Table of Content

Tobacco Free Oral Nicotine in Denmark
Euromonitor International
June 2021

List Of Contents And Tables

TOBACCO FREE ORAL NICOTINE IN DENMARK
KEY DATA FINDINGS
2020 IMPACT
Producers take advantage of legal loophole around marketing and no restrictions covering the nicotine content of nicotine pouches, with some brands offering much higher levels than cigarettes
Category stimulated by new product launches and innovative flavour variants
Industry players lower their prices in conjunction with tax increases in cigarettes
RECOVERY AND OPPORTUNITIES
Regulations in place from 1 April 2021 reduce the category’s growth potential
Strong and growing share of e-commerce thanks to new regulations
The easing of COVID-19 restrictions shifts location of consumption but has no effect on volume sales
CATEGORY DATA
Table 1 Sales of Tobacco Free Oral Nicotine: Volume 2015-2020
Table 2 Sales of Tobacco Free Oral Nicotine by Category: Value 2015-2020
Table 3 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2019-2020
Table 4 Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2019-2020
Table 5 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2016-2020
Table 6 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2017-2020
Table 7 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2020-2025
Table 8 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2020-2025
Table 9 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2020-2025
Table 10 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2020-2025
TOBACCO IN DENMARK
EXECUTIVE SUMMARY
COVID-19 impact on tobacco
COVID-19 country impact
Company response
Retailing shift
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 11 Number of Adult Smokers by Gender 2015-2020
MARKET DATA
Table 12 Sales of Tobacco by Category: Volume 2015-2020
Table 13 Sales of Tobacco by Category: Value 2015-2020
Table 14 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 15 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 16 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 17 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 18 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 19 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources