Table of Content



1. Research Scope & Methodology
1.1. Study Objectives
1.2. Scope Of Study
1.3. Methodology
1.4. Assumptions & Limitations

2. Executive Summary
2.1. Market Size & Estimates
2.2. Market Overview

3. Market Dynamics
3.1. Market Scope
3.2. Key Drivers
3.2.1. Demand For Digital Marketing
3.2.2. Demand For Integrated Marketing Efforts
3.2.3. Growing Importance Of Customer Experience
3.2.4. Need For Lead Nurturing
3.2.5. Need For Higher Roi
3.3. Key Restraints
3.3.1. Data Related Concerns
3.3.2. Issues Related To Interoperability

4. Key Analytics
4.1. Impact Of Covid-19 On Marketing Automation Software Market
4.2. Key Market Trends
4.3. Porter’S Five Forces Analysis
4.3.1. Buyers Power
4.3.2. Suppliers Power
4.3.3. Substitution
4.3.4. New Entrants
4.3.5. Industry Rivalry
4.4. Opportunity Matrix
4.5. Vendor Landscape
4.6. Key Buying Criteria

5. Market By Application
5.1. Campaign Management
5.2. E-Mail Marketing
5.3. Mobile Application
5.4. Inbound Marketing
5.5. Lead Nurturing And Lead Scoring
5.6. Reporting And Analytics
5.7. Social Media Marketing
5.8. Other Applications

6. Market By Industry Vertical
6.1. Telecommunication And Information Technology
6.2. Retail
6.3. Bfsi
6.4. Healthcare
6.5. Manufacturing And Distribution
6.6. Retail
6.7. Other Industry Verticals

7. Market By Deployment
7.1. Cloud-Based Deployment
7.2. On-Premise Deployment

8. Market By Organization Size
8.1. Large Enterprises
8.2. Small And Medium Enterprises

9. Geographical Analysis
9.1. Europe
9.1.1. Market Size & Estimates
9.1.2. Key Growth Enablers
9.1.3. Key Challenges
9.1.4. Key Players
9.1.5. Country Analysis
9.1.5.1. United Kingdom
9.1.5.2. Germany
9.1.5.3. France
9.1.5.4. Nordics
9.1.5.5. Italy
9.1.5.6. Russia
9.1.5.7. Netherlands
9.1.5.8. Rest Of Europe

10. Competitive Landscape
10.1. Key Strategic Developments
10.1.1. Mergers & Acquisitions
10.1.2. Product Launches & Developments
10.1.3. Partnerships & Agreements
10.1.4. Business Expansions & Divestitures
10.2. Company Profiles
10.2.1. International Business Machines Corporation
10.2.2. Oracle Corporation
10.2.3. Salesforce.Com Inc
10.2.4. Sap Se
10.2.5. Adobe Inc
10.2.6. Act-On Software Inc
10.2.7. Cognizant Technology Solutions
10.2.8. Etrigue Corp
10.2.9. Greenrope
10.2.10. Sas Institute Inc
10.2.11. Benchmarkone
10.2.12. Hubspot Inc
10.2.13. Inside Sales Inc
10.2.14. Keap Plc



List of Figures

List Of Figures
Figure 1: Key Market Trends
Figure 2: Porter’S Five Forces Analysis
Figure 3: Opportunity Matrix
Figure 4: Vendor Landscape
Figure 5: Key Buying Criteria
Figure 6: Europe Marketing Automation Software Market, Growth Potential, By Application, In 2021
Figure 7: Europe Marketing Automation Software Market, By Campaign Management, 2022-2030 (In $ Million)
Figure 8: Europe Marketing Automation Software Market, By E-Mail Marketing, 2022-2030 (In $ Million)
Figure 9: Europe Marketing Automation Software Market, By Mobile Application, 2022-2030 (In $ Million)
Figure 10: Europe Marketing Automation Software Market, By Inbound Marketing, 2022-2030 (In $ Million)
Figure 11: Europe Marketing Automation Software Market, By Lead Nurturing And Lead Scoring, 2022-2030 (In $ Million)
Figure 12: Europe Marketing Automation Software Market, By Reporting And Analytics, 2022-2030 (In $ Million)
Figure 13: Europe Marketing Automation Software Market, By Social Media Marketing, 2022-2030 (In $ Million)
Figure 14: Europe Marketing Automation Software Market, By Other Applications, 2022-2030 (In $ Million)
Figure 15: Europe Marketing Automation Software Market, Growth Potential, By Industry Vertical, In 2021
Figure 16: Europe Marketing Automation Software Market, By Telecommunication And Information Technology, 2022-2030 (In $ Million)
Figure 17: Europe Marketing Automation Software Market, By Retail, 2022-2030 (In $ Million)
Figure 18: Europe Marketing Automation Software Market, By Bfsi, 2022-2030 (In $ Million)
Figure 19: Europe Marketing Automation Software Market, By Healthcare, 2022-2030 (In $ Million)
Figure 20: Europe Marketing Automation Software Market, By Manufacturing And Distribution, 2022-2030 (In $ Million)
Figure 21: Europe Marketing Automation Software Market, By Retail, 2022-2030 (In $ Million)
Figure 22: Europe Marketing Automation Software Market, By Other Industry Verticals, 2022-2030 (In $ Million)
Figure 23: Europe Marketing Automation Software Market, Growth Potential, By Deployment, In 2021
Figure 24: Europe Marketing Automation Software Market, By Cloud-Based Deployment, 2022-2030 (In $ Million)
Figure 25: Europe Marketing Automation Software Market, By On-Premise Deployment, 2022-2030 (In $ Million)
Figure 26: Europe Marketing Automation Software Market, Growth Potential, By Organization Size, In 2021
Figure 27: Europe Marketing Automation Software Market, By Large Enterprises, 2022-2030 (In $ Million)
Figure 28: Europe Marketing Automation Software Market, By Small And Medium Enterprises, 2022-2030 (In $ Million)
Figure 29: Europe Marketing Automation Software Market, Regional Outlook, 2021 & 2030 (In %)
Figure 30: United Kingdom Marketing Automation Software Market, 2022-2030 (In $ Million)
Figure 31: Germany Marketing Automation Software Market, 2022-2030 (In $ Million)
Figure 32: France Marketing Automation Software Market, 2022-2030 (In $ Million)
Figure 33: Nordics Marketing Automation Software Market, 2022-2030 (In $ Million)
Figure 34: Italy Marketing Automation Software Market, 2022-2030 (In $ Million)
Figure 35: Russia Marketing Automation Software Market, 2022-2030 (In $ Million)
Figure 36: Netherlands Marketing Automation Software Market, 2022-2030 (In $ Million)
Figure 37: Rest Of Europe Marketing Automation Software Market, 2022-2030 (In $ Million)

List of Tables

LIST OF TABLES
TABLE 1: MARKET SNAPSHOT - MARKETING AUTOMATION SOFTWARE
TABLE 2: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
TABLE 3: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
TABLE 4: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY VERTICAL, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
TABLE 5: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY VERTICAL, FORECAST YEARS, 2022-2030 (IN $ MILLION)
TABLE 6: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
TABLE 7: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, FORECAST YEARS, 2022-2030 (IN $ MILLION)
TABLE 8: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY ORGANIZATION SIZE, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
TABLE 9: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY ORGANIZATION SIZE, FORECAST YEARS, 2022-2030 (IN $ MILLION)
TABLE 10: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
TABLE 11: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, FORECAST YEARS, 2022-2030 (IN $ MILLION)
TABLE 12: KEY PLAYERS OPERATING IN THE EUROPE MARKETING AUTOMATION SOFTWARE MARKET
TABLE 13: LIST OF MERGERS & ACQUISITIONS
TABLE 14: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS
TABLE 15: LIST OF PARTNERSHIPS & AGREEMENTS
TABLE 16: LIST OF BUSINESS EXPANSIONS & DIVESTITURES