Table of Content

1 INTRODUCTION 22
1.1 OBJECTIVES OF THE STUDY 22
1.2 MARKET DEFINITION 22
1.2.1 YOGA MATS 22
1.2.2 EXERCISE MATS 22
1.3 INCLUSIONS & EXCLUSIONS 23
TABLE 1 YOGA AND EXERCISE MATS MARKET, BY END USE: INCLUSIONS
& EXCLUSIONS 23
TABLE 2 YOGA AND EXERCISE MATS MARKET, BY MATERIAL: INCLUSIONS
& EXCLUSIONS 23
TABLE 3 YOGA MATS MARKET, BY REGION: INCLUSIONS & EXCLUSIONS 23
1.4 MARKET SCOPE 24
1.4.1 YOGA AND EXERCISE MATS MARKET SEGMENTATION 24
FIGURE 1 YOGA AND EXERCISE MATS MARKET: SEGMENTATION 24
1.4.2 YEARS CONSIDERED FOR THE STUDY 25
1.5 CURRENCY 25
1.6 VOLUME 25
1.7 LIMITATIONS 25
1.8 STAKEHOLDERS 25
1.9 SUMMARY OF CHANGES 26
2 RESEARCH METHODOLOGY 27
2.1 RESEARCH DATA 27
FIGURE 2 YOGA AND EXERCISE MATS MARKET: RESEARCH DESIGN 27
2.1.1 SECONDARY DATA 28
2.1.1.1 Key data from secondary sources 28
2.1.2 PRIMARY DATA 29
2.1.2.1 Key data from primary sources 29
2.1.2.2 List of participating companies for primary research 29
2.1.2.3 Key industry insights 30
2.1.2.4 Breakdown of primary interviews 30
2.2 BASE NUMBER CALCULATION 31
2.2.1 DEMAND-SIDE APPROACH 31
2.3 MARKET ENGINEERING PROCESS 32
2.3.1 MARKET SIZE ESTIMATION 32
FIGURE 3 MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH 33
2.3.2 TOP-DOWN APPROACH 33
FIGURE 4 MARKET SIZE ESTIMATION: TOP-DOWN APPROACH 33
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2.4 DATA TRIANGULATION 34
2.5 ASSUMPTIONS 35
2.6 RISK ASSESSMENT 36
3 EXECUTIVE SUMMARY 37
TABLE 5 YOGA AND EXERCISE MATS MARKET SNAPSHOT, 2021 & 2026 38
FIGURE 5 POLYVINYL CHLORIDE (PVC) MATERIAL TYPE SEGMENT ACCOUNTED FOR THE LARGEST SHARE OF YOGA AND EXERCISE MATS MARKET IN 2020 39
FIGURE 6 PERSONAL END-USE SEGMENT DOMINATED YOGA AND EXERCISE MATS MARKET IN 2020 39
FIGURE 7 E-COMMERCE DISTRIBUTION CHANNEL SEGMENT ACCOUNTED FOR THE LARGEST SHARE IN 2020 40
FIGURE 8 ASIA PACIFIC TO LEAD YOGA AND EXERCISE MATS MARKET
FROM 2021 TO 2026 40
4 PREMIUM INSIGHTS 42
4.1 ATTRACTIVE OPPORTUNITIES IN THE YOGA AND EXERCISE MATS MARKET 42
FIGURE 9 INCREASE IN POPULARITY OF YOGA AND OTHER FORMS OF EXERCISE DRIVING YOGA AND EXERCISE MATS MARKET 42
4.2 YOGA AND EXERCISE MATS MARKET, BY REGION 42
FIGURE 10 YOGA AND EXERCISE MATS MARKET IN NORTH AMERICA TO GROW AT HIGHEST RATE DURING FORECAST PERIOD 42
4.3 ASIA PACIFIC YOGA AND EXERCISE MATS MARKET, BY MATERIAL TYPE & COUNTRY 43
FIGURE 11 POLYVINYL CHLORIDE MATERIAL TYPE SEGMENT AND CHINA TO ACCOUNT FOR LARGEST SHARE IN 2021 43
4.4 YOGA AND EXERCISE MATS MARKET, BY MAJOR COUNTRIES 43
FIGURE 12 YOGA AND EXERCISE MATS MARKET IN THAILAND TO GROW AT HIGHEST CAGR FROM 2021 TO 2026 43
5 MARKET OVERVIEW 44
5.1 INTRODUCTION 44
5.2 MARKET DYNAMICS 44
FIGURE 13 YOGA AND EXERCISE MATS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 44
5.2.1 DRIVERS 45
5.2.1.1 Rising popularity of yoga and other forms of exercise 45
5.2.1.2 Increase in the prevalence of lifestyle diseases 45
5.2.1.3 Growing rate of obesity 46
5.2.2 RESTRAINTS 47
5.2.2.1 Volatility in raw material prices 47
TABLE 6 GLOBAL OIL & GAS PRICES, USD/BBL (2016–2020) 47
5.2.3 OPPORTUNITIES 47
5.2.3.1 Innovative technological solutions to offer high-quality yoga and exercise mats 47
5.2.3.2 Use of eco-friendly and biodegradable materials 48
5.2.4 CHALLENGES 48
5.2.4.1 Availability of alternatives to yoga and exercise mats 48
5.3 PORTER’S FIVE FORCES ANALYSIS 49
FIGURE 14 PORTER’S FIVE FORCES ANALYSIS 49
TABLE 7 PORTER’S FIVE FORCES ANALYSIS: YOGA AND EXERCISE MATS MARKET 49
5.3.1 BARGAINING POWER OF SUPPLIERS 50
5.3.2 THREAT OF NEW ENTRANTS 50
5.3.3 THREAT OF SUBSTITUTES 50
5.3.4 BARGAINING POWER OF BUYERS 50
5.3.5 DEGREE OF COMPETITION 50
5.4 VALUE CHAIN ANALYSIS OF YOGA MATS 51
FIGURE 15 THE YOGA MATS VALUE CHAIN 52
5.5 CASE STUDY ANALYSIS 52
5.5.1 PHYSICAL THERAPY AND REHABILITATION 52
5.5.1.1 Airex AG provides special exercise mats intended for use in physical therapy and rehabilitation at clinics 52
5.5.2 PEDIATRIC ACTIVITY 53
5.5.2.1 Fabrication Enterprises, Inc. provides exercise mats used in pre-schools and kindergarten 53
5.6 TRENDS/DISRUPTIONS IMPACTING CUSTOMER’S BUSINESS 53
FIGURE 16 REVENUE SHIFT & NEW REVENUE POCKETS FOR YOGA AND EXERCISE MAT MANUFACTURERS 53
5.7 ECOSYSTEM FOR YOGA AND EXERCISE MATS MARKET 54
FIGURE 17 ECOSYSTEM MARKET MAP FOR YOGA AND EXERCISE MATS MARKET 54
5.8 PATENT ANALYSIS 55
5.8.1 INTRODUCTION 55
5.8.2 INSIGHTS 55
FIGURE 18 PUBLICATION TRENDS (2010-2021) 55
TABLE 8 TOP 10 OWNERS OF YOGA AND EXERCISE MAT PATENTS 56
FIGURE 19 NO. OF YOGA AND EXERCISE MAT PATENTS BY COUNTRY (2010-2021) 56
5.8.3 TOP ASSIGNEES 57
FIGURE 20 NO. OF PATENT APPLICATIONS (2010-2021) 57
5.9 AVERAGE SELLING PRICE TREND 57
TABLE 9 AVERAGE PRICES OF YOGA MAT RAW MATERIALS, BY REGION (USD) (2020) 57
5.10 TECHNOLOGY ANALYSIS 58
5.11 TARIFFS & REGULATORY LANDSCAPE 59
TABLE 10 AVERAGE TARIFFS ON IMPORT OF ARTICLES AND EQUIPMENT FOR GENERAL PHYSICAL EXERCISE 59
TABLE 11 REGULATIONS ON FITNESS PRODUCTS IN THE EUROPEAN UNION 59
TABLE 12 REGULATIONS ON FITNESS PRODUCTS IN US 60
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5.12 TRADE ANALYSIS 61
5.12.1 IMPORT ANALYSIS 61
FIGURE 21 IMPORT OF EQUIPMENT FOR GENERAL PHYSICAL EXERCISE,
BY KEY COUNTRY, 2016-2020 (USD MILLION) 62
5.12.2 EXPORT ANALYSIS 62
FIGURE 22 EXPORT OF EQUIPMENT FOR GENERAL PHYSICAL EXERCISE,
BY KEY COUNTRY, 2016-2020 (USD MILLION) 63
5.13 COVID-19 IMPACT ON YOGA AND EXERCISE MATS MARKET 63
5.13.1 COVID-19 HEALTH ASSESSMENT 63
FIGURE 23 COUNTRY-WISE SPREAD OF COVID-19 64
FIGURE 24 IMPACT OF COVID-19 ON DIFFERENT COUNTRIES IN 2020 (Q4) 66
FIGURE 25 THREE SCENARIO-BASED ANALYSIS OF COVID-19 IMPACT ON
GLOBAL ECONOMY 67
5.13.2 COVID-19 IMPACT ON THE YOGA AND EXERCISE MATS MARKET 68
6 YOGA AND EXERCISE MATS MARKET, BY MATERIAL 69
6.1 INTRODUCTION 70
FIGURE 26 YOGA AND EXERCISE MATS MARKET, BY MATERIAL,
2021 VS. 2026 (USD MILLION) 70
TABLE 13 YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL,
2018–2026 (THOUSAND UNIT) 70
TABLE 14 YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL,
2018–2026 (USD MILLION) 71
6.2 POLYVINYL CHLORIDE (PVC) 71
6.2.1 PREFERRED FOR MANUFACTURING LOW-COST MATS 71
6.2.2 COVID-19 IMPACT ON POLYVINYL CHLORIDE 71
TABLE 15 POLYVINYL CHLORIDE: YOGA AND EXERCISE MATS MARKET SIZE, BY REGION, 2018–2026 (THOUSAND UNIT) 72
TABLE 16 POLYVINYL CHLORIDE: YOGA AND EXERCISE MATS MARKET SIZE, BY REGION, 2018–2026 (USD MILLION) 72
6.3 POLYURETHANE (PU) 72
6.3.1 HIGH DEMAND FOR POLYURETHANE YOGA AND EXERCISE MATS IN
ASIA PACIFIC 72
6.3.2 COVID-19 IMPACT ON POLYURETHANE 72
TABLE 17 POLYURETHANE: YOGA AND EXERCISE MATS MARKET, BY REGION,
2018–2026 (THOUSAND UNIT) 73
TABLE 18 POLYURETHANE: YOGA AND EXERCISE MATS MARKET, BY REGION,
2018–2026 (USD MILLION) 73
6.4 THERMOPLASTIC ELASTOMER (TPE) 73
6.4.1 HIGH DEMAND FOR YOGA AND EXERCISE MATS MADE FROM TPE IN
NORTH AMERICA 73
6.4.2 COVID-19 IMPACT ON THERMOPLASTIC ELASTOMER 74
TABLE 19 THERMOPLASTIC ELASTOMER: YOGA AND EXERCISE MATS MARKET SIZE,
BY REGION, 2018–2026 (THOUSAND UNIT) 74
TABLE 20 THERMOPLASTIC ELASTOMER: YOGA AND EXERCISE MATS MARKET SIZE,
BY REGION, 2018–2026 (USD MILLION) 74
6.5 NATURAL RUBBER 74
6.5.1 NATURAL RUBBER TO RECORD FASTEST GROWTH DURING
FORECAST PERIOD 74
6.5.2 COVID-19 IMPACT ON NATURAL RUBBER 75
TABLE 21 NATURAL RUBBER: YOGA AND EXERCISE MATS MARKET SIZE, BY REGION, 2018–2026 (THOUSAND UNIT) 75
TABLE 22 NATURAL RUBBER: YOGA AND EXERCISE MATS MARKET SIZE, BY REGION, 2018–2026 (USD MILLION) 75
6.6 OTHERS 76
6.6.1 RAW MATERIALS SUCH AS COTTON AND JUTE TO WITNESS SIGNIFICANT DEMAND DUE TO ECO-FRIENDLINESS 76
6.6.2 COVID-19 IMPACT ON OTHER MATERIALS 76
TABLE 23 OTHER MATERIALS: YOGA AND EXERCISE MATS MARKET, BY REGION,
2018–2025 (THOUSAND UNIT) 76
TABLE 24 OTHER MATERIALS: YOGA AND EXERCISE MATS MARKET, BY REGION,
2018–2026 (USD MILLION) 76
7 YOGA AND EXERCISE MATS MARKET, BY END USE 77
7.1 INTRODUCTION 78
FIGURE 27 YOGA AND EXERCISE MATS MARKET, BY END USE,
2021 VS 2026, (USD MILLION) 78
TABLE 25 YOGA AND EXERCISE MATS MARKET SIZE, BY END USE,
2018–2026 (UNIT THOUSAND) 78
TABLE 26 YOGA AND EXERCISE MATS MARKET SIZE, BY END USE,
2018–2026 (USD MILLION) 79
7.2 HEALTH CLUB 79
7.2.1 HEALTH CLUBS TO WITNESS HIGH GROWTH POST-2021 79
7.2.2 COVID-19 IMPACT ON HEALTH CLUBS 79
7.3 PERSONAL 80
7.3.1 PERSONAL USE OF YOGA MATS TO GROW DUE TO PREFERENCE FOR IN-HOME WORKOUT SESSIONS 80
7.3.2 COVID-19 IMPACT ON PERSONAL USE 80
8 YOGA AND EXERCISE MATS MARKET, BY DISTRIBUTION CHANNEL 81
8.1 INTRODUCTION 82
FIGURE 28 YOGA AND EXERCISE MATS MARKET, BY DISTRIBUTION CHANNEL,
2021 VS. 2026 (USD MILLION) 82
TABLE 27 YOGA AND EXERCISE MATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018–2026 (THOUSAND UNIT) 83
TABLE 28 YOGA AND EXERCISE MATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018–2026 (USD MILLION) 83
8.2 SUPERMARKET & HYPERMARKET 84
8.2.1 SUPERMARKETS & HYPERMARKETS TO WITNESS SECOND-FASTEST GROWTH 84
8.2.2 COVID-19 IMPACT ON SUPERMARKETS & HYPERMARKETS 84
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8.3 SPECIALTY STORE 84
8.3.1 SPECIALTY STORES SEGMENT TO RECORD FASTEST GROWTH DURING FORECAST PERIOD 84
8.3.2 COVID-19 IMPACT ON SPECIALTY STORE 84
8.4 E-COMMERCE 85
8.4.1 E-COMMERCE SEGMENT TO HOLD LARGEST SHARE DURING
FORECAST PERIOD 85
8.4.2 COVID-19 IMPACT ON E-COMMERCE 85
9 YOGA AND EXERCISE MATS MARKET, BY REGION 86
9.1 INTRODUCTION 87
TABLE 29 YOGA AND EXERCISE MATS MARKET SIZE, BY REGION,
2018–2026 (USD MILLION) 87
FIGURE 29 YOGA AND EXERCISE MATS MARKET GROWTH RATE, BY KEY COUNTRIES, 2021–2026 87
9.2 ASIA PACIFIC 88
FIGURE 30 ASIA PACIFIC: YOGA AND EXERCISE MATS MARKET SNAPSHOT 88
TABLE 30 ASIA PACIFIC: YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL, 2018–2026 (USD MILLION) 89
TABLE 31 ASIA PACIFIC: YOGA AND EXERCISE MATS MARKET SIZE, BY COUNTRY, 2018–2026 (USD MILLION) 89
9.2.1 CHINA 90
9.2.1.1 Health-conscious consumers to drive market growth 90
FIGURE 31 PERCENTAGE SPLIT OF YOGA PRACTITIONERS, BY EMPLOYMENT
POSITION, 2018 90
9.2.1.2 COVID-19 impact on China 91
TABLE 32 CHINA: YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL,
2018–2026 (USD MILLION) 91
9.2.2 INDIA 92
9.2.2.1 India accounted for the largest share in the regional yoga and exercise mats market 92
9.2.2.2 COVID-19 impact on India 92
TABLE 33 INDIA: YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL,
2018–2026 (USD MILLION) 93
9.2.3 JAPAN 93
9.2.3.1 Presence of prominent yoga chains and studios to spur demand 93
9.2.3.2 COVID-19 impact on Japan 94
TABLE 34 JAPAN: YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL,
2018–2026 (USD MILLION) 94
9.2.4 SOUTH KOREA 94
9.2.4.1 High consumption of natural rubber-made yoga and exercise mats 94
9.2.4.2 COVID-19 impact on South Korea 95
TABLE 35 SOUTH KOREA: YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL, 2018–2026 (USD MILLION) 95
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9.2.5 MALAYSIA 95
9.2.5.1 Leading raw material supplier for yoga and exercise mats market 95
TABLE 36 MALAYSIA: YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL,
2018–2026 (USD MILLION) 96
9.2.6 THAILAND 96
9.2.6.1 Wellness tourism to spur demand for travel yoga mats 96
TABLE 37 THAILAND: YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL,
2018–2026 (USD MILLION) 96
9.2.7 AUSTRALIA 97
9.2.7.1 Growing need for healthy lifestyles to propel demand for yoga and exercise mats 97
9.2.7.2 COVID-19 impact on Australia 97
TABLE 38 AUSTRALIA: YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL,
2018–2026 (USD MILLION) 97
9.2.8 SINGAPORE 97
9.2.8.1 Presence of a multitude of yoga and fitness studios 97
TABLE 39 SINGAPORE: YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL, 2018–2026 (USD MILLION) 98
9.3 NORTH AMERICA 98
FIGURE 32 NORTH AMERICA: YOGA AND EXERCISE MATS MARKET SNAPSHOT 99
TABLE 40 NORTH AMERICA: YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL, 2018–2026 (USD MILLION) 99
TABLE 41 NORTH AMERICA: YOGA AND EXERCISE MATS MARKET SIZE, BY COUNTRY, 2018–2026 (USD MILLION) 100
9.3.1 US 100
9.3.1.1 High demand for yoga mats made from natural rubber 100
FIGURE 33 US: YOGA PARTICIPATION, 2012 VS. 2015 VS. 2020 (MILLION) 100
FIGURE 34 US: YOGA INDUSTRY REVENUE, 2012 VS. 2015 VS. 2020 (BILLION) 101
9.3.1.2 COVID-19 impact on US 101
TABLE 42 US: YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL,
2018–2026 (USD MILLION) 102
9.3.2 CANADA 102
9.3.2.1 Increase in popularity of yoga to drive market growth 102
9.3.2.2 COVID-19 impact on Canada 103
TABLE 43 CANADA: YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL,
2018–2026 (USD MILLION) 103
9.3.3 MEXICO 103
9.3.3.1 Increased obesity rate to spur demand for fitness products 103
9.3.3.2 COVID-19 impact on Mexico 104
TABLE 44 MEXICO: YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL,
2018–2026 (USD MILLION) 104
9.4 EUROPE 104
FIGURE 35 EUROPE: YOGA AND EXERCISE MATS MARKET SNAPSHOT 105
TABLE 45 EUROPE: YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL,
2018–2026 (USD MILLION) 105
TABLE 46 EUROPE YOGA AND EXERCISE MATS MARKET SIZE, BY COUNTRY,
2018–2026 (USD MILLION) 106
9.4.1 GERMANY 106
9.4.1.1 Natural rubber material segment to grow fastest during
forecast period 106
9.4.1.2 COVID-19 impact on Germany 106
TABLE 47 GERMANY: YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL,
2018–2026 (USD MILLION) 107
9.4.2 FRANCE 107
9.4.2.1 Mature fitness industry creates demand for yoga and exercise mats 107
9.4.2.2 COVID-19 impact on France 107
TABLE 48 FRANCE: YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL,
2018–2026 (USD MILLION) 108
9.4.3 ITALY 108
9.4.3.1 Growing demand for home fitness products to drive market 108
9.4.3.2 COVID-19 impact on Italy 108
TABLE 49 ITALY: YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL,
2018–2026 (USD MILLION) 109
9.4.4 UK 109
9.4.4.1 Mature yoga industry boosts market growth 109
9.4.4.2 COVID-19 impact on the UK 110
TABLE 50 UK: YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL,
2018–2026 (USD MILLION) 110
9.4.5 POLAND 110
9.4.5.1 Emerging European yoga and exercise mats market 110
9.4.5.2 COVID-19 impact on Poland 110
TABLE 51 POLAND: YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL,
2018–2026 (USD MILLION) 111
9.5 SOUTH AMERICA 111
TABLE 52 SOUTH AMERICA: YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL, 2018–2026 (USD MILLION) 112
TABLE 53 SOUTH AMERICA: YOGA AND EXERCISE MATS MARKET SIZE, BY COUNTRY, 2018–2026 (USD MILLION) 112
9.5.1 BRAZIL 112
9.5.1.1 Popularity of mats made from polyvinyl chloride 112
TABLE 54 BRAZIL: YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL,
2018–2026 (USD MILLION) 113
9.5.2 ARGENTINA 113
9.5.2.1 Increased use of in-home workouts contributing to rising demand 113
TABLE 55 ARGENTINA: YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL,
2018–2026 (USD MILLION) 113
9.6 MIDDLE EAST 114
TABLE 56 MIDDLE EAST: YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL, 2018–2026 (USD MILLION) 114
TABLE 57 MIDDLE EAST: YOGA AND EXERCISE MATS MARKET SIZE, BY COUNTRY, 2018–2026 (USD MILLION) 114
9.6.1 SAUDI ARABIA 115
9.6.1.1 Increased demand for yoga and exercise mats due to focus on physical well-being 115
TABLE 58 SAUDI ARABIA: YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL, 2018–2026 (USD MILLION) 115
9.6.2 UAE 115
9.6.2.1 Demand for eco-friendly yoga mats made from natural rubber 115
TABLE 59 UAE: YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL,
2018–2026 (USD MILLION) 116
10 COMPETITIVE LANDSCAPE 117
10.1 OVERVIEW 117
FIGURE 36 COMPANIES ADOPTED INORGANIC GROWTH STRATEGIES BETWEEN JANUARY 2019 AND DECEMBER 2020 118
10.2 MARKET EVALUATION FRAMEWORK 119
FIGURE 37 MARKET EVALUATION FRAMEWORK: 2020 SAW ACQUISITIONS LEADING THIS SPACE 119
10.3 MARKET SHARE ANALYSIS: YOGA AND EXERCISE MATS MARKET (2020) 120
10.3.1 MARKET SHARE ANALYSIS OF TOP PLAYERS IN EXERCISE AND YOGA
MATS MARKET 120
TABLE 60 YOGA AND EXERCISE MATS MARKET: DEGREE OF COMPETITION 121
10.3.2 REVENUE ANALYSIS OF TOP PLAYERS IN YOGA AND EXERCISE MATS MARKET 122
FIGURE 38 TOP PLAYERS – REVENUE ANALYSIS (2017-2020) 122
10.4 COMPANY EVALUATION QUADRANT MATRIX DEFINITIONS AND METHODOLOGY, 2020 123
10.4.1 STAR 123
10.4.2 EMERGING LEADERS 123
10.4.3 PERVASIVE 123
10.4.4 PARTICIPANTS 123
FIGURE 39 YOGA AND EXERCISE MATS MARKET: COMPETITIVE LANDSCAPE
MAPPING, 2020 124
10.5 COMPETITIVE BENCHMARKING 125
10.5.1 STRENGTH OF PRODUCT PORTFOLIO 125
FIGURE 40 PRODUCT PORTFOLIO ANALYSIS OF TOP PLAYERS IN YOGA AND EXERCISE MATS MARKET 125
10.5.2 BUSINESS STRATEGY EXCELLENCE 126
FIGURE 41 BUSINESS STRATEGY EXCELLENCE OF TOP PLAYERS IN YOGA AND EXERCISE MATS MARKET 126
10.6 SME MATRIX, 2020 127
10.6.1 PROGRESSIVE COMPANIES 127
10.6.2 DYNAMIC COMPANIES 127
10.6.3 RESPONSIVE COMPANIES 127
10.6.4 STARTING BLOCKS 127
FIGURE 42 YOGA AND EXERCISE MATS MARKET: COMPETITIVE LEADERSHIP MAPPING OF EMERGING COMPANIES, 2020 128
TABLE 61 COMPANY INDUSTRY FOOTPRINT, 2020 129
TABLE 62 COMPANY DISTRIBUTION FOOTPRINT, 2020 129
TABLE 63 COMPANY REGION FOOTPRINT, 2020 130
TABLE 64 COMPANY OVERALL FOOTPRINT, 2020 131
10.7 KEY MARKET DEVELOPMENTS 132
TABLE 65 YOGA AND EXERCISE MATS MARKET: DEALS, JANUARY 2019 –
DECEMBER 2020 132
TABLE 66 YOGA AND EXERCISE MATS MARKET: OTHERS, JANUARY 2019 –
DECEMBER 2020 133
11 COMPANY PROFILES 134
11.1 KEY PLAYERS 134
(Business overview, Financial assessment, Products offered, Yoga and Exercise Mats Market: Deals, January 2019 – December 2020, COVID-19 related development, Recent Developments, Winning imperative, MNM view)*
11.1.1 LULULEMON ATHLETICA INC. 134
FIGURE 43 LULULEMON ATHLETICA INC.: COMPANY SNAPSHOT 134
TABLE 67 LULEMON ATHLETICA INC.: COMPANY SNAPSHOT 135
11.1.2 COLUMBIA SPORTSWEAR COMPANY 139
FIGURE 44 COLUMBIA SPORTSWEAR COMPANY: COMPANY SNAPSHOT 139
TABLE 68 COLUMBIA SPORTSWEAR COMPANY: COMPANY SNAPSHOT 139
11.1.3 ADIDAS AG 144
FIGURE 45 ADIDAS AG: COMPANY SNAPSHOT 144
TABLE 69 ADIDAS AG: COMPANY SNAPSHOT 145
11.1.4 QUANZHOU SANSHENG RUBBER PLASTIC FOAMED SHOES
MATERIALS CO., LTD. 148
TABLE 70 QUANZHOU SANSHENG RUBBER PLASTIC FOAMED SHOES MATERIALS CO., LTD.: COMPANY SNAPSHOT 148
11.1.5 SEQUENTIAL BRANDS GROUP, INC. 149
FIGURE 46 SEQUENTIAL BRANDS GROUP, INC.: COMPANY SNAPSHOT 149
TABLE 71 SEQUENTIAL BRANDS GROUP, INC.: COMPANY SNAPSHOT 149
11.1.6 UNDER ARMOUR, INC. 153
FIGURE 47 UNDER ARMOUR, INC.: COMPANY SNAPSHOT 153
TABLE 72 UNDER ARMOUR, INC.: COMPANY SNAPSHOT 154
11.1.7 AIREX AG 158
TABLE 73 AIREX AG: COMPANY SNAPSHOT 158
11.1.8 FABRICATION ENTERPRISES, INC. 160
TABLE 74 FABRICATION ENTERPRISES, INC.: COMPANY SNAPSHOT 160
11.1.9 HUGGER MUGGER YOGA PRODUCTS 162
TABLE 75 HUGGER MUGGER YOGA PRODUCTS: COMPANY SNAPSHOT 162
11.1.10 MANDUKA, LLC 164
TABLE 76 MANDUKA, LLC: COMPANY SNAPSHOT 164
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11.2 STARTUP/ SME PLAYERS 166
11.2.1 BAREFOOT YOGA CO. 166
TABLE 77 BAREFOOT YOGA CO.: COMPANY SNAPSHOT 166
11.2.2 EVERLAST WORLDWIDE, INC. 168
TABLE 78 EVERLAST WORLDWIDE, INC.: COMPANY SNAPSHOT 168
11.2.3 JADE YOGA 169
TABLE 79 JADE YOGA: COMPANY SNAPSHOT 169
11.2.4 LA VIE BOHEME YOGA 171
TABLE 80 LA VIE BOHEME YOGA: COMPANY SNAPSHOT 171
11.2.5 LIFORME LTD. 172
TABLE 81 LIFORME LTD.: COMPANY SNAPSHOT 172
*Details on Business overview, Financial assessment, Products offered, Yoga and Exercise Mats Market: Deals, January 2019 – December 2020, COVID-19 related development, Recent Developments, Winning imperative, MNM view might not be captured in case of unlisted companies.
11.3 OTHER COMPANIES 174
11.3.1 UWIN 174
11.3.2 STILELIBERO LTD. 174
11.3.3 ACCESSORY ARCADE 174
11.3.4 EUPROMED S.R.O. 174
11.3.5 NINGBO MYLON RUBBER &PLASTIC CO., LTD. 175
11.3.6 WINBOSS INDUSTRIAL CO., LTD. 175
11.3.7 XIAMEN SANFAN SPORTS PRODUCTS CO, LTD. 175
11.3.8 ALO YOGA 175
11.3.9 BAYA 176
11.3.10 ECOYOGA LTD 176
11.3.11 TEGO 176
11.3.12 SHENZHEN HAIFUXING TECHNOLOGY CO., LTD. 176
11.3.13 SHANGHAI FITNESS SOURCING INC. 177
11.3.14 FITNESS MATS INDIA 177
11.3.15 YOGA DIRECT, LLC 177
12 APPENDIX 178
12.1 DISCUSSION GUIDE 178
12.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 181
12.3 AVAILABLE CUSTOMIZATIONS 183
12.4 RELATED REPORTS 183
12.5 AUTHOR DETAILS 184