Table of Content

"1    INTRODUCTION    25
1.1    OBJECTIVES OF THE STUDY    25
1.2    MARKET DEFINITION    25
1.2.1    INCLUSIONS AND EXCLUSIONS    25
1.3    MARKET SCOPE    26
1.3.1    MARKET SEGMENTATION    26
1.3.2    REGIONS COVERED    27
1.3.3    YEARS CONSIDERED FOR THE STUDY    27
1.4    CURRENCY CONSIDERED    28
1.5    STAKEHOLDERS    28
1.6    SUMMARY OF CHANGES    28
2    RESEARCH METHODOLOGY    30
2.1    RESEARCH DATA    30
FIGURE 1    MARKETING AUTOMATION MARKET: RESEARCH DESIGN    30
2.1.1    SECONDARY DATA    31
2.1.2    PRIMARY DATA    31
2.1.2.1    Breakup of primary profiles    32
FIGURE 2    BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
AND REGION    32
2.1.2.2    Key industry insights    32
2.2    MARKET BREAKUP AND DATA TRIANGULATION    33
FIGURE 3    DATA TRIANGULATION    33
2.3    MARKET SIZE ESTIMATION    34
FIGURE 4    MARKETING AUTOMATION MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES    34
FIGURE 5    MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY SIDE): REVENUE OF MARKETING AUTOMATION FROM VENDORS    35
FIGURE 6    MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH (SUPPLY SIDE): COLLECTIVE REVENUE OF MARKETING AUTOMATION VENDORS    36
FIGURE 7    MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 2 (DEMAND SIDE): MARKETING AUTOMATION MARKET    36
FIGURE 8    MARKET SIZE ESTIMATION METHODOLOGY – (SUPPLY SIDE): ILLUSTRATION OF VENDOR REVENUE ESTIMATION    37
2.4    MARKET FORECAST    37
TABLE 1    FACTOR ANALYSIS    37
2.5    COMPANY EVALUATION MATRIX METHODOLOGY    38
FIGURE 9    COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE    38
2.6    STARTUP/SME EVALUATION MATRIX METHODOLOGY    39
FIGURE 10    STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE    39
2.7    ASSUMPTIONS FOR THE STUDY    40
2.8    LIMITATIONS OF THE STUDY    40
3    EXECUTIVE SUMMARY    41
FIGURE 11    MARKETING AUTOMATION MARKET: GLOBAL SNAPSHOT, 2020–2027    42
FIGURE 12    TOP-GROWING SEGMENTS IN THE MARKETING AUTOMATION MARKET    42
FIGURE 13    SOFTWARE SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD    43
FIGURE 14    SOCIAL MEDIA MARKETING APPLICATION TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD    44
FIGURE 15    CLOUD DEPLOYMENT TYPE TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD    44
FIGURE 16    SMALL AND MEDIUM-SIZED ENTERPRISES TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD    45
FIGURE 17    RETAIL AND CONSUMER GOODS VERTICAL TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD    45
FIGURE 18    NORTH AMERICA TO ACCOUNT FOR THE LARGEST MARKET SHARE DURING THE FORECAST PERIOD    46
4    PREMIUM INSIGHTS    47
4.1    BRIEF OVERVIEW OF THE MARKETING AUTOMATION MARKET    47
FIGURE 19    INCREASING DEMAND FOR AUTOMATION AND DIGITAL MARKETING PLATFORMS DRIVING THE GROWTH OF THE MARKET    47
4.2    MARKETING AUTOMATION MARKET, BY COMPONENT, 2022 VS. 2027    47
FIGURE 20    SOFTWARE SEGMENT TO ACCOUNT FOR A LARGER MARKET SHARE BY 2027    47
4.3    MARKETING AUTOMATION MARKET, BY APPLICATION, 2022 VS. 2027    48
FIGURE 21    LEAD NURTURING AND LEAD SCORING TO ACCOUNT FOR THE HIGHEST MARKET SHARE BY 2027    48
4.4    MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE, 2022 VS. 2027    48
FIGURE 22    ON-PREMISES DEPLOYMENT TO ACCOUNT FOR A LARGER MARKET SHARE
BY 2027    48
4.5    MARKETING AUTOMATION MARKET, BY ORGANIZATION SIZE, 2022 VS. 2027    49
FIGURE 23    LARGE ENTERPRISES TO ACCOUNT FOR A LARGER MARKET SHARE BY 2027    49
4.6    MARKETING AUTOMATION MARKET, BY VERTICAL, 2022 VS. 2027    49
FIGURE 24    RETAIL AND CONSUMER GOODS VERTICAL TO ACCOUNT FOR THE LARGEST MARKET SHARE BY 2027    49
4.7    MARKETING AUTOMATION MARKET—INVESTMENT SCENARIO    50
FIGURE 25    ASIA PACIFIC TO EMERGE AS THE BEST MARKET FOR INVESTMENT IN NEXT FIVE YEARS    50
5    MARKET OVERVIEW AND INDUSTRY TRENDS    51
5.1    INTRODUCTION    51
5.2    MARKET DYNAMICS    51
FIGURE 26    DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: MARKETING AUTOMATION MARKET    51
5.2.1    DRIVERS    52
5.2.1.1    Rising adoption of SMAC technologies    52
5.2.1.2    Need for personalized marketing to maximize returns by reaching target audience    52
5.2.1.3    Increasing focus of enterprises to optimize marketing spending    52
5.2.1.4    Growing number of marketing channels to reach end customers    53
5.2.2    RESTRAINTS    53
5.2.2.1    Security and privacy concerns for confidential data    53
5.2.3    OPPORTUNITIES    53
5.2.3.1    Increasing adoption of AI and ML    53
5.2.3.2    High adoption of marketing automation solutions among SMEs    54
5.2.4    CHALLENGES    54
5.2.4.1    Integrating marketing automation software with other business applications    54
5.2.4.2    Inconsistent historic data storage format makes data processing difficult for marketing automation vendors    54
5.2.4.3    Selection of relevant marketing automation software and vendors    55
5.3    ECOSYSTEM    55
FIGURE 27    MARKETING AUTOMATION MARKET: ECOSYSTEM    55
5.4    SUPPLY CHAIN ANALYSIS    56
FIGURE 28    MARKETING AUTOMATION MARKET: SUPPLY CHAIN    56
5.5    KEY STAKEHOLDERS AND BUYING CRITERIA    58
5.5.1    KEY STAKEHOLDERS IN THE BUYING PROCESS    58
TABLE 2    KEY STAKEHOLDERS IN THE BUYING PROCESS BY TOP THREE INDUSTRY VERTICAL    58
5.5.2    BUYING CRITERIA    59
TABLE 3    MARKETING AUTOMATION VENDORS' SELECTION CRITERIA    59
5.6    TECHNOLOGICAL ANALYSIS    59
5.6.1    ARTIFICIAL INTELLIGENCE    59
5.6.2    DATA ANALYTICS    60
5.6.3    MACHINE LEARNING    60
5.6.4    INTERNET OF THINGS    60
5.7    KEY CONFERENCES AND EVENTS IN 2022–2023    61
TABLE 4    MARKETING AUTOMATION MARKET: DETAILED LIST OF CONFERENCES AND EVENTS    61
5.8    COVID-19 DRIVEN MARKET DYNAMICS    63
5.8.1    DRIVERS AND OPPORTUNITIES    63
5.8.2    RESTRAINTS AND CHALLENGES    64
5.9    PRICING ANALYSIS    64
TABLE 5    HUBSPOT: PRICING ANALYSIS OF VENDORS IN THE MARKETING AUTOMATION MARKET    65
TABLE 6    ACTIVECAMPAIGN: PRICING ANALYSIS OF VENDORS IN THE MARKETING AUTOMATION MARKET    65

5.10    PATENT ANALYSIS    66
FIGURE 29    NUMBER OF PATENTS PUBLISHED, 2012–2022    66
FIGURE 30    TOP FIVE PATENT OWNERS (GLOBAL)    66
TABLE 7    TOP TEN PATENT APPLICANTS (UNITED STATES)    67
TABLE 8    MARKETING AUTOMATION MARKET: PATENTS GRANTED TO MARKETING AUTOMATION VENDORS    67
5.11    CASE STUDY ANALYSIS    68
5.11.1    CASE STUDY 1: SYNCHRONIZED MARKETING CAPABILITIES AND CAMPAIGN MANAGEMENT    68
5.11.2    CASE STUDY 2: AWARENESS AND INVESTMENT WITH A SUCCESSFUL CAMPAIGN MANAGEMENT    68
5.11.3    CASE STUDY 3: IMPROVED SERVICE AND LEAD MANAGEMENT    69
5.11.4    CASE STUDY 4: BETTER ENGAGEMENT WITH CUSTOMERS    69
5.11.5    CASE STUDY 5: DELIVERED CONSISTENT, PERSONALIZED EXPERIENCE ON EVERY CHANNEL    70
5.12    PORTER’S FIVE FORCES ANALYSIS    71
FIGURE 31    MARKETING AUTOMATION MARKET: PORTER’S FIVE FORCES ANALYSIS    71
TABLE 9    MARKETING AUTOMATION MARKET: PORTER’S FIVE FORCES ANALYSIS    71
5.12.1    DEGREE OF COMPETITION    72
5.12.2    BARGAINING POWER OF SUPPLIERS    72
5.12.3    BARGAINING POWER OF BUYERS    72
5.12.4    NEW ENTRANTS    72
5.12.5    THREAT OF SUBSTITUTES    72
5.13    TARIFF AND REGULATORY LANDSCAPE    73
5.13.1    REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS    73
TABLE 10    NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES AND OTHER ORGANIZATIONS    73
TABLE 11    EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,
AND OTHER ORGANIZATIONS    73
TABLE 12    ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,
AND OTHER ORGANIZATIONS    74
TABLE 13    REST OF WORLD: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS    74
5.13.2    REGULATIONS    75
5.13.2.1    North America    75
5.13.2.2    Europe    75
5.13.2.3    Asia Pacific    76
5.13.2.4    Middle East and South Africa    76
5.13.2.5    Latin America    76

6    MARKETING AUTOMATION MARKET, BY COMPONENT    77
6.1    INTRODUCTION    78
FIGURE 32    SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD    78
TABLE 14    MARKETING AUTOMATION MARKET, BY COMPONENT,
2017–2020 (USD MILLION)    78
TABLE 15    MARKETING AUTOMATION MARKET, BY COMPONENT,
2021–2027 (USD MILLION)    79
TABLE 16    COMPONENT: MARKETING AUTOMATION MARKET, BY REGION,
2017–2020 (USD MILLION)    79
TABLE 17    COMPONENT: MARKETING AUTOMATION MARKET, BY REGION,
2021–2027 (USD MILLION)    79
6.1.1    COMPONENTS: MARKETING AUTOMATION MARKET DRIVERS    79
6.1.2    COMPONENTS: COVID-19 IMPACT    80
6.2    SOFTWARE    80
TABLE 18    SOFTWARE: MARKETING AUTOMATION MARKET, BY REGION,
2017–2020 (USD MILLION)    80
TABLE 19    SOFTWARE: MARKETING AUTOMATION MARKET, BY REGION,
2021–2027 (USD MILLION)    81
6.3    SERVICES    81
TABLE 20    SERVICES: MARKETING AUTOMATION MARKET, BY REGION,
2017–2020 (USD MILLION)    81
TABLE 21    SERVICES: MARKETING AUTOMATION MARKET, BY REGION,
2021–2027 (USD MILLION)    82
7    MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE    83
7.1    INTRODUCTION    84
FIGURE 33    CLOUD DEPLOYMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD    84
TABLE 22    MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE,
2017–2020 (USD MILLION)    84
TABLE 23    MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE,
2021–2027 (USD MILLION)    84
7.1.1    DEPLOYMENT TYPES: MARKETING AUTOMATION MARKET DRIVERS    85
7.1.2    DEPLOYMENT TYPES: COVID-19 IMPACT    85
7.2    CLOUD    85
TABLE 24    CLOUD: MARKETING AUTOMATION MARKET, BY REGION,
2017–2020 (USD MILLION)    86
TABLE 25    CLOUD: MARKETING AUTOMATION MARKET, BY REGION,
2021–2027 (USD MILLION)    86
7.3    ON-PREMISES    86
TABLE 26    ON-PREMISES: MARKETING AUTOMATION MARKET, BY REGION,
2017–2020 (USD MILLION)    87
TABLE 27    ON-PREMISES: MARKETING AUTOMATION MARKET, BY REGION,
2021–2027 (USD MILLION)    87

8    MARKETING AUTOMATION MARKET, BY APPLICATION    88
8.1    INTRODUCTION    89
8.1.1    APPLICATIONS: MARKETING AUTOMATION MARKET DRIVERS    89
8.1.2    APPLICATIONS: COVID-19 IMPACT    89
FIGURE 34    SOCIAL MEDIA MARKETING APPLICATION TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD    90
TABLE 28    MARKETING AUTOMATION MARKET SIZE, BY APPLICATION,
2017–2020 (USD MILLION)    90
TABLE 29    MARKETING AUTOMATION MARKET SIZE, BY APPLICATION,
2021–2027 (USD MILLION)    91
8.2    CAMPAIGN MANAGEMENT    91
TABLE 30    CAMPAIGN MANAGEMENT: MARKETING AUTOMATION MARKET SIZE,
BY REGION, 2017–2020 (USD MILLION)    91
TABLE 31    CAMPAIGN MANAGEMENT: MARKETING AUTOMATION MARKET SIZE,
BY REGION, 2021–2027 (USD MILLION)    92
8.3    EMAIL MARKETING    92
TABLE 32    EMAIL MARKETING: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017–2020 (USD MILLION)    92
TABLE 33    EMAIL MARKETING: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2021–2027 (USD MILLION)    93
8.4    LEAD NURTURING AND LEAD SCORING    93
TABLE 34    LEAD NURTURING AND LEAD SCORING: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017–2020 (USD MILLION)    93
TABLE 35    LEAD NURTURING AND LEAD SCORING: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2021–2027 (USD MILLION)    94
8.5    SOCIAL MEDIA MARKETING    94
TABLE 36    SOCIAL MEDIA MARKETING: MARKETING AUTOMATION MARKET SIZE,
BY REGION, 2017–2020 (USD MILLION)    94
TABLE 37    SOCIAL MEDIA MARKETING: MARKETING AUTOMATION MARKET SIZE,
BY REGION, 2021–2027 (USD MILLION)    95
8.6    INBOUND MARKETING    95
TABLE 38    INBOUND MARKETING: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017–2020 (USD MILLION)    95
TABLE 39    INBOUND MARKETING: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2021–2027 (USD MILLION)    96
8.7    ANALYTICS AND REPORTING    96
TABLE 40    ANALYTICS AND REPORTING: MARKETING AUTOMATION MARKET SIZE,
BY REGION, 2017–2020 (USD MILLION)    96
TABLE 41    ANALYTICS AND REPORTING: MARKETING AUTOMATION MARKET SIZE,
BY REGION, 2021–2027 (USD MILLION)    97
8.8    OTHER APPLICATIONS    97
TABLE 42    OTHER APPLICATIONS: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017–2020 (USD MILLION)    97
TABLE 43    OTHER APPLICATIONS: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2021–2027 (USD MILLION)    98

9    MARKETING AUTOMATION MARKET, BY ORGANIZATION SIZE    99
9.1    INTRODUCTION    100
9.1.1    ORGANIZATION SIZE: MARKETING AUTOMATION MARKET    100
9.1.2    ORGANIZATION SIZE: COVID-19 IMPACT    100
FIGURE 35    SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD    100
TABLE 44    MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE,
2017–2020 (USD MILLION)    101
TABLE 45    MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE,
2021–2027 (USD MILLION)    101
9.2    LARGE ENTERPRISES    101
TABLE 46    LARGE ENTERPRISES: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017–2020 (USD MILLION)    101
TABLE 47    LARGE ENTERPRISES: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2021–2027 (USD MILLION)    102
9.3    SMALL AND MEDIUM-SIZED ENTERPRISES    102
TABLE 48    SMALL AND MEDIUM-SIZED ENTERPRISES: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017–2020 (USD MILLION)    102
TABLE 49    SMALL AND MEDIUM-SIZED ENTERPRISES: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2021–2027 (USD MILLION)    103
10    MARKETING AUTOMATION MARKET, BY VERTICAL    104
10.1    INTRODUCTION    105
FIGURE 36    IT AND TELECOM VERTICAL TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD    105
TABLE 50    MARKETING AUTOMATION MARKET, BY VERTICAL,
2017–2020 (USD MILLION)    106
TABLE 51    MARKETING AUTOMATION MARKET, BY VERTICAL,
2021–2027 (USD MILLION)    106
10.1.1    VERTICAL: MARKETING AUTOMATION MARKET DRIVERS    106
10.1.2    VERTICAL: COVID-19 IMPACT    107
10.2    BANKING, FINANCIAL SERVICES, AND INSURANCE    107
TABLE 52    BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKETING AUTOMATION MARKET, BY REGION, 2017–2020 (USD MILLION)    108
TABLE 53    BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKETING AUTOMATION MARKET, BY REGION, 2021–2027 (USD MILLION)    108
10.3    IT AND TELECOM    108
TABLE 54    IT AND TELECOM: MARKETING AUTOMATION MARKET, BY REGION,
2017–2020 (USD MILLION)    109
TABLE 55    IT AND TELECOM: MARKETING AUTOMATION MARKET, BY REGION,
2021–2027 (USD MILLION)    109
10.4    RETAIL AND CONSUMER GOODS    109
TABLE 56    RETAIL AND CONSUMER GOODS: MARKETING AUTOMATION MARKET,
BY REGION, 2017–2020 (USD MILLION)    110
TABLE 57    RETAIL AND CONSUMER GOODS: MARKETING AUTOMATION MARKET,
BY REGION, 2021–2027 (USD MILLION)    110
10.5    TRAVEL AND HOSPITALITY    110
TABLE 58    TRAVEL AND HOSPITALITY: MARKETING AUTOMATION MARKET, BY REGION, 2017–2020 (USD MILLION)    111
TABLE 59    TRAVEL AND HOSPITALITY: MARKETING AUTOMATION MARKET, BY REGION, 2021–2027 (USD MILLION)    111
10.6    HEALTHCARE AND LIFE SCIENCES    111
TABLE 60    HEALTHCARE AND LIFE SCIENCES: MARKETING AUTOMATION MARKET,
BY REGION, 2017–2020 (USD MILLION)    112
TABLE 61    HEALTHCARE AND LIFE SCIENCES: MARKETING AUTOMATION MARKET,
BY REGION, 2021–2027 (USD MILLION)    112
10.7    EDUCATION    112
TABLE 62    EDUCATION: MARKETING AUTOMATION MARKET, BY REGION,
2017–2020 (USD MILLION)    113
TABLE 63    EDUCATION: MARKETING AUTOMATION MARKET, BY REGION,
2021–2027 (USD MILLION)    113
10.8    MEDIA AND ENTERTAINMENT    113
TABLE 64    MEDIA AND ENTERTAINMENT: MARKETING AUTOMATION MARKET,
BY REGION, 2017–2020 (USD MILLION)    114
TABLE 65    MEDIA AND ENTERTAINMENT: MARKETING AUTOMATION MARKET,
BY REGION, 2021–2027 (USD MILLION)    114
10.9    MANUFACTURING    114
TABLE 66    MANUFACTURING: MARKETING AUTOMATION MARKET, BY REGION,
2017–2020 (USD MILLION)    115
TABLE 67    MANUFACTURING: MARKETING AUTOMATION MARKET, BY REGION,
2021–2027 (USD MILLION)    115
10.10    OTHER VERTICAL    115
TABLE 68    OTHER VERTICAL: MARKETING AUTOMATION MARKET, BY REGION,
2017–2020 (USD MILLION)    116
TABLE 69    OTHER VERTICAL: MARKETING AUTOMATION MARKET, BY REGION,
2021–2027 (USD MILLION)    116
11    MARKETING AUTOMATION MARKET, BY REGION    117
11.1    INTRODUCTION    118
FIGURE 37    ASIA PACIFIC TO SHOW THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD    118
TABLE 70    MARKETING AUTOMATION MARKET SIZE, BY REGION,
2017–2020 (USD MILLION)    118
TABLE 71    MARKETING AUTOMATION MARKET SIZE, BY REGION,
2021–2027 (USD MILLION)    119
11.2    NORTH AMERICA    119
11.2.1    NORTH AMERICA: MARKETING AUTOMATION MARKET DRIVERS    119
11.2.2    NORTH AMERICA: COVID-19 IMPACT    119
FIGURE 38    NORTH AMERICA: MARKET SNAPSHOT    120
TABLE 72    NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2017–2020 (USD MILLION)    120
TABLE 73    NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2021–2027 (USD MILLION)    121
TABLE 74    NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2017–2020 (USD MILLION)    121
TABLE 75    NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2021–2027 (USD MILLION)    121
TABLE 76    NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    122
TABLE 77    NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)    122
TABLE 78    NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE,
BY DEPLOYMENT TYPE, 2017–2020 (USD MILLION)    122
TABLE 79    NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2027 (USD MILLION)    122
TABLE 80    NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY VERTICAL, 2017–2020 (USD MILLION)    123
TABLE 81    NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY VERTICAL, 2021–2027 (USD MILLION)    123
TABLE 82    NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2017–2020 (USD MILLION)    124
TABLE 83    NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2021–2027 (USD MILLION)    124
11.2.3    UNITED STATES    124
TABLE 84    UNITED STATES: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    124
TABLE 85    UNITED STATES: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)    125
11.2.4    CANADA    125
TABLE 86    CANADA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    125
TABLE 87    CANADA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)    125
11.3    EUROPE    126
11.3.1    EUROPE: MARKETING AUTOMATION MARKET DRIVERS    126
11.3.2    EUROPE: COVID-19 IMPACT    126
TABLE 88    EUROPE: MARKETING AUTOMATION MARKET SIZE, BY COMPONENT,
2017–2020 (USD MILLION)    126
TABLE 89    EUROPE: MARKETING AUTOMATION MARKET SIZE, BY COMPONENT,
2021–2027 (USD MILLION)    127
TABLE 90    EUROPE: MARKETING AUTOMATION MARKET SIZE, BY APPLICATION,
2017–2020 (USD MILLION)    127
TABLE 91    EUROPE: MARKETING AUTOMATION MARKET SIZE, BY APPLICATION,
2021–2027 (USD MILLION)    127
TABLE 92    EUROPE: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    128
TABLE 93    EUROPE: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)    128
TABLE 94    EUROPE: MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT TYPE, 2017–2020 (USD MILLION)    128
TABLE 95    EUROPE: MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2027 (USD MILLION)    128
TABLE 96    EUROPE: MARKETING AUTOMATION MARKET SIZE, BY VERTICAL,
2017–2020 (USD MILLION)    129
TABLE 97    EUROPE: MARKETING AUTOMATION MARKET SIZE, BY VERTICAL,
2021–2027 (USD MILLION)    129
TABLE 98    EUROPE: MARKETING AUTOMATION MARKET SIZE, BY COUNTRY,
2017–2020 (USD MILLION)    130
TABLE 99    EUROPE: MARKETING AUTOMATION MARKET SIZE, BY COUNTRY,
2021–2027 (USD MILLION)    130
11.3.3    UNITED KINGDOM    130
TABLE 100    UNITED KINGDOM: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    131
TABLE 101    UNITED KINGDOM: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)    131
11.3.4    GERMANY    131
TABLE 102    GERMANY: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    131
TABLE 103    GERMANY: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)    132
11.3.5    FRANCE    132
TABLE 104    FRANCE: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    132
TABLE 105    FRANCE: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)    132
11.3.6    ITALY    133
TABLE 106    ITALY: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    133
TABLE 107    ITALY: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)    133
11.3.7    SPAIN    133
TABLE 108    SPAIN: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    134
TABLE 109    SPAIN: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)    134
11.3.8    REST OF EUROPE    134
TABLE 110    REST OF EUROPE: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    134
TABLE 111    REST OF EUROPE: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)    135
11.4    ASIA PACIFIC    135
11.4.1    ASIA PACIFIC: MARKETING AUTOMATION MARKET DRIVERS    135
11.4.2    ASIA PACIFIC: COVID-19 IMPACT    136
FIGURE 39    ASIA PACIFIC: MARKET SNAPSHOT    136
TABLE 112    ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2017–2020 (USD MILLION)    137
TABLE 113    ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2021–2027 (USD MILLION)    137
TABLE 114    ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2017–2020 (USD MILLION)    137
TABLE 115    ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2021–2027 (USD MILLION)    138
TABLE 116    ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE,
BY DEPLOYMENT TYPE, 2017–2020 (USD MILLION)    138
TABLE 117    ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2027 (USD MILLION)    138
TABLE 118    ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    139
TABLE 119    ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)    139
TABLE 120    ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY VERTICAL,
2017–2020 (USD MILLION)    139
TABLE 121    ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY VERTICAL,
2021–2027 (USD MILLION)    140
TABLE 122    ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY COUNTRY,
2017–2020 (USD MILLION)    140
TABLE 123    ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY COUNTRY,
2021–2027 (USD MILLION)    141
11.4.3    CHINA    141
TABLE 124    CHINA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    141
TABLE 125    CHINA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)    142
11.4.4    JAPAN    142
TABLE 126    JAPAN: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    142
TABLE 127    JAPAN: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)    142
11.4.5    AUSTRALIA AND NEW ZEALAND    143
TABLE 128    AUSTRALIA AND NEW ZEALAND: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    143
TABLE 129    AUSTRALIA AND NEW ZEALAND: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)    143
11.4.6    INDIA    143
TABLE 130    INDIA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    144
TABLE 131    INDIA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)    144
11.4.7    REST OF ASIA PACIFIC    144
TABLE 132    REST OF ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    144
TABLE 133    REST OF ASIA PACIFIC MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)    145
11.5    MIDDLE EAST & AFRICA    145
11.5.1    MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET DRIVERS    145
11.5.2    MIDDLE EAST & AFRICA: COVID-19 IMPACT    146
TABLE 134    MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE,
BY COMPONENT, 2017–2020 (USD MILLION)    146
TABLE 135    MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE,
BY COMPONENT, 2021–2027 (USD MILLION)    146
TABLE 136    MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE,
BY APPLICATION, 2017–2020 (USD MILLION)    147
TABLE 137    MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE,
BY APPLICATION, 2021–2027 (USD MILLION)    147
TABLE 138    MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE,
BY DEPLOYMENT TYPE, 2017–2020 (USD MILLION)    147
TABLE 139    MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2027 (USD MILLION)    148
TABLE 140    MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    148
TABLE 141    MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)    148
TABLE 142    MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE,
BY VERTICAL, 2017–2020 (USD MILLION)    149
TABLE 143    MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE,
BY VERTICAL, 2021–2027 (USD MILLION)    149
TABLE 144    MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE,
BY COUNTRY, 2017–2020 (USD MILLION)    150
TABLE 145    MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE,
BY COUNTRY, 2021–2027 (USD MILLION)    150
11.5.3    KINGDOM OF SAUDI ARABIA    150
TABLE 146    KINGDOM OF SAUDI ARABIA: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    151
TABLE 147    KINGDOM OF SAUDI ARABIA: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)    151
11.5.4    UNITED ARAB EMIRATES    151
TABLE 148    UNITED ARAB EMIRATES: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    151
TABLE 149    UNITED ARAB EMIRATES: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)    152
11.5.5    SOUTH AFRICA    152
TABLE 150    SOUTH AFRICA: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    152
TABLE 151    SOUTH AFRICA: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)    152
11.5.6    REST OF MIDDLE EAST & AFRICA    153
TABLE 152    REST OF MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    153
TABLE 153    REST OF MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)    153
11.6    LATIN AMERICA    153
11.6.1    LATIN AMERICA: MARKETING AUTOMATION MARKET DRIVERS    154
11.6.2    LATIN AMERICA: COVID-19 IMPACT    154
TABLE 154    LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2017–2020 (USD MILLION)    154
TABLE 155    LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2021–2027 (USD MILLION)    154
TABLE 156    LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2017–2020 (USD MILLION)    155
TABLE 157    LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2021–2027 (USD MILLION)    155
TABLE 158    LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE,
BY DEPLOYMENT TYPE, 2017–2020 (USD MILLION)    155
TABLE 159    LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2027 (USD MILLION)    156
TABLE 160    LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    156
TABLE 161    LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)    156
TABLE 162    LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY VERTICAL, 2017–2020 (USD MILLION)    157
TABLE 163    LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY VERTICAL, 2021–2027 (USD MILLION)    157
TABLE 164    LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2017–2020 (USD MILLION)    158
TABLE 165    MIDDLE EAST AND AFRICA: MARKETING AUTOMATION MARKET SIZE,
BY COUNTRY, 2021–2027 (USD MILLION)    158
11.6.3    BRAZIL    158
TABLE 166    BRAZIL: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    158
TABLE 167    BRAZIL: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)    159
11.6.4    MEXICO    159
TABLE 168    MEXICO: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    159
TABLE 169    MEXICO: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)    159
11.6.5    REST OF LATIN AMERICA    160
TABLE 170    REST OF LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)    160
TABLE 171    REST OF LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)    160
12    COMPETITIVE LANDSCAPE    161
12.1    INTRODUCTION    161
FIGURE 40    MARKET EVALUATION FRAMEWORK, 2019–2022    161
12.2    KEY PLAYERS’ STRATEGIES/RIGHT TO WIN    162
12.2.1    OVERVIEW OF STRATEGIES BY KEY MARKETING AUTOMATION VENDORS    162
12.3    MARKET SHARE OF TOP VENDORS    163
FIGURE 41    MARKETING AUTOMATION MARKET: VENDOR SHARE ANALYSIS    163
12.4    COMPETITIVE SCENARIO    164
TABLE 172    MARKETING AUTOMATION MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS, 2020–2022    164
TABLE 173    MARKETING AUTOMATION MARKET: DEALS, 2019–2020    165
12.5    COMPANY EVALUATION QUADRANT    166
12.5.1    STARS    166
12.5.2    EMERGING LEADERS    166
12.5.3    PERVASIVE PLAYERS    166
12.5.4    PARTICIPANTS    166
FIGURE 42    MARKETING AUTOMATION MARKET (GLOBAL): COMPANY EVALUATION QUADRANT, 2021    167
12.6    COMPANY PRODUCT FOOTPRINT ANALYSIS    168
TABLE 174    COMPANY APPLICATION FOOTPRINT    168
TABLE 175    COMPANY VERTICAL FOOTPRINT    168
TABLE 176    COMPANY REGION FOOTPRINT    169
TABLE 177    COMPANY FOOTPRINT    169
12.7    SME EVALUATION QUADRANT    170
12.7.1    PROGRESSIVE COMPANIES    170
12.7.2    RESPONSIVE COMPANIES    170
12.7.3    DYNAMIC COMPANIES    170
12.7.4    STARTING BLOCKS    170
FIGURE 43    MARKETING AUTOMATION MARKET: SME EVALUATION QUADRANT, 2021    171
12.7.5    COMPETITIVE BENCHMARKING    171
TABLE 178    MARKETING AUTOMATION MARKET: DETAILED LIST OF KEY STARTUP/SMES    171
12.8    SME/STARTUP PRODUCT FOOTPRINT ANALYSIS    172
TABLE 179    SME/STARTUP APPLICATION FOOTPRINT    172
TABLE 180    SME/STARTUP VERTICAL FOOTPRINT    173
TABLE 181    SME/STARTUP REGION FOOTPRINT    173
TABLE 182    SME/STARTUP FOOTPRINT    174
13    COMPANY PROFILES    175
13.1    INTRODUCTION    175
(Business overview, Products/solutions/services offered, Recent developments & MnM View)*
13.2    KEY COMPANIES    175
13.2.1    ADOBE    175
TABLE 183    ADOBE: BUSINESS OVERVIEW    175
FIGURE 44    ADOBE: COMPANY SNAPSHOT    176
TABLE 184    ADOBE: PRODUCTS/SOLUTIONS/SERVICES OFFERED    176
TABLE 185    ADOBE: PRODUCT LAUNCHES AND ENHANCEMENTS    177
13.2.2    IBM    179
TABLE 186    IBM: BUSINESS OVERVIEW    179
FIGURE 45    IBM: COMPANY SNAPSHOT    180
TABLE 187    IBM: PRODUCTS/SOLUTIONS/SERVICES OFFERED    180
13.2.3    ORACLE    182
TABLE 188    ORACLE: BUSINESS OVERVIEW    182
FIGURE 46    ORACLE: COMPANY SNAPSHOT    183
TABLE 189    ORACLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED    183
TABLE 190    ORACLE: PRODUCT LAUNCHES AND ENHANCEMENTS    184
TABLE 191    ORACLE: DEALS    185
13.2.4    SALESFORCE    187
TABLE 192    SALESFORCE: BUSINESS OVERVIEW    187
FIGURE 47    SALESFORCE: COMPANY SNAPSHOT    188
TABLE 193    SALESFORCE: PRODUCTS/SOLUTIONS/SERVICES OFFERED    188
TABLE 194    SALESFORCE: PRODUCT LAUNCHES AND ENHANCEMENTS    189
TABLE 195    SALESFORCE: DEALS    190
13.2.5    MICROSOFT    192
TABLE 196    MICROSOFT: BUSINESS OVERVIEW    192
FIGURE 48    MICROSOFT: COMPANY SNAPSHOT    193
TABLE 197    MICROSOFT: PRODUCTS/SERVICES/SOLUTIONS OFFERED    193
TABLE 198    MICROSOFT: PRODUCT LAUNCHES AND ENHANCEMENTS    194
13.2.6    HUBSPOT    197
TABLE 199    HUBSPOT: BUSINESS OVERVIEW    197
FIGURE 49    HUBSPOT: COMPANY SNAPSHOT    198
TABLE 200    HUBSPOT: PRODUCTS/SOLUTIONS/SERVICES OFFERED    198
TABLE 201    HUBSPOT: PRODUCT LAUNCHES AND ENHANCEMENTS    199
13.2.7    KEAP    201
TABLE 202    KEAP: BUSINESS OVERVIEW    201
TABLE 203    KEAP: PRODUCTS/SOLUTIONS/SERVICES OFFERED    201
TABLE 204    KEAP: PRODUCT LAUNCHES AND ENHANCEMENTS    202
TABLE 205    KEAP: DEALS    203
13.2.8    THRYV    204
TABLE 206    THRYV: BUSINESS OVERVIEW    204
FIGURE 50    THRYV: COMPANY SNAPSHOT    204
TABLE 207    THRYV: SOLUTIONS OFFERED    205
TABLE 208    THRYV: PRODUCT LAUNCHES    205
TABLE 209    THRYV: DEALS    205
13.2.9    SENDINBLUE    206
TABLE 210    SENDINBLUE: BUSINESS OVERVIEW    206
TABLE 211    SENDINBLUE: PRODUCTS/SOLUTIONS/SERVICES OFFERED    206
TABLE 212    SENDINBLUE: PRODUCT LAUNCHES AND ENHANCEMENTS    207
TABLE 213    SENDINBLUE: DEALS    207
TABLE 214    SENDINBLUE: OTHER DEVELOPMENTS    208
13.2.10    TERADATA    209
TABLE 215    TERADATA: BUSINESS OVERVIEW    209
FIGURE 51    TERADATA: COMPANY SNAPSHOT    209
TABLE 216    TERADATA: PRODUCTS/SOLUTIONS/SERVICES OFFERED    210
TABLE 217    TERADATA: PRODUCT LAUNCHES AND ENHANCEMENTS    210
TABLE 218    TERADATA: DEALS    210
13.2.11    ACT-ON SOFTWARE    211
TABLE 219    ACT-ON SOFTWARE: BUSINESS OVERVIEW    211
TABLE 220    ACT-ON SOFTWARE: PRODUCTS/SOLUTIONS/SERVICES OFFERED    211
TABLE 221    ACT-ON SOFTWARE: PRODUCT LAUNCHES AND ENHANCEMENTS    212
TABLE 222    ACT-ON SOFTWARE: DEALS    212
13.2.12    ACTIVECAMPAIGN    214
TABLE 223    ACTIVECAMPAIGN: BUSINESS OVERVIEW    214
TABLE 224    ACTIVECAMPAIGN: PRODUCTS/SOLUTIONS/SERVICES OFFERED    214
TABLE 225    ACTIVECAMPAIGN: PRODUCT LAUNCHES AND ENHANCEMENTS    215
13.2.13    SAS    216
TABLE 226    SAS: BUSINESS OVERVIEW    216
TABLE 227    SAS: PRODUCTS/SOLUTIONS/SERVICES OFFERED    216
TABLE 228    SAS: PRODUCT LAUNCHES AND ENHANCEMENTS    217
13.2.14    GETRESPONSE    218
TABLE 229    GETRESPONSE: BUSINESS OVERVIEW    218
TABLE 230    GETRESPONSE: PRODUCTS/SOLUTIONS/SERVICES OFFERED    218
TABLE 231    GETRESPONSE: PRODUCT LAUNCHES AND ENHANCEMENTS    219
TABLE 232    GETRESPONSE: DEALS    219
13.2.15    SHARPSPRING    220
13.2.16    CLICKDIMENSIONS    221
13.2.17    LEADSQUARED    222
13.2.18    ZOHO    223
13.2.19    ACOUSTIC    224
13.2.20    KLAVIYO    225
*Details on Business overview, Products/solutions/services offered, Recent developments & MnM View might not be captured in case of unlisted companies.
13.3    SMES    226
13.3.1    OMNISEND    226
13.3.2    DRIP    227
13.3.3    NET-RESULTS    227
13.3.4    SIMPLYCAST    228
13.3.5    CONVERTKIT    229
13.3.6    VBOUT    230
13.3.7    EDRONE    231
13.3.8    OMETRIA    232
13.3.9    GREENROPE    233
13.3.10    ICONTACT    234

14    ADJACENT MARKET    235
14.1    INTRODUCTION    235
14.1.1    RELATED MARKET    235
14.2    DIGITAL PROCESS AUTOMATION MARKET    235
TABLE 233    DIGITAL PROCESS AUTOMATION MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION)    235
TABLE 234    DIGITAL PROCESS AUTOMATION MARKET, BY SERVICE,
2016–2023 (USD MILLION)    236
TABLE 235    DIGITAL PROCESS AUTOMATION MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2023 (USD MILLION)    236
TABLE 236    DIGITAL PROCESS AUTOMATION MARKET SIZE, BY BUSINESS FUNCTION, 2016–2023 (USD MILLION)    236
TABLE 237    DIGITAL PROCESS AUTOMATION MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2023 (USD MILLION)    237
TABLE 238    DIGITAL PROCESS AUTOMATION MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION)    237
TABLE 239    DIGITAL PROCESS AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION)    237
TABLE 240    DIGITAL PROCESS AUTOMATION MARKET SIZE, BY REGION,
2016–2023 (USD MILLION)    238"
"14.3    DIGITAL MARKETING SOFTWARE MARKET    238
TABLE 241    DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COMPONENT,
2015–2022 (USD MILLION)    238
TABLE 242    DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOFTWARE,
2015–2022 (USD MILLION)    239
TABLE 243    DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE,
2015–2022 (USD MILLION)    239
TABLE 244    DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2015–2022 (USD MILLION)    239
TABLE 245    DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION)    240
TABLE 246    DIGITAL MARKETING SOFTWARE MARKET SIZE, BY INDUSTRY VERTICAL, 2015–2022 (USD MILLION)    240
TABLE 247    DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION,
2015–2022 (USD MILLION)    240
15    APPENDIX    241
15.1    DISCUSSION GUIDE    241
15.2    KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL    245
15.3    AVAILABLE CUSTOMIZATIONS    247
15.4    RELATED REPORTS    247
15.5    AUTHOR DETAILS    248"