Table of Content

1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 8
1.2 Research Methodology 11
1.2.1 Overview of Market Research Methodology 11
1.2.2 Market Assumption 12
1.2.3 Secondary Data 12
1.2.4 Primary Data 12
1.2.5 Data Filtration and Model Design 13
1.2.6 Market Size/Share Estimation 14
1.2.7 Research Limitations 15
1.3 Executive Summary 16

2 Market Overview and Dynamics 19
2.1 Market Size and Forecast 19
2.1.1 Impact of COVID-19 on World Economy 20
2.1.2 Impact of COVID-19 on the Market 22
2.2 Major Growth Drivers 24
2.3 Market Restraints and Challenges 28
2.4 Emerging Opportunities and Market Trends 31
2.5 Porter’s Fiver Forces Analysis 35

3 Segmentation of Asia Pacific Market by Offering 39
3.1 Market Overview by Offering 39
3.2 DOOH Hardware 41
3.3 DOOH Software 42
3.4 DOOH Service 43

4 Segmentation of Asia Pacific Market by Application 44
4.1 Market Overview by Application 44
4.2 Billboard DOOH 46
4.3 Transit DOOH 47
4.4 Street Furniture DOOH 48
4.5 Other Applications 49

5 Segmentation of Asia Pacific Market by Location 50
5.1 Market Overview by Location 50
5.2 Outdoor DOOH 52
5.3 Indoor DOOH 53

6 Segmentation of Asia Pacific Market by End User 54
6.1 Market Overview by End User 54
6.2 Retail Industry 56
6.3 Financial Services 57
6.4 Healthcare & Medical Industry 58
6.5 Automotive Industry 59
6.6 IT & Telecom 60
6.7 Government Agencies 61
6.8 Entertainment Industry 62
6.9 Other End Users 63

7 Asia-Pacific Market 2019-2030 by Country 64
7.1 Overview of Asia-Pacific Market 64
7.2 Japan 67
7.3 China 70
7.4 Australia 72
7.5 India 75
7.6 South Korea 78
7.7 Rest of APAC Region 80

8 Competitive Landscape 82
8.1 Overview of Key Vendors 82
8.2 New Product Launch, Partnership, Investment, and M&A 85
8.3 Company Profiles 86
BroadSign International LLC 86
Clear Channel Outdoor Holdings Inc. 88
Daktronics Inc. 89
Exterion Media Group 90
EyeMedia LLC 91
JCDecaux Group 92
Lamar Advertising Company 93
oOh!media Limited 94
Outfront Media 95
QMS Media Limited 96
SevenOne Media GmbH 97
Stroer SE & Co. KGaA 98
Talon Outdoor Ltd 99
The Times Group 100
RELATED REPORTS 101



List of Figures

Figure 1. Research Method Flow Chart 11
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 14
Figure 3. Asia Pacific Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2030 16
Figure 4. Asia Pacific Digital Out of Home (DOOH) Advertising Market, 2019-2030, $ mn 19
Figure 5. Impact of COVID-19 on Business 22
Figure 6. Primary Drivers and Impact Factors of Asia Pacific Digital Out of Home (DOOH) Advertising Market 24
Figure 7. World Digital Advertising Market by Revenue, 2015-2026, $ bn 27
Figure 8. World Digital Signage Market, 2019-2026, $ mn 27
Figure 9. Primary Restraints and Impact Factors of Asia Pacific Digital Out of Home (DOOH) Advertising Market 28
Figure 10. Investment Opportunity Analysis 32
Figure 11. Porter’s Fiver Forces Analysis of Asia Pacific Digital Out of Home (DOOH) Advertising Market 35
Figure 12. Breakdown of Asia Pacific Digital Out of Home (DOOH) Advertising Market by Offering, 2019-2030, % of Revenue 40
Figure 13. Asia Pacific Addressable Market Cap in 2021-2030 by Offering, Value ($ mn) and Share (%) 40
Figure 14. Asia Pacific Digital Out of Home (DOOH) Advertising Market: DOOH Hardware, 2019-2030, $ mn 41
Figure 15. Asia Pacific Digital Out of Home (DOOH) Advertising Market: DOOH Software, 2019-2030, $ mn 42
Figure 16. Asia Pacific Digital Out of Home (DOOH) Advertising Market: DOOH Service, 2019-2030, $ mn 43
Figure 17. Breakdown of Asia Pacific Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, % of Sales Revenue 45
Figure 18. Asia Pacific Addressable Market Cap in 2021-2030 by Application, Value ($ mn) and Share (%) 45
Figure 19. Asia Pacific Digital Out of Home (DOOH) Advertising Market: Billboard DOOH, 2019-2030, $ mn 46
Figure 20. Asia Pacific Digital Out of Home (DOOH) Advertising Market: Transit DOOH, 2019-2030, $ mn 47
Figure 21. Asia Pacific Digital Out of Home (DOOH) Advertising Market: Street Furniture DOOH, 2019-2030, $ mn 48
Figure 22. Asia Pacific Digital Out of Home (DOOH) Advertising Market: Other Applications, 2019-2030, $ mn 49
Figure 23. Breakdown of Asia Pacific Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, % of Sales Revenue 51
Figure 24. Asia Pacific Addressable Market Cap in 2021-2030 by Location, Value ($ mn) and Share (%) 51
Figure 25. Asia Pacific Digital Out of Home (DOOH) Advertising Market: Outdoor DOOH, 2019-2030, $ mn 52
Figure 26. Asia Pacific Digital Out of Home (DOOH) Advertising Market: Indoor DOOH, 2019-2030, $ mn 53
Figure 27. Breakdown of Asia Pacific Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, % of Revenue 55
Figure 28. Asia Pacific Addressable Market Cap in 2021-2030 by End User, Value ($ mn) and Share (%) 55
Figure 29. Asia Pacific Digital Out of Home (DOOH) Advertising Market: Retail Industry, 2019-2030, $ mn 56
Figure 30. Asia Pacific Digital Out of Home (DOOH) Advertising Market: Financial Services, 2019-2030, $ mn 57
Figure 31. Asia Pacific Digital Out of Home (DOOH) Advertising Market: Healthcare & Medical Industry, 2019-2030, $ mn 58
Figure 32. Asia Pacific Digital Out of Home (DOOH) Advertising Market: Automotive Industry, 2019-2030, $ mn 59
Figure 33. Asia Pacific Digital Out of Home (DOOH) Advertising Market: IT & Telecom, 2019-2030, $ mn 60
Figure 34. Asia Pacific Digital Out of Home (DOOH) Advertising Market: Government Agencies, 2019-2030, $ mn 61
Figure 35. Asia Pacific Digital Out of Home (DOOH) Advertising Market: Entertainment Industry, 2019-2030, $ mn 62
Figure 36. Asia Pacific Digital Out of Home (DOOH) Advertising Market: Other End Users, 2019-2030, $ mn 63
Figure 37. Breakdown of APAC Digital Out of Home (DOOH) Advertising Market by Country, 2019 and 2030F, % of Revenue 65
Figure 38. Contribution to APAC 2021-2030 Cumulative Revenue by Country, Value ($ mn) and Share (%) 66
Figure 39. Digital Out of Home (DOOH) Advertising Market in Japan, 2019-2030, $ mn 68
Figure 40. Digital Out of Home (DOOH) Advertising Market in China, 2019-2030, $ mn 70
Figure 41. Digital Out of Home (DOOH) Advertising Market in Australia, 2019-2030, $ mn 72
Figure 42. Digital Out of Home (DOOH) Advertising Market in India, 2019-2030, $ mn 75
Figure 43. Digital Out of Home (DOOH) Advertising Market in South Korea, 2019-2030, $ mn 78
Figure 44. Digital Out of Home (DOOH) Advertising Market in Rest of APAC, 2019-2030, $ mn 80
Figure 45. Growth Stage of Asia Pacific Digital Out of Home (DOOH) Advertising Industry over the Forecast Period 82

List of Tables

Table 1. Snapshot of Asia Pacific Digital Out of Home (DOOH) Advertising Market in Balanced Perspective, 2019-2030 17
Table 2. Growth Rate of World GDP, 2020-2022 21
Table 3. Main Product Trends and Market Opportunities in Asia Pacific Digital Out of Home (DOOH) Advertising Market 31
Table 4. Asia Pacific Digital Out of Home (DOOH) Advertising Market by Offering, 2019-2030, $ mn 39
Table 5. Asia Pacific Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 44
Table 6. Asia Pacific Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 50
Table 7. Asia Pacific Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 54
Table 8. APAC Digital Out of Home (DOOH) Advertising Market by Country, 2019-2030, $ mn 65
Table 9. Japan Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 69
Table 10. Japan Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 69
Table 11. Japan Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 69
Table 12. China Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 71
Table 13. China Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 71
Table 14. China Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 71
Table 15. Australia Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 73
Table 16. Australia Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 73
Table 17. Australia Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 73
Table 18. India Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 77
Table 19. India Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 77
Table 20. India Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 77
Table 21. South Korea Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 79
Table 22. South Korea Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 79
Table 23. South Korea Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 79
Table 24. Digital Out of Home (DOOH) Advertising Market in Rest of APAC by Country/Region, 2019-2030, $ mn 81
Table 25. BroadSign International LLC: Company Snapshot 86
Table 26. BroadSign International LLC: Business Segmentation 86
Table 27. BroadSign International LLC: Product Portfolio 87
Table 28. BroadSign International LLC: Revenue, 2017-2019, $ mn 87