Table of Content

Mobile E-Commerce in Egypt
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Pandemic drives surge in mobile e-commerce
Smartphone apps are the gateway to e-commerce for many consumers
Smaller bricks-and-mortar retailers piggyback on social media app
RECOVERY AND OPPORTUNITIES
As smartphones become more embedded in the daily lives of local consumers, mobile e-commerce will continue to expand
More retailers will launch their own smartphone apps
Faster internet access and new payment methods will facilitate growth in mobile e-commerce
CHANNEL DATA
Table 1 Mobile E-Commerce: Value 2015-2020
Table 2 Mobile E-Commerce: % Value Growth 2015-2020
Table 3 Mobile E-Commerce Forecasts: Value 2020-2025
Table 4 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
Franchising grows in popularity
Independent retailers flourish in Upper Egypt, where international brands remain a rarity
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2020
Physical retail landscape
Cash and carry
Seasonality
Holy Month of Ramadan:
Feast: Eid El Adha and Eid El-Fitr
Christmas Break
Back-to-school
Mother’s Day
Valentine’s Day
Black Friday
Payments and delivery
Emerging business models
MARKET DATA
Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 7 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 8 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 9 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 10 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 11 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 13 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 15 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 16 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 17 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 18 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 19 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 21 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 22 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 23 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 24 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 25 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 27 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 28 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 29 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 30 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 31 Retailing GBO Company Shares: % Value 2016-2020
Table 32 Retailing GBN Brand Shares: % Value 2017-2020
Table 33 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 34 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 35 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 36 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 37 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 38 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 39 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 40 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 41 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 42 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 43 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 44 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 45 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 46 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 47 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 48 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 49 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 50 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 52 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 53 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 54 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 55 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 56 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 57 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 58 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 60 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 61 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 62 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 63 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 64 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 66 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 67 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 68 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 69 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 70 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 72 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 73 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 74 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 75 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 2 Research Sources