Table of Content



1. Research Scope & Methodology
1.1. Study Objectives
1.2. Scope Of Study
1.3. Methodology
1.4. Assumptions & Limitations

2. Executive Summary
2.1. Market Size & Estimates
2.2. Market Overview

3. Market Dynamics
3.1. Market Scope
3.2. Key Drivers
3.2.1. Demand For Digital Marketing
3.2.2. Demand For Integrated Marketing Efforts
3.2.3. Growing Importance Of Customer Experience
3.2.4. Need For Lead Nurturing
3.2.5. Need For Higher Roi
3.3. Key Restraints
3.3.1. Data Related Concerns
3.3.2. Issues Related To Interoperability

4. Key Analytics
4.1. Impact Of Covid-19 On Marketing Automation Software Market
4.2. Key Market Trends
4.3. Porter’S Five Forces Analysis
4.3.1. Buyers Power
4.3.2. Suppliers Power
4.3.3. Substitution
4.3.4. New Entrants
4.3.5. Industry Rivalry
4.4. Opportunity Matrix
4.5. Vendor Landscape
4.6. Key Buying Criteria

5. Market By Application
5.1. Campaign Management
5.2. E-Mail Marketing
5.3. Mobile Application
5.4. Inbound Marketing
5.5. Lead Nurturing And Lead Scoring
5.6. Reporting And Analytics
5.7. Social Media Marketing
5.8. Other Applications

6. Market By Industry Vertical
6.1. Telecommunication And Information Technology
6.2. Retail
6.3. Bfsi
6.4. Healthcare
6.5. Manufacturing And Distribution
6.6. Retail
6.7. Other Industry Verticals

7. Market By Deployment
7.1. Cloud-Based Deployment
7.2. On-Premise Deployment

8. Market By Organization Size
8.1. Large Enterprises
8.2. Small And Medium Enterprises

9. Geographical Analysis
9.1. North America
9.1.1. Market Size & Estimates
9.1.2. Key Growth Enablers
9.1.3. Key Challenges
9.1.4. Key Players
9.1.5. Country Analysis
9.1.5.1. United States
9.1.5.2. Canada
9.2. Europe
9.2.1. Market Size & Estimates
9.2.2. Key Growth Enablers
9.2.3. Key Challenges
9.2.4. Key Players
9.2.5. Country Analysis
9.2.5.1. United Kingdom
9.2.5.2. Germany
9.2.5.3. France
9.2.5.4. Nordics
9.2.5.5. Italy
9.2.5.6. Russia
9.2.5.7. Netherlands
9.2.5.8. Rest Of Europe
9.3. Asia-Pacific
9.3.1. Market Size & Estimates
9.3.2. Key Growth Enablers
9.3.3. Key Challenges
9.3.4. Key Players
9.3.5. Country Analysis
9.3.5.1. China
9.3.5.2. Japan
9.3.5.3. India
9.3.5.4. South Korea
9.3.5.5. Indonesia
9.3.5.6. Thailand
9.3.5.7. Singapore
9.3.5.8. Australia & New Zealand
9.3.5.9. Rest Of Asia-Pacific
9.4. Rest Of World
9.4.1. Market Size & Estimates
9.4.2. Key Growth Enablers
9.4.3. Key Challenges
9.4.4. Key Players
9.4.5. Country Analysis
9.4.5.1. Latin America
9.4.5.2. Middle East & Africa

10. Competitive Landscape
10.1. Key Strategic Developments
10.1.1. Mergers & Acquisitions
10.1.2. Product Launches & Developments
10.1.3. Partnerships & Agreements
10.1.4. Business Expansions & Divestitures
10.2. Company Profiles
10.2.1. International Business Machines Corporation
10.2.2. Oracle Corporation
10.2.3. Salesforce.Com Inc
10.2.4. Sap Se
10.2.5. Adobe Inc
10.2.6. Act-On Software Inc
10.2.7. Cognizant Technology Solutions
10.2.8. Etrigue Corp
10.2.9. Greenrope
10.2.10. Sas Institute Inc
10.2.11. Benchmarkone
10.2.12. Hubspot Inc
10.2.13. Inside Sales Inc
10.2.14. Keap Plc



List of Figures

List Of Figures
Figure 1: Key Market Trends
Figure 2: Porter’S Five Forces Analysis
Figure 3: Opportunity Matrix
Figure 4: Vendor Landscape
Figure 5: Key Buying Criteria
Figure 6: Global Marketing Automation Software Market, Growth Potential, By Application, In 2021
Figure 7: Global Marketing Automation Software Market, By Campaign Management, 2022-2030 (In $ Million)
Figure 8: Global Marketing Automation Software Market, By E-Mail Marketing, 2022-2030 (In $ Million)
Figure 9: Global Marketing Automation Software Market, By Mobile Application, 2022-2030 (In $ Million)
Figure 10: Global Marketing Automation Software Market, By Inbound Marketing, 2022-2030 (In $ Million)
Figure 11: Global Marketing Automation Software Market, By Lead Nurturing And Lead Scoring, 2022-2030 (In $ Million)
Figure 12: Global Marketing Automation Software Market, By Reporting And Analytics, 2022-2030 (In $ Million)
Figure 13: Global Marketing Automation Software Market, By Social Media Marketing, 2022-2030 (In $ Million)
Figure 14: Global Marketing Automation Software Market, By Other Applications, 2022-2030 (In $ Million)
Figure 15: Global Marketing Automation Software Market, Growth Potential, By Industry Vertical, In 2021
Figure 16: Global Marketing Automation Software Market, By Telecommunication And Information Technology, 2022-2030 (In $ Million)
Figure 17: Global Marketing Automation Software Market, By Retail, 2022-2030 (In $ Million)
Figure 18: Global Marketing Automation Software Market, By Bfsi, 2022-2030 (In $ Million)
Figure 19: Global Marketing Automation Software Market, By Healthcare, 2022-2030 (In $ Million)
Figure 20: Global Marketing Automation Software Market, By Manufacturing And Distribution, 2022-2030 (In $ Million)
Figure 21: Global Marketing Automation Software Market, By Retail, 2022-2030 (In $ Million)
Figure 22: Global Marketing Automation Software Market, By Other Industry Verticals, 2022-2030 (In $ Million)
Figure 23: Global Marketing Automation Software Market, Growth Potential, By Deployment, In 2021
Figure 24: Global Marketing Automation Software Market, By Cloud-Based Deployment, 2022-2030 (In $ Million)
Figure 25: Global Marketing Automation Software Market, By On-Premise Deployment, 2022-2030 (In $ Million)
Figure 26: Global Marketing Automation Software Market, Growth Potential, By Organization Size, In 2021
Figure 27: Global Marketing Automation Software Market, By Large Enterprises, 2022-2030 (In $ Million)
Figure 28: Global Marketing Automation Software Market, By Small And Medium Enterprises, 2022-2030 (In $ Million)
Figure 29: North America Marketing Automation Software Market, Country Outlook, 2021 & 2030 (In %)
Figure 30: United States Marketing Automation Software Market, 2022-2030 (In $ Million)
Figure 31: Canada Marketing Automation Software Market, 2022-2030 (In $ Million)
Figure 32: Europe Marketing Automation Software Market, Country Outlook, 2021 & 2030 (In %)
Figure 33: United Kingdom Marketing Automation Software Market, 2022-2030 (In $ Million)
Figure 34: Germany Marketing Automation Software Market, 2022-2030 (In $ Million)
Figure 35: France Marketing Automation Software Market, 2022-2030 (In $ Million)
Figure 36: Nordics Marketing Automation Software Market, 2022-2030 (In $ Million)
Figure 37: Italy Marketing Automation Software Market, 2022-2030 (In $ Million)
Figure 38: Russia Marketing Automation Software Market, 2022-2030 (In $ Million)
Figure 39: Netherlands Marketing Automation Software Market, 2022-2030 (In $ Million)
Figure 40: Rest Of Europe Marketing Automation Software Market, 2022-2030 (In $ Million)
Figure 41: Asia-Pacific Marketing Automation Software Market, Country Outlook, 2021 & 2030 (In %)
Figure 42: China Marketing Automation Software Market, 2022-2030 (In $ Million)
Figure 43: Japan Marketing Automation Software Market, 2022-2030 (In $ Million)
Figure 44: India Marketing Automation Software Market, 2022-2030 (In $ Million)
Figure 45: South Korea Marketing Automation Software Market, 2022-2030 (In $ Million)
Figure 46: Indonesia Marketing Automation Software Market, 2022-2030 (In $ Million)
Figure 47: Thailand Marketing Automation Software Market, 2022-2030 (In $ Million)
Figure 48: Singapore Marketing Automation Software Market, 2022-2030 (In $ Million)
Figure 49: Australia & New Zealand Marketing Automation Software Market, 2022-2030 (In $ Million)
Figure 50: Rest Of Asia-Pacific Marketing Automation Software Market, 2022-2030 (In $ Million)
Figure 51: Rest Of World Marketing Automation Software Market, Regional Outlook, 2021 & 2030 (In %)
Figure 52: Latin America Marketing Automation Software Market, 2022-2030 (In $ Million)
Figure 53: Middle East & Africa Marketing Automation Software Market, 2022-2030 (In $ Million)

List of Tables

LIST OF TABLES
TABLE 1: MARKET SNAPSHOT - MARKETING AUTOMATION SOFTWARE
TABLE 2: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
TABLE 3: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
TABLE 4: GLOBAL CAMPAIGN MANAGEMENT MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
TABLE 5: GLOBAL CAMPAIGN MANAGEMENT MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
TABLE 6: GLOBAL E-MAIL MARKETING MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
TABLE 7: GLOBAL E-MAIL MARKETING MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
TABLE 8: GLOBAL MOBILE APPLICATION MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
TABLE 9: GLOBAL MOBILE APPLICATION MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
TABLE 10: GLOBAL INBOUND MARKETING MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
TABLE 11: GLOBAL INBOUND MARKETING MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
TABLE 12: GLOBAL LEAD NURTURING AND LEAD SCORING MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
TABLE 13: GLOBAL LEAD NURTURING AND LEAD SCORING MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
TABLE 14: GLOBAL REPORTING AND ANALYTICS MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
TABLE 15: GLOBAL REPORTING AND ANALYTICS MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
TABLE 16: GLOBAL SOCIAL MEDIA MARKETING MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
TABLE 17: GLOBAL SOCIAL MEDIA MARKETING MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
TABLE 18: GLOBAL OTHER APPLICATIONS MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
TABLE 19: GLOBAL OTHER APPLICATIONS MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
TABLE 20: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY VERTICAL, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
TABLE 21: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY VERTICAL, FORECAST YEARS, 2022-2030 (IN $ MILLION)
TABLE 22: GLOBAL TELECOMMUNICATION AND INFORMATION TECHNOLOGY MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
TABLE 23: GLOBAL TELECOMMUNICATION AND INFORMATION TECHNOLOGY MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
TABLE 24: GLOBAL RETAIL MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
TABLE 25: GLOBAL RETAIL MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
TABLE 26: GLOBAL BFSI MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
TABLE 27: GLOBAL BFSI MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
TABLE 28: GLOBAL HEALTHCARE MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
TABLE 29: GLOBAL HEALTHCARE MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
TABLE 30: GLOBAL MANUFACTURING AND DISTRIBUTION MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
TABLE 31: GLOBAL MANUFACTURING AND DISTRIBUTION MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
TABLE 32: GLOBAL RETAIL MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
TABLE 33: GLOBAL RETAIL MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
TABLE 34: GLOBAL OTHER INDUSTRY VERTICALS MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
TABLE 35: GLOBAL OTHER INDUSTRY VERTICALS MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
TABLE 36: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
TABLE 37: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, FORECAST YEARS, 2022-2030 (IN $ MILLION)
TABLE 38: GLOBAL CLOUD-BASED DEPLOYMENT MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
TABLE 39: GLOBAL CLOUD-BASED DEPLOYMENT MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
TABLE 40: GLOBAL ON-PREMISE DEPLOYMENT MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
TABLE 41: GLOBAL ON-PREMISE DEPLOYMENT MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
TABLE 42: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY ORGANIZATION SIZE, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
TABLE 43: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY ORGANIZATION SIZE, FORECAST YEARS, 2022-2030 (IN $ MILLION)
TABLE 44: GLOBAL LARGE ENTERPRISES MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
TABLE 45: GLOBAL LARGE ENTERPRISES MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
TABLE 46: GLOBAL SME ORGANIZATION MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
TABLE 47: GLOBAL SME ORGANIZATION MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
TABLE 48: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY GEOGRAPHY, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
TABLE 49: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY GEOGRAPHY, FORECAST YEARS, 2022-2030 (IN $ MILLION)
TABLE 50: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
TABLE 51: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, FORECAST YEARS, 2022-2030 (IN $ MILLION)
TABLE 52: KEY PLAYERS OPERATING IN THE NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET
TABLE 53: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, HISTORICAL YEARS, 2018-2021 (IN $ MILLION/BILLION)
TABLE 54: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, FORECAST YEARS, 2022-2030 (IN $ MILLION/BILLION)
TABLE 55: KEY PLAYERS OPERATING IN EUROPE MARKETING AUTOMATION SOFTWARE MARKET
TABLE 56: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
TABLE 57: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, FORECAST YEARS, 2022-2030 (IN $ MILLION)
TABLE 58: KEY PLAYERS OPERATING IN ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET
TABLE 59: REST OF WORLD MARKETING AUTOMATION SOFTWARE MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
TABLE 60: REST OF WORLD MARKETING AUTOMATION SOFTWARE MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
TABLE 61: KEY PLAYERS OPERATING IN REST OF WORLD MARKETING AUTOMATION SOFTWARE MARKET
TABLE 62: LIST OF MERGERS & ACQUISITIONS
TABLE 63: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS
TABLE 64: LIST OF PARTNERSHIPS & AGREEMENTS
TABLE 65: LIST OF BUSINESS EXPANSIONS & DIVESTITURES