Table of Content

Consumer landscape 2021
Life priorities
Peruvians’ top priority is finding time for themselves
Work is the more important priority over personal activities
Millennials and Gen X value curated experiences more than others
Over 70% of consumers like to try new products and services
Older generations focus more on only buying from brands they can trust
Home life
High levels of work, study and exercising at home during pandemic
Older generations keep in touch with their family and friends regularly
Safety is a prime concern for Peruvian households
All cohorts look for a safe location first when looking for a home
Eating habits
Consumers more regularly prepare meals at home
Millennials most likely to reheat or prepare a ready meal
Single households switch between ready meals and home cooking
Low prices and health and nutritional benefits appeal to consumers
Vegetarianism more popular among Gen Z and Millennials
Nearly half of consumers consume snacks when watching TV/streaming
G en Z have much more flexible schedules around mealtimes
Working life
Work-life balance, job security and home working important to women
Y ounger generations focus less on work-life balance in current climate
High incomes are most coveted by Gen Z and Millennials
Expectation to start own company double the global average
Half of Gen Z see future work opportunities by going abroad
Sustainable living
Consumers have most trust in eco- and environmentally-friendly labels
Gen X/Baby Boomers try to have a more positive impact than other cohorts
Reducing the use of plastics is the most popular green behaviour
Recycling is top green behaviour among Gen Z
Using sustainable packaging is top green activity for half of respondents
Baby Boomers more focused on repairing rather than replacing
Peruvians much more vocal on social media than global counterparts
Gen Z more likely to purchase products based on brand/company beliefs
Leisure habits
Socialising online has become one of the most popular leisure activities
All generations enjoy regularly socialising with friends and family online
Over 60% go shopping as a leisure activity at least once a month
Socialising with friends in person most popular leisure activity for Gen Z
Millennials take more domestic and foreign trips than other cohorts
Travellers like to relax and not have to worry about unexpected costs
Nature and outdoor activities appeal most to Millennials
Health and wellness
Over 60% participate in physical exercise every week
Running or jogging nearly as popular as walking or hiking
Gen Z not as keen on group fitness classes as other cohorts
Use of herbal remedies to reduce stress above global average
Gen Z choose meditation over other types of stress reduction
Shopping habits
Preference for visiting shopping malls much higher than global average
Baby Boomers more focused on buying less to afford better quality
Peruvian shoppers highly reliant on friends and family recommendations
Baby Boomers more influenced by product label information
Consumers like the variety of new products from subscription services
Consumers are motivated by seeing and trying products before buying
Older generations shop in-store to get items straight away
Consumers are motivated to shop online for best prices
Free shipping matters less to Baby Boomers who value speedy purchases
Technology
High share manage online privacy, but 40+% share data to receive offers
Millennials more focused on cultivating their personal brand online
Smart technology is appealing with over a third owning smart appliances
Ownership of fitness wearables/health trackers in line with global
High share of Peruvians spend time browsing and visiting social networks
Millennials and Gen X most active on health-related or medical sites