Table of Content

E-Commerce in Pakistan
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Sales soar during lockdown against backdrop of government support
Daraz.pk offers credit and reaps rewards
Black Friday boosts profits in 2020
RECOVERY AND OPPORTUNITIES
Strong growth ahead as expanding mid-income group seeks convenient shopping
Improved infrastructure and growing demand to fuel increased investment
Consumer electronics will soar with groceries lagging behind as consumers return to stores
CHANNEL DATA
Table 1 E-Commerce by Channel and Category: Value 2015-2020
Table 2 E-Commerce by Channel and Category: % Value Growth 2015-2020
Table 3 E-Commerce GBO Company Shares: % Value 2016-2020
Table 4 E-Commerce GBN Brand Shares: % Value 2017-2020
Table 5 Forecast E-Commerce by Channel and Category: Value 2020-2025
Table 6 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
Leading retailers turn attention to e-commerce
Socioeconomic factors and widening range boost sales growth
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Seasonality
Eid-al-Fitr
Ramadan
Black Friday
Payments and delivery
Emerging business models
MARKET DATA
Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 9 Sales in Store-Based Retailing by Channel: Value 2015-2020
Table 10 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020
Table 11 Store-Based Retailing Outlets by Channel: Units 2015-2020
Table 12 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 13 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 21 Retailing GBO Company Shares: % Value 2016-2020
Table 22 Retailing GBN Brand Shares: % Value 2017-2020
Table 23 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 24 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 25 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 26 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 27 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 28 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 29 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 30 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 31 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 34 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025
Table 35 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025
Table 36 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025
Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 38 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 39 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 42 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 43 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 44 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 45 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 2 Research Sources