1 INTRODUCTION 24
1.1 INTRODUCTION TO COVID-19 24
1.2 COVID-19 HEALTH ASSESSMENT 24
FIGURE 1 COVID-19: GLOBAL PROPAGATION 24
FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES 25
1.3 COVID-19 ECONOMIC ASSESSMENT 26
FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020 26
1.3.1 COVID-19 ECONOMIC IMPACT?SCENARIO ASSESSMENT 27
FIGURE 4 CRITERIA IMPACTING GLOBAL ECONOMY 27
FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF GLOBAL ECONOMY 28
1.4 OBJECTIVES OF THE STUDY 29
1.5 MARKET DEFINITION 29
1.5.1 INCLUSIONS AND EXCLUSIONS 30
1.6 MARKET SCOPE 30
1.6.1 MARKET SEGMENTATION 31
FIGURE 6 CLOUD TV: MARKET SEGMENTATION 31
1.6.2 REGIONS COVERED 31
1.6.3 YEARS CONSIDERED FOR THE STUDY 32
1.7 CURRENCY CONSIDERED 32
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2016–2019 32
1.8 STAKEHOLDERS 33

2 RESEARCH METHODOLOGY 34
2.1 RESEARCH DATA 34
FIGURE 7 CLOUD TV MARKET: RESEARCH DESIGN 35
2.1.1 SECONDARY DATA 35
2.1.2 PRIMARY DATA 35
2.1.2.1 Key industry insights 36
2.1.2.2 Breakup of primary profiles 37
FIGURE 8 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
AND REGION 37
2.2 MARKET BREAKUP AND DATA TRIANGULATION 38
FIGURE 9 DATA TRIANGULATION 38
2.3 MARKET SIZE ESTIMATION 39
FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY: REVENUE
FROM CLOUD TV VENDORS 39
FIGURE 11 CLOUD TV MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 40
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2.3.1 BOTTOM-UP APPROACH 40
2.3.2 TOP-DOWN APPROACH 40
2.4 MARKET FORECAST 41
TABLE 2 FACTOR ANALYSIS 41
2.5 ASSUMPTIONS OF THE STUDY 42
2.5.1 SUPPLY SIDE 42
FIGURE 12 MARKET SIZE PROJECTIONS FROM SUPPLY SIDE 42
2.5.2 DEMAND SIDE 43
FIGURE 13 MARKET SIZE PROJECTIONS FROM DEMAND SIDE 43
2.6 LIMITATIONS OF THE STUDY 44

3 EXECUTIVE SUMMARY 45
TABLE 3 CLOUD TV MARKET SIZE AND GROWTH RATE, 2020–2026 (USD MILLION) 46
FIGURE 14 NORTH AMERICA TO HOLD HIGHEST MARKET SHARE IN 2020 46

4 PREMIUM INSIGHTS 47
4.1 ATTRACTIVE OPPORTUNITIES IN CLOUD TV MARKET 47
FIGURE 15 DEMAND FOR HIGHER USER EXPERIENCES FOR ON-DEMAND OR INTERACTIVE VIEWING DRIVES CLOUD TV MARKET GROWTH 47
4.2 CLOUD TV MARKET: MARKET SHARE OF VERTICALS, 2020 48
FIGURE 16 TELECOM COMPANIES VERTICAL TO HOLD HIGHER MARKET SHARE IN 2020 48
4.3 MARKET INVESTMENT SCENARIO 48
FIGURE 17 ASIA PACIFIC TO EMERGE AS BEST MARKET FOR INVESTMENTS IN
NEXT SIX YEARS 48
4.4 CLOUD TV MARKET: MARKET SHARE OF DEVICE TYPES, 2020 49
FIGURE 18 MOBILE PHONES AND CONNECTED TV TO HOLD HIGHER MARKET
SHARE IN 2020 49

5 MARKET OVERVIEW AND INDUSTRY TRENDS 50
5.1 INTRODUCTION 50
5.2 MARKET DYNAMICS 50
FIGURE 19 CLOUD TV MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,
AND CHALLENGES 50
5.2.1 DRIVERS 51
5.2.1.1 Demand for higher user experience for on-demand or interactive viewing 51
5.2.1.2 Ability to increase ARPU through personalized experiences and infuse ads via analytics 51
5.2.1.3 Cloud TV enables telcos to be super aggregators 51
5.2.2 RESTRAINTS 52
5.2.2.1 Lack of high-speed network infrastructure and internet access in rural areas 52
FIGURE 20 HOUSEHOLDS WITH INTERNET ACCESS AT HOME IN RURAL AND
URBAN AREAS, 2019 52
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5.2.3 OPPORTUNITIES 53
5.2.3.1 Multi-CDN strategy for high content delivery 53
5.2.3.2 Adoption of 5G to increase the demand for cloud TV 53
TABLE 4 DATA SPEED: 3G, 4G, AND 5G 53
5.2.4 CHALLENGES 54
5.2.4.1 Concerns over digital piracy 54
5.2.4.2 Advertising frauds impacting revenue of companies 54
FIGURE 21 FRAUD TYPES BY ENVIRONMENT 55
5.3 CUMULATIVE GROWTH ANALYSIS 55
TABLE 5 COVID-19 IMPACT ON CLOUD TV MARKET 55
5.4 PRICING ANALYSIS 56
TABLE 6 PRICING ANALYSIS 56
5.5 ECOSYSTEM 57
FIGURE 22 CLOUD TV MARKET: ECOSYSTEM 57
5.6 VALUE CHAIN ANALYSIS 58
FIGURE 23 CLOUD TV MARKET: VALUE CHAIN 58
5.7 TECHNOLOGY ANALYSIS 60
5.7.1 TECHNOLOGY IN AD INSERTION 60
5.7.1.1 Server-side ad insertion 60
5.7.1.2 Video ad serving template 60
5.7.1.3 Video player ad interface definition 60
5.7.1.4 Secure interactive media interface definition 60
5.7.2 DIGITAL RIGHTS MANAGEMENT 61
5.7.3 CONTENT MANAGEMENT 61
5.7.4 VIDEO ANALYTICS 61
5.7.5 ELECTRONIC PROGRAM GUIDE 61
5.8 INDUSTRY STANDARDS AND PROTOCOLS 61
5.8.1 ADVANCED TELEVISION SYSTEMS COMMITTEE STANDARDS 61
5.8.2 INTEGRATED SERVICES DIGITAL BROADCASTING 62
5.8.3 MOVING PICTURES EXPERT GROUP - DYNAMIC ADAPTIVE
STREAMING OVER HTTP 62
5.8.4 REAL-TIME MESSAGING PROTOCOL 62
5.8.5 HTTP LIVE STREAMING 62
5.9 CASE STUDY ANALYSIS 63
5.9.1 USE CASE 1 63
5.9.2 USE CASE 2 63
5.9.3 USE CASE 3 64
5.9.4 USE CASE 4 64
5.9.5 USE CASE 5 65
5.10 PATENT ANALYSIS 65
TABLE 7 IMPORTANT INNOVATION AND PATENT REGISTRATIONS 65
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6 CLOUD TV MARKET, BY DEPLOYMENT TYPE 68
6.1 INTRODUCTION 69
6.1.1 DEPLOYMENT TYPES: CLOUD TV MARKET DRIVERS 69
6.1.2 DEPLOYMENT TYPES: COVID-19 IMPACT 69
FIGURE 24 PUBLIC CLOUD SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 69
TABLE 8 CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION) 70
TABLE 9 CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE, 2020–2026 (USD MILLION) 70
6.2 PUBLIC CLOUD 70
TABLE 10 PUBLIC CLOUD: CLOUD TV MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 71
TABLE 11 PUBLIC CLOUD: CLOUD TV MARKET SIZE, BY REGION,
2020–2026 (USD MILLION) 71
6.3 PRIVATE CLOUD 71
TABLE 12 PRIVATE CLOUD: CLOUD TV MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 72
TABLE 13 PRIVATE CLOUD: CLOUD TV MARKET SIZE, BY REGION,
2020–2026 (USD MILLION) 72

7 CLOUD TV MARKET, BY DEVICE TYPE 73
7.1 INTRODUCTION 74
7.1.1 DEVICE TYPES: CLOUD TV MARKET DRIVERS 74
7.1.2 DEVICE TYPES: COVID-19 IMPACT 74
FIGURE 25 MOBILE PHONES AND CONNECTED TV SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 75
TABLE 14 CLOUD TV MARKET SIZE, BY DEVICE TYPE, 2016–2019 (USD MILLION) 75
TABLE 15 CLOUD TV MARKET SIZE, BY DEVICE TYPE, 2020–2026 (USD MILLION) 75
7.2 SET-TOP-BOX 76
TABLE 16 SET TOP BOX: CLOUD TV MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 76
TABLE 17 SET TOP BOX: CLOUD TV MARKET SIZE, BY REGION,
2020–2026 (USD MILLION) 76
7.3 MOBILE PHONES AND CONNECTED TV 77
TABLE 18 MOBILE PHONES AND CONNECTED TV: CLOUD TV MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 77
TABLE 19 MOBILE PHONES AND CONNECTED TV: CLOUD TV MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 77

8 CLOUD TV MARKET, BY ORGANIZATION SIZE 78
8.1 INTRODUCTION 79
8.1.1 ORGANIZATION SIZE: CLOUD TV MARKET DRIVERS 79
8.1.2 ORGANIZATION SIZE: COVID-19 IMPACT 79
FIGURE 26 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT
HIGHER CAGR DURING FORECAST PERIOD 79
TABLE 20 CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE,
2016–2019 (USD MILLION) 80
TABLE 21 CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE,
2020–2026 (USD MILLION) 80
8.2 SMALL AND MEDIUM-SIZED ENTERPRISES 80
TABLE 22 SMALL AND MEDIUM-SIZED ENTERPRISES: CLOUD TV MARKET SIZE,
BY REGION, 2016–2019 (USD MILLION) 80
TABLE 23 SMALL AND MEDIUM-SIZED ENTERPRISES: CLOUD TV MARKET SIZE,
BY REGION, 2020–2026 (USD MILLION) 81
8.3 LARGE ENTERPRISES 81
TABLE 24 LARGE ENTERPRISES: CLOUD TV MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 81
TABLE 25 LARGE ENTERPRISES: CLOUD TV MARKET SIZE, BY REGION,
2020–2026 (USD MILLION) 82
9 CLOUD TV MARKET, BY VERTICAL 83
9.1 INTRODUCTION 84
9.1.1 VERTICALS: CLOUD TV MARKET DRIVERS 84
9.1.2 VERTICALS: COVID-19 IMPACT 84
FIGURE 27 MEDIA ORGANIZATIONS AND BROADCASTERS TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 85
TABLE 26 CLOUD TV MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION) 85
TABLE 27 CLOUD TV MARKET SIZE, BY VERTICAL, 2020–2026 (USD MILLION) 85
9.2 TELECOM COMPANIES 86
TABLE 28 TELECOM COMPANIES: CLOUD TV MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 86
TABLE 29 TELECOM COMPANIES: CLOUD TV MARKET SIZE, BY REGION,
2020–2026 (USD MILLION) 86
9.3 MEDIA ORGANIZATIONS AND BROADCASTERS 87
TABLE 30 MEDIA ORGANIZATIONS AND BROADCASTERS: CLOUD TV MARKET SIZE,
BY REGION, 2016–2019 (USD MILLION) 87
TABLE 31 MEDIA ORGANIZATIONS AND BROADCASTERS: CLOUD TV MARKET SIZE,
BY REGION, 2020–2026 (USD MILLION) 87
10 CLOUD TV MARKET, BY REGION 88
10.1 INTRODUCTION 89
FIGURE 28 NORTH AMERICA TO HOLD LARGEST MARKET SIZE DURING
FORECAST PERIOD 89
TABLE 32 CLOUD TV MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 89
TABLE 33 CLOUD TV MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 90
10.2 NORTH AMERICA 90
10.2.1 NORTH AMERICA: CLOUD TV MARKET DRIVERS 91
10.2.2 NORTH AMERICA: COVID-19 IMPACT 91
10.2.3 NORTH AMERICA: REGULATIONS 91
FIGURE 29 NORTH AMERICA: MARKET SNAPSHOT 93
FIGURE 30 CANADA TO GROW AT HIGHER CAGR FROM 2020–2026 93
TABLE 34 NORTH AMERICA: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE,
2016–2019 (USD MILLION) 94
TABLE 35 NORTH AMERICA: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE,
2020–2026 (USD MILLION) 94
TABLE 36 NORTH AMERICA: CLOUD TV MARKET SIZE, BY DEVICE TYPE,
2016–2019 (USD MILLION) 94
TABLE 37 NORTH AMERICA: CLOUD TV MARKET SIZE, BY DEVICE TYPE,
2020–2026 (USD MILLION) 94
TABLE 38 NORTH AMERICA: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE,
2016–2019 (USD MILLION) 95
TABLE 39 NORTH AMERICA: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE,
2020–2026 (USD MILLION) 95
TABLE 40 NORTH AMERICA: CLOUD TV MARKET SIZE, BY VERTICAL,
2016–2019 (USD MILLION) 95
TABLE 41 NORTH AMERICA: CLOUD TV MARKET SIZE, BY VERTICAL,
2020–2026 (USD MILLION) 95
TABLE 42 NORTH AMERICA: CLOUD TV MARKET SIZE, BY COUNTRY,
2016–2019 (USD MILLION) 96
TABLE 43 NORTH AMERICA: CLOUD TV MARKET SIZE, BY COUNTRY,
2020–2026 (USD MILLION) 96
10.2.4 UNITED STATES 96
TABLE 44 UNITED STATES: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE,
2016–2019 (USD MILLION) 97
TABLE 45 UNITED STATES: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE,
2020–2026 (USD MILLION) 97
TABLE 46 UNITED STATES: CLOUD TV MARKET SIZE, BY DEVICE TYPE,
2016–2019 (USD MILLION) 97
TABLE 47 UNITED STATES: CLOUD TV MARKET SIZE, BY DEVICE TYPE,
2020–2026 (USD MILLION) 97
TABLE 48 UNITED STATES: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE,
2016–2019 (USD MILLION) 98
TABLE 49 UNITED STATES: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE,
2020–2026 (USD MILLION) 98
10.2.5 CANADA 98
TABLE 50 CANADA: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE,
2016–2019 (USD MILLION) 98
TABLE 51 CANADA: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE,
2020–2026 (USD MILLION) 99
TABLE 52 CANADA: CLOUD TV MARKET SIZE, BY DEVICE TYPE,
2016–2019 (USD MILLION) 99
TABLE 53 CANADA: CLOUD TV MARKET SIZE, BY DEVICE TYPE,
2020–2026 (USD MILLION) 99
TABLE 54 CANADA: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE,
2016–2019 (USD MILLION) 99
TABLE 55 CANADA: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE,
2020–2026 (USD MILLION) 100
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10.3 EUROPE 100
10.3.1 EUROPE: CLOUD TV MARKET DRIVERS 100
10.3.2 EUROPE: COVID-19 IMPACT 101
10.3.3 EUROPE: REGULATIONS 101
FIGURE 31 UNITED KINGDOM TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 102
TABLE 56 EUROPE: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE,
2016–2019 (USD MILLION) 102
TABLE 57 EUROPE: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE,
2020–2026 (USD MILLION) 102
TABLE 58 EUROPE: CLOUD TV MARKET SIZE, BY DEVICE TYPE,
2016–2019 (USD MILLION) 102
TABLE 59 EUROPE: CLOUD TV MARKET SIZE, BY DEVICE TYPE,
2020–2026 (USD MILLION) 103
TABLE 60 EUROPE: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE,
2016–2019 (USD MILLION) 103
TABLE 61 EUROPE: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE,
2020–2026 (USD MILLION) 103
TABLE 62 EUROPE: CLOUD TV MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION) 103
TABLE 63 EUROPE: CLOUD TV MARKET SIZE, BY VERTICAL, 2020–2026 (USD MILLION) 104
TABLE 64 EUROPE: CLOUD TV MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION) 104
TABLE 65 EUROPE: CLOUD TV MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION) 104
10.3.4 UNITED KINGDOM 105
TABLE 66 UNITED KINGDOM: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE,
2016–2019 (USD MILLION) 105
TABLE 67 UNITED KINGDOM: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE,
2020–2026 (USD MILLION) 105
TABLE 68 UNITED KINGDOM: CLOUD TV MARKET SIZE, BY DEVICE TYPE,
2016–2019 (USD MILLION) 105
TABLE 69 UNITED KINGDOM: CLOUD TV MARKET SIZE, BY DEVICE TYPE,
2020–2026 (USD MILLION) 106
TABLE 70 UNITED KINGDOM: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE,
2016–2019 (USD MILLION) 106
TABLE 71 UNITED KINGDOM: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE,
2020–2026 (USD MILLION) 106
10.3.5 GERMANY 107
TABLE 72 GERMANY: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE,
2016–2019 (USD MILLION) 107
TABLE 73 GERMANY: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE,
2020–2026 (USD MILLION) 107
TABLE 74 GERMANY: CLOUD TV MARKET SIZE, BY DEVICE TYPE,
2016–2019 (USD MILLION) 107
TABLE 75 GERMANY: CLOUD TV MARKET SIZE, BY DEVICE TYPE,
2020–2026 (USD MILLION) 108
TABLE 76 GERMANY: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE,
2016–2019 (USD MILLION) 108
TABLE 77 GERMANY: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE,
2020–2026 (USD MILLION) 108
10.3.6 FRANCE 108
TABLE 78 FRANCE: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE,
2016–2019 (USD MILLION) 109
TABLE 79 FRANCE: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE,
2020–2026 (USD MILLION) 109
TABLE 80 FRANCE: CLOUD TV MARKET SIZE, BY DEVICE TYPE,
2016–2019 (USD MILLION) 109
TABLE 81 FRANCE: CLOUD TV MARKET SIZE, BY DEVICE TYPE,
2020–2026 (USD MILLION) 109
TABLE 82 FRANCE: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE,
2016–2019 (USD MILLION) 110
TABLE 83 FRANCE: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE,
2020–2026 (USD MILLION) 110
10.3.7 REST OF EUROPE 110
TABLE 84 REST OF EUROPE: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE,
2016–2019 (USD MILLION) 110
TABLE 85 REST OF EUROPE: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE,
2020–2026 (USD MILLION) 111
TABLE 86 REST OF EUROPE: CLOUD TV MARKET SIZE, BY DEVICE TYPE,
2016–2019 (USD MILLION) 111
TABLE 87 REST OF EUROPE: CLOUD TV MARKET SIZE, BY DEVICE TYPE,
2020–2026 (USD MILLION) 111
TABLE 88 REST OF EUROPE: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE,
2016–2019 (USD MILLION) 111
TABLE 89 REST OF EUROPE: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE,
2020–2026 (USD MILLION) 112
10.4 ASIA PACIFIC 112
10.4.1 ASIA PACIFIC: CLOUD TV MARKET DRIVERS 112
10.4.2 ASIA PACIFIC: COVID-19 IMPACT 112
10.4.3 ASIA PACIFIC: REGULATIONS 113
FIGURE 32 ASIA PACIFIC: MARKET SNAPSHOT 115
FIGURE 33 CHINA TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 115
TABLE 90 ASIA PACIFIC: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE,
2016–2019 (USD MILLION) 116
TABLE 91 ASIA PACIFIC: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE,
2020–2026 (USD MILLION) 116
TABLE 92 ASIA PACIFIC: CLOUD TV MARKET SIZE, BY DEVICE TYPE,
2016–2019 (USD MILLION) 116
TABLE 93 ASIA PACIFIC: CLOUD TV MARKET SIZE, BY DEVICE TYPE,
2020–2026 (USD MILLION) 116
TABLE 94 ASIA PACIFIC: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE,
2016–2019 (USD MILLION) 117
TABLE 95 ASIA PACIFIC: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE,
2020–2026 (USD MILLION) 117
TABLE 96 ASIA PACIFIC: CLOUD TV MARKET SIZE, BY VERTICAL,
2016–2019 (USD MILLION) 117
TABLE 97 ASIA PACIFIC: CLOUD TV MARKET SIZE, BY VERTICAL,
2020–2026 (USD MILLION) 117
TABLE 98 ASIA PACIFIC: CLOUD TV MARKET SIZE, BY COUNTRY,
2016–2019 (USD MILLION) 118
TABLE 99 ASIA PACIFIC: CLOUD TV MARKET SIZE, BY COUNTRY,
2020–2026 (USD MILLION) 118
10.4.4 AUSTRALIA AND NEW ZEALAND 118
TABLE 100 AUSTRALIA AND NEW ZEALAND: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION) 119
TABLE 101 AUSTRALIA AND NEW ZEALAND: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE, 2020–2026 (USD MILLION) 119
TABLE 102 AUSTRALIA AND NEW ZEALAND: CLOUD TV MARKET SIZE, BY DEVICE TYPE, 2016–2019 (USD MILLION) 119
TABLE 103 AUSTRALIA AND NEW ZEALAND: CLOUD TV MARKET SIZE, BY DEVICE TYPE, 2020–2026 (USD MILLION) 120
TABLE 104 AUSTRALIA AND NEW ZEALAND: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 120
TABLE 105 AUSTRALIA AND NEW ZEALAND: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION) 120
10.4.5 CHINA 120
TABLE 106 CHINA: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE,
2016–2019 (USD MILLION) 121
TABLE 107 CHINA: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE,
2020–2026 (USD MILLION) 121
TABLE 108 CHINA: CLOUD TV MARKET SIZE, BY DEVICE TYPE,
2016–2019 (USD MILLION) 121
TABLE 109 CHINA: CLOUD TV MARKET SIZE, BY DEVICE TYPE,
2020–2026 (USD MILLION) 122
TABLE 110 CHINA: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE,
2016–2019 (USD MILLION) 122
TABLE 111 CHINA: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE,
2020–2026 (USD MILLION) 122
10.4.6 JAPAN 122
TABLE 112 JAPAN: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE,
2016–2019 (USD MILLION) 123
TABLE 113 JAPAN: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE,
2020–2026 (USD MILLION) 123
TABLE 114 JAPAN: CLOUD TV MARKET SIZE, BY DEVICE TYPE,
2016–2019 (USD MILLION) 123
TABLE 115 JAPAN: CLOUD TV MARKET SIZE, BY DEVICE TYPE,
2020–2026 (USD MILLION) 123
TABLE 116 JAPAN: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE,
2016–2019 (USD MILLION) 124
TABLE 117 JAPAN: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE,
2020–2026 (USD MILLION) 124
10.4.7 REST OF ASIA PACIFIC 124
TABLE 118 REST OF ASIA PACIFIC: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION) 124
TABLE 119 REST OF ASIA PACIFIC: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE, 2020–2026 (USD MILLION) 125
TABLE 120 REST OF ASIA PACIFIC: CLOUD TV MARKET SIZE, BY DEVICE TYPE,
2016–2019 (USD MILLION) 125
TABLE 121 REST OF ASIA PACIFIC: CLOUD TV MARKET SIZE, BY DEVICE TYPE,
2020–2026 (USD MILLION) 125
TABLE 122 REST OF ASIA PACIFIC: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 125
TABLE 123 REST OF ASIA PACIFIC: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION) 126
10.5 MIDDLE EAST AND AFRICA 126
10.5.1 MIDDLE EAST AND AFRICA: CLOUD TV MARKET DRIVERS 126
10.5.2 MIDDLE EAST AND AFRICA: COVID-19 IMPACT 127
10.5.3 MIDDLE EAST AND AFRICA: REGULATIONS 127
FIGURE 34 UNITED ARAB EMIRATES TO RECORD HIGHEST CAGR DURING FORECAST PERIOD 128
TABLE 124 MIDDLE EAST AND AFRICA: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION) 128
TABLE 125 MIDDLE EAST AND AFRICA: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE, 2020–2026 (USD MILLION) 128
TABLE 126 MIDDLE EAST AND AFRICA: CLOUD TV MARKET SIZE, BY DEVICE TYPE,
2016–2019 (USD MILLION) 129
TABLE 127 MIDDLE EAST AND AFRICA: CLOUD TV MARKET SIZE, BY DEVICE TYPE,
2020–2026 (USD MILLION) 129
TABLE 128 MIDDLE EAST AND AFRICA: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 129
TABLE 129 MIDDLE EAST AND AFRICA: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION) 129
TABLE 130 MIDDLE EAST AND AFRICA: CLOUD TV MARKET SIZE, BY VERTICAL,
2016–2019 (USD MILLION) 130
TABLE 131 MIDDLE EAST AND AFRICA: CLOUD TV MARKET SIZE, BY VERTICAL,
2020–2026 (USD MILLION) 130
TABLE 132 MIDDLE EAST AND AFRICA: CLOUD TV MARKET SIZE, BY COUNTRY,
2016–2019 (USD MILLION) 130
TABLE 133 MIDDLE EAST AND AFRICA: CLOUD TV MARKET SIZE, BY COUNTRY,
2020–2026 (USD MILLION) 131
10.5.4 KINGDOM OF SAUDI ARABIA 131
TABLE 134 KINGDOM OF SAUDI ARABIA: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION) 131
TABLE 135 KINGDOM OF SAUDI ARABIA: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE, 2020–2026 (USD MILLION) 132
TABLE 136 KINGDOM OF SAUDI ARABIA: CLOUD TV MARKET SIZE, BY DEVICE TYPE, 2016–2019 (USD MILLION) 132
TABLE 137 KINGDOM OF SAUDI ARABIA: CLOUD TV MARKET SIZE, BY DEVICE TYPE, 2020–2026 (USD MILLION) 132
TABLE 138 KINGDOM OF SAUDI ARABIA: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 132
TABLE 139 KINGDOM OF SAUDI ARABIA: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION) 133
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10.5.5 UNITED ARAB EMIRATES 133
TABLE 140 UNITED ARAB EMIRATES: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION) 133
TABLE 141 UNITED ARAB EMIRATES: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE, 2020–2026 (USD MILLION) 133
TABLE 142 UNITED ARAB EMIRATES: CLOUD TV MARKET SIZE, BY DEVICE TYPE,
2016–2019 (USD MILLION) 134
TABLE 143 UNITED ARAB EMIRATES: CLOUD TV MARKET SIZE, BY DEVICE TYPE,
2020–2026 (USD MILLION) 134
TABLE 144 UNITED ARAB EMIRATES: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 134
TABLE 145 UNITED ARAB EMIRATES: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION) 134
10.5.6 SOUTH AFRICA 135
TABLE 146 SOUTH AFRICA: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE,
2016–2019 (USD MILLION) 135
TABLE 147 SOUTH AFRICA: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE,
2020–2026 (USD MILLION) 135
TABLE 148 SOUTH AFRICA: CLOUD TV MARKET SIZE, BY DEVICE TYPE,
2016–2019 (USD MILLION) 135
TABLE 149 SOUTH AFRICA: CLOUD TV MARKET SIZE, BY DEVICE TYPE,
2020–2026 (USD MILLION) 136
TABLE 150 SOUTH AFRICA: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE,
2016–2019 (USD MILLION) 136
TABLE 151 SOUTH AFRICA: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE,
2020–2026 (USD MILLION) 136
10.5.7 REST OF MIDDLE EAST AND AFRICA 136
TABLE 152 REST OF MIDDLE EAST AND AFRICA: CLOUD TV MARKET SIZE,
BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION) 137
TABLE 153 REST OF MIDDLE EAST AND AFRICA: CLOUD TV MARKET SIZE,
BY DEPLOYMENT TYPE, 2020–2026 (USD MILLION) 137
TABLE 154 REST OF MIDDLE EAST AND AFRICA: CLOUD TV MARKET SIZE,
BY DEVICE TYPE, 2016–2019 (USD MILLION) 137
TABLE 155 REST OF MIDDLE EAST AND AFRICA: CLOUD TV MARKET SIZE,
BY DEVICE TYPE, 2020–2026 (USD MILLION) 137
TABLE 156 REST OF MIDDLE EAST AND AFRICA: CLOUD TV MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 138
TABLE 157 REST OF MIDDLE EAST AND AFRICA: CLOUD TV MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2026 (USD MILLION) 138
10.6 LATIN AMERICA 138
10.6.1 LATIN AMERICA: CLOUD TV MARKET DRIVERS 139
10.6.2 LATIN AMERICA: COVID-19 IMPACT 139
10.6.3 LATIN AMERICA: REGULATIONS 139
FIGURE 35 BRAZIL TO RECORD HIGHEST CAGR DURING FORECAST PERIOD 140
TABLE 158 LATIN AMERICA: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE,
2016–2019 (USD MILLION) 140
TABLE 159 LATIN AMERICA: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE,
2020–2026 (USD MILLION) 140
TABLE 160 LATIN AMERICA: CLOUD TV MARKET SIZE, BY DEVICE TYPE,
2016–2019 (USD MILLION) 141
TABLE 161 LATIN AMERICA: CLOUD TV MARKET SIZE, BY DEVICE TYPE,
2020–2026 (USD MILLION) 141
TABLE 162 LATIN AMERICA: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE,
2016–2019 (USD MILLION) 141
TABLE 163 LATIN AMERICA: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE,
2020–2026 (USD MILLION) 141
TABLE 164 LATIN AMERICA: CLOUD TV MARKET SIZE, BY VERTICAL,
2016–2019 (USD MILLION) 142
TABLE 165 LATIN AMERICA: CLOUD TV MARKET SIZE, BY VERTICAL,
2020–2026 (USD MILLION) 142
TABLE 166 LATIN AMERICA: CLOUD TV MARKET SIZE, BY COUNTRY,
2016–2019 (USD MILLION) 142
TABLE 167 LATIN AMERICA: CLOUD TV MARKET SIZE, BY COUNTRY,
2020–2026 (USD MILLION) 142
10.6.4 BRAZIL 143
TABLE 168 BRAZIL: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE,
2016–2019 (USD MILLION) 143
TABLE 169 BRAZIL: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE,
2020–2026 (USD MILLION) 143
TABLE 170 BRAZIL: CLOUD TV MARKET SIZE, BY DEVICE TYPE,
2016–2019 (USD MILLION) 143
TABLE 171 BRAZIL: CLOUD TV MARKET SIZE, BY DEVICE TYPE,
2020–2026 (USD MILLION) 144
TABLE 172 BRAZIL: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE,
2016–2019 (USD MILLION) 144
TABLE 173 BRAZIL: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE,
2020–2026 (USD MILLION) 144
10.6.5 MEXICO 144
TABLE 174 MEXICO: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE,
2016–2019 (USD MILLION) 145
TABLE 175 MEXICO: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE,
2020–2026 (USD MILLION) 145
TABLE 176 MEXICO: CLOUD TV MARKET SIZE, BY DEVICE TYPE,
2016–2019 (USD MILLION) 145
TABLE 177 MEXICO: CLOUD TV MARKET SIZE, BY DEVICE TYPE,
2020–2026 (USD MILLION) 145
TABLE 178 MEXICO: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE,
2016–2019 (USD MILLION) 146
TABLE 179 MEXICO: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE,
2020–2026 (USD MILLION) 146
10.6.6 REST OF LATIN AMERICA 146
TABLE 180 REST OF LATIN AMERICA: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION) 146
TABLE 181 REST OF LATIN AMERICA: CLOUD TV MARKET SIZE, BY DEPLOYMENT TYPE, 2020–2026 (USD MILLION) 147
TABLE 182 REST OF LATIN AMERICA: CLOUD TV MARKET SIZE, BY DEVICE TYPE, 2016–2019 (USD MILLION) 147
TABLE 183 REST OF LATIN AMERICA: CLOUD TV MARKET SIZE, BY DEVICE TYPE,
2020–2026 (USD MILLION) 147
TABLE 184 REST OF LATIN AMERICA: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 147
TABLE 185 REST OF LATIN AMERICA: CLOUD TV MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION) 148
11 COMPETITIVE LANDSCAPE 149
11.1 OVERVIEW 149
11.2 MARKET EVALUATION FRAMEWORK 149
FIGURE 36 MARKET EVALUATION FRAMEWORK 149
11.3 MARKET SHARE OF TOP PLAYERS 150
FIGURE 37 MARKET SHARE OF MAJOR PLAYERS IN CLOUD TV MARKET, 2019 150
11.4 REVENUE ANALYSIS OF TOP PLAYERS 151
FIGURE 38 TOP FIVE PLAYERS DOMINATED MARKET IN LAST THREE YEARS 151
11.5 COMPANY EVALUATION MATRIX METHODOLOGY AND DEFINITIONS 151
TABLE 186 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE 151
11.5.1 STAR 152
11.5.2 EMERGING LEADERS 152
11.5.3 PERVASIVE 152
11.5.4 PARTICIPANTS 152
FIGURE 39 CLOUD TV MARKET (GLOBAL): COMPANY EVALUATION MATRIX, 2019 153
11.6 STARTUP EVALUATION MATRIX METHODOLOGY AND DEFINITIONS 153
TABLE 187 STARTUP EVALUATION MATRIX: CRITERIA WEIGHTAGE 154
11.6.1 PROGRESSIVE COMPANIES 154
11.6.2 RESPONSIVE COMPANIES 154
11.6.3 DYNAMIC COMPANIES 154
11.6.4 STARTING BLOCKS 154
FIGURE 40 CLOUD TV MARKET (GLOBAL): STARTUP EVALUATION MATRIX, 2019 155
11.7 KEY MARKET DEVELOPMENTS 156
11.7.1 NEW PRODUCT/SOLUTION LAUNCHES AND ENHANCEMENTS 156
TABLE 188 PRODUCT/SOLUTION LAUNCHES AND ENHANCEMENTS, 2019–2020 156
11.7.2 ACQUISITIONS 156
TABLE 189