Table of Content

1 INTRODUCTION 33
1.1 STUDY OBJECTIVES 33
1.2 DEFINITION 33
1.2.1 GENERAL INCLUSIONS & EXCLUSIONS 34
1.2.2 INCLUSIONS AND EXCLUSIONS AT COMPANY LEVEL 34
1.2.3 INCLUSIONS AND EXCLUSIONS AT OFFERING LEVEL 34
1.2.4 INCLUSIONS AND EXCLUSIONS AT PRODUCT LEVEL 35
1.2.5 INCLUSIONS AND EXCLUSIONS AT APPLICATION LEVEL 35
1.2.6 INCLUSIONS AND EXCLUSIONS AT INSTALLATION LOCATION LEVEL 35
1.3 SCOPE 36
1.3.1 MARKETS COVERED 36
FIGURE 1 DIGITAL SIGNAGE MARKET SEGMENTATION 36
1.3.2 GEOGRAPHIC SCOPE 36
1.3.3 YEARS CONSIDERED 37
1.4 CURRENCY 37
1.5 PACKAGE SIZE 37
1.6 MARKET STAKEHOLDERS 38
1.7 SUMMARY OF CHANGES 38

2 RESEARCH METHODOLOGY 39
2.1 RESEARCH DATA 39
FIGURE 2 DIGITAL SIGNAGE MARKET: RESEARCH DESIGN 40
2.1.1 SECONDARY DATA 40
2.1.1.1 Secondary sources 41
2.1.2 PRIMARY DATA 41
2.1.2.1 Breakdown of primary interviews 42
2.1.2.2 Key data from primary sources 43
2.1.2.3 Key industry insights 44
2.2 MARKET SIZE ESTIMATION 44
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY SIDE)?REVENUE GENERATED BASED ON SALES 44
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 BOTTOM–UP (SUPPLY SIDE)?ILLUSTRATION OF REVENUE ESTIMATION OF COMPANIES BASED ON SALES 45
2.2.1 BOTTOM-UP APPROACH 46
2.2.1.1 Approach for estimating market size using bottom-up approach 46
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 46
2.2.2 TOP-DOWN APPROACH 47
2.2.2.1 Approach for estimating market size using top-down approach 47
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 47
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 48
FIGURE 7 DATA TRIANGULATION 48
2.4 RESEARCH ASSUMPTIONS 49
2.5 STUDY LIMITATIONS 49

3 EXECUTIVE SUMMARY 50
FIGURE 8 COMPARISON CHART FOR DIGITAL SIGNAGE MARKET WITH RESPECT TO IMPACT OF COVID-19 51
TABLE 1 COMPARISON TABLE FOR DIGITAL SIGNAGE MARKET PERTAINING
TO IMPACT OF COVID-19 (USD BILLION) 52
3.1 PRE-COVID-19 52
3.2 REALISTIC SCENARIO (POST-COVID-19) 52
3.3 PESSIMISTIC SCENARIO (POST-COVID-19) 53
3.4 OPTIMISTIC SCENARIO (POST-COVID-19) 54
FIGURE 9 SOFTWARE SEGMENT TO REGISTER HIGHEST CAGR FROM 2021 TO 2026 54
FIGURE 10 COMMERCIAL SEGMENT, BY APPLICATION, TO HOLD LARGEST
MARKET SHARE BY 2026 55
FIGURE 11 INDOOR INSTALLATION LOCATION SEGMENT TO HOLD LARGER
MARKET SHARE BY 2026 55
FIGURE 12 APAC DIGITAL SIGNAGE MARKET TO EXHIBIT HIGHEST CAGR
FROM 2021 TO 2026 56

4 PREMIUM INSIGHTS 57
4.1 ATTRACTIVE GROWTH OPPORTUNITIES IN DIGITAL SIGNAGE MARKET 57
FIGURE 13 GROWING ADOPTION OF DIGITAL SIGNAGE FOR ADVERTISEMENT, BRANDING, AND BROADCAST OF INFORMATION BY BUSINESSES AND INSTITUTIONS IN COMMERCIAL SECTOR TO BOOST MARKET GROWTH 57
4.2 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE 58
FIGURE 14 ABOVE 52 INCHES SEGMENT TO ACCOUNT FOR LARGEST SHARE OF
DIGITAL SIGNAGE MARKET BY 2026 58
4.3 DIGITAL SIGNAGE MARKET, BY PRODUCT 58
FIGURE 15 STANDALONE DISPLAY SEGMENT TO HOLD LARGEST SHARE OF
DIGITAL SIGNAGE MARKET BY 2026 58
4.4 DIGITAL SIGNAGE MARKET IN APAC, BY APPLICATION AND COUNTRY 59
FIGURE 16 COMMERCIAL SEGMENT AND CHINA TO ACCOUNT FOR LARGEST SHARES OF DIGITAL SIGNAGE MARKET IN APAC BY 2026 59
4.5 DIGITAL SIGNAGE MARKET, BY COUNTRY 60
FIGURE 17 DIGITAL SIGNAGE MARKET IN INDIA TO REGISTER HIGHEST CAGR FROM 2021 TO 2026 60

5 MARKET OVERVIEW 61
5.1 INTRODUCTION 61
5.2 MARKET DYNAMICS 61
FIGURE 18 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES:
DIGITAL SIGNAGE MARKET 62
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5.2.1 DRIVERS 62
5.2.1.1 Increasing adoption of digital signage in commercial applications 62
5.2.1.2 Ongoing technological advancements in displays 63
5.2.1.3 Surging demand for 4K and 8K resolution displays 63
5.2.1.4 Increasing infrastructure developments in emerging countries 64
FIGURE 19 DIGITAL SIGNAGE MARKET DRIVERS AND THEIR IMPACT 65
5.2.2 RESTRAINTS 65
5.2.2.1 Prevailing trends of online advertising and broadcasting further triggered by COVID-19 65
FIGURE 20 DIGITAL SIGNAGE MARKET RESTRAINTS AND THEIR IMPACT 66
5.2.3 OPPORTUNITIES 66
5.2.3.1 Rising demand for smart digital signage triggered by spread of COVID-19 66
5.2.3.2 Ongoing disruption in retail sector through digital transformation of retail stores into smart stores 67
5.2.3.3 Growing demand for contactless engagement in COVID-19 era 67
5.2.3.4 Increasing adoption of cloud-based digital signage solutions
by businesses during COVID-19 68
FIGURE 21 DIGITAL SIGNAGE MARKET OPPORTUNITIES AND THEIR IMPACT 69
5.2.4 CHALLENGES 69
5.2.4.1 Developing robust digital signage suitable for harsh environmental conditions 69
5.2.4.2 Prevailing security issues associated with digital signage 70
FIGURE 22 NUMBER OF GLOBAL DISTRIBUTED DENIAL-OF-SERVICE (DDOS) ATTACKS FROM 2018 TO 2020 70
FIGURE 23 DIGITAL SIGNAGE MARKET CHALLENGES AND THEIR IMPACT 71
5.3 VALUE CHAIN ANALYSIS 71
FIGURE 24 VALUE CHAIN ANALYSIS OF DIGITAL SIGNAGE MARKET 71
5.4 MARKET MAP 73
TABLE 2 DIGITAL SIGNAGE MARKET: ECOSYSTEM 73
FIGURE 25 KEY PLAYERS IN DIGITAL SIGNAGE MARKET ECOSYSTEM 74
5.5 AVERAGE SELLING PRICE TREND 75
FIGURE 26 AVERAGE SELLING PRICE (ASP) TREND OF LCD IN DIGITAL SIGNAGE MARKET 75
5.6 CASE STUDY ANALYSIS 76
5.6.1 SAMSUNG SMART SIGNAGE ACCELERATES FULL DIGITALIZATION OF
DRIVE-THRU OF MCDONALD’S 76
5.6.2 USE OF SONY DIGITAL SIGNAGE BY SUZUKI TO DRIVE MESSAGE HOME 77
5.7 REGULATIONS LANDSCAPE 77
5.8 PATENT LANDSCAPE 78
FIGURE 27 NUMBER OF PATENTS RELATED TO DIGITAL SIGNAGE PUBLISHED FROM 2011 TO 2020 78
FIGURE 28 TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS FROM 2011 TO 2020 79
TABLE 3 KEY PATENTS FROM 2018 TO 2020 79
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5.9 TECHNOLOGY ANALYSIS 81
5.10 TRADE ANALYSIS 81
FIGURE 29 EXPORT FOR PRODUCTS CLASSIFIED UNDER HS CODE 8528,
BY KEY COUNTRIES (2015-2019) 82
TABLE 4 EXPORT DATA OF TOP 10 COUNTRIES FOR PRODUCTS CLASSIFIED UNDER HS CODE 8528 FROM 2015 TO 2019 82
FIGURE 30 IMPORT FOR PRODUCTS CLASSIFIED UNDER HS CODE 8528,
BY KEY COUNTRIES (2015-2019) 83
TABLE 5 IMPORT DATA OF TOP 10 COUNTRIES FOR PRODUCTS CLASSIFIED UNDER HS CODE 8528 FROM 2015 TO 2019 83
5.11 PORTER’S FIVE FORCES ANALYSIS 84
FIGURE 31 PORTER’S FIVE FORCES ANALYSIS 84
TABLE 6 PORTER’S FIVE FORCES ANALYSIS WITH THEIR WEIGHTAGE IMPACT 84
5.11.1 THREAT OF NEW ENTRANTS 85
5.11.2 THREAT OF SUBSTITUTES 85
5.11.3 BARGAINING POWER OF SUPPLIERS 86
5.11.4 BARGAINING POWER OF BUYERS 86
5.11.5 INTENSITY OF COMPETITIVE RIVALRY 87

6 DIGITAL SIGNAGE MARKET, BY OFFERING 88
6.1 INTRODUCTION 89
FIGURE 32 SOFTWARE SEGMENT TO EXHIBIT HIGHER CAGR DURING FORECAST PERIOD 89
TABLE 7 DIGITAL SIGNAGE MARKET, BY OFFERING, 2017–2020 (USD BILLION) 89
TABLE 8 DIGITAL SIGNAGE MARKET, BY OFFERING, 2021–2026 (USD BILLION) 89
6.2 HARDWARE 90
6.2.1 GROWING ADOPTION OF LARGE SCREEN DIGITAL SIGNAGE IN RETAIL SECTOR AND ADVERTISING SPACES TO BOOST MARKET GROWTH 90
FIGURE 33 DISPLAY SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 90
TABLE 9 DIGITAL SIGNAGE MARKET FOR HARDWARE, BY TYPE,
2017–2020 (USD MILLION) 90
TABLE 10 DIGITAL SIGNAGE MARKET FOR HARDWARE, BY TYPE,
2021–2026 (USD MILLION) 91
TABLE 11 DIGITAL SIGNAGE MARKET FOR HARDWARE, BY REGION,
2017–2020 (USD BILLION) 91
TABLE 12 DIGITAL SIGNAGE MARKET FOR HARDWARE, BY REGION,
2021–2026 (USD BILLION) 91
TABLE 13 DIGITAL SIGNAGE MARKET FOR HARDWARE, BY APPLICATION,
2017–2020 (USD MILLION) 92
TABLE 14 DIGITAL SIGNAGE MARKET FOR HARDWARE, BY APPLICATION,
2021–2026 (USD MILLION) 92
TABLE 15 DIGITAL SIGNAGE MARKET FOR HARDWARE IN COMMERCIAL APPLICATION, BY TYPE, 2017–2020 (USD MILLION) 92
TABLE 16 DIGITAL SIGNAGE MARKET FOR HARDWARE IN COMMERCIAL APPLICATION, BY TYPE, 2021–2026 (USD MILLION) 93
TABLE 17 DIGITAL SIGNAGE MARKET FOR HARDWARE IN INFRASTRUCTURE APPLICATION, BY TYPE, 2017–2020 (USD BILLION) 93
TABLE 18 DIGITAL SIGNAGE MARKET FOR HARDWARE IN INFRASTRUCTURE APPLICATION, BY TYPE, 2021–2026 (USD BILLION) 93
TABLE 19 DIGITAL SIGNAGE MARKET FOR HARDWARE IN INSTITUTIONAL APPLICATION, BY TYPE, 2017–2020 (USD MILLION) 94
TABLE 20 DIGITAL SIGNAGE MARKET FOR HARDWARE IN INSTITUTIONAL APPLICATION, BY TYPE, 2021–2026 (USD MILLION) 94
6.2.2 DISPLAYS 94
6.2.2.1 Leading-edge display such as fine-pixel LED and OLED to play a vital role in growth of digital signage 94
6.2.2.2 Display, by technology 95
TABLE 21 DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY TECHNOLOGY,
2017–2020 (USD MILLION) 95
TABLE 22 DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY TECHNOLOGY,
2021–2026 (USD MILLION) 95
6.2.2.2.1 LCD display 96
6.2.2.2.1.1 LCDs with LED backlights to witness higher demand than commercial grade LCDs in LCD display market 96
FIGURE 34 DIGITAL SIGNAGE MARKET FOR LCD DISPLAY BY SIZE BETWEEN
2021 AND 2026 96
6.2.2.2.2 OLED display 97
6.2.2.2.2.1 Emissive nature of OLED displays facilitates better contrast, clarity, and images with superior picture and motion quality 97
6.2.2.2.3 Direct view fine pixel LED 97
6.2.2.2.3.1 Displays based on direct-view LED technology do not need additional backlighting panel or color filters 97
6.2.2.2.4 Direct view large pixel LED 98
6.2.2.2.4.1 Direct view large pixel LED displays are designed to be viewed from distance and can withstand harsh sunlight and artificial light sources where extreme brightness is critical 98
6.2.2.2.5 Other displays 98
6.2.2.2.5.1 Features including high contrast, smaller bezels, no ghosting, and longer lifespan offered by projection cube displays make them suitable for use in command and control centers 98
6.2.2.3 Display, by resolution 99
6.2.2.3.1 8K resolution 99
6.2.2.3.2 4K resolution 99
6.2.2.3.3 High definition (HD) and full high definition (FHD) 99
6.2.2.4 Display, by brightness 100
6.2.2.4.1 0–500 nits 100
6.2.2.4.2 501–1,000 nits 100
6.2.2.4.3 1,001–2,000 nits 100
6.2.2.4.4 2,001–3,000 nits 101
6.2.2.4.5 More than 3,000 nits 101
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6.2.3 MEDIA PLAYERS 101
6.2.3.1 Advancements in digital media players have made them capable of handling and managing 4K ultra HD content on multiple digital screens 101
6.2.4 PROJECTORS 102
6.2.4.1 Projectors used for digital signage are based on digital light processing (DLP) technology, liquid crystal display (LCD) technology, and liquid crystal on silicon (LCoS) 102
6.2.5 OTHER ACCESSORIES 102
6.3 SOFTWARE 102
6.3.1 INCREASED INNOVATION IN FIELD OF SOFTWARE HAS EASED ITS USE IN DIGITAL SIGNAGE SOLUTIONS 102
TABLE 23 DIGITAL SIGNAGE MARKET FOR SOFTWARE, BY APPLICATION,
2017–2020 (USD MILLION) 103
TABLE 24 DIGITAL SIGNAGE MARKET FOR SOFTWARE, BY APPLICATION,
2021–2026 (USD MILLION) 103
TABLE 25 DIGITAL SIGNAGE MARKET FOR SOFTWARE IN COMMERCIAL APPLICATION, BY TYPE, 2017–2020 (USD MILLION) 103
TABLE 26 DIGITAL SIGNAGE MARKET FOR SOFTWARE IN COMMERCIAL APPLICATION, BY TYPE, 2021–2026 (USD MILLION) 104
TABLE 27 DIGITAL SIGNAGE MARKET FOR SOFTWARE IN INFRASTRUCTURE APPLICATION, BY TYPE, 2017–2020 (USD MILLION) 104
TABLE 28 DIGITAL SIGNAGE MARKET FOR SOFTWARE IN INFRASTRUCTURE APPLICATION, BY TYPE, 2021–2026 (USD MILLION) 104
TABLE 29 DIGITAL SIGNAGE MARKET FOR SOFTWARE IN INSTITUTIONAL APPLICATION, BY TYPE, 2017–2020 (USD MILLION) 104
TABLE 30 DIGITAL SIGNAGE MARKET FOR SOFTWARE IN INSTITUTIONAL APPLICATION, BY TYPE, 2021–2026 (USD MILLION) 105
TABLE 31 DIGITAL SIGNAGE MARKET FOR SOFTWARE, BY REGION,
2017–2020 (USD MILLION) 105
TABLE 32 DIGITAL SIGNAGE MARKET FOR SOFTWARE, BY REGION,
2021–2026 (USD MILLION) 105
6.3.2 EDGE SERVER SOFTWARE 106
6.3.2.1 Edge server is installed as a common server to improve network efficiency 106
6.3.3 CONTENT MANAGEMENT SYSTEM 106
6.3.3.1 Both standalone and software as a service (SaaS) media players are controlled by content management software 106
6.3.4 OTHERS 107
6.4 SERVICES 107
TABLE 33 DIGITAL SIGNAGE MARKET FOR SERVICES, BY TYPE,
2017–2020 (USD MILLION) 107
TABLE 34 DIGITAL SIGNAGE MARKET FOR SERVICES, BY TYPE,
2021–2026 (USD MILLION) 107
TABLE 35 DIGITAL SIGNAGE MARKET FOR SERVICES, BY APPLICATION,
2017–2020 (USD MILLION) 107
TABLE 36 DIGITAL SIGNAGE MARKET FOR SERVICES, BY APPLICATION,
2021–2026 (USD MILLION) 108
TABLE 37 DIGITAL SIGNAGE MARKET FOR SERVICES IN COMMERCIAL APPLICATION,
BY TYPE, 2017–2020 (USD MILLION) 108
TABLE 38 DIGITAL SIGNAGE MARKET FOR SERVICES IN COMMERCIAL APPLICATION,
BY TYPE, 2021–2026 (USD MILLION) 108
TABLE 39 DIGITAL SIGNAGE MARKET FOR SERVICES IN INFRASTRUCTURE APPLICATION, BY TYPE, 2017–2020 (USD MILLION) 109
TABLE 40 DIGITAL SIGNAGE MARKET FOR SERVICES IN INFRASTRUCTURE APPLICATION, BY TYPE, 2021–2026 (USD MILLION) 109
TABLE 41 DIGITAL SIGNAGE MARKET FOR SERVICES IN INSTITUTIONAL APPLICATION, BY TYPE, 2017–2020 (USD MILLION) 109
TABLE 42 DIGITAL SIGNAGE MARKET FOR SERVICES IN INSTITUTIONAL APPLICATION, BY TYPE, 2021–2026 (USD MILLION) 109
TABLE 43 DIGITAL SIGNAGE MARKET FOR SERVICES, BY REGION,
2017–2020 (USD MILLION) 110
TABLE 44 DIGITAL SIGNAGE MARKET FOR SERVICES, BY REGION,
2021–2026 (USD MILLION) 110
6.4.1 INSTALLATION SERVICES 110
6.4.1.1 Factors to be considered for proper installation of displays include orientation of terminal and selection of proper enclosure 110
6.4.2 MAINTENANCE & SUPPORT SERVICES 110
6.4.2.1 Support services are ones used for entire operational life of a display to maintain effective processing of system 110
6.4.3 CONSULTING & OTHER SERVICES 111
6.4.3.1 Consulting involves analysis of space, environment, display content, display size, power consumption, and viewing distance 111

7 DIGITAL SIGNAGE MARKET, BY PRODUCT 112
7.1 INTRODUCTION 113
FIGURE 35 VIDEO WALL SEGMENT TO REGISTER HIGHER CAGR DURING
FORECAST PERIOD 113
TABLE 45 DIGITAL SIGNAGE MARKET, BY PRODUCT, 2017–2020 (USD BILLION) 113
TABLE 46 DIGITAL SIGNAGE MARKET, BY PRODUCT, 2021–2026 (USD BILLION) 114
7.2 VIDEO WALL 114
7.2.1 INCREASING DEMAND FOR OLED VIDEO WALL DISPLAYS 114
7.3 STANDALONE DISPLAY 115
7.3.1 KIOSK 115
7.3.1.1 Interactive kiosk 115
7.3.1.1.1 Interactive kiosks help customers to gain immediate access to information, ensuring customer satisfaction 115
7.3.1.2 Automated teller machine (ATM) 116
7.3.1.2.1 ATMs today function as bill payment kiosks 116
7.3.1.3 Self-service kiosks 116
7.3.1.3.1 Increasing demand for personalized service and preference for shorter wait times have driven use of self-service kiosks 116
7.3.1.4 Vending kiosks 116
7.3.1.4.1 Integration of digital signage into vending kiosks help businesses to increase sales through digital promotions 116
7.3.2 MENU BOARDS 116
7.3.2.1 Interactive menu boards 117
7.3.2.1.1 Restaurants worldwide are using digital menu boards to engage with customers 117
7.3.2.2 Non-interactive menu boards 117
7.3.2.2.1 High adoption rate of non-interactive menu boards in
retail and quick service restaurant (QSR) sectors 117
7.3.3 BILLBOARDS 117
7.3.3.1 Health and road safety issues associated with these billboards have limited their adoption in several countries 117
7.3.4 GENERAL-PURPOSE INFORMATION DISPLAY 118

8 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE 119
8.1 INTRODUCTION 120
FIGURE 36 ABOVE 52 INCH DISPLAY SIZE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 120
TABLE 47 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE, 2017–2020 (USD MILLION) 120
TABLE 48 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE, 2021–2026 (USD MILLION) 121
8.2 BELOW 32 INCH 121
8.2.1 SMALL SCREEN DISPLAYS OFFER INTEGRATED MEDIA PLAYER FUNCTIONALITY ELIMINATING NEED FOR EXTERNALLY LINKED MOUNTING MEDIA PLAYERS 121
8.3 BETWEEN 32 AND 52 INCHES 122
8.3.1 DIGITAL SIGNAGE DISPLAYS SIZED BETWEEN 32 AND 52 INCHES OFFER HIGH BRIGHTNESS MAKING THEM OPTIMAL FOR USE IN OUTDOOR ENVIRONMENT 122
8.4 ABOVE 52 INCH 122
8.4.1 INCREASING ADOPTION OF STREAMING VIDEO SERVICES BY BUSINESSES TO FUEL DEMAND FOR DIGITAL SIGNAGE DISPLAYS SIZED ABOVE 52 INCH 122
9 DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION 123
9.1 INTRODUCTION 124
FIGURE 37 OUTDOOR SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD 124
TABLE 49 DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION,
2017–2020 (USD BILLION) 124
TABLE 50 DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION,
2021–2026 (USD BILLION) 124
9.2 INDOOR 125
9.2.1 INDOOR DIGITAL SIGNAGE DISPLAY SOLUTIONS ARE USED FOR CLOSED ROOM ENVIRONMENTS IN HEALTHCARE, EDUCATION, CORPORATE AND BROADCAST, AND RETAIL VERTICALS 125
TABLE 51 DIGITAL SIGNAGE MARKET FOR INDOOR LOCATION, BY APPLICATION TYPE, 2017–2020 (USD MILLION) 125
TABLE 52 DIGITAL SIGNAGE MARKET FOR INDOOR LOCATION, BY APPLICATION TYPE, 2021–2026 (USD MILLION) 126
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9.3 OUTDOOR 126
9.3.1 LARGE FORMAT DISPLAYS ARE MAINLY USED FOR OUTDOOR LOCATIONS 126
TABLE 53 DIGITAL SIGNAGE MARKET FOR OUTDOOR LOCATION, BY APPLICATION TYPE, 2017–2020 (USD MILLION) 127
TABLE 54 DIGITAL SIGNAGE MARKET FOR OUTDOOR LOCATION, BY APPLICATION TYPE, 2021–2026 (USD MILLION) 127