Table of Content

1 INTRODUCTION 26
1.1 OBJECTIVES OF THE STUDY 26
1.2 MARKET DEFINITION 26
1.3 INCLUSIONS AND EXCLUSIONS 26
1.4 MARKET SCOPE 27
FIGURE 1 DECORATIVE CONCRETE MARKET SEGMENTATION 27
1.4.1 YEARS CONSIDERED 27
1.4.2 REGIONAL SCOPE 28
FIGURE 2 DECORATIVE CONCRETE MARKET, BY REGION 28
1.5 CURRENCY CONSIDERED 28
1.6 UNIT CONSIDERED 28
1.7 STAKEHOLDERS 28
1.8 LIMITATIONS 29
1.9 SUMMARY OF CHANGES 29

2 RESEARCH METHODOLOGY 30
2.1 RESEARCH DATA 30
2.2 MARKET SIZE ESTIMATION 30
FIGURE 3 TOP-DOWN APPROACH 31
2.3 DATA TRIANGULATION 32
FIGURE 4 DECORATIVE CONCRETE MARKET: DATA TRIANGULATION 32
FIGURE 5 KEY MARKET INSIGHTS 33
FIGURE 6 LIST OF STAKEHOLDERS INVOLVED AND BREAKDOWN OF
PRIMARY INTERVIEWS 34
2.4 RESEARCH ASSUMPTIONS & LIMITATIONS 34
2.4.1 ASSUMPTIONS 34
2.4.2 LIMITATIONS 35

3 EXECUTIVE SUMMARY 36
FIGURE 7 STAMPED CONCRETE TO REMAIN LARGEST DECORATIVE CONCRETE MARKET 37
FIGURE 8 FLOORS TO BE THE LARGEST SEGMENT IN THE DECORATIVE CONCRETE MARKET DURING THE FORECAST PERIOD 37
FIGURE 9 NON-RESIDENTIAL TO GROW AT HIGHER CAGR IN THE DECORATIVE CONCRETE MARKET 38
FIGURE 10 NORTH AMERICA LED THE DECORATIVE CONCRETE MARKET IN 2019 38

4 PREMIUM INSIGHTS 40
4.1 EMERGING ECONOMIES TO WITNESS A RELATIVELY HIGHER DEMAND FOR
DECORATIVE CONCRETE 40
FIGURE 11 EMERGING ECONOMIES OFFER ATTRACTIVE OPPORTUNITIES DURING
THE FORECAST PERIOD 40
4.2 NORTH AMERICA: DECORATIVE CONCRETE MARKET, BY END-USE INDUSTRY
AND COUNTRY 40
FIGURE 12 US WAS THE LARGEST MARKET FOR DECORATIVE CONCRETE
IN NORTH AMERICA IN 2019 40
4.3 DECORATIVE CONCRETE MARKET, BY TYPE 41
FIGURE 13 STAMPED CONCRETE TO LEAD THE DECORATIVE CONCRETE MARKET
DURING THE FORECAST PERIOD 41
4.4 DECORATIVE CONCRETE MARKET, BY APPLICATION 41
FIGURE 14 FLOORS TO BE THE LARGEST MARKET FOR THE GLOBAL DECORATIVE CONCRETE MARKET BY 2025 41
4.5 DECORATIVE CONCRETE MARKET, BY END-USE SECTOR 42
FIGURE 15 NON-RESIDENTIAL SEGMENT TO LEAD THE DECORATIVE CONCRETE MARKET 42
4.6 DECORATIVE CONCRETE MARKET, BY COUNTRY 42
FIGURE 16 CHINA TO GROW AT THE HIGHEST CAGR FROM 2020 TO 2025 42

5 MARKET OVERVIEW 43
5.1 INTRODUCTION 43
5.2 MARKET DYNAMICS 43
FIGURE 17 DECORATIVE CONCRETE MARKET DYNAMICS 43
5.2.1 DRIVERS 44
5.2.1.1 Increasing demand for stamped concrete for flooring applications 44
5.2.1.2 Rise in demand for green buildings 44
5.2.2 RESTRAINTS 44
5.2.2.1 Volatility in raw material prices 44
FIGURE 18 CRUDE OIL PRICE TREND 45
5.2.2.2 High cost of treatment 45
5.2.3 OPPORTUNITIES 45
5.2.3.1 Population growth and rapid urbanization translating to large
number of construction projects 45
TABLE 1 APAC URBANIZATION TREND, 1990–2050 46
5.2.3.2 Rise in renovation and remodeling activities 46
5.2.4 CHALLENGES 47
5.2.4.1 Lack of awareness about decorative concrete in developing economies 47

6 YC-YCC DRIVERS 48
FIGURE 19 YC-YCC DRIVERS 48

7 INDUSTRY TRENDS 49
7.1 INTRODUCTION 49
7.2 SUPPLY CHAIN ANALYSIS 49
FIGURE 20 DECORATIVE CONCRETE SUPPLY CHAIN 50
7.2.1 PROMINENT COMPANIES 50
7.2.2 SMALL & MEDIUM-SIZED ENTERPRISES 50
7.3 PORTER’S FIVE FORCES ANALYSIS 50
FIGURE 21 PORTER’S FIVE FORCES ANALYSIS 51
7.3.1 THREAT OF NEW ENTRANTS 51
7.3.2 THREAT OF SUBSTITUTES 52
7.3.3 BARGAINING POWER OF SUPPLIERS 52
7.3.4 BARGAINING POWER OF BUYERS 53
7.3.5 INTENSITY OF COMPETITIVE RIVALRY 53

8 COVID-19 IMPACT ON DECORATIVE CONCRETE MARKET 54
8.1 INTRODUCTION 54
FIGURE 22 IMPACT OF COVID-19 IN 2020 (Q1) ON DIFFERENT COUNTRIES 55
8.2 COVID-19 IMPACT ON DECORATIVE CONCRETE MARKET 56

9 DECORATIVE CONCRETE MARKET, BY TYPE 57
9.1 INTRODUCTION 58
FIGURE 23 POLISHED CONCRETE SEGMENT TO EXHIBIT HIGHEST GROWTH RATE
DURING THE FORECAST PERIOD 58
TABLE 2 DECORATIVE CONCRETE MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 58
TABLE 3 DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (MILLION SQUARE FEET) 59
9.2 STAMPED CONCRETE 59
9.3 STAINED CONCRETE 59
9.4 CONCRETE OVERLAYS 59
9.5 COLORED CONCRETE 59
9.6 POLISHED CONCRETE 60
9.7 EPOXY CONCRETE 60
9.8 OTHERS 60

10 DECORATIVE CONCRETE MARKET, BY APPLICATION 61
10.1 INTRODUCTION 62
FIGURE 24 FLOORS TO LEAD THE GLOBAL DECORATIVE CONCRETE MARKET BY 2025 62
TABLE 4 DECORATIVE CONCRETE MARKET SIZE, BY APPLICATION,
2018–2025 (USD MILLION) 62
TABLE 5 DECORATIVE CONCRETE MARKET SIZE, BY APPLICATION,
2018–2025 (MILLION SQUARE FEET) 63
10.2 FLOORS 63
10.3 WALLS 63
10.4 DRIVEWAYS & SIDEWALKS 63
10.5 POOL DECKS 63
10.6 PATIOS 64
10.7 OTHERS 64

11 DECORATIVE CONCRETE MARKET, BY END-USE SECTOR 65
11.1 INTRODUCTION 66
FIGURE 25 NON-RESIDENTIAL SEGMENT TO DOMINATE DECORATIVE CONCRETE
MARKET BY 2025 66
TABLE 6 DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR,
2018–2025 (USD MILLION) 66
TABLE 7 DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR,
2018–2025 (MILLION SQUARE FEET) 67
11.2 RESIDENTIAL 67
11.2.1 DEMAND FOR SIPS FOR ENERGY-EFFICIENT BUILDINGS 67
11.3 NON-RESIDENTIAL 68
11.3.1 INCREASING SPENDING ON COMMERCIAL AND INSTITUTIONAL CONSTRUCTIONS 68

12 DECORATIVE CONCRETE MARKET, BY REGION 69
12.1 INTRODUCTION 70
FIGURE 26 REGIONAL SNAPSHOT: CHINA TO BE THE FASTEST-GROWING MARKET DURING 2020-2025 70
TABLE 8 DECORATIVE CONCRETE MARKET SIZE, BY REGION,
2018–2025 (USD MILLION) 71
TABLE 9 DECORATIVE CONCRETE MARKET SIZE, BY REGION,
2018–2025 (MILLION SQUARE FEET) 71
TABLE 10 DECORATIVE CONCRETE MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 71
TABLE 11 DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (MILLION SQUARE FEET) 72
TABLE 12 DECORATIVE CONCRETE MARKET SIZE, BY APPLICATION,
2018–2025 (USD MILLION) 72
TABLE 13 DECORATIVE CONCRETE MARKET SIZE, BY APPLICATION,
2018–2025 (MILLION SQUARE FEET) 72
TABLE 14 DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR,
2018–2025 (USD MILLION) 73
TABLE 15 DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR,
2018–2025 (MILLION SQUARE FEET) 73
12.2 APAC 73
FIGURE 27 APAC: DECORATIVE CONCRETE MARKET SNAPSHOT 74
TABLE 16 APAC: DECORATIVE CONCRETE MARKET SIZE, BY COUNTRY,
2018–2025 (USD MILLION) 74
TABLE 17 APAC: DECORATIVE CONCRETE MARKET SIZE, BY COUNTRY,
2018–2025 (MILLION SQUARE FEET) 75
TABLE 18 APAC: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 75
TABLE 19 APAC: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (MILLION SQUARE FEET) 75
TABLE 20 APAC: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR,
2018–2025 (USD MILLION) 76
TABLE 21 APAC: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR,
2018–2025 (MILLION SQUARE FEET) 76
12.2.1 CHINA 76
12.2.1.1 Increasing applicability of decorative concrete in residential applications 76
TABLE 22 CHINA: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 77
TABLE 23 CHINA: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (MILLION SQUARE FEET) 77
TABLE 24 CHINA: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR,
2018–2025 (USD MILLION) 77
TABLE 25 CHINA: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR,
2018–2025 (MILLION SQUARE FEET) 78
12.2.2 JAPAN 78
12.2.2.1 Infrastructure and commercial building products to boost the market 78
TABLE 26 JAPAN: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 78
TABLE 27 JAPAN: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (MILLION SQUARE FEET) 79
TABLE 28 JAPAN: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR,
2018–2025 (USD MILLION) 79
TABLE 29 JAPAN: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR,
2018–2025 (MILLION SQUARE FEET) 79
12.2.3 AUSTRALIA 80
12.2.3.1 Growing residential construction activities to propel demand 80
TABLE 30 AUSTRALIA: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 80
TABLE 31 AUSTRALIA: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (MILLION SQUARE FEET) 80
TABLE 32 AUSTRALIA: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR, 2018–2025 (USD MILLION) 81
TABLE 33 AUSTRALIA: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR, 2018–2025 (MILLION SQUARE FEET) 81
12.2.4 INDIA 81
12.2.4.1 Increase in renovation activities to boost market growth 81
TABLE 34 INDIA: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 82
TABLE 35 INDIA: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (MILLION SQUARE FEET) 82
TABLE 36 INDIA: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR,
2018–2025 (USD MILLION) 82
TABLE 37 INDIA: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR,
2018–2025 (MILLION SQUARE FEET) 83
12.2.5 INDONESIA 83
12.2.5.1 Significant opportunities for decorative concrete manufacturers 83
TABLE 38 INDONESIA: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 83
TABLE 39 INDONESIA: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (MILLION SQUARE FEET) 84
TABLE 40 INDONESIA: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR, 2018–2025 (USD MILLION) 84
TABLE 41 INDONESIA: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR, 2018–2025 (MILLION SQUARE FEET) 84
12.2.6 REST OF APAC 85
TABLE 42 REST OF APAC: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 85
TABLE 43 REST OF APAC: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (MILLION SQUARE FEET) 85
TABLE 44 REST OF APAC: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR, 2018–2025 (USD MILLION) 86
TABLE 45 REST OF APAC: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR, 2018–2025 (MILLION SQUARE FEET) 86
12.3 NORTH AMERICA 86
TABLE 46 NORTH AMERICA: DECORATIVE CONCRETE MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION) 87
TABLE 47 NORTH AMERICA: DECORATIVE CONCRETE MARKET SIZE, BY COUNTRY, 2018–2025 (MILLION SQUARE FEET) 87
TABLE 48 NORTH AMERICA: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 87
TABLE 49 NORTH AMERICA: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (MILLION SQUARE FEET) 88
TABLE 50 NORTH AMERICA: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR, 2018–2025 (USD MILLION) 88
TABLE 51 NORTH AMERICA: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR, 2018–2025 (MILLION SQUARE FEET) 88
12.3.1 US 88
12.3.1.1 Increased demand for decorative concrete for flooring applications 88
TABLE 52 US: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 89
TABLE 53 US: DECORATIVE CONCRETE MARKET SIZE, BY TYPE, 2018–2025 (MILLION SQUARE FEET) 89
TABLE 54 US: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR,
2018–2025 (USD MILLION) 89
TABLE 55 US: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR,
2018–2025 (MILLION SQUARE FEET) 90
12.3.2 CANADA 90
12.3.2.1 Rise in remodeling activities in residential sector to
boost the demand 90
TABLE 56 CANADA: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 90
TABLE 57 CANADA: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (MILLION SQUARE FEET) 91
TABLE 58 CANADA: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR, 2018–2025 (USD MILLION) 91
TABLE 59 CANADA: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR, 2018–2025 (MILLION SQUARE FEET) 91
12.3.3 MEXICO 92
12.3.3.1 Changing lifestyles of consumers bringing opportunities 92
TABLE 60 MEXICO: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 92
TABLE 61 MEXICO: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (MILLION SQUARE FEET) 93
TABLE 62 MEXICO: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR, 2018–2025 (USD MILLION) 93
TABLE 63 MEXICO: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR, 2018–2025 (MILLION SQUARE FEET) 93
12.4 EUROPE 94
TABLE 64 EUROPE: DECORATIVE CONCRETE MARKET SIZE, BY COUNTRY,
2018–2025 (USD MILLION) 94
TABLE 65 EUROPE: DECORATIVE CONCRETE MARKET SIZE, BY COUNTRY,
2018–2025 (MILLION SQUARE FEET) 94
TABLE 66 EUROPE: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 95
TABLE 67 EUROPE: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (MILLION SQUARE FEET) 95
TABLE 68 EUROPE: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR, 2018–2025 (USD MILLION) 95
TABLE 69 EUROPE: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR, 2018–2025 (MILLION SQUARE FEET) 96
12.4.1 GERMANY 96
12.4.1.1 Growing investments in construction sector 96
TABLE 70 GERMANY: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 96
TABLE 71 GERMANY: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (MILLION SQUARE FEET) 97
TABLE 72 GERMANY: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR, 2018–2025 (USD MILLION) 97
TABLE 73 GERMANY: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR, 2018–2025 (MILLION SQUARE FEET) 97
12.4.2 UK 97
12.4.2.1 Rising renovation activities to accelerate demand 97
TABLE 74 UK: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 98
TABLE 75 UK: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (MILLION SQUARE FEET) 98
TABLE 76 UK: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR,
2018–2025 (USD MILLION) 98
TABLE 77 UK: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR,
2018–2025 (MILLION SQUARE FEET) 99
12.4.3 FRANCE 99
12.4.3.1 Non-residential projects to provide opportunities to players 99
TABLE 78 FRANCE: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 99
TABLE 79 FRANCE: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (MILLION SQUARE FEET) 100
TABLE 80 FRANCE: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR, 2018–2025 (USD MILLION) 100
TABLE 81 FRANCE: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR, 2018–2025 (MILLION SQUARE FEET) 100
12.4.4 RUSSIA 100
12.4.4.1 Increase in construction activities to drive the consumption 100
TABLE 82 RUSSIA: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 101
TABLE 83 RUSSIA: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (MILLION SQUARE FEET) 101
TABLE 84 RUSSIA: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR, 2018–2025 (USD MILLION) 101
TABLE 85 RUSSIA: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR, 2018–2025 (MILLION SQUARE FEET) 102
12.4.5 ITALY 102
12.4.5.1 Growing housing market to boost the demand for decorative concrete 102
TABLE 86 ITALY: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 102
TABLE 87 ITALY: DECORATIVE CONCRETE MARKET SIZE, BY TYPE, 2018–2025 (MILLION SQUARE FEET) 103
TABLE 88 ITALY: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR,
2018–2025 (USD MILLION) 103
TABLE 89 ITALY: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR,
2018–2025 (MILLION SQUARE FEET) 103
12.4.6 REST OF EUROPE 103
TABLE 90 REST OF EUROPE: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 104
TABLE 91 REST OF EUROPE: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (MILLION SQUARE FEET) 104
TABLE 92 REST OF EUROPE: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR, 2018–2025 (USD MILLION) 104
TABLE 93 REST OF EUROPE: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR, 2018–2025 (MILLION SQUARE FEET) 105
12.5 MIDDLE EAST & AFRICA 105
TABLE 94 MIDDLE EAST & AFRICA: DECORATIVE CONCRETE MARKET SIZE,
BY COUNTRY, 2018–2025 (USD MILLION) 105
TABLE 95 MIDDLE EAST & AFRICA: DECORATIVE CONCRETE MARKET SIZE,
BY COUNTRY, 2018–2025 (MILLION SQUARE FEET) 106
TABLE 96 MIDDLE EAST & AFRICA: DECORATIVE CONCRETE MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 106
TABLE 97 MIDDLE EAST & AFRICA: DECORATIVE CONCRETE MARKET SIZE, BY TYPE, 2018–2025 (MILLION SQUARE FEET) 106
TABLE 98 MIDDLE EAST & AFRICA: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR, 2018–2025 (USD MILLION) 107
TABLE 99 MIDDLE EAST & AFRICA: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR, 2018–2025 (MILLION SQUARE FEET) 107
12.5.1 UAE 107
12.5.1.1 Strong demand for low-maintenance flooring systems 107
TABLE 100 UAE: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 108
TABLE 101 UAE: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (MILLION SQUARE FEET) 108
TABLE 102 UAE: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR,
2018–2025 (USD MILLION) 108
TABLE 103 UAE: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR,
2018–2025 (MILLION SQUARE FEET) 109
12.5.2 SAUDI ARABIA 109
12.5.2.1 Increasing construction activities to drive the market for 109
TABLE 104 SAUDI ARABIA: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 109
TABLE 105 SAUDI ARABIA: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (MILLION SQUARE FEET) 110
TABLE 106 SAUDI ARABIA: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR, 2018–2025 (USD MILLION) 110
TABLE 107 SAUDI ARABIA: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR, 2018–2025 (MILLION SQUARE FEET) 110
12.5.3 SOUTH AFRICA 111
12.5.3.1 Increasing use of decorative products to enhance esthetics 111
TABLE 108 SOUTH AFRICA: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 111
TABLE 109 SOUTH AFRICA: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (MILLION SQUARE FEET) 111
TABLE 110 SOUTH AFRICA: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR, 2018–2025 (USD MILLION) 112
TABLE 111 SOUTH AFRICA: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR, 2018–2025 (MILLION SQUARE FEET) 112
12.5.4 TURKEY 112
12.5.4.1 Significant infrastructural investments to augment demand 112
TABLE 112 TURKEY: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 112
TABLE 113 TURKEY: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (MILLION SQUARE FEET) 113
TABLE 114 TURKEY: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR, 2018–2025 (USD MILLION) 113
TABLE 115 TURKEY: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR, 2018–2025 (MILLION SQUARE FEET) 113
12.5.5 REST OF MIDDLE EAST & AFRICA 114
TABLE 116 REST OF MIDDLE EAST & AFRICA: DECORATIVE CONCRETE MARKET SIZE,
BY TYPE, 2018–2025 (USD MILLION) 114
TABLE 117 REST OF MIDDLE EAST & AFRICA: DECORATIVE CONCRETE MARKET SIZE,
BY TYPE, 2018–2025 (MILLION SQUARE FEET) 114
TABLE 118 REST OF MIDDLE EAST & AFRICA: DECORATIVE CONCRETE MARKET SIZE,
BY END-USE SECTOR, 2018–2025 (USD MILLION) 115
TABLE 119 REST OF MIDDLE EAST & AFRICA: DECORATIVE CONCRETE MARKET SIZE,
BY END-USE SECTOR, 2018–2025 (MILLION SQUARE FEET) 115
_
12.6 SOUTH AMERICA 115
TABLE 120 SOUTH AMERICA: DECORATIVE CONCRETE MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION) 115
TABLE 121 SOUTH AMERICA: DECORATIVE CONCRETE MARKET SIZE, BY COUNTRY, 2018–2025 (MILLION SQUARE FEET) 116
TABLE 122 SOUTH AMERICA: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 116
TABLE 123 SOUTH AMERICA: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (MILLION SQUARE FEET) 116
TABLE 124 SOUTH AMERICA: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR, 2018–2025 (USD MILLION) 117
TABLE 125 SOUTH AMERICA: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR, 2018–2025 (MILLION SQUARE FEET) 117
12.6.1 BRAZIL 117
12.6.1.1 Rise in demand for decorative concrete from residential sector 117
TABLE 126 BRAZIL: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 118
TABLE 127 BRAZIL: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (MILLION SQUARE FEET) 118
TABLE 128 BRAZIL: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR,
2018–2025 (USD MILLION) 118
TABLE 129 BRAZIL: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR,
2018–2025 (MILLION SQUARE FEET) 119
12.6.2 ARGENTINA 119
12.6.2.1 Growth in non-residential construction to boost the demand 119
TABLE 130 ARGENTINA: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 119
TABLE 131 ARGENTINA: DECORATIVE CONCRETE MARKET SIZE, BY TYPE,
2018–2025 (MILLION SQUARE FEET) 120
TABLE 132 ARGENTINA: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR, 2018–2025 (USD MILLION) 120
TABLE 133 ARGENTINA: DECORATIVE CONCRETE MARKET SIZE, BY END-USE SECTOR, 2018–2025 (MILLION SQUARE FEET) 120
12.6.3 REST OF SOUTH AMERICA 121
TABLE 134 REST OF SOUTH AMERICA: DECORATIVE CONCRETE MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 121
TABLE 135 REST OF SOUTH AMERICA: DECORATIVE CONCRETE MARKET SIZE, BY TYPE, 2018–2025 (MILLION SQUARE FEET) 122
TABLE 136 REST OF SOUTH AMERICA: DECORATIVE CONCRETE MARKET SIZE,
BY END-USE SECTOR, 2018–2025 (USD MILLION) 122
TABLE 137 REST OF SOUTH AMERICA: DECORATIVE CONCRETE MARKET SIZE,
BY END-USE SECTOR, 2018–2025 (MILLION SQUARE FEET) 122

13 COMPETITIVE LANDSCAPE 123
13.1 OVERVIEW 123
FIGURE 28 COMPANIES ADOPTED EXPANSION AS THE KEY GROWTH STRATEGY
BETWEEN 2017 AND 2020 124
_
13.2 MARKET RANKING 125
FIGURE 29 MARKET RANKING OF KEY PLAYERS, 2019 125
13.3 COMPETITIVE LEADERSHIP MAPPING 126
13.3.1 STAR 126
13.3.2 EMERGING LEADERS 126
13.3.3 PERVASIVE 126
13.3.4 EMERGING COMPANIES 126
FIGURE 30 DECORATIVE CONCRETE MARKET: COMPETITIVE LEADERSHIP
MAPPING, 2019 127
13.4 STRENGTH OF PRODUCT PORTFOLIO 128
FIGURE 31 PRODUCT PORTFOLIO ANALYSIS OF TOP PLAYERS IN DECORATIVE
CONCRETE MARKET 128
13.5 BUSINESS STRATEGY EXCELLENCE 129
FIGURE 32 BUSINESS STRATEGY EXCELLENCE OF TOP PLAYERS IN DECORATIVE CONCRETE MARKET 129
13.6 COMPETITIVE SCENARIO 130
13.6.1 ACQUISITION 130
TABLE 138 ACQUISITION 130
13.6.2 NEW PRODUCT DEVELOPMENT 130
TABLE 139 NEW PRODUCT DEVELOPMENT 131
13.6.3 EXPANSION & INVESTMENT 131
TABLE 140 EXPANSION & INVESTMENT 131
13.6.4 PARTNERSHIPS & AGREEMENTS 132
TABLE 141 PARTNERSHIPS & AGREEMENTS 132

14 COMPANY PROFILES 133
(Business Overview, financial Assessment, Operational Assessment, Products Offered, Recent Developments, SWOT Analysis, winning imperatives, current focus and strategies, threat from competition, right to win)*
14.1 PPG INDUSTRIES, INC. 133
FIGURE 33 PPG INDUSTRIES, INC.: COMPANY SNAPSHOT 133
TABLE 142 MANUFACTURING SITE LOCATIONS (INDUSTRIAL COATING) 134
TABLE 143 MANUFACTURING SITE LOCATION (ARCHITECTURAL COATING) 134
TABLE 144 PERFORMANCE COATING: PRIMARY END-USERS 134
TABLE 145 PERFORMANCE AND INDUSTRIAL COATINGS: MAJOR
DISTRIBUTION METHODS 135
FIGURE 34 PPG INDUSTRIES, INC.: SWOT ANALYSIS 136
FIGURE 35 WINNING IMPERATIVES: PPG INDUSTRIES, INC. 137
14.2 BASF SE 138
FIGURE 36 BASF SE: COMPANY SNAPSHOT 138
FIGURE 37 BASF SE: SWOT ANALYSIS 140
FIGURE 38 WINNING IMPERATIVES: BASF SE 141
14.3 3M COMPANY 142
FIGURE 39 3M COMPANY: COMPANY SNAPSHOT 142
FIGURE 40 3M COMPANY: SWOT ANALYSIS 143
FIGURE 41 WINNING IMPERATIVES: 3M COMPANY 144
14.4 THE SHERWIN-WILLIAMS COMPANY 145
FIGURE 42 THE SHERWIN-WILLIAMS COMPANY: COMPANY SNAPSHOT 145
FIGURE 43 THE SHERWIN-WILLIAMS COMPANY: SWOT ANALYSIS 146
FIGURE 44 WINNING IMPERATIVES: THE SHERWIN-WILLIAMS COMPANY 147
14.5 RPM INTERNATIONAL INC. 148
FIGURE 45 RPM INTERNATIONAL INC.: COMPANY SNAPSHOT 148
FIGURE 46 RPM INTERNATIONAL INC.: SWOT ANALYSIS 149
FIGURE 47 WINNING IMPERATIVES: RPM INTERNATIONAL INC. 150
14.6 DUPONT 151
FIGURE 48 DUPONT: COMPANY SNAPSHOT 151
14.7 HUNTSMAN INTERNATIONAL LLC 153
FIGURE 49 HUNTSMAN INTERNATIONAL LLC: COMPANY SNAPSHOT 153
14.8 BORAL LIMITED 155
FIGURE 50 BORAL LIMITED: COMPANY SNAPSHOT 155
14.9 SIKA AG 157
FIGURE 51 SIKA AG: COMPANY SNAPSHOT 157
TABLE 146 SIKA AG’S KEY INVESTMENTS SINCE 2015 (OVERALL) 158
14.10 ULTRATECH CEMENT LIMITED 160
FIGURE 52 ULTRATECH CEMENT LIMITED: COMPANY SNAPSHOT 160
14.11 CEMEX, S.A.B. DE C.V. 162
FIGURE 53 CEMEX, S.A.B. DE C.V.: COMPANY SNAPSHOT 162
14.12 ARKEMA S.A. 164
FIGURE 54 ARKEMA S.A.: COMPANY SNAPSHOT 164
14.13 HEIDELBERGCEMENT AG 167
FIGURE 55 HEIDELBERGCEMENT AG: COMPANY SNAPSHOT 167
*Details on Business Overview, financial Assessment, Operational Assessment, Products Offered, Recent Developments, SWOT Analysis, winning imperatives, current focus and strategies, threat from competition, right to win might not be captured in case of unlisted companies.
15 APPENDIX 169
15.1 DISCUSSION GUIDE 169
15.3 AVAILABLE CUSTOMIZATIONS 174
15.4 RELATED REPORTS 174
15.5 AUTHOR DETAILS 175