Table of Content

Gum in Bosnia and Herzegovina
Euromonitor International
January 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Consumers prioritise essential foodstuffs in 2020
Chewing gum benefits from comparatively healthy image and wider availability
Wrigley doo’s value share declines, while Makpromet ad benefits from wide distribution and Ferrero is the strongest performer as Tic Tac becomes more widely available in 2020
RECOVERY AND OPPORTUNITIES
Gum sales return to growth over the forecast period due to its low price point
Good potential for Mondelez’s Halls brand to gain ground in gum
CATEGORY DATA
Table 1 Sales of Gum by Category: Volume 2015-2020
Table 2 Sales of Gum by Category: Value 2015-2020
Table 3 Sales of Gum by Category: % Volume Growth 2015-2020
Table 4 Sales of Gum by Category: % Value Growth 2015-2020
Table 5 Sales of Gum by Flavour: Rankings 2015-2020
Table 6 NBO Company Shares of Gum: % Value 2016-2020
Table 7 LBN Brand Shares of Gum: % Value 2017-2020
Table 8 Distribution of Gum by Format: % Value 2015-2020
Table 9 Forecast Sales of Gum by Category: Volume 2020-2025
Table 10 Forecast Sales of Gum by Category: Value 2020-2025
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Gum by Category: % Value Growth 2020-2025