Table of Content

1 INTRODUCTION 26
1.1 OBJECTIVES OF THE STUDY 26
1.2 DEFINITION 26
1.3 STUDY SCOPE 27
1.3.1 INCLUSION AND EXCLUSION 27
1.4 MARKETS COVERED 27
FIGURE 1 WIRELESS AUDIO DEVICE MARKET SEGMENTATION 27
1.4.1 YEARS CONSIDERED FOR THE STUDY 28
1.5 CURRENCY 28
1.6 LIMITATIONS 28
1.7 STAKEHOLDERS 28
1.8 SUMMARY OF CHANGES 29
2 RESEARCH METHODOLOGY 30
2.1 INTRODUCTION 30
FIGURE 2 WIRELESS AUDIO DEVICE MARKET: RESEARCH DESIGN 31
2.2 RESEARCH DATA 31
FIGURE 3 WIRELESS AUDIO DEVICE MARKET: RESEARCH APPROACH 32
2.2.1 SECONDARY DATA 33
2.2.1.1 Key data from secondary sources 33
2.2.1.2 Secondary sources 33
2.2.2 PRIMARY DATA 34
2.2.2.1 Key data from primary sources 34
2.2.2.2 Key industry insights 35
2.2.2.3 Breakdown of primary interviews 35
2.2.2.4 Primary sources 36
2.3 MARKET SIZE ESTIMATION 36
2.3.1 BOTTOM-UP APPROACH 36
FIGURE 4 MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH 36
2.3.2 WIRELESS AUDIO DEVICE MARKET SIZE ESTIMATION:
DEMAND-SIDE ANALYSIS 37
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE ANALYSIS 37
2.3.3 TOP-DOWN APPROACH 38
FIGURE 6 MARKET SIZE ESTIMATION: TOP-DOWN APPROACH 38
2.3.4 WIRELESS AUDIO DEVICE MARKET SIZE ESTIMATION:
SUPPLY-SIDE ANALYSIS 39
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: SUPPLY-SIDE ANALYSIS 39
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2.4 MARKET BREAKDOWN & DATA TRIANGULATION 40
FIGURE 8 DATA TRIANGULATION 40
2.5 RESEARCH ASSUMPTIONS 41
2.6 RISK ASSESSMENT 42
TABLE 1 ANALYSIS OF RISK FACTORS 42
3 EXECUTIVE SUMMARY 43
3.1 POST-COVID-19: REALISTIC SCENARIO 43
3.2 POST-COVID-19: OPTIMISTIC SCENARIO 44
3.3 POST-COVID-19: PESSIMISTIC SCENARIO 44
FIGURE 9 PRE- AND POST-COVID-19 SCENARIO ANALYSIS FOR WIRELESS AUDIO DEVICE MARKET, 2017–2026 44
FIGURE 10 TRUE WIRELESS HEARABLES/EARBUDS SEGMENT TO HOLD THE LARGEST SIZE OF THE WIRELESS AUDIO DEVICE MARKET IN 2026 45
FIGURE 11 CONSUMER SEGMENT OF WIRELESS AUDIO DEVICE MARKET TO GROW AT THE HIGHEST CAGR FROM 2021 TO 2026 46
FIGURE 12 BLUETOOTH SEGMENT OF WIRELESS AUDIO DEVICE MARKET TO GROW AT THE HIGHEST CAGR FROM 2021 TO 2026 47
FIGURE 13 NORTH AMERICA HELD THE LARGEST SHARE OF THE WIRELESS AUDIO DEVICE MARKET IN 2020 IN TERMS OF VALUE 48
4 PREMIUM INSIGHTS 49
4.1 ATTRACTIVE OPPORTUNITIES IN THE WIRELESS AUDIO DEVICE MARKET 49
FIGURE 14 WIRELESS AUDIO DEVICE MARKET TO WITNESS LUCRATIVE GROWTH OPPORTUNITIES FROM 2021 TO 2026 49
4.2 WIRELESS AUDIO DEVICE MARKET, BY TECHNOLOGY 50
FIGURE 15 BLUETOOTH SEGMENT HELD THE LARGEST SHARE OF WIRELESS AUDIO DEVICE MARKET IN 2020 50
4.3 WIRELESS AUDIO DEVICE MARKET, BY PRODUCT 50
FIGURE 16 TRUE WIRELESS HEARABLES/EARBUDS SEGMENT OF WIRELESS AUDIO DEVICE MARKET TO GROW AT THE HIGHEST CAGR FROM 2021 TO 2026 50
4.4 WIRELESS AUDIO DEVICE MARKET, BY APPLICATION 51
FIGURE 17 CONSUMER SEGMENT PROJECTED TO HOLD THE LARGEST SHARE OF WIRELESS AUDIO DEVICE MARKET IN 2026 51
4.5 GEOGRAPHICAL SNAPSHOT OF THE WIRELESS AUDIO DEVICE MARKET, 2021–2026 52
FIGURE 18 WIRELESS AUDIO DEVICE MARKET IN INDIA TO GROW AT THE HIGHEST RATE FROM 2021 TO 2026 52
5 MARKET OVERVIEW 53
5.1 INTRODUCTION 53
5.2 MARKET DYNAMICS 53
FIGURE 19 WIRELESS AUDIO DEVICE MARKET: DRIVERS, RESTRAINTS,
OPPORTUNITIES, AND CHALLENGES 53
5.2.1 DRIVERS 54
5.2.1.1 Surge in global demand for infotainment devices 54
FIGURE 20 GLOBAL SHIPMENT OF SMARTPHONES FROM 2019 TO 2023 54
5.2.1.2 Rise in the use of wireless audio devices in the commercial sector 54
5.2.1.3 Increased R&D expenditure by OEMs for the development of new and advanced wireless audio devices 55
5.2.1.4 Digital transformation brought by the COVID-19 pandemic 55
FIGURE 21 WIRELESS AUDIO DEVICE MARKET DRIVERS AND THEIR IMPACT 56
5.2.2 RESTRAINTS 56
5.2.2.1 Restrictions on the use of radiofrequency spectrum by
wireless audio equipment 56
5.2.2.2 Health issues resulting from prolonged use of audio devices 57
5.2.2.2.1 Hearing impairment resulting from continuous and prolonged exposure to audio 57
5.2.2.2.2 Interference caused by wireless audio devices in the functioning of implanted medical devices 57
FIGURE 22 WIRELESS AUDIO DEVICE MARKET RESTRAINTS AND THEIR IMPACT 57
5.2.3 OPPORTUNITIES 57
5.2.3.1 Moving beyond the era of using headphones for audio only 57
5.2.3.1.1 Tracking health and fitness of wearers 58
5.2.3.1.2 Controlling electrical appliances in connected homes 58
5.2.3.2 Advent of smart speakers 58
5.2.3.3 Increased demand for home theaters and LCDs 58
FIGURE 23 WIRELESS AUDIO DEVICE MARKET OPPORTUNITIES AND THEIR IMPACT 59
5.2.4 CHALLENGES 59
5.2.4.1 Effect of bandwidth constraints, coding delays, and bit errors on audio quality 59
FIGURE 24 WIRELESS AUDIO DEVICE MARKET CHALLENGES AND THEIR IMPACT 59
6 INDUSTRY TRENDS 60
6.1 INTRODUCTION 60
6.2 SUPPLY CHAIN ANALYSIS 60
FIGURE 25 VALUE CHAIN ANALYSIS: MAJOR VALUE IS ADDED DURING MANUFACTURING AND MARKETING & SALES, AND DISTRIBUTION PHASES 60
6.3 PORTER’S FIVE FORCES ANALYSIS 61
TABLE 2 PORTERS FIVE FORCES IMPACT ON THE WIRELESS
AUDIO DEVICE MARKET, 2020 61
FIGURE 26 WIRELESS AUDIO DEVICE MARKET: PORTER’S FIVE FORCES ANALYSIS 61
6.3.1 THREAT OF NEW ENTRANTS 62
6.3.2 THREAT OF SUBSTITUTES 62
6.3.3 BARGAINING POWER OF SUPPLIERS 62
6.3.4 BARGAINING POWER OF BUYERS 62
6.3.5 INTENSITY OF COMPETITION RIVALRY 62
6.4 AVERAGE SELLING PRICE TRENDS 62
FIGURE 27 ASP TRENDS FOR WIRELESS HEADPHONES, EARPHONES, TRUE WIRELESS HEARABLES/EARBUDS, AND HEADSETS (2020–2026) 63
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6.5 MARKET ECOSYSTEM 63
TABLE 3 WIRELESS AUDIO DEVICE MARKET: ECOSYSTEM 64
FIGURE 28 WIRELESS AUDIO DEVICE MARKET ECOSYSTEM 65
6.6 TECHNOLOGY ANALYSIS 65
6.6.1 NEXT GENERATION OF BLUETOOTH AUDIO 65
6.6.2 IMPROVEMENTS IN VOICE AI AND MACHINE LEARNING 66
6.7 REVENUE SHIFT AND NEW REVENUE POCKETS FOR THE WIRELESS AUDIO DEVICE MARKET 66
FIGURE 29 REVENUE SHIFT IN WIRELESS AUDIO DEVICE MARKET 66
6.8 PATENT ANALYSIS 67
TABLE 4 IMPORTANT INNOVATIONS AND PATENT REGISTRATIONS, 2014–2020 67
FIGURE 30 NUMBER OF PATENTS GRANTED FROM 2011 TO 2020 FOR
WIRELESS AUDIO DEVICE 68
6.9 TRADE DATA 69
TABLE 5 IMPORT DATA OF KEY COUNTRIES FOR HS CODE 851830 HEADPHONES AND EARPHONES, 2016–2020 (USD THOUSAND) 69
TABLE 6 EXPORT DATA OF KEY COUNTRIES FOR HS CODE 851830 HEADPHONES AND EARPHONES, 2016–2020 (USD THOUSAND) 69
6.10 TARIFF AND REGULATORY LANDSCAPE 70
6.11 CASE STUDIES 71
6.11.1 PARTNERSHIP OF PLANTRONICS WITH SALESFORCE 71
6.11.2 DEPLOYMENT OF MUSIC SYSTEM AT PSALMS OF DAVID FESTIVAL, POLAND 72
7 WIRELESS AUDIO DEVICE MARKET, BY PRODUCT 73
7.1 INTRODUCTION 74
FIGURE 31 TRUE WIRELESS HEARABLES OF WIRELESS AUDIO DEVICE MARKET PROJECTED TO GROW AT THE HIGHEST CAGR FROM 2021 TO 2026 74
TABLE 7 WIRELESS AUDIO DEVICE MARKET, BY PRODUCT, 2017–2020 (USD BILLION) 74
TABLE 8 WIRELESS AUDIO DEVICE MARKET, BY PRODUCT, 2021–2026 (USD BILLION) 75
TABLE 9 WIRELESS AUDIO DEVICE MARKET, BY PRODUCT,
2017–2020 (MILLION UNITS) 75
TABLE 10 WIRELESS AUDIO DEVICE MARKET, BY PRODUCT,
2021–2026 (MILLION UNITS) 76
7.2 HEADPHONES 76
7.2.1 INCREASED POPULARITY OF WIRELESS HEADPHONES FUELING THE GROWTH OF THIS SEGMENT OF THE MARKET 76
TABLE 11 WIRELESS AUDIO DEVICE MARKET FOR HEADPHONES, BY TECHNOLOGY, 2017–2020 (USD BILLION) 76
TABLE 12 WIRELESS AUDIO DEVICE MARKET FOR HEADPHONES, BY TECHNOLOGY, 2021–2026 (USD BILLION) 77
TABLE 13 WIRELESS AUDIO DEVICE MARKET FOR HEADPHONES, BY REGION,
2017–2020 (USD BILLION) 77
TABLE 14 WIRELESS AUDIO DEVICE MARKET FOR HEADPHONES, BY REGION,
2021–2026 (USD BILLION) 78
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7.3 EARPHONES 78
7.3.1 RISING PENETRATION OF SMARTPHONES HAS PROPELLED THE GROWTH OF WIRELESS EARPHONES 78
TABLE 15 WIRELESS AUDIO DEVICE MARKET FOR EARPHONES, BY TECHNOLOGY, 2017–2020 (USD BILLION) 78
FIGURE 32 BLUETOOTH TECHNOLOGY FROM THE WIRELESS AUDIO DEVICE MARKET TO GROW AT THE HIGHEST CAGR FROM 2021 TO 2026 79
TABLE 16 WIRELESS AUDIO DEVICE MARKET FOR EARPHONES, BY TECHNOLOGY, 2021–2026 (USD BILLION) 79
TABLE 17 WIRELESS AUDIO DEVICE MARKET FOR EARPHONES, BY REGION,
2017–2020 (USD BILLION) 80
TABLE 18 WIRELESS AUDIO DEVICE MARKET FOR EARPHONES, BY REGION,
2021–2026 (USD BILLION) 80
7.4 TRUE WIRELESS HEARABLES/ EARBUDS 80
7.4.1 TRUE WIRELESS HEARABLES TO WITNESS AN EXPONENTIAL GROWTH DURING THE FORECAST PERIOD 80
TABLE 19 WIRELESS AUDIO DEVICE MARKET FOR TRUE WIRELESS HEARABLES/EARBUDS, BY TECHNOLOGY, 2017–2020 (USD BILLION) 81
TABLE 20 WIRELESS AUDIO DEVICE MARKET FOR TRUE WIRELESS HEARABLES/EARBUDS, BY TECHNOLOGY, 2021–2026 (USD BILLION) 81
TABLE 21 WIRELESS AUDIO DEVICE MARKET FOR TRUE WIRELESS HEARABLES/EARBUDS, BY REGION, 2017–2020 (USD BILLION) 81
TABLE 22 WIRELESS AUDIO DEVICE MARKET FOR TRUE WIRELESS HEARABLES/EARBUDS, BY REGION, 2021–2026 (USD BILLION) 82
7.5 HEADSETS 82
7.5.1 IN-BUILT MICROPHONES IN HEADSETS ALLOW USERS TO MULTI-TASK BY PROVIDING THEM HANDS-FREE TALK-TIME 82
TABLE 23 WIRELESS AUDIO DEVICE MARKET FOR HEADSETS, BY TECHNOLOGY,
2017–2020 (USD BILLION) 82
TABLE 24 WIRELESS AUDIO DEVICE MARKET FOR HEADSETS, BY TECHNOLOGY,
2021–2026 (USD BILLION) 83
TABLE 25 WIRELESS AUDIO DEVICE MARKET FOR HEADSETS, BY REGION,
2017–2020 (USD BILLION) 83
FIGURE 33 HEADSETS IN WIRELESS AUDIO DEVICE MARKET FOR APAC PROJECTED TO GROW AT THE HIGHEST CAGR FROM 2021 TO 2026 84
TABLE 26 WIRELESS AUDIO DEVICE MARKET FOR HEADSETS, BY REGION,
2021–2026 (USD BILLION) 84
7.6 SPEAKER SYSTEMS 85
7.6.1 INCREASED DEMAND FOR WIRELESS SPEAKER SYSTEMS TO MEET SPECIFIC REQUIREMENTS OF SPECIFIC APPLICATIONS 85
TABLE 27 WIRELESS AUDIO DEVICE MARKET FOR SPEAKERS, BY TECHNOLOGY,
2017–2020 (USD BILLION) 85
TABLE 28 WIRELESS AUDIO DEVICE MARKET FOR SPEAKERS, BY TECHNOLOGY,
2021–2026 (USD BILLION) 85
TABLE 29 WIRELESS AUDIO DEVICE MARKET FOR SPEAKERS, BY REGION,
2017–2020 (USD BILLION) 86
TABLE 30 WIRELESS AUDIO DEVICE MARKET FOR SPEAKERS, BY REGION,
2021–2026 (USD BILLION) 86
7.7 SOUNDBARS 86
7.7.1 COMPATIBILITY OF WIRELESS SOUNDBARS WITH TV SETS, SMARTPHONES, AND MUSIC SYSTEMS IS LEADING TO THEIR POPULARITY 86
TABLE 31 WIRELESS AUDIO DEVICE MARKET FOR SOUNDBARS, BY TECHNOLOGY, 2017–2020 (USD BILLION) 87
FIGURE 34 BLUETOOTH TECHNOLOGY FOR WIRELESS AUDIO DEVICE MARKET FOR SOUNDBARS TO HOLD A MAJOR SHARE DURING THE FORECAST PERIOD 87
TABLE 32 WIRELESS AUDIO DEVICE MARKET FOR SOUNDBARS, BY TECHNOLOGY, 2021–2026 (USD BILLION) 88
TABLE 33 WIRELESS AUDIO DEVICE MARKET FOR SOUNDBARS, BY REGION,
2017–2020 (USD BILLION) 88
TABLE 34 WIRELESS AUDIO DEVICE MARKET FOR SOUNDBARS, BY REGION,
2021–2026 (USD BILLION) 89
7.8 MICROPHONES 89
7.8.1 CONTINUOUS TECHNOLOGICAL ADVANCEMENTS AND IMPROVEMENTS IN OUTPUT SOUND QUALITY OF WIRELESS MICROPHONES FUELING THEIR POPULARITY GLOBALLY 89
TABLE 35 WIRELESS AUDIO DEVICE MARKET FOR MICROPHONE, BY TECHNOLOGY, 2017–2020 (USD MILLION) 90
TABLE 36 WIRELESS AUDIO DEVICE MARKET FOR MICROPHONE, BY TECHNOLOGY, 2021–2026 (USD MILLION) 90
TABLE 37 WIRELESS AUDIO DEVICE MARKET FOR MICROPHONE, BY REGION,
2017–2020 (USD BILLION) 90
TABLE 38 WIRELESS AUDIO DEVICE MARKET FOR MICROPHONE, BY REGION,
2021–2026 (USD BILLION) 91
8 WIRELESS AUDIO DEVICE MARKET, BY TECHNOLOGY 92
8.1 INTRODUCTION 93
FIGURE 35 BLUETOOTH SEGMENT PROJECTED TO GROW AT THE HIGHEST RATE
FROM 2021 TO 2026 93
TABLE 39 WIRELESS AUDIO DEVICE MARKET, BY TECHNOLOGY,
2017–2020 (USD BILLION) 93
TABLE 40 WIRELESS AUDIO DEVICE MARKET, BY TECHNOLOGY,
2021–2026 (USD BILLION) 94
8.2 BLUETOOTH 94
8.2.1 COST-EFFECTIVENESS AND COMPATIBILITY OFFERED BY BLUETOOTH TECHNOLOGY ARE LEADING TO INCREASED GLOBAL DEMAND FOR WIRELESS AUDIO DEVICES EQUIPPED WITH THIS TECHNOLOGY 94
TABLE 41 WIRELESS AUDIO DEVICE MARKET FOR BLUETOOTH, BY PRODUCT,
2017–2020 (USD BILLION) 95
TABLE 42 WIRELESS AUDIO DEVICE MARKET FOR BLUETOOTH, BY PRODUCT,
2021–2026 (USD BILLION) 95
TABLE 43 WIRELESS AUDIO DEVICE MARKET FOR BLUETOOTH, BY APPLICATION, 2017–2020 (USD BILLION) 96
FIGURE 36 THE CONSUMER SEGMENT IS PROJECTED TO GROW AT THE HIGHEST RATE FROM 2021 TO 2026 96
TABLE 44 WIRELESS AUDIO DEVICE MARKET FOR BLUETOOTH, BY APPLICATION, 2021–2026 (USD BILLION) 97
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8.3 WI-FI 97
8.3.1 SECURE OPERATIONS CARRIED OUT BY WI-FI-ENABLED AUDIO DEVICES LEADING TO A RISE IN THE USE OF THIS TECHNOLOGY GLOBALLY 97
TABLE 45 WIRELESS AUDIO DEVICE MARKET FOR WI-FI, BY PRODUCT,
2017–2020 (USD BILLION) 97
TABLE 46 WIRELESS AUDIO DEVICE MARKET FOR WI-FI, BY PRODUCT,
2021–2026 (USD BILLION) 98
TABLE 47 WIRELESS AUDIO DEVICE MARKET FOR WI-FI, BY APPLICATION,
2017–2020 (USD BILLION) 98
TABLE 48 WIRELESS AUDIO DEVICE MARKET FOR WI-FI, BY APPLICATION,
2021–2026 (USD BILLION) 98
8.4 BLUETOOTH+WI-FI 99
8.4.1 INTEGRATION OF WI-FI AND BLUETOOTH TECHNOLOGIES ON SINGLE IC TO LEAD TO THE DEVELOPMENT OF COST-EFFECTIVE AND COMPACT WIRELESS AUDIO DEVICES 99
TABLE 49 WIRELESS AUDIO DEVICE MARKET FOR BLUETOOTH + WI-FI, BY PRODUCT, 2017–2020 (USD MILLION) 99
TABLE 50 WIRELESS AUDIO DEVICE MARKET FOR BLUETOOTH + WI-FI, BY PRODUCT, 2021–2026 (USD MILLION) 99
TABLE 51 WIRELESS AUDIO DEVICE MARKET FOR BLUETOOTH+WI-FI, BY APPLICATION, 2017–2020 (USD MILLION) 100
TABLE 52 WIRELESS AUDIO DEVICE MARKET FOR BLUETOOTH+WI-FI, BY APPLICATION, 2021–2026 (USD MILLION) 100
8.5 AIRPLAY 100
8.5.1 INCREASED USE OF AIRPLAY TECHNOLOGY FOR WIRELESS STREAMING OF DATA ON DEVICES SUPPORTED BY APPLE 100
TABLE 53 WIRELESS AUDIO DEVICE MARKET FOR AIRPLAY, BY PRODUCT,
2017–2020 (USD MILLION) 101
FIGURE 37 TRUE WIRELESS HEARABLES/EARBUDS PROJECTED TO GROW AT THE HIGHEST RATE FROM 2021 TO 2026 FOR AIRPLAY TECHNOLOGY 101
TABLE 54 WIRELESS AUDIO DEVICE MARKET FOR AIRPLAY, BY PRODUCT,
2021–2026 (USD MILLION) 102
TABLE 55 WIRELESS AUDIO DEVICE MARKET FOR AIRPLAY, BY APPLICATION,
2017–2020 (USD MILLION) 102
TABLE 56 WIRELESS AUDIO DEVICE MARKET FOR AIRPLAY, BY APPLICATION,
2021–2026 (USD MILLION) 102
8.6 RADIO FREQUENCY 103
8.6.1 INCREASED ADOPTION OF RADIO FREQUENCY TECHNOLOGY IN WIRELESS AUDIO DEVICES TO TRANSMIT HIGH-QUALITY AUDIO OVER A LONG DISTANCE 103
TABLE 57 WIRELESS AUDIO DEVICE MARKET FOR RADIO FREQUENCY, BY PRODUCT, 2017–2020 (USD BILLION) 103
TABLE 58 WIRELESS AUDIO DEVICE MARKET FOR RADIO FREQUENCY, BY PRODUCT, 2021–2026 (USD BILLION) 103
8.7 OTHERS 104
TABLE 59 WIRELESS AUDIO DEVICE MARKET FOR OTHERS, BY PRODUCT,
2017–2020 (USD MILLION) 104
TABLE 60 WIRELESS AUDIO DEVICE MARKET FOR OTHERS, BY PRODUCT,
2021–2026 (USD MILLION) 104
TABLE 61 WIRELESS AUDIO DEVICE MARKET FOR OTHERS, BY APPLICATION,
2017–2020 (USD MILLION) 105
TABLE 62 WIRELESS AUDIO DEVICE MARKET FOR OTHERS, BY APPLICATION,
2021–2026 (USD MILLION) 105
8.7.1 WISA (WIRELESS SPEAKER & AUDIO) 105
8.7.2 KLEERNET 105
8.7.3 ALLPLAY 106
8.7.4 SKAA 106
8.7.5 PLAY-FI 106
8.7.6 INFRARED (IR) 106
9 WIRELESS AUDIO DEVICE MARKET, BY FUNCTIONALITY 107
9.1 INTRODUCTION 108
TABLE 63 WIRELESS AUDIO DEVICE MARKET, BY FUNCTIONALITY,
2017–2020 (USD BILLION) 108
FIGURE 38 WIRELESS AUDIO DEVICE MARKET FOR SMART DEVICES TO GROW AT A HIGHER CAGR FROM 2021 TO 2026 108
TABLE 64 WIRELESS AUDIO DEVICE MARKET, BY FUNCTIONALITY,
2021–2026 (USD BILLION) 109
9.2 SMART DEVICES 109
9.2.1 RISE IN THE USE OF SMART WIRELESS AUDIO DEVICES TO TRACK HEALTH AND FITNESS OF USERS BY RECORDING AND SAVING INFORMATION RELATED TO THEIR WORKOUTS 109
9.3 NON-SMART DEVICES 109
9.3.1 USE OF NON-SMART WIRELESS AUDIO DEVICES FOR AUDIO AMPLIFICATION AND ENHANCEMENT 109
10 WIRELESS AUDIO DEVICE MARKET, BY APPLICATION 110
10.1 INTRODUCTION 111
FIGURE 39 CONSUMER APPLICATION TO WITNESS A HIGH GROWTH IN THE WIRELESS AUDIO DEVICE MARKET DURING THE FORECAST PERIOD 111
TABLE 65 WIRELESS AUDIO DEVICE MARKET, BY APPLICATION,
2017–2020 (USD BILLION) 111
TABLE 66 WIRELESS AUDIO DEVICE MARKET, BY APPLICATION,
2021–2026 (USD BILLION) 112
10.2 HOME AUDIO 112
10.2.1 INCREASED USE OF WIRELESS AUDIO DEVICES FOR IN-HOME APPLICATIONS FUELING GROWTH OF THE WIRELESS AUDIO DEVICE MARKET 112
TABLE 67 WIRELESS AUDIO DEVICE MARKET FOR HOME AUDIO, BY TECHNOLOGY, 2017–2020 (USD BILLION) 113
TABLE 68 WIRELESS AUDIO DEVICE MARKET FOR HOME AUDIO, BY TECHNOLOGY, 2021–2026 (USD BILLION) 113
TABLE 69 WIRELESS AUDIO DEVICE MARKET FOR HOME AUDIO, BY REGION,
2017–2020 (USD BILLION) 113
TABLE 70 WIRELESS AUDIO DEVICE MARKET FOR HOME AUDIO, BY REGION,
2021–2026 (USD BILLION) 114
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10.3 PROFESSIONAL 114
10.3.1 COVID-19 HAS SEVERELY IMPACTED THE PROFESSIONAL SEGMENT OF
THE WIRELESS AUDIO DEVICE MARKET 114
TABLE 71 WIRELESS AUDIO DEVICE MARKET FOR PROFESSIONAL, BY TECHNOLOGY, 2017–2020 (USD BILLION) 115
FIGURE 40 BLUETOOTH TECHNOLOGY TO HOLD A MAJOR PORTION OF THE WIRELESS AUDIO DEVICE MARKET FOR PROFESSIONAL APPLICATION DURING THE FORECAST PERIOD 115
TABLE 72 WIRELESS AUDIO DEVICE MARKET FOR PROFESSIONAL, BY TECHNOLOGY, 2021–2026 (USD BILLION) 116
TABLE 73 WIRELESS AUDIO DEVICE MARKET FOR PROFESSIONAL, BY REGION,
2017–2020 (USD BILLION) 116
TABLE 74 WIRELESS AUDIO DEVICE MARKET FOR PROFESSIONAL, BY REGION,
2021–2026 (USD BILLION) 116
10.4 CONSUMER 117
10.4.1 RISE IN ADOPTION OF TECHNOLOGICALLY-ADVANCED SMARTPHONES
BY CONSUMERS FUELING THE GROWTH OF THE WIRELESS
AUDIO DEVICE MARKET 117
TABLE 75 WIRELESS AUDIO DEVICE MARKET FOR CONSUMER, BY TECHNOLOGY, 2017–2020 (USD BILLION) 117
TABLE 76 WIRELESS AUDIO DEVICE MARKET FOR CONSUMER, BY TECHNOLOGY, 2021–2026 (USD BILLION) 118
TABLE 77 WIRELESS AUDIO DEVICE MARKET FOR CONSUMER, BY REGION,
2017–2020 (USD BILLION) 118
TABLE 78 WIRELESS AUDIO DEVICE MARKET FOR CONSUMER, BY REGION,
2021–2026 (USD BILLION) 118
10.5 AUTOMOTIVE 119
10.5.1 INCREASED DEMAND FOR WIRELESS AUDIO DEVICES IN LUXURY AUTOMOBILES TO SPUR THE GROWTH OF THE WIRELESS AUDIO DEVICE MARKET FOR AUTOMOTIVE 119
TABLE 79 WIRELESS AUDIO DEVICE MARKET FOR AUTOMOTIVE, BY TECHNOLOGY, 2017–2020 (USD BILLION) 119
TABLE 80 WIRELESS AUDIO DEVICE MARKET FOR AUTOMOTIVE, BY TECHNOLOGY, 2021–2026 (USD BILLION) 120
TABLE 81 WIRELESS AUDIO DEVICE MARKET FOR AUTOMOTIVE, BY REGION,
2017–2020 (USD BILLION) 120
FIGURE 41 NORTH AMERICA TO HOLD THE MAJOR SHARE IN THE WIRELESS
AUDIO DEVICE MARKET FOR AUTOMOTIVE APPLICATION DURING THE FORECAST PERIOD 121
TABLE 82 WIRELESS AUDIO DEVICE MARKET FOR AUTOMOTIVE, BY REGION,
2021–2026 (USD BILLION) 121
10.6 OTHERS 121
TABLE 83 WIRELESS AUDIO DEVICE MARKET FOR OTHERS, BY TECHNOLOGY,
2017–2020 (USD MILLION) 122
TABLE 84 WIRELESS AUDIO DEVICE MARKET FOR OTHERS, BY TECHNOLOGY,
2021–2026 (USD MILLION) 122
TABLE 85 WIRELESS AUDIO DEVICE MARKET FOR OTHERS, BY REGION,
2017–2020 (USD BILLION) 123
FIGURE 42 APAC TO WITNESS A HIGH GROWTH WIRELESS AUDIO DEVICE MARKET FOR OTHER APPLICATIONS DURING THE FORECAST PERIOD 123
TABLE 86 WIRELESS AUDIO DEVICE MARKET FOR OTHERS, BY REGION,
2021–2026 (USD BILLION) 123
11 GEOGRAPHIC ANALYSIS 124
11.1 INTRODUCTION 125
FIGURE 43 THE WIRELESS AUDIO DEVICE MARKET IN INDIA IS PROJECTED TO GROW AT THE HIGHEST CAGR FROM 2021 TO 2026 125
TABLE 87 WIRELESS AUDIO DEVICE MARKET, BY REGION, 2017–2020 (USD BILLION) 126
TABLE 88 WIRELESS AUDIO DEVICE MARKET, BY REGION, 2021–2026 (USD BILLION) 126
11.2 NORTH AMERICA 126
FIGURE 44 NORTH AMERICA: WIRELESS AUDIO DEVICE MARKET SNAPSHOT 127
TABLE 89 WIRELESS AUDIO DEVICE MARKET FOR NORTH AMERICA, BY PRODUCT, 2017–2020 (USD BILLION) 127
TABLE 90 WIRELESS AUDIO DEVICE MARKET FOR NORTH AMERICA, BY PRODUCT, 2021–2026 (USD BILLION) 128
TABLE 91 WIRELESS AUDIO DEVICE MARKET FOR NORTH AMERICA, BY APPLICATION, 2017–2020 (USD BILLION) 128
TABLE 92 WIRELESS AUDIO DEVICE MARKET FOR NORTH AMERICA, BY APPLICATION, 2021–2026 (USD BILLION) 128
TABLE 93 WIRELESS AUDIO DEVICE MARKET FOR NORTH AMERICA, BY COUNTRY, 2017–2020 (USD BILLION) 129
TABLE 94 WIRELESS AUDIO DEVICE MARKET FOR NORTH AMERICA, BY COUNTRY, 2021–2026 (USD BILLION) 129
11.2.1 IMPACT OF COVID-19 ON THE WIRELESS AUDIO DEVICE MARKET
IN NORTH AMERICA 129
11.2.2 US 130
11.2.2.1 Presence of the majority of manufacturers of wireless audio
devices in the US fueling the growth of the wireless audio device market in the country 130
11.2.3 CANADA 130
11.2.3.1 Preference of the Canadian population to adopt innovative
products contributing to the growth of the wireless audio device market in the country 130
11.2.4 MEXICO 130
11.2.4.1 Increased investments in the consumer electronics industry of Mexico contributing to the growth of the wireless audio device market in the country 130
11.3 EUROPE 130
FIGURE 45 EUROPE: WIRELESS AUDIO DEVICE MARKET SNAPSHOT 131
TABLE 95 WIRELESS AUDIO DEVICE MARKET FOR EUROPE, BY PRODUCT,
2017–2020 (USD BILLION) 131
TABLE 96 WIRELESS AUDIO DEVICE MARKET FOR EUROPE, BY PRODUCT,
2021–2026 (USD BILLION) 132
TABLE 97 WIRELESS AUDIO DEVICE MARKET FOR EUROPE, BY APPLICATION,
2017–2020 (USD BILLION) 132
TABLE 98 WIRELESS AUDIO DEVICE MARKET FOR EUROPE, BY APPLICATION,
2021–2026 (USD BILLION) 132
TABLE 99 WIRELESS AUDIO DEVICE MARKET FOR EUROPE, BY COUNTRY,
2017–2020 (USD BILLION) 133
TABLE 100 WIRELESS AUDIO DEVICE MARKET FOR EUROPE, BY COUNTRY,
2021–2026 (USD BILLION) 133
11.3.1 IMPACT OF COVID-19 ON THE WIRELESS AUDIO DEVICE MARKET IN EUROPE 133
11.3.2 UK 134
11.3.2.1 The willingness of users to invest in wireless audio devices to fuel the growth of the market in the UK 134
11.3.3 GERMANY 134
11.3.3.1 The popularity of soundbars and wireless streaming speakers in Germany to spur the growth of the wireless audio device
market in the country 134
11.3.4 FRANCE 134
11.3.4.1 Rise in demand for wireless audio devices for home entertainment applications contributing to the growth of the market in France 134
11.3.5 REST OF EUROPE 134
11.4 ASIA PACIFIC (APAC) 135
FIGURE 46 APAC: WIRELESS AUDIO DEVICE MARKET SNAPSHOT 135
TABLE 101 WIRELESS AUDIO DEVICE MARKET FOR APAC, BY PRODUCT,
2017–2020 (USD BILLION) 136
TABLE 102 WIRELESS AUDIO DEVICE MARKET FOR APAC, BY PRODUCT,
2021–2026 (USD BILLION) 136
TABLE 103 WIRELESS AUDIO DEVICE MARKET FOR APAC, BY APPLICATION,
2017–2020 (USD BILLION) 137
TABLE 104 WIRELESS AUDIO DEVICE MARKET FOR APAC, BY APPLICATION,
2021–2026 (USD BILLION) 137
TABLE 105 WIRELESS AUDIO DEVICE MARKET FOR APAC, BY COUNTRY,
2017–2020 (USD BILLION) 137
TABLE 106 WIRELESS AUDIO DEVICE MARKET FOR APAC, BY COUNTRY,
2021–2026 (USD BILLION) 138
11.4.1 IMPACT OF COVID-19 ON THE WIRELESS AUDIO DEVICE MARKET IN APAC 138
11.4.2 CHINA 138
11.4.2.1 Increased number of international manufacturers of wireless speakers in China fueling the growth of the wireless audio device market in the country 138
11.4.3 JAPAN 139
11.4.3.1 Rise in demand for consumer electronics equipped with wireless audio devices to boost the growth of the wireless audio
device market in Japan 139
11.4.4 SOUTH KOREA 139
11.4.4.1 Increased focus of South Korea-based companies to develop their wireless audio category of products 139
11.4.5 INDIA 139
11.4.5.1 Government impetus in the form of initiatives such as Make in India fueling the demand for consumer durables in India 139
11.4.6 REST OF APAC 139
11.5 REST OF THE WORLD (ROW) 140
TABLE 107 WIRELESS AUDIO DEVICE MARKET FOR ROW, BY PRODUCT,
2017–2020 (USD BILLION) 140
TABLE 108 WIRELESS AUDIO DEVICE MARKET FOR ROW, BY PRODUCT,
2021–2026 (USD BILLION) 140
TABLE 109 WIRELESS AUDIO DEVICE MARKET FOR ROW, BY APPLICATION,
2017–2020 (USD BILLION) 141
TABLE 110 WIRELESS AUDIO DEVICE MARKET FOR ROW, BY APPLICATION,
2021–2026 (USD BILLION) 141
TABLE 111 WIRELESS AUDIO DEVICE MARKET FOR ROW, BY REGION,
2017–2020 (USD BILLION) 141
TABLE 112 WIRELESS AUDIO DEVICE MARKET FOR ROW, BY REGION,
2021–2026 (USD BILLION) 142
11.5.1 SOUTH AMERICA 142
11.5.1.1 Rising per capita income has facilitated the growth of the wireless audio device market in South America 142
11.5.2 MIDDLE EAST 142
11.5.2.1 Surge in demand for wireless headphones and wireless speakers to fuel the growth of the wireless audio device market in the Middle East 142
11.5.3 AFRICA 142
11.5.3.1 South Africa holds a significant share of the consumer electronics market in Africa 142
12 COMPETITIVE LANDSCAPE 143
12.1 INTRODUCTION 143
TABLE 113 COMPANIES ADOPTED PRODUCT LAUNCHES AND DEVELOPMENTS AS
THE KEY GROWTH STRATEGY DURING 2019 TO 2021 143
12.2 MARKET SHARE ANALYSIS, 2020 145
TABLE 114 WIRELESS AUDIO DEVICE MARKET: DEGREE OF COMPETITION 145
FIGURE 47 SHARE OF KEY COMPANIES FOR TRUE WIRELESS HEARABLES/EARBUDS IN WIRELESS AUDIO DEVICE MARKET, 2020 146
12.3 REVENUE ANALYSIS 147
FIGURE 48 5-YEAR REVENUE ANALYSIS FOR KEY COMPANIES 148
12.4 COMPETITIVE LEADERSHIP MAPPING 148
12.4.1 STAR 149
12.4.2 PERVASIVE 149
12.4.3 EMERGING LEADER 149
12.4.4 PARTICIPANT 149
FIGURE 49 WIRELESS AUDIO DEVICE MARKET (GLOBAL) COMPETITIVE
LEADERSHIP MAPPING, 2020 150
12.5 SME EVALUATION QUADRANT 151
12.5.1 PROGRESSIVE COMPANY 151
12.5.2 RESPONSIVE COMPANY 151
12.5.3 DYNAMIC COMPANY 151
12.5.4 STARTING BLOCK 151
FIGURE 50 WIRELESS AUDIO DEVICE MARKET (GLOBAL) SME EVALUATION
QUADRANT, 2020 152
TABLE 115 COMPANY FOOTPRINT 153
TABLE 116 PRODUCT FOOTPRINT OF COMPANIES 154
TABLE 117 APPLICATION FOOTPRINT OF COMPANIES 155
TABLE 118 REGIONAL FOOTPRINT OF COMPANIES 156
12.6 COMPETITIVE SITUATIONS AND TRENDS 157
12.6.1 PRODUCT LAUNCHES 157
TABLE 119 WIRELESS AUDIO DEVICE MARKET: PRODUCT LAUNCHES,
JANUARY 2019–APRIL 2021 157
12.6.2 DEALS 166
TABLE 120 WIRELESS AUDIO DEVICE MARKET: DEALS, JANUARY 2019–MAY 2021 166
13 COMPANY PROFILES 168
13.1 KEY PLAYERS 168
(Business Overview, Products Offered, Recent Developments, and MnM View)*
13.1.1 APPLE INC. 168
TABLE 121 APPLE: COMPANY OVERVIEW 168
FIGURE 51 APPLE: COMPANY SNAPSHOT 169
13.1.2 HARMAN INTERNATIONAL INDUSTRIES 172
TABLE 122 HARMAN INTERNATIONAL INDUSTRIES: COMPANY OVERVIEW 172
FIGURE 52 HARMAN INTERNATIONAL INDUSTRIES: COMPANY SNAPSHOT 173
13.1.3 BOSE CORPORATION 177
TABLE 123 BOSE CORPORATION: COMPANY OVERVIEW 177
13.1.4 SONOS 180
TABLE 124 SONOS: COMPANY OVERVIEW 180
FIGURE 53 SONOS: COMPANY SNAPSHOT 180
13.1.5 SONY CORPORATION 183
TABLE 125 SONY CORPORATION: COMPANY OVERVIEW 183
FIGURE 54 SONY CORPORATION: COMPANY SNAPSHOT 184
13.1.6 SOUND UNITED 187
TABLE 126 SOUND UNITED: COMPANY OVERVIEW 187
13.1.7 SENNHEISER 190
TABLE 127 SENNHEISER: COMPANY OVERVIEW 190
13.1.8 VIZIO 192
TABLE 128 VIZIO: COMPANY OVERVIEW 192
13.1.9 VOXX INTERNATIONAL CORPORATION 194
TABLE 129 VOXX INTERNATIONAL CORPORATION: COMPANY OVERVIEW 194
FIGURE 55 VOXX INTERNATIONAL CORPORATION: COMPANY SNAPSHOT 194
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13.1.10 ZOUND INDUSTRIES 197
TABLE 130 ZOUND INDUSTRIES: COMPANY OVERVIEW 197
FIGURE 56 ZOUND INDUSTRIES: COMPANY SNAPSHOT 198
* Business Overview, Products Offered, Recent Developments, and MnM View might not be captured in case of unlisted companies.
13.2 OTHER PLAYERS 199
13.2.1 YAMAHA CORPORATION 199
13.2.2 LG 199
13.2.3 BOAT LIFESTYLE 200
13.2.4 GN GROUP 200