Table of Content

Dietary Supplements in Lithuania
Euromonitor International
November 2021

List Of Contents And Tables

DIETARY SUPPLEMENTS IN LITHUANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Dietary supplements targeting immune systems perform well in 2021, while impulse products see decrease in demand
Products aimed at strengthening immune systems and overall health see robust sales growth in 2021
Direct selling stays important and the competitive landscape remains fragmented in 2021
PROSPECTS AND OPPORTUNITIES
Sales of dietary supplements set to slow during the forecast period
Veganism likely to boost innovation in dietary supplement products during the forecast period
Eye health to remain important during forecast period as consumers are more online
CATEGORY DATA
Table 1 Sales of Dietary Supplements by Category: Value 2016-2021
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 3 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 4 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
CONSUMER HEALTH IN LITHUANIA
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 9 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2016-2021
Table 11 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 13 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 14 Penetration of Private Label by Category: % Value 2016-2021
Table 15 Distribution of Consumer Health by Format: % Value 2016-2021
Table 16 Distribution of Consumer Health by Format and Category: % Value 2021
Table 17 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2020-2021
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources