Table of Content



Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Product Outlook
2.3. End-user Outlook
2.4. Distribution Channel Outlook
2.5. Regional Outlook
2.6. Competitive Insights
Chapter 3. Toys & Games Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales/ retail chain Analysis
3.3.2. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Challenges
3.4.4. Industry Opportunities
3.5. Business Environment Analysis
3.5.1. Industry Analysis - Porter’s
3.5.1.1. Supplier Power
3.5.1.2. Buyer Power
3.5.1.3. Substitution Threat
3.5.1.4. Threat from New Entrant
3.5.1.5. Competitive Rivalry
3.6. Roadmap of Toys and Games Market
3.7. Market Entry Strategies
3.8. Impact of COVID-19 on the Toys & Games Market
Chapter 4. Consumer Behavior Analysis
4.1. Consumer Trends and Preferences
4.2. Factors Affecting Buying Decision
4.3. Consumer Product Adoption
4.4. Observations & Recommendations
Chapter 5. Toys & Games Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2020 & 2028
5.2. Electronic Games
5.2.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
5.3. Outdoor and Sport Toys
5.3.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
5.4. Dolls
5.4.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
5.5. Preschool Toys
5.5.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
5.6. Games & Puzzles
5.6.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
5.7. Others
5.7.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
Chapter 6. Toys & Games Market: End-user Estimates & Trend Analysis
6.1. End-user Movement Analysis & Market Share, 2020 & 2028
6.2. 0 - 8 Age
6.2.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
6.3. 9 - 15 Age
6.3.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
6.4. 15 Age and above
6.4.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
Chapter 7. Toys & Games Market: Distribution Channel Estimates & Trend Analysis
7.1. Distribution Channel Movement Analysis & Market Share, 2020 & 2028
7.2. Offline
7.2.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
7.3. Online
7.3.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
Chapter 8. Toys & Games Market: Regional Estimates & Trend Analysis
8.1. Regional Movement Analysis & Market Share, 2020 & 2028
8.2. North America
8.2.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
8.2.2. Market estimates and forecast, by product, 2015 - 2028 (USD Billion)
8.2.3. Market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
8.2.4. Market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
8.2.5. U.S.
8.2.5.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
8.2.5.2. Market estimates and forecast, by product, 2015 - 2028 (USD Billion)
8.2.5.3. Market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
8.2.5.4. Market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
8.3. Europe
8.3.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
8.3.2. Market estimates and forecast, by product, 2015 - 2028 (USD Billion)
8.3.3. Market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
8.3.4. Market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
8.3.5. U.K.
8.3.5.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
8.3.5.2. Market estimates and forecast, by product, 2015 - 2028 (USD Billion)
8.3.5.3. Market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
8.3.5.4. Market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
8.3.6. Germany
8.3.6.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
8.3.6.2. Market estimates and forecast, by product, 2015 - 2028 (USD Billion)
8.3.6.3. Market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
8.3.6.4. Market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
8.4. Asia Pacific
8.4.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
8.4.2. Market estimates and forecast, by product, 2015 - 2028 (USD Billion)
8.4.3. Market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
8.4.4. Market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
8.4.5. China
8.4.5.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
8.4.5.2. Market estimates and forecast, by product, 2015 - 2028 (USD Billion)
8.4.5.3. Market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
8.4.5.4. Market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
8.4.6. India
8.4.6.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
8.4.6.2. Market estimates and forecast, by product, 2015 - 2028 (USD Billion)
8.4.6.3. Market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
8.4.6.4. Market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
8.4.7. Japan
8.4.7.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
8.4.7.2. Market estimates and forecast, by product, 2015 - 2028 (USD Billion)
8.4.7.3. Market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
8.4.7.4. Market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
8.5. Central and South America
8.5.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
8.5.2. Market estimates and forecast, by product, 2015 - 2028 (USD Billion)
8.5.3. Market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
8.5.4. Market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
8.5.5. Brazil
8.5.5.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
8.5.6.2. Market estimates and forecast, by product, 2015 - 2028 (USD Billion)
8.5.5.3. Market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
8.5.5.4. Market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
8.6. Middle East and Africa
8.6.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
8.6.2. Market estimates and forecast, by product, 2015 - 2028 (USD Billion)
8.6.3. Market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
8.6.4. Market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
Chapter 9. Competitive Analysis
9.1. Key global players, recent developments & their impact on the industry
9.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
9.3. Vendor Landscape
9.3.1. Key company market share analysis, 2020
Chapter 10. Company Profiles
10.1. Dream International Limited
10.1.1. Company Overview
10.1.2. Financial Performance
10.1.3. Product Benchmarking
10.1.4. Strategic Initiatives
10.2. VTech Holdings Limited
10.2.1. Company Overview
10.2.2. Financial Performance
10.2.3. Product Benchmarking
10.2.4. Strategic Initiatives
10.3. The LEGO Group
10.3.1. Company Overview
10.3.2. Financial Performance
10.3.3. Type Benchmarking
10.3.4. Strategic Initiatives
10.4. Sanrio Company, Ltd.
10.4.1. Company Overview
10.4.2. Financial Performance
10.4.3. Product Benchmarking
10.4.4. Strategic Initiatives
10.5. Playmates Toys Limited
10.5.1. Company Overview
10.5.2. Financial Performance
10.5.3. Product Benchmarking
10.5.4. Strategic Initiatives
10.6. JAKKS Pacific, Inc.
10.6.1. Company Overview
10.6.2. Financial Performance
10.6.3. Product Benchmarking
10.6.4. Strategic Initiatives
10.7. Mattel
10.7.1. Company Overview
10.7.2. Financial Performance
10.7.3. Product Benchmarking
10.7.4. Strategic Initiatives
10.8. Hasbro
10.8.1. Company Overview
10.8.2. Financial Performance
10.8.3. Product Benchmarking
10.8.4. Strategic Initiatives
10.9. Konami Holdings Corporation
10.9.1. Company Overview
10.9.2. Financial Performance
10.9.3. Product Benchmarking
10.9.4. Strategic Initiatives
10.10. Bandai Namco Holdings Inc.
10.10.1. Company Overview
10.10.2. Financial Performance
10.10.3. Product Benchmarking
10.10.4. Strategic Initiatives



List of Figures

List of Figures

1. Toys & games market segmentation
2. Information procurement
3. Primary research pattern
4. Primary research approaches
5. Primary research process
6. Toys & games market - Penetration & growth prospect mapping, by product
7. Toys & games market- Value chain analysis
8. Profit margin analysis
9. Consumers playing most board games, by age group, 2019
10. Year-over-year percentage increase in U.S. video game sales, 2020
11. Demographics: Online Gamer Type, 2020
12. Top 10 mobile game genres in North America, by revenue share
13. Percent of state population enrolled in public preschools in the U.S., 2002 - 2015 (%)
14. Toys & games market: Porter’s Five Forces Analysis
15. Roadmap of the toys & games market
16. Factors affecting the purchase of toys & games
17. Toys & games market: Product revenue share (%) analysis, 2020 & 2028
18. Toys & games market: End-user revenue share (%) analysis, 2020 & 2028
19. Toys & games market: Distribution channel revenue share (%) analysis, 2020 & 2028
20. Toys & games market: Regional revenue share (%) analysis, 2020 & 2028
21. Toys & games market: Estimated company market share analysis, 2020

List of Tables

List of Tables

1. Toys & games market - Driving factor market analysis
2. Electronic Games market estimates and forecast, 2015 - 2028 (USD Billion)
3. Outdoor & sports toys market estimates and forecast, 2015 - 2028 (USD Billion)
4. Dolls market estimates and forecast, 2015 - 2028 (USD Billion)
5. Preschool toys market estimates and forecast, 2015 - 2028 (USD Billion)
6. Games & Puzzles market estimates and forecast, 2015 - 2028 (USD Billion)
7. Other toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
8. Toys & games market estimates and forecast, for 0 - 8 age, 2015 - 2028 (USD Billion)
9. Toys & games market estimates and forecast, for 9 -15 age, 2015 - 2028 (USD Billion)
10. Toys & games market estimates and forecast, for 15 age & above, 2015 - 2028 (USD Billion)
11. Toys & games market estimates and forecast through offline distribution channel, 2015 - 2028 (USD Billion)
12. Toys & games market estimates and forecast from online distribution channel, 2015 - 2028 (USD Billion)
13. North America playing toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
14. North America toys & games market estimates and forecast, by product, 2015 - 2028 (USD Billion
15. North America toys & games market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
16. North America toys & games market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
17. U.S. playing toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
18. U.S. toys & games market estimates and forecast, by product, 2015 - 2028 (USD Billion)
19. U.S. toys & games market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
20. U.S. toys & games market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
21. Europe toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
22. Europe toys & games market estimates and forecast, by product, 2015 - 2028 (USD Billion)
23. Europe toys & games market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
24. Europe toys & games market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
25. U.K. toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
26. U.K. toys & games market estimates and forecast, by product, 2015 - 2028 (USD Billion)
27. U.K. toys & games market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
28. U.K. toys & games market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
29. Germany toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
30. Germany toys & games market estimates and forecast, by product, 2015 - 2028 (USD Billion)
31. Germany toys & games market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
32. Germany toys & games market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
33. Asia Pacific toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
34. Asia Pacific toys & games market estimates and forecast, by product, 2015 - 2028 (USD Billion)
35. Asia Pacific toys & games market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
36. Asia Pacific toys & games market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
37. China toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
38. China toys & games market estimates and forecast, by product, 2015 - 2028 (USD Billion)
39. China toys & games market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
40. China toys & games market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
41. India toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
42. India toys & games market estimates and forecast, by product, 2015 - 2028 (USD Billion)
43. India toys & games market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
44. Table 45 India toys & games market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
45. Japan toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
46. Japan toys & games market estimates and forecast, by product, 2015 - 2028 (USD Billion)
47. Japan toys & games market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
48. Japan toys & games market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
49. Central & South America toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
50. Central & South America toys & games market estimates and forecast by product, 2015 - 2028 (USD Billion)
51. Central & South America toys & games market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
52. Central & South America toys & games market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
53. Brazil toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
54. Brazil toys & games market estimates and forecast by product, 2015 - 2028 (USD Billion)
55. Brazil toys & games market estimates and forecast by product, 2015 - 2028 (USD Billion)
56. Brazil toys & games market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
57. Middle East & Africa toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
58. Middle East & Africa toys & games market estimates and forecast, by product, 2015 - 2028 (USD Billion)
59. Middle East & Africa toys & games market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
60. Middle East & Africa toys & games market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
61. Company categorization