Table of Content

1 About this Report
1.1 Methodology
1.2 Definitions
1.3 Disclaimer

2 Kenya Prepaid Card Industry Market Attractiveness
2.1 Prepaid Card Market Size and Future Growth Dynamics by Key Performance Indicators
2.1.1 Kenya Prepaid Card – Load Value Trend Analysis, 2016-2025
2.1.2 Kenya Prepaid Card – Transaction Value Trend Analysis, 2016-2025
2.1.3 Kenya Prepaid Card – Transaction Volume Trend Analysis, 2016-2025
2.1.4 Kenya Prepaid Card – Average Value per Transaction, 2016-2025
2.1.5 Kenya Prepaid Card – Number of Cards, 2016-2025
2.2 Market Share Analysis by Functional Attributes – Open Loop vs. Closed Loop, 2016 – 2025
2.3 Market Share Analysis by Prepaid Card Categories

3 Kenya Open Loop Prepaid Card Future Growth Dynamics, 2016 – 2025
3.1 Trend Analysis by Key Performance Indicators
3.1.1 Open Loop Prepaid Card – Transaction Value Trend Analysis, 2016-2025
3.1.2 Open Loop Prepaid Card – Transaction Volume Trend Analysis, 2016-2025
3.1.3 Open Loop Prepaid Card – Average Value per Transaction, 2016-2025
3.1.4 Open Loop Prepaid Card – Number of Cards, 2016-2025

4 Kenya Closed Loop Prepaid Card Future Growth Dynamics, 2016 – 2025
4.1 Trend Analysis by Key Performance Indicators
4.1.1 Closed Loop Prepaid Card – Transaction Value Trend Analysis, 2016-2025
4.1.2 Closed Loop Prepaid Card – Transaction Volume Trend Analysis, 2016-2025
4.1.3 Closed Loop Prepaid Card – Average Value per Transaction, 2016-2025
4.1.4 Closed Loop Prepaid Card – Number of Cards, 2016-2025

5 Kenya Prepaid Card Consumer Usage Trends
5.1 Prepaid Card Spend Analysis by Age Group
5.2 Prepaid Card Transaction Value Analysis by Income Group
5.3 Prepaid Card Transaction Value Analysis by Gender

6 Kenya Prepaid Card Retail Spend Dynamics

7 Kenya General Purpose Prepaid Card Market Size and Forecast, 2016-2025
7.1 General Purpose Prepaid Card – Transaction Value Trend Analysis, 2016-2025
7.2 General Purpose Prepaid Card Market Size and Forecast by Consumer Segments, 2016-2025
7.2.1 General Purpose Prepaid Card Market Size and Forecast – Unbanked / Underbanked Segment, 2016-2025
7.2.2 General Purpose Prepaid Card Market Size and Forecast – Banked Segment, 2016-2025

8 Kenya Gift Card Market Size and Forecast, 2016-2025
8.1 Gift Card – Transaction Value Trend Analysis, 2016-2025
8.2 Gift Card Market Size and Forecast by Functional Attribute
8.2.1 Open Loop Gift Card – Transaction Value Trend Analysis, 2016-2025
8.2.2 Closed Loop Gift Card – Transaction Value Trend Analysis, 2016-2025
8.3 Gift Card Market Size and Forecast by Consumer Segments
8.3.1 Gift Card Market Size Trend Analysis by Retail Consumer Segment
8.3.2 Gift Card Market Size Trend Analysis by Corporate Consumer Segment
8.4 Gift Card Market Share Analysis by Retail Categories
8.5 Gift Card Market Share Analysis by Gifting Occasion
8.5.1 Retail Gift Card Market Share Analysis by Gifting Occasion
8.5.2 Corporate Gift Card Market Share Analysis by Gifting Occasion
8.6 Gift Card Market Share Analysis by Purchase Location

9 Kenya Entertainment and Gaming Prepaid Card Market Size and Forecast, 2016-2025

10 Kenya Teen and Campus Prepaid Card Market Size and Forecast, 2016-2025
10.1 Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2016-2025
10.2 Teen and Campus Prepaid Card Market Size and Forecast by Functional Attribute
10.2.1 Open Loop Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2016-2025
10.2.2 Closed Loop Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2016-2025

11 Kenya Business and Administrative Expense Prepaid Card Market Size and Forecast, 2016-2025
11.1 Business and Administrative Expense Prepaid Card – Transaction Value Trend Analysis, 2016-2025
11.2 Business and Administrative Expense Prepaid Card Market Size and Forecast by Consumer Segments, 2016-2025
11.2.1 Business and Administrative Expense Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2016-2025
11.2.2 Business and Administrative Expense Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2016-2025
11.2.3 Business and Administrative Expense Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2016-2025
11.2.4 Business and Administrative Expense Prepaid Card Market Size and Forecast – Government Segment, 2016-2025

12 Kenya Payroll Prepaid Card Market Size and Forecast, 2016-2025
12.1 Payroll Prepaid Card – Transaction Value Trend Analysis, 2016-2025
12.2 Payroll Prepaid Card Market Size and Forecast by Consumer Segments, 2016-2025
12.2.1 Payroll Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2016-2025
12.2.2 Payroll Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2016-2025
12.2.3 Payroll Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2016-2025
12.2.4 Payroll Prepaid Card Market Size and Forecast – Government Segment, 2016-2025

13 Kenya Meal Prepaid Card Market Size and Forecast, 2016-2025
13.1 Meal Prepaid Card – Transaction Value Trend Analysis, 2016-2025
13.2 Meal Prepaid Card Market Size and Forecast by Consumer Segments, 2016-2025
13.2.1 Meal Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2016-2025
13.2.2 Meal Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2016-2025
13.2.3 Meal Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2016-2025
13.2.4 Meal Prepaid Card Market Size and Forecast – Government Segment, 2016-2025

14 Kenya Travel Forex Prepaid Card Market Size and Forecast, 2016-2025
14.1 Travel Forex Prepaid Card – Transaction Value Trend Analysis, 2016-2025
14.2 Travel Forex Prepaid Card Market Size and Forecast by Consumer Segments, 2016-2025
14.2.1 Travel Forex Prepaid Card Market Size and Forecast – Retail, 2016-2025
14.2.2 Travel Forex Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2016-2025
14.2.3 Travel Forex Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2016-2025
14.2.4 Travel Forex Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2016-2025
14.2.5 Travel Forex Prepaid Card Market Size and Forecast – Government Segment, 2016-2025

15 Kenya Transit and Tolls Prepaid Card Market Size and Forecast, 2016-2025

16 Kenya Healthcare and Wellness Prepaid Card Market Size and Forecast, 2016-2025

17 Kenya Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast, 2016-2025

18 Kenya Fuel Prepaid Cards Market Size and Forecast, 2016-2025

19 Kenya Utilities, and Other Prepaid Cards Market Size and Forecast, 2016-2025

20 Further Reading
20.1 About PayNXT360
20.2 Related Research



List of Figures

Figure 1: PayNXT360’s Methodology Framework
Figure 2: Kenya Prepaid Card – Load Value Trend Analysis (US$ Million), 2016-2025
Figure 3: Kenya Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 4: Kenya Prepaid Card – Transaction Volume Trend Analysis (Million), 2016-2025
Figure 5: Kenya Prepaid Card – Average Value per Transaction, 2016-2025
Figure 6: Kenya Prepaid Card – Number of Cards, 2016-2025
Figure 7: Kenya Prepaid Card – Market Share Analysis (Value) by Open Loop vs. Closed Loop, 2016 – 2025
Figure 8: Kenya Open Loop Prepaid Card – Market Share Analysis by Prepaid Card Categories
Figure 9: Kenya Open Loop Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 10: Kenya Open Loop Prepaid Card – Transaction Volume Trend Analysis (Million), 2016-2025
Figure 11: Kenya Open Loop Prepaid Card – Average Value per Transaction, 2016-2025
Figure 12: Kenya Open Loop Prepaid Card – Number of Cards, 2016-2025
Figure 13: Kenya Closed Loop Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 14: Kenya Closed Loop Prepaid Card – Transaction Volume Trend Analysis (Million), 2016-2025
Figure 15: Kenya Closed Loop Prepaid Card – Average Value per Transaction, 2016-2025
Figure 16: Kenya Closed Loop Prepaid Card – Number of Cards, 2016-2025
Figure 17: Kenya Prepaid Card – Trend Analysis by Age Group in Transaction Value Terms
Figure 18: Kenya Prepaid Card – Trend Analysis by Income Group in Value Terms
Figure 19: Kenya Prepaid Card – Trend Analysis by Gender in Value Terms
Figure 20: Kenya Prepaid Card – Prepaid Penetration by Retail Categories
Figure 21: Kenya General Purpose Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 22: Kenya General Purpose Prepaid Card – Market Share Analysis (Value) by Consumer Segments, 2020 Vs. 2025
Figure 23: Kenya General Purpose Prepaid Card – Market Size and Forecast by Unbanked / Underbanked Consumer Segment (US$ Million), 2016-2025
Figure 24: Kenya General Purpose Prepaid Card – Market Size and Forecast by Banked Consumer Segment (US$ Million), 2016-2025
Figure 25: Kenya Gift Card – Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 26: Kenya Gift Card Prepaid Card – Market Share Analysis (Value) by Functional Attribute, 2020 Vs. 2025
Figure 27: Kenya Open Loop Gift Card – Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 28: Kenya Closed Loop Gift Card – Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 29: Kenya Gift Card Prepaid Card – Market Share Analysis (Value) by Consumer Segments, 2020 Vs. 2025
Figure 30: Kenya Gift Card – Market Size and Forecast by Retail Consumer Segment (US$ Million), 2016-2025
Figure 31: Kenya Gift Card – Market Size and Forecast by Corporate Consumer Segment (US$ Million), 2016-2025
Figure 32: Kenya Gift Card – Market Share Analysis by Retail Categories
Figure 33: Kenya Gift Card – Market Share Analysis by Gifting Occasion
Figure 34: Kenya Gift Card – Market Share Analysis by Gifting Occasion
Figure 35: Kenya Gift Card – Market Share Analysis by Purchase Location
Figure 36: Kenya Entertainment and Gaming Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 37: Kenya Teen and Campus Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 38: Kenya Teen and Campus Prepaid Card – Market Share Analysis (Value) by Functional Attribute, 2020 Vs. 2025
Figure 39: Kenya Open Loop Teen and Campus Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 40: Kenya Closed Loop Teen and Campus Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 41: Kenya Business and Administrative Expense Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 42: Kenya Business and Administrative Expense Prepaid Card – Market Share Analysis (Value) by Consumer Segments, 2020 Vs. 2025
Figure 43: Kenya Business and Administrative Expense Prepaid Card – Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2016-2025
Figure 44: Kenya Prepaid Business and Administrative Expense Prepaid Card – Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2016-2025
Figure 45: Kenya Business and Administrative Expense Prepaid Card – Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2016-2025
Figure 46: Kenya Business and Administrative Expense Prepaid Card – Market Size and Forecast by Government Segment (US$ Million), 2016-2025
Figure 47: Kenya Payroll Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 48: Kenya Payroll Prepaid Card – Market Share Analysis (Value) by Consumer Segments, 2020 Vs. 2025
Figure 49: Kenya Payroll Prepaid Card – Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2016-2025
Figure 50: Kenya Prepaid Payroll Prepaid Card – Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2016-2025
Figure 51: Kenya Payroll Prepaid Card – Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2016-2025
Figure 52: Kenya Payroll Prepaid Card – Market Size and Forecast by Government Consumer Segment (US$ Million), 2016-2025
Figure 53: Kenya Meal Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 54: Kenya Meal Prepaid Card – Market Share Analysis (Value) by Consumer Segments, 2020 Vs. 2025
Figure 55: Kenya Meal Prepaid Card – Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2016-2025
Figure 56: Kenya Meal Prepaid Card – Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2016-2025
Figure 57: Kenya Meal Prepaid Card – Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2016-2025
Figure 58: Kenya Meal Prepaid Card – Market Size and Forecast by Government Consumer Segment (US$ Million), 2016-2025
Figure 59: Kenya Travel Forex Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 60: Kenya Travel Forex Incentive Prepaid Card – Market Share Analysis (Value) by Consumer Segments, 2020 Vs. 2025
Figure 61: Kenya Travel Forex Prepaid Card – Market Size and Forecast by Retail Consumer Segment (US$ Million), 2016-2025
Figure 62: Kenya Travel Forex Prepaid Card – Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2016-2025
Figure 63: Kenya Prepaid Travel Forex Prepaid Card – Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2016-2025
Figure 64: Kenya Travel Forex Prepaid Card – Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2016-2025
Figure 65: Kenya Travel Forex Prepaid Card – Market Size and Forecast by Government Consumer Segment (US$ Million), 2016-2025
Figure 66: Kenya Transit and Tolls Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 67: Kenya Healthcare and Wellness Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 68: Kenya Social Security and Other Government Benefit Programs Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 69: Kenya Fuel Prepaid Cards – Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 70: Kenya Utilities, and Other Prepaid Cards – Transaction Value Trend Analysis (US$ Million), 2016-2025

List of Tables

Table 1: Kenya Prepaid Card – Gross Dollar Value Trend Analysis (US$ Million), 2016-2025
Table 2: Kenya Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 3: Kenya Prepaid Card – Transaction Volume Trend Analysis (Million), 2016-2025
Table 4: Kenya Prepaid Card – Average Value per Transaction, 2016-2025
Table 5: Kenya Prepaid Card – Number of Cards, 2016-2025
Table 6: Kenya Prepaid Card – Market Share Analysis (Value) by Open Loop vs. Closed Loop, 2016 – 2025
Table 7: Kenya Open Loop Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 8: Kenya Open Loop Prepaid Card – Transaction Volume Trend Analysis (Million), 2016-2025
Table 9: Kenya Open Loop Prepaid Card – Average Value per Transaction, 2016-2025
Table 10: Kenya Open Loop Prepaid Card – Number of Cards, 2016-2025
Table 11: Kenya Closed Loop Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 12: Kenya Closed Loop Prepaid Card – Transaction Volume Trend Analysis (Million), 2016-2025
Table 13: Kenya Closed Loop Prepaid Card – Average Value per Transaction, 2016-2025
Table 14: Kenya Closed Loop Prepaid Card – Number of Cards, 2016-2025
Table 15: Kenya General Purpose Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 16: Kenya General Purpose Prepaid Card – Market Size and Forecast by Unbanked / Underbanked Consumer Segment (US$ Million), 2016-2025
Table 17: Kenya General Purpose Prepaid Card – Market Size and Forecast by Banked Consumer Segment (US$ Million), 2016-2025
Table 18: Kenya Gift Card – Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 19: Kenya Open Loop Gift Card – Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 20: Kenya Closed Loop Gift Card – Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 21: Kenya Prepaid Gift Card – Market Size and Forecast by Retail Consumer Segment (US$ Million), 2016-2025
Table 22: Kenya Gift Card – Market Size and Forecast by Corporate Consumer Segment (US$ Million), 2016-2025
Table 23: Kenya Entertainment and Gaming Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 24: Kenya Teen and Campus Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 25: Kenya Open Loop Teen and Campus Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 26: Kenya Closed Loop Teen and Campus Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 27: Kenya Business and Administrative Expense Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 28: Kenya Business and Administrative Expense Prepaid Card – Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2016-2025
Table 29: Kenya Business and Administrative Expense Prepaid Card – Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2016-2025
Table 30: Kenya Business and Administrative Expense Prepaid Card – Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2016-2025
Table 31: Kenya Business and Administrative Expense Prepaid Card – Market Size and Forecast by Government Segment (US$ Million), 2016-2025
Table 32: Kenya Payroll Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 33: Kenya Payroll Prepaid Card – Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2016-2025
Table 34: Kenya Payroll Prepaid Card – Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2016-2025
Table 35: Kenya Payroll Prepaid Card – Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2016-2025
Table 36: Kenya Payroll Prepaid Card – Market Size and Forecast by Government Consumer Segment (US$ Million), 2016-2025
Table 37: Kenya Meal Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 38: Kenya Meal Prepaid Card – Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2016-2025
Table 39: Kenya Meal Prepaid Card – Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2016-2025
Table 40: Kenya Meal Prepaid Card – Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2016-2025
Table 41: Kenya Meal Prepaid Card – Market Size and Forecast by Government Consumer Segment (US$ Million), 2016-2025
Table 42: Kenya Travel Forex Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 43: Kenya Travel Forex Prepaid Card – Market Size and Forecast by Retail Consumer Segment (US$ Million), 2016-2025
Table 44: Kenya Travel Forex Prepaid Card – Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2016-2025
Table 45: Kenya Travel Forex Prepaid Card – Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2016-2025
Table 46: Kenya Travel Forex Prepaid Card – Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2016-2025
Table 47: Kenya Travel Forex Prepaid Card – Market Size and Forecast by Government Consumer Segment (US$ Million), 2016-2025
Table 48: Kenya Transit and Tolls Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 49: Kenya Healthcare and Wellness Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 50: Kenya Social Security and Other Government Benefit Programs Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 51: Kenya Fuel Prepaid Cards – Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 52: Kenya Utilities, and Other Prepaid Cards – Transaction Value Trend Analysis (US$ Million), 2016-2025