Table of Content

Paediatric Consumer Health in Kenya
Euromonitor International
October 2021

List Of Contents And Tables

PAEDIATRIC CONSUMER HEALTH IN KENYA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic-time school closures significantly reduce the spread of ailments between children, thus affecting demand
Growing population, children’s susceptibility to ailments, and approved quality products all help stimulate growth
Brands utilise social media and influencers to promote their products
PROSPECTS AND OPPORTUNITIES
Leading players maintain statuses thanks to high levels of consumer trust
Generic medicines grow in demand from cost-sensitive consumers
Self-medication remains popular, due to fears of COVID-19 contamination in health centres and limited finances
CATEGORY DATA
Table 1 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 4 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 5 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
CONSUMER HEALTH IN KENYA
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 6 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 7 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 8 Sales of Consumer Health by Category: Value 2016-2021
Table 9 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 10 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 11 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 12 Distribution of Consumer Health by Format: % Value 2016-2021
Table 13 Distribution of Consumer Health by Format and Category: % Value 2021
Table 14 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 15 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources