Table of Content

Paediatric Consumer Health in Serbia
Euromonitor International
October 2021

List Of Contents And Tables

PAEDIATRIC CONSUMER HEALTH IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slower sales downturn in paediatric cough, cold and allergy remedies as consumers resume pre-pandemic lifestyles
Relatively high unit prices support value growth, although caution over self-medicating children limits growth potential
Esensa raises profile through innovative marketing and welfare activities
PROSPECTS AND OPPORTUNITIES
Paediatric ibuprofen set to remain the fastest-growing category as parents seek quick and effective treatment of fevers
Retail modernisation increases challenge to chemists/pharmacies
New product development and price competition may weaken premium positioning of paediatric consumer health
CATEGORY DATA
Table 1 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 4 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 5 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
CONSUMER HEALTH IN SERBIA
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 6 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 7 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 8 Sales of Consumer Health by Category: Value 2016-2021
Table 9 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 10 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 11 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 12 Penetration of Private Label by Category: % Value 2016-2021
Table 13 Distribution of Consumer Health by Format: % Value 2016-2021
Table 14 Distribution of Consumer Health by Format and Category: % Value 2021
Table 15 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources