Table of Content

"1    INTRODUCTION    25
1.1    INTRODUCTION TO COVID-19    25
1.2    COVID-19 HEALTH ASSESSMENT    25
FIGURE 1    COVID-19: GLOBAL PROPAGATION    25
FIGURE 2    COVID-19 PROPAGATION: SELECT COUNTRIES    26
1.3    COVID-19 ECONOMIC ASSESSMENT    27
FIGURE 3    REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020    27
1.3.1    COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT    28
FIGURE 4    CRITERIA IMPACTING THE GLOBAL ECONOMY    28
FIGURE 5    SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY    29
1.4    OBJECTIVES OF THE STUDY    30
1.5    MARKET DEFINITION    30
1.5.1    INCLUSIONS AND EXCLUSIONS    31
1.6    MARKET SCOPE    32
1.6.1    MARKET SEGMENTATION    32
1.6.2    REGIONS COVERED    33
1.6.3    YEARS CONSIDERED FOR THE STUDY    33
1.7    CURRENCY CONSIDERED    34
TABLE 1    UNITED STATES DOLLAR EXCHANGE RATE, 2018–2020    34
1.8    STAKEHOLDERS    34
2    RESEARCH METHODOLOGY    35
2.1    RESEARCH DATA    35
FIGURE 6    CLOUD ADVERTISING MARKET: RESEARCH DESIGN    35
2.1.1    SECONDARY DATA    36
2.1.2    PRIMARY DATA    37
2.1.2.1    Breakup of primary profiles    37
FIGURE 7    BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
AND REGION    37
TABLE 2    PRIMARY PARTICIPANTS    38
2.1.2.2    Key industry insights    38
2.2    MARKET BREAKUP AND DATA TRIANGULATION    39
FIGURE 8    DATA TRIANGULATION    39

2.3    MARKET SIZE ESTIMATION    40
FIGURE 9    CLOUD ADVERTISING MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES    40
FIGURE 10    MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY SIDE): REVENUE OF CLOUD ADVERTISING FROM VENDORS    41
FIGURE 11    MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
(SUPPLY SIDE): COLLECTIVE REVENUE OF CLOUD ADVERTISING VENDORS    42
FIGURE 12    MARKET SIZE ESTIMATION METHODOLOGY – SUPPLY SIDE: ILLUSTRATION OF VENDOR REVENUE ESTIMATION    43
FIGURE 13    MARKET SIZE ESTIMATION METHODOLOGY – SUPPLY SIDE: CAGR PROJECTIONS FROM THE SUPPLY SIDE    44
FIGURE 14    MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 (DEMAND SIDE): REVENUE GENERATED FROM APPLICATIONS (1/2)    45
FIGURE 15    MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 (DEMAND SIDE): REVENUE GENERATED FROM VERTICALS (2/2)    46
2.4    MARKET FORECAST    46
TABLE 3    FACTOR ANALYSIS    46
2.5    RESEARCH ASSUMPTIONS    47
2.6    LIMITATIONS OF THE STUDY    48
3    EXECUTIVE SUMMARY    49
FIGURE 16    CLOUD ADVERTISING MARKET: GLOBAL SNAPSHOT    49
FIGURE 17    TOP-GROWING SEGMENTS IN THE CLOUD ADVERTISING MARKET    50
FIGURE 18    PLATFORMS SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD    51
FIGURE 19    CUSTOMER MANAGEMENT SEGMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD    52
FIGURE 20    PUBLIC CLOUD SEGMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD    52
FIGURE 21    LARGE ENTERPRISES SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD    53
FIGURE 22    TOP VERTICALS IN THE CLOUD ADVERTISING MARKET, 2019–2026 (USD MILLION)    54
FIGURE 23    NORTH AMERICA TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD    55
4    PREMIUM INSIGHTS    57
4.1    BRIEF OVERVIEW OF THE CLOUD ADVERTISING MARKET    57
FIGURE 24    SHIFT FROM TRADITIONAL ADVERTISING TO ONLINE ADVERTISING, THE GROWING IMPACT OF INTERNET USERS, AND CONSUMPTION OF DIGITAL MEDIA TO DRIVE THE DEMAND FOR CLOUD ADVERTISING    57
4.2    CLOUD ADVERTISING MARKET, BY APPLICATION (2021 VS. 2026)    57
FIGURE 25    CAMPAIGN MANAGEMENT SEGMENT TO HOLD THE LARGEST MARKET SIZE IN 2021    57
4.3    CLOUD ADVERTISING MARKET, BY DEPLOYMENT MODEL (2021 VS. 2026)    58
FIGURE 26    PUBLIC CLOUD TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD    58

4.4    CLOUD ADVERTISING MARKET, BY VERTICAL (2021 VS. 2026)    58
FIGURE 27    RETAIL AND CONSUMER GOODS VERTICAL TO HOLD THE LARGEST MARKET SHARE DURING THE FORECAST PERIOD    58
4.5    CLOUD ADVERTISING MARKET INVESTMENT SCENARIO    59
FIGURE 28    ASIA PACIFIC TO EMERGE AS THE BEST MARKET FOR INVESTMENTS IN THE NEXT FIVE YEARS    59
5    MARKET OVERVIEW AND INDUSTRY TRENDS    60
5.1    INTRODUCTION    60
5.2    MARKET DYNAMICS    60
FIGURE 29    DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES    60
5.2.1    DRIVERS    60
5.2.1.1    Increasing adoption of cloud services    60
5.2.1.2    Growing need for targeted marketing and consumer analytics    61
5.2.1.3    Better return on investment (RoI) and cost optimization    61
5.2.2    RESTRAINTS    61
5.2.2.1    Data security concerns and stringent cloud regulations    61
5.2.3    OPPORTUNITIES    61
5.2.3.1    Shift from traditional advertising to online advertising    61
5.2.3.2    Growing impact of internet users and consumption of digital media    61
FIGURE 30    GROWING INTERNET USERS AROUND THE WORLD    62
5.2.4    CHALLENGES    62
5.2.4.1    Efficient use of data    62
5.2.4.2    Poor infrastructure in few developing and underdeveloped countries    62
5.3    CASE STUDY ANALYSIS    63
5.3.1    USE CASE 1: SITECORE    63
5.3.2    USE CASE 2: SALESFORCE    63
5.3.3    USE CASE 3: SITECORE    64
5.4    SUPPLY CHAIN ANALYSIS    64
FIGURE 31    CLOUD ADVERTISING MARKET: SUPPLY CHAIN    65
5.5    ECOSYSTEM    65
FIGURE 32    CLOUD ADVERTISING MARKET: ECOSYSTEM    66
5.6    PATENT ANALYSIS    67
FIGURE 33    TOP PATENT APPLICATIONS AROUND THE GLOBE, 2010 - PRESENT    67
TABLE 4    TOP PATENT APPLICANTS    67
5.7    COVID-19-DRIVEN MARKET DYNAMICS    68
5.7.1    DRIVERS AND OPPORTUNITIES    68
5.7.2    RESTRAINTS AND CHALLENGES    69
5.8    PORTER’S FIVE FORCES ANALYSIS    70
FIGURE 34    CLOUD ADVERTISING MARKET: PORTER’S FIVE FORCES ANALYSIS    70
TABLE 5    CLOUD ADVERTISING: PORTER’S FIVE FORCES ANALYSIS    70
5.8.1    THREAT OF NEW ENTRANTS    71
5.8.2    THREAT OF SUBSTITUTES    71
5.8.3    BARGAINING POWER OF SUPPLIERS    71
5.8.4    BARGAINING POWER OF BUYERS    71
5.8.5    INTENSITY OF COMPETITIVE RIVALRY    72
5.9    TECHNOLOGICAL ANALYSIS    72
5.9.1    BIG DATA AND ANALYTICS    72
5.9.2    BLOCKCHAIN    72
5.9.3    MACHINE LEARNING    72
5.9.4    ARTIFICIAL INTELLIGENCE    72
5.10    REGULATIONS    73
5.10.1    NORTH AMERICA    73
5.10.2    EUROPE    74
5.10.3    ASIA PACIFIC    74
5.10.4    MIDDLE EAST & AFRICA    75
5.10.5    LATIN AMERICA    75
5.11    PRICING ANALYSIS    75
TABLE 6    PRICING ANALYSIS OF CLOUD ADVERTISING VENDORS    76
5.12    TRENDS/DISRUPTIONS IMPACTING BUYERS    77
FIGURE 35    CLOUD ADVERTISING MARKET: TRENDS/DISRUPTIONS IMPACTING BUYERS    77
6    CLOUD ADVERTISING MARKET, BY APPLICATION    78
6.1    INTRODUCTION    79
FIGURE 36    CUSTOMER MANAGEMENT SEGMENT EXPECTED TO REGISTER THE LARGEST MARKET SIZE IN 2026    79
6.1.1    APPLICATION: CLOUD ADVERTISING MARKET DRIVERS    79
6.1.2    APPLICATION: COVID-19 IMPACT    79
TABLE 7    CLOUD ADVERTISING MARKET SIZE, BY APPLICATION,
2016–2020 (USD MILLION)    80
TABLE 8    CLOUD ADVERTISING MARKET SIZE, BY APPLICATION,
2021–2026 (USD MILLION)    80
6.2    CAMPAIGN MANAGEMENT    81
TABLE 9    CAMPAIGN MANAGEMENT: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)    81
TABLE 10    CAMPAIGN MANAGEMENT: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)    81
6.3    CUSTOMER MANAGEMENT    82
TABLE 11    CUSTOMER MANAGEMENT: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)    82
TABLE 12    CUSTOMER MANAGEMENT: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)    82
6.4    EXPERIENCE MANAGEMENT    83
TABLE 13    EXPERIENCE MANAGEMENT: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)    83
TABLE 14    EXPERIENCE MANAGEMENT: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)    83

6.5    ANALYTICS AND INSIGHTS    84
TABLE 15    ANALYTICS AND INSIGHTS: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)    84
TABLE 16    ANALYTICS AND INSIGHTS: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)    84
6.6    REAL-TIME ENGAGEMENT    85
TABLE 17    REAL-TIME ENGAGEMENT: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)    85
TABLE 18    REAL-TIME ENGAGEMENT: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)    85
7    CLOUD ADVERTISING MARKET, BY COMPONENT    86
7.1    INTRODUCTION    87
FIGURE 37    SERVICES SEGMENT EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD    87
7.1.1    COMPONENT: CLOUD ADVERTISING MARKET DRIVERS    87
7.1.2    COMPONENT: COVID-19 IMPACT    87
TABLE 19    CLOUD ADVERTISING MARKET SIZE, BY COMPONENT,
2016–2020 (USD MILLION)    88
TABLE 20    CLOUD ADVERTISING MARKET SIZE, BY COMPONENT,
2021–2026 (USD MILLION)    88
7.2    PLATFORMS    88
TABLE 21    PLATFORMS: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2016–2020 (USD MILLION)    89
TABLE 22    PLATFORMS: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)    89
7.3    SERVICES    89
TABLE 23    SERVICES: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2016–2020 (USD MILLION)    90
TABLE 24    SERVICES: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)    90
8    CLOUD ADVERTISING MARKET, BY DEPLOYMENT MODEL    91
8.1    INTRODUCTION    92
FIGURE 38    PUBLIC CLOUD DEPLOYMENT MODEL TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD    92
8.1.1    DEPLOYMENT MODEL: CLOUD ADVERTISING MARKET DRIVERS    92
8.1.2    DEPLOYMENT MODEL: COVID-19 IMPACT    93
TABLE 25    CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL,
2016–2020 (USD MILLION)    93
TABLE 26    CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL,
2021–2026 (USD MILLION)    93
8.2    PUBLIC CLOUD    94
TABLE 27    PUBLIC CLOUD: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2016–2020 (USD MILLION)    94
TABLE 28    PUBLIC CLOUD: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)    94
8.3    PRIVATE CLOUD    95
TABLE 29    PRIVATE CLOUD: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2016–2020 (USD MILLION)    95
TABLE 30    PRIVATE CLOUD: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)    95
9    CLOUD ADVERTISING MARKET, BY ORGANIZATION SIZE    96
9.1    INTRODUCTION    97
FIGURE 39    LARGE ENTERPRISES ARE EXPECTED TO RECORD A LARGER MARKET SIZE DURING THE FORECAST PERIOD    97
9.1.1    ORGANIZATION SIZE: CLOUD ADVERTISING MARKET DRIVERS    97
9.1.2    ORGANIZATION SIZE: COVID-19 IMPACT    98
TABLE 31    CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE,
2016–2020 (USD MILLION)    98
TABLE 32    CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE,
2021–2026 (USD MILLION)    98
9.2    LARGE ENTERPRISES    99
TABLE 33    LARGE ENTERPRISES: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)    99
TABLE 34    LARGE ENTERPRISES: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)    99
9.3    SMALL AND MEDIUM-SIZED ENTERPRISES    100
TABLE 35    SMALL AND MEDIUM-SIZED ENTERPRISES: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)    100
TABLE 36    SMALL AND MEDIUM-SIZED ENTERPRISES: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)    100
10    CLOUD ADVERTISING MARKET, BY VERTICAL    101
10.1    INTRODUCTION    102
FIGURE 40    RETAIL AND CONSUMER GOODS SEGMENT TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD    102
10.1.1    VERTICAL: CLOUD ADVERTISING MARKET DRIVERS    102
10.1.2    VERTICAL: COVID-19 IMPACT    102
TABLE 37    CLOUD ADVERTISING MARKET SIZE, BY VERTICAL,
2016–2020 (USD MILLION)    103
TABLE 38    CLOUD ADVERTISING MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION)    104
10.2    RETAIL AND CONSUMER GOODS    104
TABLE 39    RETAIL AND CONSUMER GOODS: CLOUD ADVERTISING MARKET SIZE,
BY REGION, 2016–2020 (USD MILLION)    105
TABLE 40    RETAIL AND CONSUMER GOODS: CLOUD ADVERTISING MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION)    105
10.3    MEDIA AND ENTERTAINMENT    105
TABLE 41    MEDIA AND ENTERTAINMENT: CLOUD ADVERTISING MARKET SIZE,
BY REGION, 2016–2020 (USD MILLION)    106
TABLE 42    MEDIA AND ENTERTAINMENT: CLOUD ADVERTISING MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION)    106
10.4    TRAVEL AND HOSPITALITY    106
TABLE 43    TRAVEL AND HOSPITALITY: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)    107
TABLE 44    TRAVEL AND HOSPITALITY: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)    107
10.5    BFSI    107
TABLE 45    BFSI: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2016–2020 (USD MILLION)    108
TABLE 46    BFSI: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)    108
10.6    TELECOMMUNICATIONS    108
TABLE 47    TELECOMMUNICATIONS: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)    109
TABLE 48    TELECOMMUNICATIONS: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)    109
10.7    MANUFACTURING    109
TABLE 49    MANUFACTURING: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2016–2020 (USD MILLION)    110
TABLE 50    MANUFACTURING: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)    110
10.8    EDUCATION    110
TABLE 51    EDUCATION: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2016–2020 (USD MILLION)    111
TABLE 52    EDUCATION: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)    111
10.9    OTHERS    111
TABLE 53    OTHER VERTICALS: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2016–2020 (USD MILLION)    112
TABLE 54    OTHER VERTICALS: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)    112
11    CLOUD ADVERTISING MARKET, BY REGION    113
11.1    INTRODUCTION    114
FIGURE 41    NORTH AMERICA TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD    114
TABLE 55    CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)    114
TABLE 56    CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)    115
11.2    NORTH AMERICA    115
11.2.1    NORTH AMERICA: CLOUD ADVERTISING MARKET DRIVERS    115
11.2.2    NORTH AMERICA: COVID-19 IMPACT    116
11.2.3    NORTH AMERICA: REGULATIONS    117
11.2.3.1    Health Insurance Portability and Accountability Act of 1996    117
11.2.3.2    California Consumer Privacy Act    117
11.2.3.3    Gramm–Leach–Bliley Act    117
11.2.3.4    Health Information Technology for Economic and Clinical Health Act    117
11.2.3.5    Sarbanes-Oxley Act    118
11.2.3.6    Federal Information Security Management Act    118
11.2.3.7    Payment Card Industry Data Security Standard    118
11.2.3.8    Federal Information Processing Standards    118
FIGURE 42    NORTH AMERICA: MARKET SNAPSHOT    120
TABLE 57    NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY APPLICATION, 2016–2020 (USD MILLION)    120
TABLE 58    NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)    121
TABLE 59    NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)    121
TABLE 60    NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)    121
TABLE 61    NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)    121
TABLE 62    NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)    122
TABLE 63    NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)    122
TABLE 64    NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    122
TABLE 65    NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY VERTICAL,
2016–2020 (USD MILLION)    123
TABLE 66    NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION)    123
TABLE 67    NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY COUNTRY,
2016–2020 (USD MILLION)    124
TABLE 68    NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY COUNTRY,
2021–2026 (USD MILLION)    124
11.2.4    UNITED STATES    124
TABLE 69    UNITED STATES: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)    124
TABLE 70    UNITED STATES: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)    125
TABLE 71    UNITED STATES: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)    125
TABLE 72    UNITED STATES: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    125
11.2.5    CANADA    125
TABLE 73    CANADA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)    126
TABLE 74    CANADA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)    126
TABLE 75    CANADA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)    126
TABLE 76    CANADA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    126

11.3    EUROPE    127
11.3.1    EUROPE: CLOUD ADVERTISING MARKET DRIVERS    127
11.3.2    EUROPE: COVID-19 IMPACT    127
11.3.3    EUROPE: REGULATIONS    128
11.3.3.1    General Data Protection Regulation    128
11.3.3.2    European Committee for Standardization    128
11.3.3.3    European Technical Standards Institute    128
TABLE 77    EUROPE: CLOUD ADVERTISING MARKET SIZE, BY APPLICATION,
2016–2020 (USD MILLION)    129
TABLE 78    EUROPE: CLOUD ADVERTISING MARKET SIZE, BY APPLICATION,
2021–2026 (USD MILLION)    129
TABLE 79    EUROPE: CLOUD ADVERTISING MARKET SIZE, BY COMPONENT,
 2016–2020 (USD MILLION)    129
TABLE 80    EUROPE: CLOUD ADVERTISING MARKET SIZE, BY COMPONENT,
2021–2026 (USD MILLION)    130
TABLE 81    EUROPE: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)    130
TABLE 82    EUROPE: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)    130
TABLE 83    EUROPE: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)    130
TABLE 84    EUROPE: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    131
TABLE 85    EUROPE: CLOUD ADVERTISING MARKET SIZE, BY VERTICAL,
2016–2020 (USD MILLION)    131
TABLE 86    EUROPE: CLOUD ADVERTISING MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION)    131
TABLE 87    EUROPE: CLOUD ADVERTISING MARKET SIZE, BY COUNTRY,
2016–2020 (USD MILLION)    132
TABLE 88    EUROPE: CLOUD ADVERTISING MARKET SIZE, BY COUNTRY,
2021–2026 (USD MILLION)    132
11.3.4    UNITED KINGDOM    132
TABLE 89    UNITED KINGDOM: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)    133
TABLE 90    UNITED KINGDOM: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)    133
TABLE 91    UNITED KINGDOM: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)    133
TABLE 92    UNITED KINGDOM: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    133
11.3.5    GERMANY    134
TABLE 93    GERMANY: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)    134
TABLE 94    GERMANY: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)    134
TABLE 95    GERMANY: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)    134
TABLE 96    GERMANY: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    135
11.3.6    FRANCE    135
TABLE 97    FRANCE: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)    135
TABLE 98    FRANCE: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)    135
TABLE 99    FRANCE: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)    136
TABLE 100    FRANCE: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    136
11.3.7    REST OF EUROPE    136
TABLE 101    REST OF EUROPE: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)    136
TABLE 102    REST OF EUROPE: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)    137
TABLE 103    REST OF EUROPE: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)    137
TABLE 104    REST OF EUROPE: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    137
11.4    ASIA PACIFIC    138
11.4.1    ASIA PACIFIC: CLOUD ADVERTISING MARKET DRIVERS    138
11.4.2    ASIA PACIFIC: COVID-19 IMPACT    138
11.4.3    ASIA PACIFIC: REGULATIONS    139
11.4.3.1    International Organization for Standardization 27001    139
11.4.3.2    Personal Data Protection Act    139
FIGURE 43    ASIA PACIFIC: MARKET SNAPSHOT    140
TABLE 105    ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY APPLICATION,
2016–2020 (USD MILLION)    141
TABLE 106    ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY APPLICATION,
2021–2026 (USD MILLION)    141
TABLE 107    ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY COMPONENT,
2016–2020 (USD MILLION)    141
TABLE 108    ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY COMPONENT,
2021–2026 (USD MILLION)    142
TABLE 109    ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)    142
TABLE 110    ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)    142
TABLE 111    ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)    142
TABLE 112    ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    143
TABLE 113    ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY VERTICAL,
2016–2020 (USD MILLION)    143
TABLE 114    ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION)    144
TABLE 115    ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY COUNTRY,
2016–2020 (USD MILLION)    144
TABLE 116    ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY COUNTRY,
2021–2026 (USD MILLION)    144
11.4.4    CHINA    145
TABLE 117    CHINA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL,
2016–2020 (USD MILLION)    145
TABLE 118    CHINA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL,
2021–2026 (USD MILLION)    145
TABLE 119    CHINA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE,
2016–2020 (USD MILLION)    146
TABLE 120    CHINA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE,
2021–2026 (USD MILLION)    146
11.4.5    JAPAN    146
TABLE 121    JAPAN: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL,
2016–2020 (USD MILLION)    146
TABLE 122    JAPAN: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL,
2021–2026 (USD MILLION)    147
TABLE 123    JAPAN: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE,
2016–2020 (USD MILLION)    147
TABLE 124    JAPAN: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE,
2021–2026 (USD MILLION)    147
11.4.6    AUSTRALIA AND NEW ZEALAND    147
TABLE 125    AUSTRALIA AND NEW ZEALAND: CLOUD ADVERTISING MARKET SIZE,
BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)    148
TABLE 126    AUSTRALIA AND NEW ZEALAND: CLOUD ADVERTISING MARKET SIZE,
BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)    148
TABLE 127    AUSTRALIA AND NEW ZEALAND: CLOUD ADVERTISING MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)    148
TABLE 128    AUSTRALIA AND NEW ZEALAND: CLOUD ADVERTISING MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    148
11.4.7    REST OF ASIA PACIFIC    149
TABLE 129    REST OF ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)    149
TABLE 130    REST OF ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)    149
TABLE 131    REST OF ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)    150
TABLE 132    REST OF ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    150
11.5    MIDDLE EAST AND AFRICA    150
11.5.1    MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET DRIVERS    151
11.5.2    MIDDLE EAST AND AFRICA: COVID-19 IMPACT    151
11.5.3    MIDDLE EAST AND AFRICA: REGULATIONS    152
11.5.3.1    Israeli Privacy Protection Regulations (Data Security), 5777-2017    152
11.5.3.2    Cloud Computing Framework    152
11.5.3.3    GDPR Applicability in KSA    152
11.5.3.4    Protection of Personal Information Act    152
11.5.3.5    TRA’s IoT Regulatory Policy    153
TABLE 133    MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY APPLICATION, 2016–2020 (USD MILLION)    153
TABLE 134    MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY APPLICATION, 2021–2026 (USD MILLION)    153
TABLE 135    MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION)    154
TABLE 136    MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION)    154
TABLE 137    MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)    154
TABLE 138    MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)    154
TABLE 139    MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)    155
TABLE 140    MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    155
TABLE 141    MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY VERTICAL, 2016–2020 (USD MILLION)    155
TABLE 142    MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY VERTICAL, 2021–2026 (USD MILLION)    156
TABLE 143    MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY COUNTRY, 2016–2020 (USD MILLION)    156
TABLE 144    MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY COUNTRY, 2021–2026 (USD MILLION)    156
11.5.4    SAUDI ARABIA    157
TABLE 145    SAUDI ARABIA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)    157
TABLE 146    SAUDI ARABIA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)    157
TABLE 147    SAUDI ARABIA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)    157
TABLE 148    SAUDI ARABIA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    158
11.5.5    UNITED ARAB EMIRATES    158
TABLE 149    UNITED ARAB EMIRATES: CLOUD ADVERTISING MARKET SIZE,
BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)    158
TABLE 150    UNITED ARAB EMIRATES: CLOUD ADVERTISING MARKET SIZE,
BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)    159
TABLE 151    UNITED ARAB EMIRATES: CLOUD ADVERTISING MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)    159
TABLE 152    UNITED ARAB EMIRATES: CLOUD ADVERTISING MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    159
11.5.6    SOUTH AFRICA    159
TABLE 153    SOUTH AFRICA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)    160
TABLE 154    SOUTH AFRICA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)    160
TABLE 155    SOUTH AFRICA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)    160
TABLE 156    SOUTH AFRICA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    160
11.5.7    REST OF MIDDLE EAST AND AFRICA    161
TABLE 157    REST OF MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)    161
TABLE 158    REST OF MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)    161
TABLE 159    REST OF MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)    162
TABLE 160    REST OF MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    162
11.6    LATIN AMERICA    162
11.6.1    LATIN AMERICA: CLOUD ADVERTISING MARKET DRIVERS    162
11.6.2    LATIN AMERICA: COVID-19 IMPACT    163
11.6.3    LATIN AMERICA: REGULATIONS    163
11.6.3.1    Brazil Data Protection Law    163
11.6.3.2    Argentina Personal Data Protection Law No. 25.326    164
TABLE 161    LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY APPLICATION, 2016–2020 (USD MILLION)    164
TABLE 162    LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)    165
TABLE 163    LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)    165
TABLE 164    LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)    165
TABLE 165    LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)    165
TABLE 166    LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)    166
TABLE 167    LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)    166
TABLE 168    LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    166
TABLE 169    LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY VERTICAL,
2016–2020 (USD MILLION)    167
TABLE 170    LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION)    167
TABLE 171    LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY COUNTRY,
2016–2020 (USD MILLION)    168
TABLE 172    LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY COUNTRY,
2021–2026 (USD MILLION)    168
11.6.4    BRAZIL    168
TABLE 173    BRAZIL: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)    168
TABLE 174    BRAZIL: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)    169
TABLE 175    BRAZIL: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE,
2016–2020 (USD MILLION)    169
TABLE 176    BRAZIL: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE,
2021–2026 (USD MILLION)    169
11.6.5    MEXICO    169
TABLE 177    MEXICO: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)    170
TABLE 178    MEXICO: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)    170
TABLE 179    MEXICO: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE,
2016–2020 (USD MILLION)    170
TABLE 180    MEXICO: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE,
2021–2026 (USD MILLION)    170
11.6.6    REST OF LATIN AMERICA    171
TABLE 181    REST OF LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE,
BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)    171
TABLE 182    REST OF LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE,
BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)    171
TABLE 183    REST OF LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)    171
TABLE 184    REST OF LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)    172
12    COMPETITIVE LANDSCAPE    173
12.1    INTRODUCTION    173
FIGURE 44    MARKET EVALUATION FRAMEWORK    173
12.2    MARKET RANKING    174
FIGURE 45    MARKET RANKING IN 2021    174
12.3    MARKET SHARE OF TOP VENDORS    174
TABLE 185    CLOUD ADVERTISING MARKET: DEGREE OF COMPETITION    174
FIGURE 46    CLOUD ADVERTISING MARKET: VENDOR SHARE ANALYSIS    175
12.4    HISTORICAL REVENUE ANALYSIS OF TOP VENDORS    176
FIGURE 47    HISTORICAL REVENUE ANALYSIS    176
12.5    COMPANY EVALUATION QUADRANT    177
12.5.1    DEFINITIONS AND METHODOLOGY    177
TABLE 186    COMPANY EVALUATION QUADRANT: CRITERIA    177
12.5.2    STAR    177
12.5.3    EMERGING LEADER    177
12.5.4    PERVASIVE    177
12.5.5    PARTICIPANT    177
FIGURE 48    CLOUD ADVERTISING MARKET (GLOBAL):
COMPANY EVALUATION QUADRANT, 2021    178
TABLE 187    COMPANY FOOTPRINT    179
TABLE 188    COMPANY VERTICAL FOOTPRINT (1/2)    180
TABLE 189    COMPANY VERTICAL FOOTPRINT (2/2)    181
TABLE 190    COMPANY REGION FOOTPRINT    182
TABLE 191    COMPANY APPLICATION FOOTPRINT    183
12.6    COMPETITIVE SCENARIO    184
TABLE 192    CLOUD ADVERTISING MARKET: NEW LAUNCHES, SEPTEMBER 2021–
MARCH 2019    184
TABLE 193    CLOUD ADVERTISING MARKET: DEALS, AUGUST 2021-MARCH 2019    187
13    COMPANY PROFILES    191
13.1    INTRODUCTION    191
13.2    KEY PLAYERS    191
(Business Overview, Products & Services, Key Insights, Recent Developments, MnM View)*
13.2.1    ADOBE    191
TABLE 194    ADOBE: BUSINESS OVERVIEW    191
FIGURE 49    ADOBE: COMPANY SNAPSHOT    192
TABLE 195    ADOBE: NEW LAUNCHES    193
TABLE 196    ADOBE: DEALS    193
13.2.2    ORACLE    195
TABLE 197    ORACLE: BUSINESS OVERVIEW    195
FIGURE 50    ORACLE: COMPANY SNAPSHOT    196
TABLE 198    ORACLE: NEW LAUNCHES    197
TABLE 199    ORACLE: DEALS    198
13.2.3    SALESFORCE    199
TABLE 200    SALESFORCE: BUSINESS OVERVIEW    199
FIGURE 51    SALESFORCE: COMPANY SNAPSHOT    200
TABLE 201    SALESFORCE: NEW LAUNCHES    201
TABLE 202    SALESFORCE: DEALS    201
13.2.4    GOOGLE    203
TABLE 203    GOOGLE: BUSINESS OVERVIEW    203
FIGURE 52    GOOGLE: COMPANY SNAPSHOT    204
TABLE 204    GOOGLE: NEW LAUNCHES    205
TABLE 205    GOOGLE: DEALS    205
13.2.5    IBM    207
TABLE 206    IBM: BUSINESS OVERVIEW    207
FIGURE 53    IBM: COMPANY SNAPSHOT    208
TABLE 207    IBM: NEW LAUNCHES    209
TABLE 208    IBM: DEALS    210
13.2.6    SAP    211
TABLE 209    SAP: BUSINESS OVERVIEW    211
FIGURE 54    SAP: COMPANY SNAPSHOT    212
TABLE 210    SAP: NEW LAUNCHES    213
TABLE 211    SAP: DEALS    213

13.2.7    ACQUIA    215
TABLE 212    ACQUIA: BUSINESS OVERVIEW    215
TABLE 213    ACQUIA: NEW LAUNCHES    216
TABLE 214    ACQUIA: DEALS    217
13.2.8    DEMANDBASE    218
TABLE 215    DEMANDBASE: BUSINESS OVERVIEW    218
TABLE 216    DEMANDBASE: NEW LAUNCHES    219
TABLE 217    DEMANDBASE: DEALS    220
13.2.9    EXPERIAN    221
TABLE 218    EXPERIAN: BUSINESS OVERVIEW    221
FIGURE 55    EXPERIAN: COMPANY SNAPSHOT    222
TABLE 219    EXPERIAN: NEW LAUNCHES    223
TABLE 220    EXPERIAN: DEALS    223
13.2.10    KUBIENT    224
TABLE 221    KUBIENT: BUSINESS OVERVIEW    224
FIGURE 56    KUBIENT: COMPANY SNAPSHOT    225
TABLE 222    KUBIENT: DEALS    226
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, MnM View might not be captured in case of unlisted companies.
13.3    OTHER PLAYERS    227
13.3.1    FICO    227
13.3.2    HUBSPOT    228
13.3.3    IMAGINE COMMUNICATIONS    229
13.3.4    INMOBI    230
13.3.5    MARIN SOFTWARE    231
13.3.6    SITECORE    232
13.3.7    MEDIAMATH    233
13.3.8    NIELSEN    233
13.3.9    PEGA    234
13.3.10    SAILTHRU    234
14    ADJACENT MARKETS    235
14.1    MOBILE ADVERTISING MARKET    235
TABLE 223    MOBILE MARKETING MARKET SIZE, BY COMPONENT,
 2017–2024 (USD MILLION)    235
TABLE 224    MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE,
2017–2024 (USD MILLION)    235
TABLE 225    MOBILE MARKETING MARKET SIZE, BY VERTICAL,
2017–2024 (USD MILLION)    236
TABLE 226    MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)    236

14.2    MARKETING CLOUD PLATFORM MARKET    237
TABLE 227    MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE,
2016–2023 (USD MILLION)    237
TABLE 228    MARKETING CLOUD PLATFORM MARKET SIZE, BY MARKETING FUNCTION, 2016–2023 (USD MILLION)    237
TABLE 229    MARKETING CLOUD PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION)    237
15    APPENDIX    238
15.1    DISCUSSION GUIDE    238
15.2    KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL    242
15.3    AVAILABLE CUSTOMIZATIONS    244
15.4    RELATED REPORTS    244
15.5    AUTHOR DETAILS    245"