Table of Content

1. Introduction


2. Research Methodology


3. Executive Summary


4. Market Dynamics

4.1 Growth Drivers
4.2 Challenges


5. South Africa E-Commerce Market


6. South Africa E-Commerce Analysis

6.1 Online Shopper Numbers
6.2 Online Shopper Penetration


7. Market Share - South Africa E-Commerce Market

7.1 By Type
7.2 By Payment Mode


8. Type - South Africa E-Commerce Market

8.1 Toys, Hobby & DIY
8.2 Furniture
8.3 Food & Personal Care
8.4 Fashion
8.5 Electronics & Media


9. Payment Mode - South Africa E-Commerce Market

9.1 Bank Transfer
9.2 Cards
9.3 Cash on Delivery (COD)
9.4 Direct Delivery
9.5 E-wallet
9.6 Others


10. Porters Five Forces

10.1 Overview
10.2 Bargaining Power of Buyers
10.3 Bargaining Power of Suppliers
10.4 Degree of Competition
10.5 Threat of New Entrants
10.6 Threat of Substitutes


11. Company Analysis

11.1 Takealot

11.1.1 Overview
11.1.2 Recent Development

11.2 Superbalist

11.2.1 Overview
11.2.2 Recent Development

11.3 Woolworths

11.3.1 Overview
11.3.2 Recent Development

11.4 Amazon

11.4.1 Overview
11.4.2 Recent Development

11.5 Mrp

11.5.1 Overview
11.5.2 Recent Development



List of Figures

Figure-01: South Africa E-Commerce Market (Million US$), 2017 – 2021
Figure-02: South Africa E-Commerce Forecast for – Market (Million US$), 2022 – 2027
Figure-03: Type – Toys, Hobby & DIY Market (Million US$), 2017 – 2021
Figure-04: Type – Forecast for Toys, Hobby & DIY Market (Million US$), 2022 – 2027
Figure-05: Type – Furniture Market (Million US$), 2017 – 2021
Figure-06: Type – Forecast for Furniture Market (Million US$), 2022 – 2027
Figure-07: Type – Food & Personal Care Market (Million US$), 2017 – 2021
Figure-08: Type – Forecast for Food & Personal Care Market (Million US$), 2022 – 2027
Figure-09: Type – Fashion Market (Million US$), 2017 – 2021
Figure-10: Type – Forecast for Fashion Market (Million US$), 2022 – 2027
Figure-11: Type – Electronics & Media Market (Million US$), 2017 – 2021
Figure-12: Type – Forecast for Electronics & Media Market (Million US$), 2022 – 2027
Figure-13: Payment Mode – Bank Transfer Market (Million US$), 2017 – 2021
Figure-14: Payment Mode – Forecast for Bank Transfer Market (Million US$), 2022 – 2027
Figure-15: Payment Mode – Cards Market (Million US$), 2017 – 2021
Figure-16: Payment Mode – Forecast for Cards Market (Million US$), 2022 – 2027
Figure-17: Payment Mode – COD Market (Million US$), 2017 – 2021
Figure-18: Payment Mode – Forecast for COD Market (Million US$), 2022 – 2027
Figure-19: Payment Mode – Direct Delivery Market (Million US$), 2017 – 2021
Figure-20: Payment Mode – Forecast for Direct Delivery Market (Million US$), 2022 – 2027
Figure-21: Payment Mode – E-wallet Market (Million US$), 2017 – 2021
Figure-22: Payment Mode – Forecast for E-wallet Market (Million US$), 2022 – 2027
Figure-23: Payment Mode – Others Market (Million US$), 2017 – 2021
Figure-24: Payment Mode – Forecast for Others Market (Million US$), 2022 – 2027
Figure-25: South Africa – Number of Online Shoppers (Million), 2017 – 2021
Figure-26: South Africa – Forecast for Number of Online Shoppers (Million), 2022 – 2027
Figure-27: South Africa – User Penetration (Percent), 2017 – 2021
Figure-28: South Africa – Forecast for User Penetration (Percent), 2022 – 2027

List of Tables

Table-01: South Africa – E-Commerce Market Share by Type (Percent), 2017 – 2021
Table-02: South Africa – Forecast for E-Commerce Market Share by Type (Percent), 2022 – 2027
Table-03: South Africa – E-Commerce Market Share by Payment Mode (Percent), 2017 – 2021
Table-04: South Africa – Forecast for E-Commerce Market Share by Payment Mode (Percent), 2022 – 2027