Table of Content

Paediatric Consumer Health in Turkey
Euromonitor International
September 2021

List Of Contents And Tables

PAEDIATRIC CONSUMER HEALTH IN TURKEY
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 continues to support demand growth
Turkish parents are now more educated with regard to the potential benefits of paediatric consumer health
Strong growth encourages vigorous new product development
PROSPECTS AND OPPORTUNITIES
With COVID-19 set to become endemic, preventative healthcare will continue to grow in popularity
Consumer concern regarding hormonal disrupters will continue to boost demand herbal/traditional offerings in paediatric dermatologicals
E-commerce will continue to gain ground on chemists/pharmacies
CATEGORY DATA
Table 1 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 4 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
Table 5 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
Table 6 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 7 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
CONSUMER HEALTH IN TURKEY
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 9 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2016-2021
Table 11 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 13 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 14 Distribution of Consumer Health by Format: % Value 2016-2021
Table 15 Distribution of Consumer Health by Format and Category: % Value 2021
Table 16 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources