Table of Content

1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 8
1.2 Research Methodology 11
1.2.1 Overview of Market Research Methodology 11
1.2.2 Market Assumption 13
1.2.3 Secondary Data 13
1.2.4 Primary Data 13
1.2.5 Data Filtration and Model Design 14
1.2.6 Market Size/Share Estimation 15
1.2.7 Research Limitations 16
1.3 Executive Summary 17

2 Market Overview and Qualitative Analysis 19
2.1 Market Size and Forecast 19
2.1.1 Impact of COVID-19 on World Economy 21
2.1.2 Impact of COVID-19 on the Market 23
2.2 Major Growth Drivers 25
2.3 Market Restraints and Challenges 28
2.4 Emerging Opportunities and Market Trends 31
2.5 Porter’s Fiver Forces Analysis 34

3 Segmentation of North America Market by Platform 38
3.1 Market Overview by Platform 38
3.2 North America Mobile Advertising Market 2018-2031 41
3.3 North America Desktop Advertising Market 2018-2031 45
3.4 North America Market of Digital Advertising via Other Digital Platforms 2018-2031 46

4 Segmentation of North America Market by Ad Format 47
4.1 Market Overview by Ad Format 47
4.2 North America Digital Display Ad Market 2018-2031 50
4.3 North America Internet Paid Search Ad Market 2018-2031 52
4.4 North America Social Media Ad Market 2018-2031 54
4.5 North America Online Video Ad Market 2018-2031 56
4.6 North America Market of Other Digital Ad Formats 2018-2031 58

5 Segmentation of North America Market by Industry Vertical 60
5.1 Market Overview by Industry Vertical 60
5.2 North America Digital Advertising Market for Media and Entertainment 2018-2031 63
5.3 North America Digital Advertising Market for Consumer Goods & Retail Industry 2018-2031 65
5.4 North America Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2018-2031 66
5.5 North America Digital Advertising Market for Telecommunication IT Sector 2018-2031 68
5.6 North America Digital Advertising Market for Travel Industry 2018-2031 69
5.7 North America Digital Advertising Market for Healthcare Sector 2018-2031 70
5.8 North America Digital Advertising Market for Manufacturing & Supply Chain 2018-2031 71
5.9 North America Digital Advertising Market for Transportation and Logistics 2018-2031 72
5.10 North America Digital Advertising Market for Energy, Power, and Utilities 2018-2031 73
5.11 North America Digital Advertising Market for Other Industries 2018-2031 74

6 North America Market 2018-2031 by Country 76
6.1 Overview of North America Market 76
6.2 U.S. Market 79
6.3 Canadian Market 82

7 Competitive Landscape 84
7.1 Overview of Key Vendors 84
7.2 Company Profiles 88
Alibaba 88
Amazon 90
Apple Inc. 95
Applovin Corporation 99
Baidu 101
Facebook Inc. 104
Google LLC 107
Microsoft Corporation 112
Nokia Corporation 116
Sina Corporation 119
Tencent 121
Twitter 125
Verizon 128
Yahoo! Inc. 131

8 Investing in North America Market: Risk Assessment and Management 133
8.1 Risk Evaluation of North America Market 133
8.2 Critical Success Factors (CSFs) 136
RELATED REPORTS AND PRODUCTS 139



List of Figures

List of Figures:

Figure 1. Research Method Flow Chart 11
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 15
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2021-2031 17
Figure 4. North America Digital Advertising Market by Revenue, 2018-2031, $ bn 19
Figure 5. Share of Digital Ad in Overall Media Ad in North America Market, 2018-2031, % Revenue 20
Figure 6. Impact of COVID-19 on Business 23
Figure 7. Primary Drivers and Impact Factors of North America Digital Advertising Market 25
Figure 8. Primary Restraints and Impact Factors of North America Digital Advertising Market 28
Figure 9. Porter’s Fiver Forces Analysis of North America Digital Advertising Market 34
Figure 10. Breakdown of North America Digital Advertising Market by Platform, 2021-2031, % of Revenue 39
Figure 11. Contribution to North America 2022-2031 Cumulative Revenue by Platform, Value ($ bn) and Share (%) 40
Figure 12. North America Mobile Advertising Market, 2018-2031, $ bn 42
Figure 13. North America Mobile Internet Users, 2018-2022, billion 43
Figure 14. Comparison of Mobile Web and Mobile In-App 44
Figure 15. North America Desktop Advertising Market, 2018-2031, $ bn 45
Figure 16. North America Market of Digital Advertising via Other Platforms, 2018-2031, $ bn 46
Figure 17. Breakdown of North America Digital Advertising Market by Ad Format, 2021-2031, % of Revenue 48
Figure 18. Contribution to North America 2022-2031 Cumulative Revenue by Ad Format, Value ($ bn) and Share (%) 49
Figure 19. North America Digital Display Ad Market, 2018-2031, $ bn 51
Figure 20. North America Internet Paid Search Advertising Market, 2018-2031, $ bn 53
Figure 21. World Social Media Users, Oct 2021 55
Figure 22. North America Social Media Advertising Market, 2018-2031, $ bn 55
Figure 23. North America Online Video Advertising Market, 2018-2031, $ bn 57
Figure 24. North America Market of Other Digital Ad Formats, 2018-2031, $ bn 59
Figure 25. Breakdown of North America Digital Advertising Market by Industry Vertical, 2021-2031, % of Revenue 61
Figure 26. Contribution to North America 2022-2031 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%) 62
Figure 27. North America Digital Advertising Market for Media and Entertainment, 2018-2031, $ bn 64
Figure 28. North America Digital Advertising Market for Consumer Goods & Retail Industry, 2018-2031, $ bn 65
Figure 29. North America Digital Advertising Market for Banking, Financial Service & Insurance, 2018-2031, $ bn 67
Figure 30. North America Digital Advertising Market for Telecommunication IT Sector, 2018-2031, $ bn 68
Figure 31. North America Digital Advertising Market for Travel Industry, 2018-2031, $ bn 69
Figure 32. North America Digital Advertising Market for Healthcare Sector, 2018-2031, $ bn 70
Figure 33. North America Digital Advertising Market for Manufacturing & Supply Chain, 2018-2031, $ bn 71
Figure 34. North America Digital Advertising Market for Transportation and Logistics, 2018-2031, $ bn 72
Figure 35. North America Digital Advertising Market for Energy, Power, and Utilities, 2018-2031, $ bn 74
Figure 36. North America Digital Advertising Market for Other Industries, 2018-2031, $ bn 74
Figure 37. Breakdown of North America Digital Advertising Market by Country, 2021 and 2031, % of Revenue 77
Figure 38. Contribution to North America 2022-2031 Cumulative Revenue by Country, Value ($ bn) and Share (%) 78
Figure 39. U.S. Digital Advertising Market by Revenue, 2018-2031, $ bn 79
Figure 40. Canada Digital Advertising Market by Revenue, 2018-2031, $ bn 82
Figure 41. Growth Stage of North America Digital Advertising Industry over the Forecast Period 84

List of Tables

List of Tables:

Table 1. Snapshot of North America Digital Advertising Market in Balanced Perspective, 2021-2031 18
Table 2. World Economic Outlook, 2021-2031 22
Table 3. Main Product Trends and Market Opportunities in North America Digital Advertising Market 31
Table 4. North America Digital Advertising Market by Platform, 2018-2031, $ bn 39
Table 5. North America Mobile Advertising Market by Channel, 2018-2031, $ bn 42
Table 6. Net Revenue and Market Share of World Top Mobile Ad Providers in 2019, $ bn and % of Total Revenue 43
Table 7. North America Digital Advertising Market by Ad Format, 2018-2031, $ bn 48
Table 8. North America Display Digital Ad Market by Purchase Method, 2018-2031, $ bn 51
Table 9. North America Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 61
Table 10. North America Digital Advertising Market by Country, 2018-2031, $ bn 78
Table 11. U.S. Digital Advertising Market by Platform, 2018-2031, $ bn 80
Table 12. U.S. Digital Advertising Market by Ad Format, 2018-2031, $ bn 80
Table 13. U.S. Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 80
Table 14. Digital Ad Revenue of Top Three Vendors in U.S. Market, 2019-2020, $ bn 81
Table 15. Canada Digital Advertising Market by Platform, 2018-2031, $ bn 83
Table 16. Canada Digital Advertising Market by Ad Format, 2018-2031, $ bn 83
Table 17. Canada Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 83
Table 18. Net Digital Ad Revenues and Market Shares of World Top Digital Ad Vendors in 2019, $ bn and % of Revenue 86
Table 19. Alibaba: Company Snapshot 88
Table 20. Alibaba: Business Segmentation 88
Table 21. Alibaba: Product Portfolio 89
Table 22. Alibaba: Revenue, 2018-2020, $ mn 89
Table 23. Amazon: Company Snapshot 90
Table 24. Amazon: Business Segmentation 91
Table 25. Amazon: Product Portfolio 93
Table 26. Amazon: Revenue, 2018-2020, $ mn 93
Table 27. Amazon: Recent Developments 94
Table 28. Apple Inc.: Company Snapshot 95
Table 29. Apple Inc.: Business Segmentation 96
Table 30. Apple Inc.: Product Portfolio 97
Table 31. Apple Inc.: Revenue, 2018-2020, $ mn 97
Table 32. Apple Inc.: Recent Developments 98
Table 33. Applovin Corporation: Company Snapshot 99
Table 34. Baidu: Company Snapshot 101
Table 35. Baidu: Business Segmentation 102
Table 36. Baidu: Product Portfolio 102
Table 37. Baidu: Revenue, 2018-2020, $ bn 102
Table 38. Baidu: Recent Developments 103
Table 39. Facebook Inc.: Company Snapshot 104
Table 40. Facebook Inc.: Business Segmentation 105
Table 41. Facebook Inc.: Product Portfolio 105
Table 42. Facebook Inc.: Revenue, 2018-2020, $ bn 106
Table 43. Facebook Inc.: Recent Developments 106
Table 44. Google LLC: Company Snapshot 107
Table 45. Google LLC: Product Portfolio 109
Table 46. Google LLC: Revenue, 2018-2020, $ bn 110
Table 47. Google LLC: Recent Developments 110
Table 48. Microsoft Corporation: Company Snapshot 112
Table 49. Microsoft Corporation: Business Segmentation 113
Table 50. Microsoft Corporation: Product Portfolio 113
Table 51. Microsoft Corporation: Revenue, 2018-2020, $ bn 114
Table 52. Microsoft Corporation: Recent Developments 114
Table 53. Nokia Corporation: Company Snapshot 116
Table 54. Nokia Corporation: Business Segmentation 117
Table 55. Nokia Corporation: Product Portfolio 117
Table 56. Nokia Corporation: Revenue, 2018-2020, $ bn 118
Table 57. Nokia Corporation: Recent Developments 118
Table 58. Sina Corporation: Company Snapshot 119
Table 59. Sina Corporation: Business Segmentation 120
Table 60. Sina Corporation: Product Portfolio 120
Table 61. Sina Corporation: Revenue, 2016-2018, $ bn 120
Table 62. Tencent Holdings Limited: Company Snapshot 121
Table 63. Tencent Holdings Limited: Business Segmentation 122
Table 64. Tencent Holdings Limited: Product Portfolio 123
Table 65. Tencent Holdings Limited: Revenue, 2017-2019, $ bn 123
Table 66. Tencent Holdings Limited: Recent Developments 124
Table 67. Twitter, Inc.: Company Snapshot 125
Table 68. Twitter, Inc.: Business Segmentation 125
Table 69. Twitter, Inc.: Product Portfolio 126
Table 70. Twitter, Inc.: Revenue, 2018-2020, $ bn 126
Table 71. Twitter, Inc.: Recent Developments 127
Table 72. Verizon: Company Snapshot 128
Table 73. Verizon: Business Segmentation 129
Table 74. Verizon: Product Portfolio 129
Table 75. Verizon: Revenue, 2018-2020, $ bn 129
Table 76. Verizon: Recent Developments 130
Table 77. Yahoo! Inc.: Company Snapshot 131
Table 78. Yahoo! Inc.: Product Portfolio 132
Table 79. Yahoo! Inc.: Revenue, 2014-2016, $ bn 132
Table 80. Risk Evaluation for Investing in North America Market, 2021-2031 134
Table 81. Critical Success Factors and Key Takeaways 137