Table of Content

E-Commerce (Goods) in Kenya
Euromonitor International
March 2022

List Of Contents And Tables

E-COMMERCE (GOODS) IN KENYA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Ongoing smartphone penetration boosts the popularity of e-commerce in 2021
Courier services and pick-up points continue to expand in Kenya
The competitive landscape intensifies as more operators launch an online presence
PROSPECTS AND OPPORTUNITIES
E-commerce continues gathering pace in 2022 and beyond
The competitive landscape heats up as store-based retailers take an omnipresence approach
Fraud cases on the rise in line with the rapid growth of e-commerce
CHANNEL DATA
Table 1 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 2 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 3 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 4 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 5 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 6 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
RETAILING IN KENYA
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
The competitive landscape of modern grocery retailers continues to heat up in 2021 due to the COVID-19 pandemic
Digitalisation continues to transform retailing in 2021
The government focuses on local manufacturing in response to the COVID-19 pandemic
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Residential areas, a key market for Modern Grocery retailers.
Cash and carry
Seasonality
Shopping Season Name: Christmas and New Year Shopping
Shopping Season Name: Back to School Shopping
Payments
Delivery and collections
Emerging business models
MARKET DATA
Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 9 Sales in Store-Based Retailing by Channel: Value 2016-2021
Table 10 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021
Table 11 Store-Based Retailing Outlets by Channel: Units 2016-2021
Table 12 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 13 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 21 Retailing GBO Company Shares: % Value 2017-2021
Table 22 Retailing GBN Brand Shares: % Value 2018-2021
Table 23 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 24 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 25 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 26 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 27 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 28 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 29 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 30 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 31 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 34 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026
Table 35 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026
Table 36 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026
Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 38 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 39 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 42 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 43 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 44 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 45 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources