Table of Content

1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 8
1.2 Research Methodology 11
1.2.1 Overview of Market Research Methodology 11
1.2.2 Market Assumption 12
1.2.3 Secondary Data 12
1.2.4 Primary Data 12
1.2.5 Data Filtration and Model Design 13
1.2.6 Market Size/Share Estimation 14
1.2.7 Research Limitations 15
1.3 Executive Summary 16

2 Market Overview and Dynamics 19
2.1 Market Size and Forecast 19
2.1.1 Impact of COVID-19 on World Economy 20
2.1.2 Impact of COVID-19 on the Market 22
2.2 Major Growth Drivers 24
2.3 Market Restraints and Challenges 28
2.4 Emerging Opportunities and Market Trends 31
2.5 Porter’s Fiver Forces Analysis 35

3 Segmentation of Europe Market by Offering 39
3.1 Market Overview by Offering 39
3.2 DOOH Hardware 41
3.3 DOOH Software 42
3.4 DOOH Service 43

4 Segmentation of Europe Market by Application 44
4.1 Market Overview by Application 44
4.2 Billboard DOOH 46
4.3 Transit DOOH 47
4.4 Street Furniture DOOH 48
4.5 Other Applications 49

5 Segmentation of Europe Market by Location 50
5.1 Market Overview by Location 50
5.2 Outdoor DOOH 52
5.3 Indoor DOOH 53

6 Segmentation of Europe Market by End User 54
6.1 Market Overview by End User 54
6.2 Retail Industry 56
6.3 Financial Services 57
6.4 Healthcare & Medical Industry 58
6.5 Automotive Industry 59
6.6 IT & Telecom 60
6.7 Government Agencies 61
6.8 Entertainment Industry 62
6.9 Other End Users 63

7 European Market 2019-2030 by Country 64
7.1 Overview of European Market 64
7.2 Germany 67
7.3 U.K. 69
7.4 France 71
7.5 Spain 73
7.6 Italy 75
7.7 Russia 77
7.8 Rest of European Market 79

8 Competitive Landscape 81
8.1 Overview of Key Vendors 81
8.2 New Product Launch, Partnership, Investment, and M&A 84
8.3 Company Profiles 85
BroadSign International LLC 85
Clear Channel Outdoor Holdings Inc. 87
Daktronics Inc. 88
Exterion Media Group 89
EyeMedia LLC 90
JCDecaux Group 91
Lamar Advertising Company 92
oOh!media Limited 93
Outfront Media 94
QMS Media Limited 95
SevenOne Media GmbH 96
Stroer SE & Co. KGaA 97
Talon Outdoor Ltd 98
The Times Group 99
RELATED REPORTS 100



List of Figures

Figure 1. Research Method Flow Chart 11
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 14
Figure 3. Europe Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2030 16
Figure 4. Europe Digital Out of Home (DOOH) Advertising Market, 2019-2030, $ mn 19
Figure 5. Impact of COVID-19 on Business 22
Figure 6. Primary Drivers and Impact Factors of Europe Digital Out of Home (DOOH) Advertising Market 24
Figure 7. World Digital Advertising Market by Revenue, 2015-2026, $ bn 27
Figure 8. World Digital Signage Market, 2019-2026, $ mn 27
Figure 9. Primary Restraints and Impact Factors of Europe Digital Out of Home (DOOH) Advertising Market 28
Figure 10. Investment Opportunity Analysis 32
Figure 11. Porter’s Fiver Forces Analysis of Europe Digital Out of Home (DOOH) Advertising Market 35
Figure 12. Breakdown of Europe Digital Out of Home (DOOH) Advertising Market by Offering, 2019-2030, % of Revenue 40
Figure 13. Europe Addressable Market Cap in 2021-2030 by Offering, Value ($ mn) and Share (%) 40
Figure 14. Europe Digital Out of Home (DOOH) Advertising Market: DOOH Hardware, 2019-2030, $ mn 41
Figure 15. Europe Digital Out of Home (DOOH) Advertising Market: DOOH Software, 2019-2030, $ mn 42
Figure 16. Europe Digital Out of Home (DOOH) Advertising Market: DOOH Service, 2019-2030, $ mn 43
Figure 17. Breakdown of Europe Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, % of Sales Revenue 45
Figure 18. Europe Addressable Market Cap in 2021-2030 by Application, Value ($ mn) and Share (%) 45
Figure 19. Europe Digital Out of Home (DOOH) Advertising Market: Billboard DOOH, 2019-2030, $ mn 46
Figure 20. Europe Digital Out of Home (DOOH) Advertising Market: Transit DOOH, 2019-2030, $ mn 47
Figure 21. Europe Digital Out of Home (DOOH) Advertising Market: Street Furniture DOOH, 2019-2030, $ mn 48
Figure 22. Europe Digital Out of Home (DOOH) Advertising Market: Other Applications, 2019-2030, $ mn 49
Figure 23. Breakdown of Europe Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, % of Sales Revenue 51
Figure 24. Europe Addressable Market Cap in 2021-2030 by Location, Value ($ mn) and Share (%) 51
Figure 25. Europe Digital Out of Home (DOOH) Advertising Market: Outdoor DOOH, 2019-2030, $ mn 52
Figure 26. Europe Digital Out of Home (DOOH) Advertising Market: Indoor DOOH, 2019-2030, $ mn 53
Figure 27. Breakdown of Europe Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, % of Revenue 55
Figure 28. Europe Addressable Market Cap in 2021-2030 by End User, Value ($ mn) and Share (%) 55
Figure 29. Europe Digital Out of Home (DOOH) Advertising Market: Retail Industry, 2019-2030, $ mn 56
Figure 30. Europe Digital Out of Home (DOOH) Advertising Market: Financial Services, 2019-2030, $ mn 57
Figure 31. Europe Digital Out of Home (DOOH) Advertising Market: Healthcare & Medical Industry, 2019-2030, $ mn 58
Figure 32. Europe Digital Out of Home (DOOH) Advertising Market: Automotive Industry, 2019-2030, $ mn 59
Figure 33. Europe Digital Out of Home (DOOH) Advertising Market: IT & Telecom, 2019-2030, $ mn 60
Figure 34. Europe Digital Out of Home (DOOH) Advertising Market: Government Agencies, 2019-2030, $ mn 61
Figure 35. Europe Digital Out of Home (DOOH) Advertising Market: Entertainment Industry, 2019-2030, $ mn 62
Figure 36. Europe Digital Out of Home (DOOH) Advertising Market: Other End Users, 2019-2030, $ mn 63
Figure 37. Breakdown of European Digital Out of Home (DOOH) Advertising Market by Country, 2019 and 2030F, % of Revenue 65
Figure 38. Contribution to Europe 2021-2030 Cumulative Revenue by Country, Value ($ mn) and Share (%) 66
Figure 39. Digital Out of Home (DOOH) Advertising Market in Germany, 2019-2030, $ mn 67
Figure 40. Digital Out of Home (DOOH) Advertising Market in U.K., 2019-2030, $ mn 69
Figure 41. Digital Out of Home (DOOH) Advertising Market in France, 2019-2030, $ mn 71
Figure 42. Digital Out of Home (DOOH) Advertising Market in Spain, 2019-2030, $ mn 73
Figure 43. Digital Out of Home (DOOH) Advertising Market in Italy, 2019-2030, $ mn 75
Figure 44. Digital Out of Home (DOOH) Advertising Market in Russia, 2019-2030, $ mn 77
Figure 45. Digital Out of Home (DOOH) Advertising Market in Rest of Europe, 2019-2030, $ mn 79
Figure 46. Growth Stage of Europe Digital Out of Home (DOOH) Advertising Industry over the Forecast Period 81

List of Tables

Table 1. Snapshot of Europe Digital Out of Home (DOOH) Advertising Market in Balanced Perspective, 2019-2030 17
Table 2. Growth Rate of World GDP, 2020-2022 21
Table 3. Main Product Trends and Market Opportunities in Europe Digital Out of Home (DOOH) Advertising Market 31
Table 4. Europe Digital Out of Home (DOOH) Advertising Market by Offering, 2019-2030, $ mn 39
Table 5. Europe Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 44
Table 6. Europe Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 50
Table 7. Europe Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 54
Table 8. Europe Digital Out of Home (DOOH) Advertising Market by Country, 2019-2030, $ mn 66
Table 9. Germany Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 68
Table 10. Germany Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 68
Table 11. Germany Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 68
Table 12. U.K. Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 70
Table 13. U.K. Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 70
Table 14. U.K. Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 70
Table 15. France Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 72
Table 16. France Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 72
Table 17. France Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 72
Table 18. Spain Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 74
Table 19. Spain Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 74
Table 20. Spain Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 74
Table 21. Italy Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 76
Table 22. Italy Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 76
Table 23. Italy Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 76
Table 24. Russia Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 78
Table 25. Russia Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 78
Table 26. Russia Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 78
Table 27. Digital Out of Home (DOOH) Advertising Market in Rest of Europe by Country, 2019-2030, $ mn 80
Table 28. BroadSign International LLC: Company Snapshot 85
Table 29. BroadSign International LLC: Business Segmentation 85
Table 30. BroadSign International LLC: Product Portfolio 86
Table 31. BroadSign International LLC: Revenue, 2017-2019, $ mn 86