Table of Content

1. Report Scope and Methodology

1.1 Scope of the Report

1.2 Research Methodology

1.3 Executive Summary


2. Strategic Recommendations


3. Global Programmatic Advertising Market: Product Overview


4. Global Programmatic Advertising Market: An Analysis

4.1 Market Size, By Value, 2017-2027

4.2 Impact of COVID-19 on Programmatic Advertising Market

4.3 Global Programmatic Advertising Market


5. Global Programmatic Advertising Market By Auction Type

5.1 Competitive Scenario of Global Programmatic Advertising Market: By Auction Type (2021 & 2027)

5.2 By Open Auction - Market Size and Forecast (2017-2027)

5.3 By Automated Guaranteed - Market Size and Forecast (2017-2027)

5.4 By Invitation-only - Market Size and Forecast (2017-2027)

5.4 By Unreserved Fixed-rate - Market Size and Forecast (2017-2027)


6. Global Programmatic Advertising Market By Display Type

6.1 Competitive Scenario of Global Programmatic Advertising Market: By Display Type (2021 & 2027)

6.2 By App - Market Size and Forecast (2017-2027)

6.3 By Web - Market Size and Forecast (2017-2027)


7. Global Programmatic Advertising Market: Regional Analysis


7. Competitive Scenario of Global Programmatic Advertising Market: By Region (2021 & 2027)


8. Americas Programmatic Advertising Market: An Analysis (2017-2027)

8.1 Americas Programmatic Advertising Market by value: Size and Forecast (2017-2027)

8.2 Americas Programmatic Advertising Market: Prominent Companies

8.4 Market Segmentation By Auction Type (Open Auction, Automated Guaranteed, Invitation-only, Unreserved Fixed-rate)

8.5 Market Segmentation By Display Type (App, Web)

8.6 Americas Programmatic Advertising Market: Country Analysis

8.7 Market Opportunity Chart of Americas Programmatic Advertising Market - By Country, By Value (Year-2027)

8.8 Competitive Scenario of Americas Programmatic Advertising Market - By Country (2021 & 2027)

8.9 United States Programmatic Advertising Market: Size and Forecast (2017-2027)

8.10 United States Programmatic Advertising Market Segmentation By Auction Type (2017-2027)

8.11 United States Programmatic Advertising Market Segmentation By Display Type (2017-2027)

8.12 Canada Programmatic Advertising Market: Size and Forecast (2017-2027)

8.13 Canada Programmatic Advertising Market Segmentation By Auction Type (2017-2027)

8.14 Canada Programmatic Advertising Market Segmentation By Display Type (2017-2027)

8.15 Brazil Programmatic Advertising Market: Size and Forecast (2017-2027)

8.16 Brazil Programmatic Advertising Market Segmentation By Auction Type (2017-2027)

8.17 Brazil Programmatic Advertising Market Segmentation By Display Type (2017-2027)


9. Europe Programmatic Advertising Market: An Analysis (2017-2027)

9.1 Europe Programmatic Advertising Market by value: Size and Forecast (2017-2027)

9.2 Europe Programmatic Advertising Market: Prominent Companies

9.3 Market Segmentation By Auction Type (Open Auction, Automated Guaranteed, Invitation-only, Unreserved Fixed-rate)

9.4 Market Segmentation By Display Type (App, Web)

9.5 Europe Programmatic Advertising Market: Country Analysis

9.6 Market Opportunity Chart of Europe Programmatic Advertising Market - By Country, By Value (Year-2027)

9.7 Competitive Scenario of Europe Programmatic Advertising Market - By Country (2021 & 2027)

9.8 United Kingdom Programmatic Advertising Market: Size and Forecast (2017-2027)

9.9 United Kingdom Programmatic Advertising Market Segmentation By Auction Type (2017-2027)

9.10 United Kingdom Programmatic Advertising Market Segmentation By Display Type (2017-2027)

9.11 Germany Programmatic Advertising Market: Size and Forecast (2017-2027)

9.12 Germany Programmatic Advertising Market Segmentation By Auction Type (2017-2027)

9.13 Germany Programmatic Advertising Market Segmentation By Display Type (2017-2027)

9.14 France Programmatic Advertising Market: Size and Forecast (2017-2027)

9.15 France Programmatic Advertising Market Segmentation By Auction Type (2017-2027)

9.16 France Programmatic Advertising Market Segmentation By Display Type (2017-2027)

9.17 Italy Programmatic Advertising Market: Size and Forecast (2017-2027)

9.18 Italy Programmatic Advertising Market Segmentation By Auction Type (2017-2027)

9.19 Italy Programmatic Advertising Market Segmentation By Display Type (2017-2027)


10. Asia-Pacific Programmatic Advertising Market: An Analysis (2017-2027)

10.1 Asia-Pacific Programmatic Advertising Market by value: Size and Forecast (2017-2027)

10.2 Asia-Pacific Programmatic Advertising Market: Prominent Companies

10.3 Market Segmentation By Auction Type (Open Auction, Automated Guaranteed, Invitation-only, Unreserved Fixed-rate)

10.4 Market Segmentation By Display Type (App, Web)

10.5 Asia-Pacific Programmatic Advertising Market: Country Analysis

10.6 Market Opportunity Chart of Asia-Pacific Programmatic Advertising Market - By Country, By Value (Year-2027)

10.7 Competitive Scenario of Asia-Pacific Programmatic Advertising Market - By Country (2021 & 2027)

10.8 China Programmatic Advertising Market: Size and Forecast (2017-2027)

10.9 China Programmatic Advertising Market Segmentation By Auction Type (2017-2027)

10.10 China Programmatic Advertising Market Segmentation By Display Type (2017-2027)

10.11 Japan Programmatic Advertising Market: Size and Forecast (2017-2027)

10.12 Japan Programmatic Advertising Market Segmentation By Auction Type (2017-2027)

10.13 Japan Programmatic Advertising Market Segmentation By Display Type (2017-2027)

10.14 Australia Programmatic Advertising Market: Size and Forecast (2017-2027)

10.15 Australia Programmatic Advertising Market Segmentation By Auction Type (2017-2027)

10.16 Australia Programmatic Advertising Market Segmentation By Display Type (2017-2027)

10.17 South Korea Programmatic Advertising Market: Size and Forecast (2017-2027)

10.18 South Korea Programmatic Advertising Market Segmentation By Auction Type (2017-2027)

10.19 South Korea Programmatic Advertising Market Segmentation By Display Type (2017-2027)


11. Middle East and Africa Programmatic Advertising Market: An Analysis (2017-2027)

11.1 Middle East and Africa Programmatic Advertising Market by value: Size and Forecast (2017-2027)

11.4 Market Segmentation By Auction Type (Open Auction, Automated Guaranteed, Invitation-only, Unreserved Fixed-rate)

11.5 Market Segmentation By Display Type (App, Web)

12. Global Programmatic Advertising Market Dynamics

12.1 Global Programmatic Advertising Market Drivers

12.2 Global Programmatic Advertising Market Restraints

12.3 Global Programmatic Advertising Market Trends

13. Market Attractiveness

13.1 Market Attractiveness Chart of Global Programmatic Advertising Market - By Auction Type (Year 2027)

13.2 Market Attractiveness Chart of Global Programmatic Advertising Market - By Display Type (Year 2027)

13.3 Market Attractiveness Chart of Global Programmatic Advertising Market - By Region (Year 2027)

14. Competitive Landscape

14.1 Market Share of Leading Global Companies

14.2 SWOT Analysis - Global Programmatic Advertising Market

14.3 Porter Five Force Analysis - Global Programmatic Advertising Market

15. Global Programmatic Advertising Market: Recent Developments, Merger & Acquisitions

16. Company Profiles (Business Description, Financial Analysis, Business Strategy)

16.1 ECHO Marketing, Inc.

16.2 Adobe Systems, Inc.

16.3 Verizon Communications Inc.

16.4 Alphabet Inc.

16.5 Tencent Holdings Ltd.

16.6 Magnite, Inc.

16.7 Amazon.com Inc.

16.8 AT&T Inc.

16.9 Roku Inc.

16.10 Alibaba Group Holdings Ltd.

17. About Us