Table of Content

Retailing in North Macedonia
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
E-commerce infrastructure improves over review period
Modernisation trend continues to change consumer behaviour
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Seasonality
Christmas and New Year’s Eve
Valentine’s Day
New School Year
Payments and delivery
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 3 Sales in Store-Based Retailing by Channel: Value 2015-2020
Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020
Table 5 Store-Based Retailing Outlets by Channel: Units 2015-2020
Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 11 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 13 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 15 Retailing GBO Company Shares: % Value 2016-2020
Table 16 Retailing GBN Brand Shares: % Value 2017-2020
Table 17 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 18 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 19 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 20 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 21 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025
Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025
Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025
Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 2 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Hypermarkets drive value growth as consumers feel safe
Appealing to price-sensitive consumers, discounter KAM doo continues its reign as leader in modern grocery retailers channel in 2020
Greater convenience and discounts continue to attract more shoppers to modern grocery retailers in 2019
RECOVERY AND OPPORTUNITIES
Healthy value growth over forecast period
Modern grocery retailers expected to see steady value growth over the forecast period despite consumers’ heightened price sensitivity
Few if any new international retailers considering entering North Macedonia in 2020
CHANNEL DATA
Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 42 Sales in Modern Grocery Retailers by Channel: Value 2015-2020
Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2015-2020
Table 44 Modern Grocery Retailers Outlets by Channel: Units 2015-2020
Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2020-2025
Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2020-2025
Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2020-2025
Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Traditional grocery unaffected by COVID-19
Highlighting low prices, Stokomak continues to lead traditional grocery retailers in 2020
Traditional grocery retailers is highly fragmented and that not expected to change
RECOVERY AND OPPORTUNITIES
Value sales pick up once society opens up
Consumers shifting from traditional grocery retailers, seeking better shopping experience and more convenience
Despite slow growth over the forecast period, traditional grocery retailers not going away and will remain popular
CHANNEL DATA
Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 58 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 59 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 60 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 61 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 62 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Little demand for updating wardrobe in 2020, as people spend large amounts of time at home
Offering wide product portfolio and low prices, LC Waikiki Retail MK holds its channel leadership in 2020
New multibrand stores notch up growth serving fashionable consumers with low brand loyalty
RECOVERY AND OPPORTUNITIES
Pent-up demand leads to strong value growth early in forecast period
Apparel and footwear specialist retailers look to spur more robust growth with increased discounts
Increased consolidation over forecast period
CHANNEL DATA
Table 64 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 66 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 67 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 68 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 70 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Chemists/pharmacies outperform other channels due to COVID-19
Zegin Farm dooel’s continued leadership in health and beauty specialist retailers in 2020 is a result of low prices, broad product portfolio
Pharmacist chain PZU – Apteka Eurofarm maintains value share and second position in 2020
RECOVERY AND OPPORTUNITIES
Healthy value growth for most channels over forecast period
Lower value growth than over review period
Dm-Drogerie Markt continues growth trend via innovative customer-focused marketing efforts
CHANNEL DATA
Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 74 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
Table 75 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
Table 76 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 77 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 78 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 82 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Steep value decline for sole operator, Studio Moderna
Studio Moderna continues to hold strong, if not solitary, position in mixed retailers channel
Top Shop expected to continue to expand
RECOVERY AND OPPORTUNITIES
Pent-up demand drivel value growth early in forecast period
Current lack of consumer interest makes it doubtful significant new players will enter mixed retailers channel
Mixed retailers projected to see varied rates of growth over the forecast period
CHANNEL DATA
Table 84 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 86 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 87 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 88 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 89 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 90 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 91 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 92 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 93 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 94 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 96 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 97 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 98 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 99 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Consumer health posts positive value growth, but beauty and personal care suffers value decline
Avon continues to hold commanding position in direct selling in 2020
Avon continues to outperform Oriflame
RECOVERY AND OPPORTUNITIES
E-commerce continues to threaten value sales over forecast period
Beauty and personal care direct selling remains the most significant channel in 2018
Significant threats could dampen value sales over forecast period
CHANNEL DATA
Table 100 Direct Selling by Category: Value 2015-2020
Table 101 Direct Selling by Category: % Value Growth 2015-2020
Table 102 Direct Selling GBO Company Shares: % Value 2016-2020
Table 103 Direct Selling GBN Brand Shares: % Value 2017-2020
Table 104 Direct Selling Forecasts by Category: Value 2020-2025
Table 105 Direct Selling Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Exceptional growth as consumers look to avoid exposure to COVID-19
Third party merchants the leader in e-commerce in 202-
More secure payments, demand for convenience drives e-commerce growth over review period
RECOVERY AND OPPORTUNITIES
Current value doubles by 2025
E-commerce players focus on online customer experience
Grocery retailing coming into their own over forecast period
CHANNEL DATA
Table 106 E-Commerce by Channel and Category: Value 2015-2020
Table 107 E-Commerce by Channel and Category: % Value Growth 2015-2020
Table 108 E-Commerce GBO Company Shares: % Value 2016-2020
Table 109 E-Commerce GBN Brand Shares: % Value 2017-2020
Table 110 Forecast E-Commerce by Channel and Category: Value 2020-2025
Table 111 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
E-commerce more positively affected by COVID-19 than mobile e-commerce
Mobile e-commerce remains highly fragmented as new players enter the fray
Consumers still tend use personal computers to buy online, but a growing number are turning to mobile e-commerce
RECOVERY AND OPPORTUNITIES
Current values trebles by 2020, as smartphone ownership continues to increase
Retailers developing mobile-friendly strategies to attract young tech-savvy consumers
Lower cost of smartphones and data packages drive value growth
CHANNEL DATA
Table 112 Mobile E-Commerce: Value 2015-2020
Table 113 Mobile E-Commerce: % Value Growth 2015-2020
Table 114 Mobile E-Commerce Forecasts: Value 2020-2025
Table 115 Mobile E-Commerce Forecasts: % Value Growth 2020-2025