Table of Content



Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
1.3. List of Data Sources
1.4. List of Abbreviations
Chapter 2. Executive Summary
2.1. Social Commerce Market - Industry Snapshot & Key Buying Criteria, 2017 - 2028
2.2. Social Commerce Market, 2017 - 2028
Chapter 3. Social Commerce Industry Outlook
3.1. Market Segmentation
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
3.3.1. Market driver analysis
3.3.2. Market restraint/challenge analysis
3.3.3. Market opportunity analysis
3.4. Penetration & Growth Prospects Mapping
3.5. Industry Analysis - Porter’s Five Force Analysis
3.6. PEST Analysis
Chapter 4. Social Commerce Market: Business Model Outlook
4.1. Market Estimates & Forecasts, By Business Model, 2020 & 2028 (USD Billion; Units)
4.2. Business to Consumer (B2C)
4.2.1. Market estimates and forecasts, 2017 - 2028 (USD Billion)
4.2.2. Market estimates and forecasts, by region, 2017 - 2028 (USD Billion)
4.3. Business to Business (B2B)
4.3.1. Market estimates and forecasts, 2017 - 2028 (USD Billion)
4.3.2. Market estimates and forecasts, by region, 2017 - 2028 (USD Billion)
4.4. Consumer to Consumer (C2C)
4.4.1. Market estimates and forecasts, 2017 - 2028 (USD Billion)
4.4.2. Market estimates and forecasts, by region, 2017 - 2028 (USD Billion)
Chapter 5. Social Commerce Market: Product Type Outlook
5.1. Market Estimates & Forecasts, By Business Model, 2020 & 2028 (USD Billion; Units)
5.2. Personal & Beauty Care
5.2.1. Market estimates and forecasts, 2017 - 2028 (USD Billion)
5.2.2. Market estimates and forecasts, by region, 2017 - 2028 (USD Billion)
5.3. Apparels
5.3.1. Market estimates and forecasts, 2017 - 2028 (USD Billion)
5.3.2. Market estimates and forecasts, by region, 2017 - 2028 (USD Billion)
5.4. Accessories
5.4.1. Market estimates and forecasts, 2017 - 2028 (USD Billion)
5.4.2. Market estimates and forecasts, by region, 2017 - 2028 (USD Billion)
5.5. Home Products
5.5.1. Market estimates and forecasts, 2017 - 2028 (USD Billion)
5.5.2. Market estimates and forecasts, by region, 2017 - 2028 (USD Billion)
5.6. Health Supplements
5.6.1. Market estimates and forecasts, 2017 - 2028 (USD Billion)
5.6.2. Market estimates and forecasts, by region, 2017 - 2028 (USD Billion)
5.7. Food & Beverage
5.7.1. Market estimates and forecasts, 2017 - 2028 (USD Billion)
5.7.2. Market estimates and forecasts, by region, 2017 - 2028 (USD Billion)
5.8. Others
5.8.1. Market estimates and forecasts, 2017 - 2028 (USD Billion)
5.8.2. Market estimates and forecasts, by region, 2017 - 2028 (USD Billion)
Chapter 6. Social Commerce Market: Regional Outlook
6.1. Market Estimates & Forecasts, By Region, 2020 & 2028 (USD Billion)
6.2. North America
6.2.1. Market estimates and forecasts, 2017 - 2028 (USD Billion)
6.2.2. Market estimates and forecasts, by business model, 2017 - 2028 (USD Billion)
6.2.3. Market estimates and forecasts, by product type, 2017 - 2028 (USD Billion)
6.2.4. U.S.
6.2.4.1. Market estimates and forecasts, 2017 - 2028 (USD Billion)
6.2.4.2. Market estimates and forecasts, by business model, 2017 - 2028 (USD Billion)
6.2.4.3. Market estimates and forecasts, by product type, 2017 - 2028 (USD Billion)
6.2.5. Canada
6.2.5.1. Market estimates and forecasts, 2017 - 2028 (USD Billion)
6.2.5.2. Market estimates and forecasts, by business model, 2017 - 2028 (USD Billion)
6.2.5.3. Market estimates and forecasts, by product type, 2017 - 2028 (USD Billion)
6.3. Europe
6.3.1. Market estimates and forecasts, 2017 - 2028 (USD Billion)
6.3.2. Market estimates and forecasts, by business model, 2017 - 2028 (USD Billion)
6.3.3. Market estimates and forecasts, by product type, 2017 - 2028 (USD Billion)
6.3.4. U.K.
6.3.4.1. Market estimates and forecasts, 2017 - 2028 (USD Billion)
6.3.4.2. Market estimates and forecasts, by business model, 2017 - 2028 (USD Billion)
6.3.4.3. Market estimates and forecasts, by product type, 2017 - 2028 (USD Billion)
6.3.5. Germany
6.3.5.1. Market estimates and forecasts, 2017 - 2028 (USD Billion)
6.3.5.2. Market estimates and forecasts, by business model, 2017 - 2028 (USD Billion)
6.3.5.3. Market estimates and forecasts, by product type, 2017 - 2028 (USD Billion)
6.3.6. France
6.3.6.1. Market estimates and forecasts, 2017 - 2028 (USD Billion)
6.3.6.2. Market estimates and forecasts, by business model, 2017 - 2028 (USD Billion)
6.3.6.3. Market estimates and forecasts, by product type, 2017 - 2028 (USD Billion)
6.4. Asia Pacific
6.4.1. Market estimates and forecasts, 2017 - 2028 (USD Billion)
6.4.2. Market estimates and forecasts, by business model, 2017 - 2028 (USD Billion)
6.4.3. Market estimates and forecasts, by product type, 2017 - 2028 (USD Billion)
6.4.4. China
6.4.4.1. Market estimates and forecasts, 2017 - 2028 (USD Billion)
6.4.4.2. Market estimates and forecasts, by business model, 2017 - 2028 (USD Billion)
6.4.4.3. Market estimates and forecasts, by product type, 2017 - 2028 (USD Billion)
6.4.5. India
6.4.5.1. Market estimates and forecasts, 2017 - 2028 (USD Billion)
6.4.5.2. Market estimates and forecasts, by business model, 2017 - 2028 (USD Billion)
6.4.5.3. Market estimates and forecasts, by product type, 2017 - 2028 (USD Billion)
6.4.6. Japan
6.4.6.1. Market estimates and forecasts, 2017 - 2028 (USD Billion)
6.4.6.2. Market estimates and forecasts, by business model, 2017 - 2028 (USD Billion)
6.4.6.3. Market estimates and forecasts, by product type, 2017 - 2028 (USD Billion)
6.4.7. Australia
6.4.7.1. Market estimates and forecasts, 2017 - 2028 (USD Billion)
6.4.7.2. Market estimates and forecasts, by business model, 2017 - 2028 (USD Billion)
6.4.7.3. Market estimates and forecasts, by product type, 2017 - 2028 (USD Billion)
6.4.8. Indonesia
6.4.8.1. Market estimates and forecasts, 2017 - 2028 (USD Billion)
6.4.8.2. Market estimates and forecasts, by business model, 2017 - 2028 (USD Billion)
6.4.8.3. Market estimates and forecasts, by product type, 2017 - 2028 (USD Billion)
6.4.9. Philippines
6.4.9.1. Market estimates and forecasts, 2017 - 2028 (USD Billion)
6.4.9.2. Market estimates and forecasts, by business model, 2017 - 2028 (USD Billion)
6.4.9.3. Market estimates and forecasts, by product type, 2017 - 2028 (USD Billion)
6.4.10. Vietnam
6.4.10.1. Market estimates and forecasts, 2017 - 2028 (USD Billion)
6.4.10.2. Market estimates and forecasts, by business model, 2017 - 2028 (USD Billion)
6.4.10.3. Market estimates and forecasts, by product type, 2017 - 2028 (USD Billion)
6.4.11. South Korea
6.4.11.1. Market estimates and forecasts, 2017 - 2028 (USD Billion)
6.4.11.2. Market estimates and forecasts, by business model, 2017 - 2028 (USD Billion)
6.4.11.3. Market estimates and forecasts, by product type, 2017 - 2028 (USD Billion)
6.4.12. Malaysia
6.4.12.1. Market estimates and forecasts, 2017 - 2028 (USD Billion)
6.4.12.2. Market estimates and forecasts, by business model, 2017 - 2028 (USD Billion)
6.4.12.3. Market estimates and forecasts, by product type, 2017 - 2028 (USD Billion)
6.4.13. Thailand
6.4.13.1. Market estimates and forecasts, 2017 - 2028 (USD Billion)
6.4.13.2. Market estimates and forecasts, by business model, 2017 - 2028 (USD Billion)
6.4.13.3. Market estimates and forecasts, by product type, 2017 - 2028 (USD Billion)
6.4.14. Singapore
6.4.14.1. Market estimates and forecasts, 2017 - 2028 (USD Billion)
6.4.14.2. Market estimates and forecasts, by business model, 2017 - 2028 (USD Billion)
6.4.14.3. Market estimates and forecasts, by product type, 2017 - 2028 (USD Billion)
6.5. Latin America
6.5.1. Market estimates and forecasts, 2017 - 2028 (USD Billion)
6.5.2. Market estimates and forecasts, by business model, 2017 - 2028 (USD Billion)
6.5.3. Market estimates and forecasts, by product type, 2017 - 2028 (USD Billion)
6.5.4. Brazil
6.5.4.1. Market estimates and forecasts, 2017 - 2028 (USD Billion)
6.5.4.2. Market estimates and forecasts, by business model, 2017 - 2028 (USD Billion)
6.5.4.3. Market estimates and forecasts, by product type, 2017 - 2028 (USD Billion)
6.5.5. Mexico
6.5.5.1. Market estimates and forecasts, 2017 - 2028 (USD Billion)
6.5.5.2. Market estimates and forecasts, by business model, 2017 - 2028 (USD Billion)
6.5.5.3. Market estimates and forecasts, by product type, 2017 - 2028 (USD Billion)
6.6. Middle East & Africa
6.6.1. Market estimates and forecasts, 2017 - 2028 (USD Billion)
6.6.2. Market estimates and forecasts, by business model 2017 - 2028 (USD Billion)
6.6.3. Market estimates and forecasts, by product type, 2017 - 2028 (USD Billion)
Chapter 7. Competitive Landscape
7.1. Etsy, Inc.
7.1.1. Company overview
7.1.2. Financial performance
7.1.3. Product benchmarking
7.1.4. Recent developments
7.2. Fab
7.2.1. Company overview
7.2.2. Financial performance
7.2.3. Product benchmarking
7.2.4. Recent developments
7.3. Facebook
7.3.1. Company overview
7.3.2. Financial performance
7.3.3. Product benchmarking
7.3.4. Recent developments
7.4. PayPal Payments Private Limited
7.4.1. Company overview
7.4.2. Financial performance
7.4.3. Product benchmarking
7.4.4. Recent developments
7.5. Pinterest
7.5.1. Company overview
7.5.2. Financial performance
7.5.3. Product benchmarking
7.5.4. Recent developments
7.6. Poshmark, Inc.
7.6.1. Company overview
7.6.2. Financial performance
7.6.3. Product benchmarking
7.6.4. Recent developments
7.7. Reddit Inc.
7.7.1. Company overview
7.7.2. Financial performance
7.7.3. Product benchmarking
7.7.4. Recent developments
7.8. SINA Corp.
7.8.1. Company overview
7.8.2. Financial performance
7.8.3. Product benchmarking
7.8.4. Recent developments
7.9. Taobao (Alibaba.com)
7.9.1. Company overview
7.9.2. Financial performance
7.9.3. Product benchmarking
7.9.4. Recent developments
7.10. Twitter, Inc.
7.10.1. Company overview
7.10.2. Financial performance
7.10.3. Product benchmarking
7.10.4. Recent developments



List of Figures

List of Figures

Fig. 1 Market segmentation & scope
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research process
Fig. 5 Market formulation and data visualization
Fig. 6 Industry Snapshot
Fig. 7 Social Commerce Market Size and Growth Prospects, 2017 - 2028 (USD Billion)
Fig. 8 Social Commerce Market Value Chain Analysis
Fig. 9 Global E-commerce Sales, 2019 to 2027 (USD Billion)
Fig. 10 Social Commerce Market Penetration & Growth Prospect Mapping (Key Opportunity Prioritized)
Fig. 11 Industry Analysis - Porter’s Five Forces
Fig. 12 PEST Analysis
Fig. 13 Share of U.S. adults that have engaged in Social Commerce, by Age Group
Fig. 14 Global Influencer Marketing Platform Market, 2019 to 2025 (USD Billion)
Fig. 15 U.S. social commerce buyers, by Platform, 2021 (% of internet users)
Fig. 16 Shares of German social media shoppers buying from the following platforms, January 2021
Fig. 17 Social media platforms used by French consumers for shopping, 2020
Fig. 18 Social buyers in China (in millions), 2019 - 2023
Fig. 19 Social network penetration in India from 2017 to 2020 and forecasts till 2025
Fig. 20 Social buyers in Australia (in millions), 2020 - 2024
Fig. 21 Level of trust toward sellers and product quality in Indonesia, June 2020
Fig. 22 Social media users in Singapore (in millions)
Fig. 23 Internet and social media users in South Korea (in millions), 2020 & 2021
Fig. 24 E-commerce Payment Trends, 2020
Fig. 25 Internet and social media penetration in Brazil, January 2020 & 2021
Fig. 26 Social Media Statistics in Mexico, July 2021
Fig. 27 Social Commerce Market, by Business Model, Key Takeaways (USD Billion)
Fig. 28 Business Model Analysis & Market Share, 2020 & 2028
Fig. 29 Social Commerce Market, by Product Type, Key Takeaways (USD Billion)
Fig. 30 Product Type Analysis & Market Share, 2020 & 2028
Fig. 31 Regional market size estimates & forecasts, 2017 - 2028 (USD Billion)
Fig. 32 North America Social Commerce Market Outlook and Market Share by Country, 2020 & 2028 (USD Billion)
Fig. 33 Europe Social Commerce Market Outlook and Market Share by Country, 2020 & 2028 (USD Billion)
Fig. 34 Asia Pacific Social Commerce Market Outlook and Market Share by Country, 2020 & 2028 (USD Billion)
Fig. 35 Latin America Social Commerce Market Outlook and Market Share by Country, 2020 & 2028 (USD Billion)
Fig. 36 Middle East & Africa Social Commerce Market Outlook and Market Share by Country, 2020 & 2028 (USD Billion)

List of Tables

List of Tables

Table 1 Social commerce market, 2017 - 2028 (USD Billion)
Table 2 Social commerce market, by region, 2017 - 2028 (USD Billion)
Table 3 Social commerce market, by business model, 2017 - 2028 (USD Billion)
Table 4 Social commerce market, by product type, 2017 - 2028 (USD Billion)
Table 5 Most popular social networks & their active users worldwide, January 2021
Table 6 Business to consumer (B2C) market, 2017 - 2028 (USD Billion)
Table 7 Business to consumer (B2C) market, by region, 2017 - 2028 (USD Billion)
Table 8 Business to Business (B2B) market, 2017 - 2028 (USD Billion)
Table 9 Business to Business (B2B) market, by region, 2017 - 2028 (USD Billion)
Table 10 Consumer to Consumer (C2C) market, 2017 - 2028 (USD Billion)
Table 11 Consumer to Consumer (C2C) market, by region, 2017 - 2028 (USD Billion)
Table 12 Personal & beauty care market, 2017 - 2028 (USD Billion)
Table 13 Personal & beauty care market, by region, 2017 - 2028 (USD Billion)
Table 14 Apparel market, 2017 - 2028 (USD Billion)
Table 15 Apparel market, by region, 2017 - 2028 (USD Billion)
Table 16 Accessories market, 2017 - 2028 (USD Billion)
Table 17 Accessories market, by region, 2017 - 2028 (USD Billion)
Table 18 Home products market, 2017 - 2028 (USD Billion)
Table 19 Home products market, by region, 2017 - 2028 (USD Billion)
Table 20 Health supplements market, 2017 - 2028 (USD Billion)
Table 21 Health supplements market, by region, 2017 - 2028 (USD Billion)
Table 22 Food & beverage market, 2017 - 2028 (USD Billion)
Table 23 Food & beverage market, by region, 2017 - 2028 (USD Billion)
Table 24 Others market, 2017 - 2028 (USD Billion)
Table 25 Others market, by region, 2017 - 2028 (USD Billion)
Table 26 North America social commerce market, 2017 - 2028 (USD Billion)
Table 27 North America social commerce market, by business model, 2017 - 2028 (USD Billion)
Table 28 North America social commerce market, by product type, 2017 - 2028 (USD Billion)
Table 29 U.S. social commerce market, 2017 - 2028 (USD Billion)
Table 30 U.S. social commerce market, by business model, 2017 - 2028 (USD Billion)
Table 31 U.S. social commerce market, by product type, 2017 - 2028 (USD Billion)
Table 32 Canada social commerce market, 2017 - 2028 (USD Billion)
Table 33 Canada social commerce market, by business model, 2017 - 2028 (USD Billion)
Table 34 Canada social commerce market, by product type, 2017 - 2028 (USD Billion)
Table 35 Europe social commerce market, 2017 - 2028 (USD Billion)
Table 36 Europe social commerce market, by business model, 2017 - 2028 (USD Billion)
Table 37 Europe social commerce market, by product type, 2017 - 2028 (USD Billion)
Table 38 U.K. social commerce market, 2017 - 2028 (USD Billion)
Table 39 U.K. social commerce market, by business model, 2017 - 2028 (USD Billion)
Table 40 U.K. social commerce market, by product type, 2017 - 2028 (USD Billion)
Table 41 Germany social commerce market, 2017 - 2028 (USD Billion)
Table 42 Germany social commerce market, by business model, 2017 - 2028 (USD Billion)
Table 43 Germany social commerce market, by product type, 2017 - 2028 (USD Billion)
Table 44 France social commerce market, 2017 - 2028 (USD Billion)
Table 45 France social commerce market, by business model, 2017 - 2028 (USD Billion)
Table 46 France social commerce market, by product type, 2017 - 2028 (USD Billion)
Table 47 Asia Pacific social commerce market, 2017 - 2028 (USD Billion)
Table 48 Asia Pacific social commerce market, by business model, 2017 - 2028 (USD Billion)
Table 49 Asia Pacific social commerce market, by product type, 2017 - 2028 (USD Billion)
Table 50 China social commerce market, 2017 - 2028 (USD Billion)
Table 51 China social commerce market, by business model, 2017 - 2028 (USD Billion)
Table 52 China social commerce market, by product type, 2017 - 2028 (USD Billion)
Table 53 India social commerce market, 2017 - 2028 (USD Billion)
Table 54 India social commerce market, by business model, 2017 - 2028 (USD Billion)
Table 55 India social commerce market, by product type, 2017 - 2028 (USD Billion)
Table 56 Japan social commerce market, 2017 - 2028 (USD Billion)
Table 57 Japan social commerce market, by business model, 2017 - 2028 (USD Billion)
Table 58 Japan social commerce market, by product type, 2017 - 2028 (USD Billion)
Table 59 Australia social commerce market, 2017 - 2028 (USD Billion)
Table 60 Australia social commerce market, by business model, 2017 - 2028 (USD Billion)
Table 61 Australia social commerce market, by product type, 2017 - 2028 (USD Billion)
Table 62 Indonesia social commerce market, 2017 - 2028 (USD Billion)
Table 63 Indonesia social commerce market, by business model, 2017 - 2028 (USD Billion)
Table 64 Indonesia social commerce market, by product type, 2017 - 2028 (USD Billion)
Table 65 Singapore social commerce market, 2017 - 2028 (USD Billion)
Table 66 Singapore social commerce market, by business model, 2017 - 2028 (USD Billion)
Table 67 Singapore social commerce market, by product type, 2017 - 2028 (USD Billion)
Table 68 South Korea social commerce market, 2017 - 2028 (USD Billion)
Table 69 South Korea social commerce market, by business model, 2017 - 2028 (USD Billion)
Table 70 South Korea social commerce market, by product type, 2017 - 2028 (USD Billion)
Table 71 Thailand social commerce market, 2017 - 2028 (USD Billion)
Table 72 Thailand social commerce market, by business model, 2017 - 2028 (USD Billion)
Table 73 Thailand social commerce market, by product type, 2017 - 2028 (USD Billion)
Table 74 Philippines social commerce market, 2017 - 2028 (USD Billion)
Table 75 Philippines social commerce market, by business model, 2017 - 2028 (USD Billion)
Table 76 Philippines social commerce market, by product type, 2017 - 2028 (USD Billion)
Table 77 Vietnam social commerce market, 2017 - 2028 (USD Billion)
Table 78 Vietnam social commerce market, by business model, 2017 - 2028 (USD Billion)
Table 79 Vietnam social commerce market, by product type, 2017 - 2028 (USD Billion)
Table 80 Malaysia social commerce market, 2017 - 2028 (USD Billion)
Table 81 Malaysia social commerce market, by business model, 2017 - 2028 (USD Billion)
Table 82 Malaysia social commerce market, by product type, 2017 - 2028 (USD Billion)
Table 83 Latin America social commerce market, 2017 - 2028 (USD Billion)
Table 84 Latin America social commerce market, by business model, 2017 - 2028 (USD Billion)
Table 85 Latin America social commerce market, by product type, 2017 - 2028 (USD Billion)
Table 86 Brazil social commerce market, 2017 - 2028 (USD Billion)
Table 87 Brazil social commerce market, by business model, 2017 - 2028 (USD Billion)
Table 88 Brazil social commerce market, by product type, 2017 - 2028 (USD Billion)
Table 89 Mexico social commerce market, 2017 - 2028 (USD Billion)
Table 90 Mexico social commerce market, by business model, 2017 - 2028 (USD Billion)
Table 91 Mexico social commerce market, by product type, 2017 - 2028 (USD Billion)
Table 92 Middle East & Africa social commerce market, 2017 - 2028 (USD Billion)
Table 93 Middle East & Africa social commerce market, by business model, 2017 - 2028 (USD Billion)
Table 94 Middle East & Africa social commerce market, by product type, 2017 - 2028 (USD Billion)?