavoured
8.2.1 Market Trends
8.2.2 Market Forecast

9 Market Breakup by Packaging Type
9.1 Glass Bottles
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Tins
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Plastic Bottles
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Others
9.4.1 Market Trends
9.4.2 Market Forecast

10 Market Breakup by Distribution Channel
10.1 Supermarkets and Hypermarkets
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 On-Trade
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Specialist Retailers
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 Online
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 Convenience Stores
10.5.1 Market Trends
10.5.2 Market Forecast
10.6 Others
10.6.1 Market Trends
10.6.2 Market Forecast

11 Market Breakup by Region
11.1 Europe
11.1.1 Market Trends
11.1.2 Market Forecast
11.2 North America
11.2.1 Market Trends
11.2.2 Market Forecast
11.3 Asia Pacific
11.3.1 Market Trends
11.3.2 Market Forecast
11.4 Middle East and Africa
11.4.1 Market Trends
11.4.2 Market Forecast
11.5 Latin America
11.5.1 Market Trends
11.5.2 Market Forecast

12 SWOT Analysis
12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats

13 Value Chain Analysis

14 Porter’s Five Forces Analysis
14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes

15 Price Analysis
15.1 Price Indicators
15.2 Price Structure
15.3 Margin Analysis

16 Competitive Landscape
16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
16.3.1 Anheuser-Busch InBev SA/NV
16.3.2 MillerCoors (Molson Coors Brewing Company)
16.3.3 Heineken Holdings N.V.
16.3.4 Carlsberg Breweries A/S
16.3.5 Diageo plc
16.3.6 Bacardi & Company Limited
16.3.7 Olvi Oyj
16.3.8 Tsingtao Brewery Company Limited
16.3.9 Beijing Yanjing Brewery Co. Ltd.
16.3.10 Kirin Holdings Company, Limited