Table of Content

1. OTT: An Introduction
2. Research Methodology
3. Impact of Covid-19 on India OTT Video Services Market
4. India Media Entertainment Market Outlook
4.1. Market Size & Forecast
4.1.1.1. By Value
4.2. Market Share & Forecast
4.2.1.1. By Segment (Television, Print, Films & Music, Digital Media, Live Entertainment, Others)
5. India OTT Video Services Market Outlook
5.1. Market Size & Forecast
5.1.1.1. By Value
5.2. Market Share & Forecast
5.2.1.1. By Streaming Type (Live, Video-On-Demand)
5.2.1.2. By Region
5.2.1.3. By Company
5.3. India OTT Video Services Product Market Map
5.3.1.1. By Streaming Type
5.3.1.2. By Region
6. Voice of Customer
6.1. Top of Mind Brand Recall
6.2. Spontaneous Brand Recall
6.3. OTT Brand Usage Pattern
6.3.1.1. By Number of Application Downloads
6.3.1.2. By Number of Currently Used Applications
6.3.1.3. By Select OTT Brand (Used Individually Or In Pair)
6.3.1.4. By Select Brand Combinations
6.4. Most Preferred Genre on OTT Platform
6.5. Average Time Consumed Per Day
6.5.1.1. By Most Preferred Genre
6.5.1.2. By Select OTT Brand
6.6. Brand Positioning, By Preferred Genres and Content
6.7. Content Positioning, By Select Company
7. Market Dynamics
7.1. Drivers
7.2. Challenges
8. Market Trends & Developments
9. India OTT Video Services Business Model Analysis
10. India OTT Video Services Value Chain Analysis
11. India Economic Profile
12. Competitive Landscape
12.1. Company Profiles
12.1.1.1. Novi Digital Entertainment Pvt Ltd (Disney+Hotstar)
12.1.1.2. Amazon Development Center India Pvt Ltd (Amazon Prime)
12.1.1.3. Netflix Entertainment Services India LLP (Netflix)
12.1.1.4. Zee Entertainment Enterprises (Zee 5)
12.1.1.5. Sony Pictures Networks India Pvt Ltd (Sony Liv)
12.1.1.6. Reliance Jio Infocomm Limited (Jio Cinema & JioTV)
12.1.1.7. Times Group (MX Player)
12.1.1.8. Eros International plc (Eros Now)
12.1.1.9. ALT Digital Media Entertainment Limited (ALT Balaji)
12.1.1.10. Viacom18 Media Pvt. Ltd. (Voot)
13. Strategic Recommendations
14. About Us & Disclaimer



List of Figures


Figure 1: India Media & Entertainment Market Size, By Value (USD Billion), FY2016-FY2026F
Figure 2: India Internet Users (Million), 2015-2020
Figure 3: India Media & Entertainment Market Share, By Streaming Type, By Value, FY2016-FY2026F
Figure 4: India OTT Video Services Market Size, By Value (USD Billion), FY2016-FY2026F
Figure 5: Total Number of Smartphone Users in India (Million), 2015-2020
Figure 6: India OTT Video Services Market Share, By Streaming Type, By Value, FY2016-FY2026F
Figure 7: India OTT Video Services Market Share, By Region, By Value, FY2016-FY2026F
Figure 8: India OTT Video Services Market Share, By Company, By Value, FY2020
Figure 9: Product Market Map, By Streaming Type, Market Size (USD Billion) & Growth Rate (%)
Figure 10: Product Market Map, By Region, Market Size (USD Billion) & Growth Rate (%)