Facebook in Turmoil - Social Media Site Faces New FTC Scrutiny in Wake of Leaks

Table of Content

1. OVERVIEW
1.1. Catalyst
1.2. Summary

2. FACEBOOK IS UNDER FIRE FOR ITS PRACTICES
2.1. Facebook’s algorithms cause discord
2.1.1. Facebook was aware of Instagram’s impacts on teens
2.1.2. Facebook has paused plans for ?Instagram Kids’
2.2. Facebook exacerbates resentment and misinformation
2.2.1. COVID-19 misinformation on Facebook is being combated by the WHO
2.2.2. Facebook have ignored non-Western markets

3. FTC ARE UNAFRAID TO TAKE SIGNIFICANT ACTION
3.1. Facebook has continued to produce significant revenue growth
3.2. The FTC have sanctioned Facebook heavily before
3.2.1. Facebook undermined consumer choice by not disclosing its data usage to users
3.2.2. FTC required Facebook to increase accountability
3.3. Breaking up Facebook is being considered
3.3.1. Why disbanding Facebook may have unintended consequences
3.3.2. Decentralization of the internet

4. FACEBOOK IS REBRANDING ITS IMAGE AND HOLDING COMPANY NAME
4.1. Creation of a “metaverse” has prompted a rebrand
4.2. The refocus is due to declining advertising revenue
4.3. The rebrand is seen as a diversion

5. APPENDIX
5.1. Abbreviations and acronyms
5.2. Sources
5.3. Further reading

6. ASK THE ANALYST

7. ABOUT MARKETLINE